Salzburg

News: New formNew structureNew opportunityJeff JarvisCity University of New York Graduate School of Journalism

News: New formNew structurenew opportunity

Process v. product

Process v. product

Process v. product

Process v. product

Page v. stream

Process v. product• Post-industrial economy: no longer

confined by means of production & distribution

• Transparency opens up news to input• New tools: Google Wave, Twitter, phone...• End of the myth of perfection: Beta news• Enabled by the link

News: New formNew structurenew opportunity

Link v. content economy

Link v. content economyImperatives:• Must be searchable to be found• Forces specialization: Do what you do

best and link to the rest• Forces efficiency• Recipient of links monetizes links(Google is not the enemy)

Distributed v. centralized• ‘If the news is that important, it will find

me’ –college student to research, NY Times, 2008

• Audience becomes distributor• News as feeds: RSS, Twitter, Facebook…• The embeddable newspaper• The API

Ecosystem v. company

Ecosystem v. company

NewsInnovation.comNewsInnovation.com/models

Network v. corporate• No longer controlled by monopolies or

oligopolies in markets: Entrepreneurial journalism

• New competition for private and state-owned media

• The need for business cooperation on revenue and editorial cooperation for efficiency

Collaborative v. owned• For efficiency, quality, completeness, news

must be collaborative with new contributors• The value of volunteerism: See Wikipedia

and real membership• Opens up journalism as a task v. profession• Yields new needs: education, networks,

curation….

News: New formNew structureNew opportunity

3 needs• Engagement: making news truly of the

community – 0.5% of online time on paper sites v. 17% for social

• Effectiveness: making media more valuable for marketers

• Efficiency: reducing the marginal cost of new journalism to near-zero

Entrepreneurship• To build sustainable models• To support innovation• Forms of support:

> Grants > Incubation> Investment > Networking> X Prizes

(See CUNY’s Entrepreneurial Journalism course & NewBizNews Project)

Innovation in form & tools• New ways to gather & share news

Google Wave, phones, location-based, assignment tools, social distribution….

• New tools & skillsMobile, Wave, data base, social

Transparency as default• Impact on the ecosystem of news:

Unlimited watchdogs feeding reporters• In government• In business• In journalism• In funding• Personal publicness: The benefits of connection

Education• Media literacy: consuming & making• Tools of journalism & media• Tools of business to sustain news• Newsroom as classroom

y Philanthropy

Googley Philanthropy

• Transparency— Benefits & risks

• Collaboration• Social: connections• Beta philanthropy: process• Philanthropy as platform (infrastructure)• New givers: self-organizing crowds• Money, ideas, action as value (Wikipedia)• Investment & entrepreneurship

Generation

Generation Google and the impact on:

• Friendship— We stay linked forever

• Publicness— Is privacy over?

• Thought— Does the internet make us smarter?

• Politics and government— Is this the transparent administration?

• Talent— This is the creation generation

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