SALTFREE.COM THE PLACE FOR ONE-STOP SHOPPING. Executive Summary FOR MANY YEARS LIVING HEALTHY HAS BEEN MORE IMPORTANT TO ALL. LOW SODIUM DIETS HAVE BECOME.

SALTFREE.COM

THE PLACE FOR ONE-STOP SHOPPING

Executive Summary

FOR MANY YEARS LIVING HEALTHY HAS BEEN MORE IMPORTANT TO ALL.

LOW SODIUM DIETS HAVE BECOME A SOURCE OF A HEALTHY LIFESTLYE .

OUR WEBSITE MAKES FINDING GREAT LOW SODIUM FOOD AND RECIPES EASIER

SALTFREE.COM• Executive Summary

• For many years now there has been a growing concern about the need for a healthy lifestyle. Physicians and health gurus alike are promoting the benefits of less sugar, less salt and a more active lifestyle. The benefits are enormous and affect everyone, including not only those with health concerns but also those who are already in good health.

• • History also shows that statistics for the high blood pressure, diabetes and coronary heart disease have been

constantly increasing for many years. Today, they are prevalent around the world and the statistics are rising rapidly. Low-sodium diets are known to help prevent and manage not only these diseases, but also a host of others. The declining world health provides us with a current potential user base of nearly 1.2 billion.

• • As awareness grows, many people are finding it difficult to locate the desired products and do not have the time to

run back and forth between different stores and websites in order to obtain what they need. Therefore, many times taste is sacrificed in order to maintain a desired or mandatory diet. Internationally, in many countries there are no low sodium alternatives available at all.

• Saltfree.com aims to facilitate the location and purchase of low sodium products by providing an online international marketplace with a large variety of products from every corner of the world to cater to every taste. As of yet, there are no well functioning internet stores available catering to low sodium products in particular. As the first of its kind, we have a first mover advantage and will benefit by being a site with easy access and a large variety of brands and products that meet the increasing need.

SALTFREE.COM• Executive Summary• At Saltfree.com our goal is to be a one-stop shopping site not only providing low

sodium products, but also featuring health articles, a selection of healthy choices and beverages, as well as recipes to inspire and aid our customers in creating tasteful low sodium meals.

• • Once established, we aim to increase our service by creating our own line of low

sodium meals to free our customers from hours of food preparation. In addition we plan to market to various groups to maximize revenues with yield management.

• • Our primary focus is to market our service in Sweden. After much research, we

have found that there are currently no low sodium products available on the Swedish market. This gives us the opportunity to absorb 100% of the market in this high income country. The current exchange rate gives us the advantage of providing relatively low-cost products to a people with an already strong purchasing power and will help us to establish a loyal customer base.

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SALTFREE.COM• Executive Summary• Our management has extensive contacts within the Swedish health care industry. Many physicians have already

expressed approval and interest in our future site and will be recommending us to their patients.• • A Swedish member of our team will be on location in Sweden during the first year to market our website and to

help assure a smooth entry into the Swedish market.• • Our main source of promotion will be through physician recommendation. Brochures will be made available in

hospitals, physician’s offices and health food stores. Informational health advertisements clearly promoting our website will be placed in buses and subways providing us with high visibility. We will also utilize ads in popular health and beauty magazines.

• • Saltfree.com will work with our business partners to ensure fair and competitive pricing, and to enable our

customers to obtain discounts on bulk purchases. We will also provide a loyalty discount to customers who make frequent purchases through our site.

• • Saltfree.com will outsource design of its website to BSAR-GGG, a Warren, Ark company to produce a professional

dynamic site where consumers and vendors can login to check their various business requirements and needs. AT&T has been initially designated as the ISP and to host the server. After our three year agreement with BSAR-GGG has expired Saltfree.com will establish a small IS department to make the next generation of websites and purchase the servers and maintain them at our main office.

PARTNERING FOOD WITH GOOD TASTE

SALTFREE WILL BE WORKING WITH THE SWEDISH HEALTH CARE INDUSTRY.

WE WILL BE WORKING PROVIDING FOOD TO SCHOOL, UNIVERSITIES, HOSPITALS, CORPORATIONS AND OTHER INTERESTED ORGANIZATIONS .

MARKET SEGMENTATION

• Clients in need of low sodium products fall into two groups:• • 1. Those that have a medical requirement such as those with• High Blood Pressure • Diabetes• Cardiovascular disease• Liver disease• • 2. Those that are interested in a healthier lifestyle such as• Preventing disease• Losing weight

Competition

• • In Sweden we have a definite first-mover

advantage as there are no other companies offering our service. Not only are there no such services offered, there are also no low sodium alternatives available in stores.

• • There are currently 2 websites which constitute

our competition. Both offer low sodium products, but both are very difficult to find.

PROMOTIONAL STRATEGY• Our main source of promotion will be through physician recommendation.

• We will also develop brochures to be placed in hospitals, physician offices and health food stores.

• Advertisements in health and beauty related magazines will enable us to reach the broader market of those interested in a healthy lifestyle and the prevention of disease.

• Advertisements in newspapers will further broaden our reach as will advertisements and links on other websites.

• In order to expand our reach to the global market we will focus on promoting our site at physician conferences around the world.

• Advertisements in will be very beneficial in broadening our reach.

• Web based ads in several languages will also add to our visibility.

SELLING STRATEGY• We will use a Two-Tiered Sales Strategy that will be developed from our

research on statistics on the health of people from around the world and in particular Sweden.

• • Tier1: Associations: We will contact organizations that our customer base

belong to and establish a relationship not for selling but for understanding member’s needs.

• Tier 2: Customers: Work directly with our customers and ask them what their needs are and if our business can offer a possible solution.

• • Saltfree.com selling strategy will be fluid. Changes in our selling strategy

will be executed in short term plans developed for carrying out the projects agreed on in a strategy formulation. We have two selling strategies, our initial and additional.

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Management Team Brief Biographies• Susanne Thuren, President / CEO• Carl Bailey, Vice-President of Technological and Business Developement • Harkeshni Ramrakha, General Manager for Technology• • Susanne Thuren (Monterey, CA) has lived in Sweden for 10 years. Her career has revolved around service related

industries. Susanne has worked for SEB, a large Swedish bank located in Stockholm, where she was involved with customers on a daily basis. She has also been employed as office manager of a small weight loss company, a role which expanded to running almost all aspects of the company. She is an experienced translator, and has freelanced translating computer manuals from Swedish to English. In addition, Susanne is an entrepreneur and has driven a successful massage therapy business for 8 years. She received her Massage Therapy License from Axelson’s Gymnastiska Institute in Stockholm, a BA in vocal performance from Fort Lewis College and a certificate in International Business from Monterey Peninsula College.

• • Carl Bailey has a strong background leading technology, consulting various businesses from small to Fortune 500

for over 20 years. He has worked on individual projects and with groups to maintain, upgrade, and configure networks. He assisted with his family owned “Soul Vegetarian Food” restaurant, working in the kitchens and building the computers and developing POS software for the business. He attended Roosevelt University in Chicago and currently is Network + and A+ certified.

• Harkeshni Ramrakha has been interested in computers and food preparation for over 15 years. A new graduate of in Computer Science, she has been assisting in the development of students.