Salesmanship

THE FIRM and its ENVIRONMENTSOCIO-CULTURAL ENVIRONMENT

• Levels of education• Occupation• Lifestyles• Cultural traits and values • Tastes and preferences• Behavior • Social network• Social class

•SOCIO-CULTURAL ENVIRONMENT

• a collection of social factors affecting a business and includes social traditions, values and beliefs, level of literacy and education, the ethical standards and state of society, the extent of social stratification, conflict and cohesiveness, and so forth

Kurt Katada

•SOCIO-CULTURAL ENVIRONMENT

Advertising Techniques

•Effects of Socio-Cultural on BusinessThe socio-cultural factors can determine what business would do

well.

Changing Preferences

Demographics

Internal Environment

• Education in its general sense is a form of learning in which the knowledge, skills, and habits of a group of people are transferred from one generation to the next through teaching, training, or research.

• In the Philippines, there are three levels of education, namely: elementary, secondary and tertiary. Public and private elementary and secondary education fall under the jurisdiction of the Department of Education while tertiary education falls under the jurisdiction of the Commission on Higher Education.

-Sarah Ingrid A. Francisco •I. LEVELS OF EDUCATION

• For Employers• Employers want workers who are productive and require

less management

• For Workers• Workers increase their earning potential by developing and

refining their capabilities

The Advantages of Education to a Nation

• For the Economy• Many countries have placed greater emphasis on

developing an education system that can produce workers able to function in new industries, such as those in the fields of technology and science

• When economists speak of "education," the focus is not strictly on workers obtaining college degrees. Education is often broken into specific levels:• Primary – referred to as elementary school in the U.S. • Secondary – includes middle schools, high schools and

preparatory schools• Post-secondary – universities, community colleges and

vocational schools

• Countries with a greater portion of their population attending and graduating from schools see faster economic growth than countries with less-educated workers.

• For businesses, an employee's intellectual ability can be treated as an asset.

• The more well-trained workers employed by a firm, the more that firm can theoretically produce. An economy in which employers treat education as an asset in this manner is often referred to as a knowledge-based economy.

• The knowledge and skills of workers available in the labor supply is a key factor in determining both business and economic growth

-TINDOY•II. OCCUPATION

• Lifestyle is the typical way of life of an individual, group, or culture

• The term refers to a combination of determining intangible or tangible factors

• INDIVIDUAL IDENTITY A lifestyle typically reflects an individual's attitudes, values or world view . Therefore, a lifestyle is a means of forging a sense of self and to create cultural symbols that resonate with personal identity

Nicole Villanueva•III. LIFESTYLE

• The Filipino value system or Filipino values refers to the set of values or the value system that a majority of the Filipino have historically held important in their lives. This Philippine value system includes their own unique assemblage of consistent ideologies , moral codes, ethical practices , etiquette , and cultural and personal values that are promoted by their society.

- Kirsty Mercado

• IV. CULTURAL TRAITS AND VALUES

• Filipino values are, for the most part, centered at maintaining social harmony, motivated primarily by the desire to be accepted within a group. The main sanction against diverging from these values are the concepts of " Hiya", roughly translated as 'a sense of shame', and "Amor propio " or 'self-esteem‘

• Social approval, acceptance by a group, and belonging to a group are major concerns. Caring about what others will think, say or do, are strong influences on social behavior among Filipinos

• Gender-specific values In relation to parenthood, bearing male and female children depends on the preferences of the parents based on the expected roles that each gender would assume once grown up

• Consumer tastes and preferences may affect demand

Joneth Duenas

•V. TASTES AND PREFERENCES

• is the study of when, why, how, and where people do or do not buy product.

• It attempts to understand the decision-making processes of buyers, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants.

Janella Arbas•VI. BEHAVIOR

• Any structure or mechanism of social order and cooperation governing the behavior of a set of individuals within a given community – may it be human or a specific animal one. Institutions are identified with a social purpose, transcending individuals and intentions by mediating the rules that govern cooperative living behavior

Grace Anquillano

•VII. SOCIAL NETWORK AND INSTITUTIONS

• Examples of Social Networks/institutions

1. Marriage and the family - sociology of the family

2. Religion and religious institutions - sociology of religion; civil religion

3. Educational institutions - schools (preschool, primary/elementary, secondary, and post-secondary/higher

4. Medicine - hospitals and other health care institutions

5. Law and legal system - courts; judges; the legal profession

• set of concepts in the social sciences and political theory centered on models of social stratification in which people are grouped into a set of hierarchical social categories, the most common being the upper, middle, and lower classes

• In common parlance, the term "social class," is usually synonymous with "socio-economic class," defined as: "people having the same social, economic, or educational status," e.g., "the working class"; "an emerging professional class."

VILLANUEVA•VIII. SOCIAL CLASS