PROJECT REPORT ON SALES PROMOTION OF REAL ESTATE MARKETING FOR THE PARTICAL FULLFILLMENT OF THE REQUARMENT FOR THE AWARD OF MASTER OF BUSINESS ADMINISTARTION SUBMITTED TO:- SUPERVISION BY:- Dr.UPENDRA SINGH. MR. AJAY SINGH. SUBMITED BY (MD SHAHID) MBA (2011-13) Enrolment No. 1166370019 1
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PROJECT REPORT
ONSALES PROMOTION OF REAL ESTATE MARKETING
FOR THE PARTICAL FULLFILLMENT OF THE REQUARMENT FOR THE AWARD OF
MASTER OF BUSINESS ADMINISTARTION
SUBMITTED TO:- SUPERVISION BY:-Dr.UPENDRA SINGH. MR. AJAY SINGH.
SUBMITED BY (MD SHAHID)MBA (2011-13)
Enrolment No. 1166370019
KCC INSTITUTE OF MANAGEMENT, MAHAMAYA TECHNICAL UNIVERSITY,
2B&2C, KNOWLEDGE PARK-3,GREATER NOIDA (U.P.)
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Certificate
This is to certify that MD SHAHID S/O MD HASIM Student in MBA( IV Semester ) Mahamaya technical University Greater Noida, (U.P.) Has successfully complete his training at Amr Noida, Uttar Pradesh. He has undergone training with us as a project trainee doing the period of internship that is from 01-June-2012 To 15-July-2012.
The project undertaken by him during this training period is Sales Promotion in Real Estate Marketing in our Noida Group Housing Project. He is hard working, sincere and focused in his work and can be an asset to the college or the organization he works for.
We wish him all success in life.
Your’s Sincerely M/s AMRAPALI GROUP DEVELOPING INDIA.
(Project Manager) Director
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ACKNOWLEDGEMENT
A dissertation projects is a golden opportunity for learning and self development. I
consider my self very lucky and honored to have so many wonderful people lead me
through in completion pf this project.
I express my deepest and most sincere thanks to my (faculty member) and all my teachers
of MAHAMAYA TECHNICAL UNIVERSITY who provided me here valuable time
and information and I would like to express my gratitude to the teachers and the entire
Institute for giving me platform to have this wonderful opportunity and being able to get a
glimpse of the corporate word.
During the course of my project, I had the good fortune of being guided by prof. Shelendra
Kumar, Who with all his magnanimity supervised this project report through all its stages. I
have benefited a great deal from his incisive analyses and erudite suggestions. I humbly
acknowledge his congeniality. The atmosphere of a leering organization that he has created
along with his peers with his student has not student has not only me but all so to others.
My Special thanks to all my friends for their unremitting help in numerous way, which
deserve adequate expression on this page.
I would also like to thank all the respondents of questionnaire for their cooperation and in
the end I would like to say that it was a great experience working in this project.
And lastly I am Thankful toPro.Mukesh Hansh Singh Under his guidance I was able to
completed my dissertation projects successfully
ANIL KUMAR SAINI MBA (2011-13)
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PREFACE
The successful completion of this project was a unique experience for me become by
Visiting may place and interacting various person, I achieved a better knowledge about
Sales Promotion in Real Estate Marketing industry. The experience which I gained by
doing this projects is being submitted which content detailed analysis of the research under
taken by me.
The research provides as opportunity to the student to devote his/her skill knowledge and
competencies required during the technical session. The research is on the topic
“Sales Promotion in Real Estate marketing industry”
s
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TABLE OF CONTENT PAGE NO.
CHAPTER -1 EXECUTIVE SUMMARY [6-9]
CHAPTER -2 INTRODUCTIONS [11-12]1.) INTRODUTION OF ORGANIZATION 2.) OBJECT OF STUDY
CHAPTER -3 LITERATURE REVIEW [13-31]
CHAPTER -4 RESEARCH METHODOLOGY [32-60]1.) RESEARCH DESIGN 2.) SAMPLING DESING 3.) SOURCES OF DATA 4.) DATA COLLECTION TOOLS5.) METHOD OF DATA COLLECTION 6.) TOOLS AND TECHNIQYES OF ANALYSIS OF DATA
CHAPTER -5 CONCLUSIONS [61-62]
CHAPTER -6 IMPLICATION OF THE STUDY [63-67]
CHAPTER -7 FINDINGS /RECOMMENDATION [68-70]
CHAPTER -8 LIMITATIONS [71-72]
CHAPTER -9 OVERALL EXPERINCE [73-78]
CHAPTER -10 ANNEXURE [79-81]
CHAPTER -11 BIBLIOGRAPHY [82-83]
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CHAPTER -1EXECUTIVE SUMMRY
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EXECUTIVE SUMMRY
The realty industry today has changed so much that each sector needs special skills to make
it work efficiently. All over the world, prices are fluctuating. Global agencies monitor
trends in the top influential cities. With many foreign investments in India and NRIs
returning, the Indian property market watch is on the top most of every big agency.
Mumbai is the costliest city to live in Asia. To understand real estate marketing one
should at least have the minimum knowledge required to step into the complex industry.
Out there, plenty of smart operators are looking for suckers. They may not be dishonest
but will technically confuse you to pay higher price and outsmart you. Therefore, if you
know your onions and the deep layers beyond the skins it helps to get the best.
The purchasing power of the new generation of Indians has increased. They are investing
in real estate in a big way- in terms of investment and assets. People have acquired refined
tastes in housing needs and become professional in dealing with builders. Financial
companies and banks have given a boost to real estate marketing as well. To add to this the
government has allowed foreign investors also to test the market conditions here have
helped. Every area of real estate be it industrial, retail space, malls, office complexes,
residential colonies, hospitals, clinics and other healthcare units have a vast potential for
growth.
As more opportunities grow for people to work they also wish to invest in places close by
to live in. Builders or developers in various regions are now separately marketing each
space. Even home loan companies and banks are independently marketing the properties
they are giving loans. This helps them to guide their dedicated clientele and ensure the
marketing trends remain closely monitored for future development.
They generally have customer relationship executives who are assigned (usually area wise)
to assist customers in making decisions. They do have good knowledge, are professionals
on the job and customers do benefit if they are not very familiar with various technicalities.
Each company has its own marketing device and portfolio to attract
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Customers. Various tie ups with groups in India and overseas have taken place this year
with increase in FDI. MGF Developments based in New Delhi and Emmar Properties
based in Dubai have joined hands in the first quarter of 2006 for investments within the
country. Nowadays most of real estate focus is on shopping malls and residential
complexes. In some areas down south, the thrust is on IT parks, and corporate offices and
resorts.
However, on the other side everyone or every other executive does not feel the real estate
sector in India is being well marketed or managed. Yes, there are some gray areas, which
need to be covered up. For instance, foreigners who wish to invest or firms who are
looking at Indian partners are feeling the crunch of bureaucracy and familial ways of
working. This obviously makes it difficult for them to do business. The potential is there
but it needs to be tapped wisely. A proper way is to have real estate marketing with the
right professionals. Everyone wants to cash on the business.
After one and a half years of gradual consolidation, real estate in India has fathomed its
own comfortable ground, and is poised at the right threshold to take a giant leap in years to
come. While a differential pace of strengthening is evident across sectors, geographies and
segments, several property market indicators point to the fact that the industry has indeed
bottomed out in the current cycle. The fears of a possible double dip recovery have given
way to beliefs in the sustained healthy levels, if not a rapid growth.
The experience thus gained in this slowdown is invaluable and will serve real estate
strategists for years to come. The various stakeholders in the entire supply chain – the
material manufacturers, developers, property consultants, occupiers, investors and policy
makers, have all emerged stronger and primed than yesteryears. And, if we have taken our
lessons right, ‘caution’ and ‘diligence’ would be the keywords for the industry in the
medium term.
On one hand, the stakeholders can’t afford to sway on the riding waves of healthy demand,
and lose the ground advantage that they have so painfully regained by adapting to the
rapidly changing business environment. And on the other, the emerging opportunities
should be targeted with an unmatched fervor of potential and pragmatism.
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The year 2011 would usher a new decade of opportunities for Indian real estate, which will
be a test of sorts for its stakeholders between these two fringes of the fulcrum. And the
winners would be the ones who balance caution with diligence evaluating all the potential
opportunities with pragmatism.
Commercial Real Estate
o Office rents to start appreciating after mid-2011
o More outright purchases by occupiers as well as private equity players
o IT/ITES and BFSI would continue to account for 60-70% of office demand
Residential Real Estate
o Launch of premium products to continue, albeit at a slower pace
o Launch of Ultra Low Cost (ULC) Housing by private developers – ‘Housing for
All’
o Large number of launches would continue to be in the range of INR 2,000-3,000
per sq ft at the leapfrogged suburban locations
o Impact on affordability will influence the price and absorption dynamics
o Sustainability to gain focus as the industry looks forward towards IGBC Green
Homes standards
Retail Real Estate
o More collaborative models such as revenue sharing to emerge in the sector
o Rents to remain stable except select prime locations
o Large number of malls slated to become operational
o Retailers would continue to expand beyond Tier I into Tier II and III cities
o More international retailers to venture into India
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CHAPTER -2INTRODUCTIONS
1. INTRODUTION OF ORGANIZATION2. OBJECT OF STUDY
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INTRODUTION OF ORGANIZATION
Amrapali Group Developing India is the provide all type of land in Delhi, Greater Noida,
NCR, Noida. If you are seeking to Amrapali sapphire Sale Real Estate, we offer all the
support and services to make it easy for you.
Greater Noida and Noida is involved in wide spectra of services in real estate dealing
related services and assure you to provide the best of all at competitive prices. We provide
services such as sale of residential and commercial properties .We are worked for last 10
year in real estate & construction.
Today real estate market in is growing at an amazing pace. Many people have started
relocating to the NCR area to enjoy better quality of life. Every other day there is new
project announced and many options are available to buy your dream home, suiting your
budget. You could buy a ready to move-in flat to meet your immediate needs or you could
invest in new projects launched or buy in resale of a project under construction.
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2. OBJECT OF STUDY
1 Properties Area wise – Separate sections of residential and commercial nature.
Moti Mahal, Café Energise, Café Bollywood, Kwality Swirls Juice Zone, Namrata Cup
Corn .Curries and Parathas, etc.
City Center Mall:
They have leased Operational Mall on Palm Beach Road, Vashi. The
list of brands which we introduced to this mall are:
Levis, Roop Sangam, Kittens, Gini& Jony,La Diamond, And Design,Adora, M&B
Shoes, Black berry, Weekender, Infancy, Timex, GKB Opticals, Black Berry, ITC John
Player, Unistyle, Addidas, Nike, Spykar, Lee Cooper, Ruff Kids, L effect, Live In,
Lovable, Dominoes , Nice Looks, Top Corn, Café Coffee Day, Ameoba Game Zone, Stone
age Restaurant.
Other Individual Projects Handled :
Brokerage deals:
¤ Crystal Mall- Bandra & Mumbai Times Café
¤ Reliance & Maithili Signet at Vashi.
¤ Kstar Mall –Chembur Aditya Birla More
¤ Fantasia Mall-Inox (Multiplex)
Bank Finance:
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¤ Arrangement for Akshar Developers from Axis Bank
¤ Arrangement for Well-wisher Constructions from Axis Bank
¤ FDI investment for Little World Mall.
Quality Objectives
Continuous improvement in the quality of services.
Prompt response to customer complaints
Strong property data bank.
Aggressive follow up & due diligence.
Panel of associates for legal, finance, market research,investments and other allied
subjects.
Handling properties in all metros and all other cities across thecountry
Overview
Alliance Property Services is professionally managed company Having presence in
Mumbai, India in the following activities:
1. Real estate –Sale and lease.
2. Lease of retail outlets in malls and High street.
3. Joint ventures with developers.
4. Leasing and sale of entire properties with High Value clients./Builders/Investors/Private
equity /Venture capital /Foreign Direct Investors.
5. Franchising in retail and other spheres.
6. Arranging attractive investment proposals/ideas for investors.
7. Holding real estate/franchising /retailing /financing expositions and
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Exhibitions in all towns and cities.
8. Finding investors for local developers and Builders.
9. Underwriting entire projects for marketing, investments and Execution
Corporate Real Estate Services
Transactions for all kinds of properties across the country including:
Residential
Office
Commercial
Retail & Shopping Malls
IT Park
BPO/ Call centre
Hotel & Resorts
Leisure & Entertainments
Hospitals
Multiplex es
Indus trial
Institutional.
Advisory Services:
Investment Advisory Services
Third Party Due Diligence & Service Management
Feasibility Analysis
Lease & Utility Audits
Relocation Studies
Property Valuation & Tax Consulting
Site Selection Modeling Analysis & Strategic Planning
Merger and Acquisitions
Joint Venture, Collaborations, Franchise
Foreign Direct Investment (FDI)
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Allied Services:
Valuation and Land Appraisal
Tenant / Purchaser Representation
Research & Feasibility Studies
Project Management
Bank Finance: Preparing project and feasibility report, Bank
Turnkey Financing Solutions
Value added Services
1. Turn Key Projects: Lessoning for Approval
a) Central Govt. of India
b) State Govt. of India
c) Local Govt. and Municipal Corporations
2. Joint Venture with Best Indian Realtors for Multinational Companies.
3. Office Buildings and Houses for Company Management.
4. Project Management Consultancy Services.
5. Design, Architect, Marketing, etc.
6. Local Assistance for Site Development / Construction.
7. Global Partnership with leading realtors overseas for Indian Realtors.
After achieving a reasonable success in Mumbai and Navi Mumbai, they are now planning
to have branches and associate offices in all cities and
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SELLING & MARKETING DEPARTMENT
The ultimate aim of the Real Estate Marketing is to increase the demand for a
particular type of property and to increase the price so that the seller of the property owns
the highest amount of profit for himself. The Real Estate marketing is needful also to make
the Real Estate project work and make it familiar among the public as much as possible.
Most of the Real Estate sellers keep an amount intact just for their Real-Estate Marketing
and on that basis they choose certain Real Estate Marketing Agents and give them the
responsibility to sell their property off with as much profit as possible. If the seller’s budget
is big enough then he can go for renowned Real Estate Marketing agency and for those
with small budgets the smaller agencies are also available. Most of the big Real Estate
owners who want to sell their properties prefer to go for big marketing agencies as they
have better ways to promote one’s properties and have able agents who can find the right
kind of agents working for them who have better contacts and have better ways to
popularize the real estate property.
A good Real Estate Marketing Agency always puts special emphasis on the right
kind of information that one needs before starting Real estate Marketing and for that the
agency normally conducts some kind of survey to gather the right kind of information.
Later the Real-estate marketing Agency depending on that report develops their ways of
marketing. Nowadays a lot of Real estate marketing is done through the help of the
Internet. One can have various websites that do marketing for different real estate
properties for a certain amount of money. One also needs to make the website precise and
filled with to the point information. The Real estate Internet Marketing is a very simple
process and is cheaper in nature as well. Although one needs to keep the demands and the
reasonable amount of price in mind.
I was functioning under operational projects of Alliance Property
Services for Harare’s Commercial Projects namely -
Centurion Commercial & Shopping Complex, Nerul
Vashi InfoTech Park, Vashi
Haware Infotech Park, Vashi
Fantasia Mall, Vashi
In marketing, Promotional strategies were used namely -
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News paper advertisements,
Visual media ads in local cable channels
Direct Marketing(door-to-door) in commercial complexes and
Through www.iproperty.com
Business cards can either by a waste of paper or an effective bridge between a prospect
and their potential as a long-term client. So, follow-ups of all the business cards that were
dropped in at the site office were done on a daily basis.
Brokers & agents were also approached to get their clients for the deals. Telephone &
Email follow-ups also formed a part of my job. There was face-to-face interaction with the
customers for the sale of shops/offices by convincing them to buy.
Customer Database was also maintained considering various heads like- Date of
purchase, Shop/Office no., Name of the customer, Area of the shop/office in sq.ft., Total
value of Shop/office in Rupees, Total Received(cash/cheque) and Balance amount
ADVANTAGE FOR REAL ESTATE AGENT:
10-Year Tax Holiday
The finance Ministry has announced a 10-year tax holiday for developers of Industrial
parks set up from April 1, 2006 to March 31,2009. According to the Industrial Park
Scheme 2008 notified by the Central Board of Direct Taxed (CBDT), the industrial park
developers will be eligible for 100% tax deduction which is to be provided for
10consecutive assessment years out of 15 years after the commencement of operations of
such units. The developers will be free to choose the 10consecutive years for the purpose
of availing themselves of the tax holiday.
Price Variations in India
There are unbelievable variations in the prices of real estate sector in the past. Which
mainly affect to the sale of business. Mainly there are two causes for the same:
Per Capita Income
GDP at Market Price
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Per Capita Income
As depicted by fig. 2 per capita income is increasing in India, which has increased the
purchasing power of the people. Due to this over the last year (2006-07) houses prices have
raised by 10-90% and commercial property prices by 10-30% in different area of India.
Correlation .996 is found between PCI and real estate prices. Thus there is a positive
correlation between per capita income and real estate prices.
GDP at Market Price
GDP, the indicator of the national growth, from the past 2-3 years is increasing by 6.5%
to7.5%. Every rupee spend on the construction add to nearly 60% of GDP. As shown by
the figure the GDP has increased from the 2463324 crore to 3529240 crore from 2002-03
to 2005-06, so it indicates that how the spending on the construction sector helps the real-
estate prices to increase.
Clear Title
90% of the lands in India do not have clear title. The ownership is unclear, thereby creating
a scarcity of land. This is due to poor recordkeeping and outdated complaint processes. All
updated records must be computerized to increase transparency in land ownership. And
special fast track courts must be set up to clear all legal land disputes in a short period of
time.
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Stamp Duty & Registration
The cost of transferring land titles must be reduced from rates of 10%stamp duties to
reasonable levels of 3 to 5%; similar to prevailing rates in developed countries. This will
encourage sellers to pay stamp duties, instead of trying to cheat the government, thus
increasing the revenue for the country. The high duties have also encouraged unaccounted
money being used in most real estate transactions in India. The registration procedure
should also be made transparent and simple so that corruption can be minimized.
Building Codes, Standards & Permissions
There are several building guidelines and standards in various cities and states, however
they are neither followed by the developers nor implemented by the authorities.
Development and Planning
In India development and planning concerned with real estate sector is not up to the mark.
The city or state authorities must use professionals to plan and execute all development
plans for cities and towns, with future development in mind. This must be done without
political compulsions. This will allow proper zoning within cities and towns, green areas
and other infrastructure systems to fall into place as the development plans unfold.
Present Scenario in India
Up to the end of 2007 real estate sector in India was growing at a very high rate. There was
a situation of boom in this sector. The home loans were easily available and RBI was
following very liberal policies regarding the interest rates. But in 2008 the things are
changing due to the high rate of inflation in the Indian economy. There is uncertainty in the
market as share market is showing depression and the RBI is also increasing the Bank rate
leading to the increase in the interest rates. So the buying power is reducing. The major
reasons for this downfall are inflation and the low rate of GDP.
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Findings
• As the GDP increases the real estate prices also increases because there is a high degree
of positive correlation between the real estateprices and GDP.
• Real estate prices also increases with increase in the per captaincies as there is high
degree of positive correlation between these two also.
• The infrastructure of India is also growing day by day so it adds to the
Better facility to different sectors which affect the real estate prices.
• The FDI into the country affects the real estate FDI and real estate having a positive
correlation leads to the boom in this sector. Increase in FDI from 2006 to march 2007 is
10%. Earlier it was 16% and now in2008 it is 25%.
• The interest rate also affects the real estate prices because it affects the lending and
borrowing by the investors.
• The growth in the real estate sector is between 25-30% in a residential Sector, 10-15% in
commercial sector and agriculture sector.
• Housing sector constitute 80% of real estate in terms of value and 20%
by commercial sector.
• In residential segment, availability of easy home finance and rising purchasing power has
driven the growth. Builders are launching high-end, life style residential products to cater
to the growing bunch of high net worth individuals.
• In 2008 the growth of real estate sector is going down due to high inflation and hike in
home loan rates by the banks following the increase in bank rate and SLR by the RBI
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• The outsourcing and IT/ITES industry have contributed to the demand for quality office-
space. The estimated demand from IT/ITES sector alone is expected to be 150mm sq. ft. of
space across the major cities by 2010.
Suggestions
The following recommendations are made this paper-
• Due to high prices the lower income group is not able to purchase the shops, so company
should take kept in mind to protect the lower income group.
• The agriculture land covered into the commercial and residential purpose. But the
population is also increasing day by day. So company should steps for the same.
• The investors should analyze the type of project in which they are
going to invest and the potential returns from it.
• Privatization of Airports and ports needs to be speed up.
• There is a lack of proper data and management of the real estate sector so company
should take the corrective steps in this regard so that the proper estimation and
management of the real estate can be made possible.
• Commonwealth is scheduled for 2010. Hotels, sport stadiums another infrastructure to
have successful games need to be expedited. This is another great opportunity for foreign
developers and investors to step in India. Thus more and more encouragement should be
given to foreign investors.• Stamp duty is extremely high and must be rationalized and
brought down to 2-3% as per global practice, which is now in India varies from 5- 6%.
• Due to lot of investment avenues in real estate in India, fraud cases are
also increasing day by day like in Delhi deconstruction of buildings. Thus
Careful measures and laws should be enacted to deal with these types of situations.
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CHAPTER -5CONCLUSIONS
60
CONCLUSIONS
After studying all the factors of the real estate it can be concluded
that the Real Estate is a very wide concept and it is highly affected by the macro-economic
factors like GDP, FDI, per capital income, Interest rates and employment in the nation. The
most important factor in the case of Real Estate is location which affects the value and
returns from the Real-Estate. India needs a stronger capital market base for property
financing. The debate on the potential introduction of REITs and real-estate funds points in
the right direction. The introduction of REIT s in2007, will give international investors in
particular a familiar investment vehicle. Private investors could also enter into indirect
investment in real-estate. Although interest in new projects is most likely to come primarily
from institutional investors, the rising middle class is likely to seek new instruments aside
from direct property investments in the medium term’s, in the end we can say that the
investment in Real Estate in India is aviary good investment opportunity. But one should
be very careful while taking decision in this direction due to rising inflation and interest
rates. Legal issues should also be kept in mind while choosing a property.
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CHAPTER -6IMPLICATION OF THE STUDY
62
IMPLICATION OF THE STUDY
India has enormous potential in all its property investment categories. Strong
population growth, a large pool of qualified workers, greater integration with the world
economy and increasing domestic and foreign investment are fuelling demand for office,
retail and residential property. Although not discussed in depth in this paper, this demand
growth can also be applied to many special property classes, such as hotels or second
homes. Going forward, it will be a matter of exploiting this potential. For the real estate
industry, three aspects are most particularly important. First, further opening to foreign
investment is desirable. Not only do international investors have the means to finance new
construction projects, but also possess the expertise in market analysis, facility anagement
and building construction. In the medium term these will act as catalysts to bring greater
transparency to the market. Second, India needs a stronger capital market base for property
financing. The debate on the potential introduction of REITs and real estate funds points in
the right direction. The introduction of REITs in 2007 will give international investors in
particular a familiar investment vehicle. Private investors could also enter into indirect
investment in real estate. Although interest in new products is most likely to come
primarily from institutional investors, the rising middle class is likely to seek new
instruments aside from direct property investments in the medium term. Third, the
government needs to step up developing the urban infrastructure. In recognition of this,
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India’s finance minister Shri P. Chidambaram presented an extensive urban investment
package during his budget speech for fiscal year 2005/2006: “If our cities are not renewed,
they will die.”40 In December 2005 the Jawaharal Nehru National Urban Renewal Mission
estimated that the selected 63 cities will require annual investments of USD 4 bn. Roughly
half of this is for the seven biggest cities. In his latest budget speech on February 28, 2006
the finance minister also announced that the government wishes actively to promote the
establishment of new towns.41 Channelling the process of urbanisation into new
agglomerations is a plausible step, given the growth scenarios for the metro cities. But it
requires additional funding and is likely, at best, to make an impact on real estate markets
in the medium term.
Response Variance Across Sample Characteristics. The sample was tested to see whether
the responses to the practice questions varied significantly relative to a number of control
factors. The factors tested were: Real estate portfolio size CRE team size CRE&FM
operating budget size Professional membership (73% of the sample are industry association
Core Net Global members) CRE organization structure Industry sector Enterprise annual
revenue Total number of enterprise employees No significant differences across responses were found
based upon these factors. The only difference in means that was greater than 1 (i.e. one point
difference in average response on the 1-7 scale) was the difference between the lowest and highest
industry sectors. Regus Global Report Corporate Real Estate Impact on Enterprise Success
April 2011 Findings: Fundamental CREM management Practices The study collected
information regarding four fundamental corporate real estate practices: organizational
structure, budget control, CRE reporting and use of suppliers. Responses were limited to
four choices. The responses are informative on their own, and were also compared to
the practices maturity scales to see if any of these fundamental characteristics correlated
with the survey results, as discussed above. There is very little information published
documenting the relative distribution of these practices, and the results shed light on some frequent
debates. Further, one question solicited the opinion of the survey respondent regarding senior management’s
view of CRE .Given the increase in tele work (where employees are allowed to work from
home or another location) and implementation of alternative workplace strategies (AWS),
the survey also enquired into current telework and AWS practices, and asked respondents
to predict future policies and practices regarding alternative work and sustainability at their 64
company. Fundamental CRE Practices Among the four generic approaches to CRE
organizational structure presented in the survey, a hybrid of functional and geographic
operations was most commonly cited, possibly due to the global scope of many of the
participating companies. The rest evenly balanced between either functional or geographic
driven organizational structures, as shown in Figure 2. None of the participating companies
managed corporate real estate at the business unit level. Figure 3 summarizes the budgetary
control and real estate cost charge-back policies at the companies surveyed. The
most common practice is to budget and manage CRE costs centrally and then recharge all
costs back to business units. There is a fairly even spread across the other three methods.
In the majority of the organizations (78%) the central CRE function has control of the
overall CRE budget and through this
should be able to strongly influence and drive improved practice and policies consistently
across the entire portfolio. Figure 2: Basis for CRE Organization Structure Figure 3:
Budgetary Control and Recharging Practices. The distribution of where the CRE function
reports into the overall corporate management reporting line is also quite diverse across the
sample, as Figure 4demonstrates. The survey respondents most frequently report to the
Chief Financial Officer, followed by both the Chief Operating Officer and the Technology function.
Corporate Real Estate Impact on Enterprise Success The survey collected information
about the level of activity where suppliers are used. The results are shown in Figure 5.
Given that the survey was targeted at the largest corporate occupiers who would potentially
be best positioned to benefit from integrated services across the globe, it may be surprising
that 38% of the respondents only use suppliers tactically at a local or national/regional
level. At the other end of the spectrum, an equal proportion of respondents engage
suppliers on an “an international level based around a limited number of
principal relationships responsible for integrated solutions across a wide range of functions
and/or countries.” This points to a considerable growth potential for the major international
service providers, as over 60% of those surveyed aren’t currently using integrated solutions
on an international b
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( Search From Google site )
Real Estate Impact on Enterprise Success Current and Future Workplace and Sustainability
Practices The survey found wide variation in formal ‘telework’ or telecommuting policies
(where employees are allowed to work from home or another location). Respondent’s were
asked to select the category that best represented the proportion of the organizations which
‘telework’ applied. The responses, shown in Figure 6, indicate that formal policies
regarding telework are limited to a relatively small percentage of the workforce at half
of the participating companies. However, at the other end of the spectrum, 18%of these
large companies allow over 40% of their workforce to telework.Figure 6: Organization’s
formal telework or telecommuting policyUse of telework tends to foster the use of
alternative workplace strategies (AWS) which were described as a range of flexible workplace
settings provided for an employee’s work in places that are not assigned individually. Figures 7 and 8
summaries current and future AWS availability to the work for
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CHAPTER -7FINDINGS /RECOMMENDATION
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FINDINGS /RECOMMENDATION
Referrals
It has been estimated that in North America, referrals and word-of-mouth
recommendations generate 85% of new business.
In effect, a referral or recommendation, is third party confirmation that the business,–i.e.
the agent–is competent and trustworthy. The challenge for agents is to increase the number
of people who believe that they are sufficiently competent and trustworthy to recommend
them to other people. This reputation for competence and trustworthiness doesn’t just
happen–it has to be earned.
Advertising
Advertising properties listed for sale represent implied endorsements of agents’
competence and trustworthiness. After all, the owners of the properties advertised for sale
must have believed the agents to be competent and trustworthy; otherwise they would not
have hired them to help sell their properties.
Open Houses
Open houses allow real estate agents to showcase their technical expertise and personal
characteristics. By interacting with agents at open houses, prospective clients can assess
individual agents’ competence and trustworthiness and by extension, how the agent can
help them. For prospective clients, it’s like test driving a new car.
Networking
Networking is the most multi-faceted, versatile and effective marketing tool available to
real estate agents. Among other things, it allows them to exchange information and
showcase their trustworthiness. Above all, it also makes it possible to interact with other
people, who ideally will like and trust an individual agent well enough to do business with,
and refer others to him or her.
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Prospecting
The best way to develop a client base is by well focused prospecting.
Prospecting is an essential marketing strategy. It generates new leads that can be converted
into clients. It also provides the inflow of new clients. These clients will ultimately become
part of the pipeline by contributing repeat and referral business.
A Benefit For All Agents
All real estate agents can benefit from applying the best marketing practices of high
producing agents. Specifically, this means that the key marketing strategies of high
producing agents will help you attract clients.
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CHAPTER -8LIMITATIONS
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LIMITATIONS
# Due to limitation of time a sample size of only 50 respondents chosen
# The Survey was carried through Questionnaire and the questions were based on perception.
# The Sample for research was chosen only from a limited area.
# Some of the respondents may be biased in giving responses.
# Complete data was not available due to company privacy and secrecy
# This conclusion and recommendation made are based on a very less experience of researcher in this field.
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CHAPTER -9OVER ALL EXPERIENCE
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OVER ALL EXPRINCE
India has enormous potential in all its property investment categories. Strong population
growth, a large pool of qualified workers, greater integration with the world economy and
increasing domestic and foreign investment are fuelling demand for office, retail and
residential property. Although not discussed in depth in this paper, this demand growth can
also be applied to many special property classes, such as hotels or second homes. Going
forward, it will be a matter of exploiting this potential. For the real estate industry, three
aspects are most particularly important. First, further opening to foreign investment is
desirable. Not only do international investors have the means to finance new construction
projects, but also possess the expertise in market analysis, facility anagement and building
construction. In the medium term these will act as catalysts to bring greater transparency to
the market. Second, India needs a stronger capital market base for property financing. The
debate on the potential introduction of REITs and real estate funds points in the right
direction. The introduction of REITs in 2007 will give international investors in particular
a familiar investment vehicle. Private investors could also enter into indirect investment in
real estate. Although interest in new products is most likely to come primarily from
institutional investors, the rising middle class is likely to seek new instruments aside from
direct property investments in the medium term. Third, the government needs to step up
developing the urban infrastructure. In recognition of this, India’s finance minister Shri P.
Chidambaram presented an extensive urban investment package during his budget speech
for fiscal year 2005/2006: “If our cities are not renewed, they will die.”40 In December
2005 the Jawaharal Nehru National Urban Renewal Mission estimated that the selected 63
cities will require annual investments of USD 4 bn. Roughly half of this is for the seven
biggest cities. In his latest budget speech on February 28, 2006 the finance minister also
announced that the government wishes actively to promote the establishment of new
towns.41 Channelling the process of urbanisation into new agglomerations is a plausible
step, given the growth scenarios for the metro cities. But it requires additional funding and
is likely, at best, to make an impact on real estate markets in the medium term.
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AMRAPALI GROUP DEVELOPING INDIA
It have to many types of project in Noida, Noida extension, Gaziabad, Delhi and another city. Project is Amrapali Sapphire, Heart beat city, Hanging garden Zodiac & Leisure valley.
AMRAPALI SAPPHIRE Sector 44 noida
1. This project is in total 22.5 acres of land.
2. Total 25 towers A,J,N,V, towers are 4BHK & another tower are 2&3BHK.
3. This project is near to sector 44 which is prime location of Noida.
4. Amrapali sapphire is front of unitech golfcourse.
5. This project connected to Mahamaya flyover.
6. From this project Botanical Garden, Metro Station-37, Metro Station -18 & GIP mall only 5min.Drives.
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UNIQUE SELLING POINT
1. CONNECTIVITY- MAHAMAYA FLYOVER2. LOCATION - NEAR TO SECTOR 44 PRIME LOCATION OF NOIDA3. GENTRY- BUROCRATES