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- Other Income 750,000 - Tax Prepayment (2,200,000) - Management Incentive (900,000) - A&P Sharing 350,000 - HTO promotion Sharing 280,000 - Market Research Fee 80,000 - Contract Pack Ketupat 2,520,000 - Ketupat Lazat Cost - Ketupat Lazat Income - Stock Write Off - Others
TOTAL MGMT PROFIT AFTER TAX 11,522,930
(+) Stasuria Grinders Profits 400,000
TOTAL GROUP PROFIT / (LOST) 11,922,930
(-) GOODS RETURN (2.5%)
(-) DISCOUNT ALLOWED (2.5%)
(-) COST OF GOODS SOLD
(-) CARRIAGE INWARD (1.6%)
ADABI CONSUMER INDUSTRIESSALES PROJECTION 2014
FOR TOTAL COMPANY SALES (BY VALUE)
PRODUCT PACKINGTOTAL 2014 TOTAL 2013 TOTAL 2012
VALUE VALUE VALUE(RM) (RM) (RM)
EXISITNG PRODUCTSCURRY PRODUCTS1. KARI IKAN
101.1 - KARI IKAN 20X12X24GM 1,432,587 1,377,556 1,420,703101.1 - KARI IKAN (TRAY PACK) 10X24X24GM 44,383 32,453 44,78797.9 - KARI IKAN 40X250GM 2,290,958 2,145,357 2,256,218
TOTAL KARI IKAN 3,767,928 3,555,366 3,721,708
2. KARI DAGING101.1 - KARI DAGING 20X12X24GM 2,674,196 2,588,983 2,604,117101.1 - KARI DAGING (TRAY PACK) 10X24X24GM 71,781 55,100 84,82397.9 - KARI DAGING 40X250GM 9,303,829 9,032,475 9,255,544
TOTAL KARI DAGING 12,049,806 11,676,558 11,944,483
3. KARI KURMA120 - KARI KURMA 20X12X24GM 1,562,640 1,494,840 1,565,880127 - KARI KURMA 40X250GM 4,175,125 3,930,259 4,069,207
145.2 - KARI KURMA 10X10X100GM 104,254 94,670 116,741 TOTAL KARI KURMA 5,842,019 5,519,769 5,751,828 3. KARI UDANG / KETAM
120 - KARI UDANG/ KETAM 20X12X24GM 396,480 376,800 333,000106.4 - KARI UDANG/ KETAM 40X250GM 107,677 109,106 92,215
1. KARI IKAN - KARI IKAN 20X12X24GM 1,136 1,071 1,120 1,126 1,237 1,330 - KARI IKAN (TRAY PACK) 10X24X24GM 30 20 35 35 35 44 - KARI IKAN 40X250GM 1,699 1,691 1,543 1,741 1,832 2,578 TOTAL KARI IKAN 2,865 2,782 2,698 2,902 3,104 3,952
2. KARI DAGING - KARI DAGING 20X12X24GM 2,200 1,900 1,914 1,946 2,025 2,810 - KARI DAGING (TRAY PACK) 10X24X24GM 45 35 45 50 55 105 - KARI DAGING 40X250GM 7,256 6,766 7,014 7,877 7,640 10,600 TOTAL KARI DAGING 9,501 8,701 8,973 9,873 9,720 13,515
3. KARI KURMA - KARI KURMA 20X12X26GM 1,190 840 1,015 844 1,003 1,501 - KARI KURMA 40X250GM 2,544 1,958 2,554 2,538 2,641 3,850 - KARI KURMA 10X10X100GM 30 18 35 45 65 90 TOTAL KARI KURMA 3,764 2,816 3,604 3,427 3,709 5,441 4. KARI UDANG / KETAM - KARI UDANG/ KETAM 20X12X26GM 304 236 290 275 308 430 - KARI UDANG/ KETAM 40X250GM 55 50 82 75 102 120 TOTAL KARI UDANG / KETAM 359 286 372 350 410 550
9. PERENCAH MEE BANDUNG - PERENCAH MEE BANDUNG 12X16X40GM 135 94 125 130 140 150 - PERENCAH MEE BANDUNG 12X30X40GM 68 44 63 76 55 60 TOTAL PERENCAH MEE BANDUNG 203 138 188 206 195 210
2. SOS - SOS CILI 24X340GM 1,600 1,500 1,700 1,650 1,644 1,700 - SOS TOMATO 24X325GM 370 320 324 350 390 400 TOTAL SOS 1,970 1,820 2,024 2,000 2,034 2,100
TOTAL SAUCE PRODUCTS 13,550 11,500 13,092 12,590 14,744 15,180
3. MI SEGERA - MI SEGERA PERENCAH KARI 6X5X85GM 940 900 950 940 949 1,010 - MI SEGERA MI BANDUNG 6X5X85GM 739 710 910 890 900 970 - MI SEGERA MI 3 RASA 6X5X75GM 560 447 560 544 580 600 - MI SEGERA (PERISA TOM YAM) 6X5X75GM 1,360 1,190 1,390 1,480 1,490 1,557 - MI GORENG PEDAS 6X5X75GM 1,700 1,429 1,850 1,800 1,910 2,070 - MI GORENG 6X5X85GM 850 750 800 850 800 950 - MI SEGERA PERENCAH AYAM 6X5X75GM 610 560 680 700 730 730 - MI SEGERA ASAM PEDAS 6X5X85GM 450 400 420 550 530 504 - MI SEGERA KARI AYAM 6X5X75GM 790 720 760 790 850 910 TOTAL MI SEGERA 7,999 7,106 8,320 8,544 8,739 9,301
4. KUAH ROJAK MADU 24X380GM 380 290 390 440 480 500 TOTAL KUAH ROJAK MADU 380 290 390 440 480 500
5. SERBUK NASI GORENG CINA - SERBUK NG CINA 12X16X17GM 697 578 652 676 703 756 - SERBUK NG CINA 12X30X17GM 100 80 120 124 150 150 TOTAL SERBUK NG CINA 797 658 772 800 853 906
6. SERBUK NASI GORENG KAMPUNG - SERBUK NG KAMPUNG 12X16X17GM 1,472 1,198 1,458 1,472 1,449 1,520 - SERBUK NG KAMPUNG 12X30X17GM 130 120 147 140 166 230 TOTAL SERBUK NG KAMPUNG 1,602 1,318 1,605 1,612 1,615 1,750
7. SERBUK TOM YAM PUTIH - SERBUK TOM YAM PUTIH 12X16X20GM 370 340 365 380 400 510 - SERBUK TOM YAM PUTIH 12X30X20GM 95 65 80 96 110 150 TOTAL SERBUK TOM YAM PUTIH 465 405 445 476 510 660
8. PERENCAH TOM YAM KUNG - PERENCAH TOM YAM KUNG 12X16X40GM 70 45 74 76 75 87 - PERENCAH TOM YAM KUNG 12X30X40GM 45 30 48 50 55 60 TOTAL PERENCAH TY KUNG 115 75 122 126 130 147
9. ASAM JAWA
- ASAM JAWA 24X200GM 5,808 5,776 6,588 6,729 6,887 7,611
- ASAM JAWA 900GM 250 180 293 370 450 510 - ASAM JAWA 3KG - - - - - - - ASAM JAWA 5KG 38 31 30 31 37 45 TOTAL ASAM JAWA 6,096 5,987 6,911 7,130 7,374 8,166
TOTAL OTHER PRODUCTS 20,370 18,371 21,916 22,604 27,575 33,540
TOTAL EXISTING PRODUCTS 102,146 92,495 103,615 105,573 116,248 134,215
TOTAL PET FOOD 0 12,540 17,530 17,530 17,530 20,160
TOTAL NEW PRODUCTS 2014 0 12,990 23,551 29,625 29,845 32,505
OVERSEA MARKET1. INDONESIA 6,400 6,400 6,400 6,600 6,600 7,400
2. EXPORT 750 734 750 800 800 800
TOTAL OVERSEA MARKETS 7,150 7,134 7,150 7,400 7,400 8,200
TOTAL COMPANY SALES 148,549 136,303 150,928 154,577 166,357 188,133
ADABI CONSUMER INDUSTRIESSALES PROJECTION 2014 (in Carton)
BUDGET JUSTIFICATION AND A&P PLAN
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER TOTAL 2014 TOTAL 2013 TOTAL 2012 GROWTHVOLUME VOLUME VOLUME VOLUME VOLUME VOLUME VOLUME VOLUME VOLUME VOLUME 2013
ADABI CONSUMER INDUSTRIESSALES PROJECTION 2014 (in Carton)
BUDGET JUSTIFICATION AND A&P PLAN
GROWTH BUDGETVOLUME 2014 JUSTIFICATION
(%)
4% - To increase the market share thru exposure of Smart Cooking Adabi 37% - To retain the current market share by giving values for their purchase7% - To upgrade the tray pack SKU as to boast sales and merchandising6% - To increase the distribution level for Sabah and Sarawak
3% - To increase the market share thru exposure of Smart Cooking Adabi 30% - To retain the current market share by giving values for their purchase3% - To upgrade the tray pack SKU as to boast sales and merchandising3% - To increase the distribution level for Sabah and Sarawak
5%6% - To provide reminder on the Adabi Kurma branding
10% - To retain the current market share by giving values for their purchase6% - To assure that there is zero stock shortage situation
5%-1% - To increase market share thru distribution and promotion4% - To increase the branding and awareness of the product
12%5% - To increase market share thru distribution and promotion8% - To increase the branding and awareness of the product
6%-3% - To increase market share thru distribution and promotion2% - To increase the branding and awareness of the product
8%10% - To secure back the market share thru promotion activities2% - To enlarge the market size through increase of usages and9% frequency.
54% - To retain the current market share by giving additional values
10% - To increase market share thru distribution and promotion10% - To increase the branding and awareness of the product
6%-9%6%-3%81%-5%
150%-7%30%
-8%7%
-4%
21%
4%5% - To increase market share thru promotion5% - To increase the branding and awareness of the product
4% - To increase market share thru promotion4% - To increase the branding and awareness of the product
5%-14% - To increase market share thru promotion3% - To increase the branding and awareness of the product
0% - To increase market share0% - To retain the current market share by giving additional values
6%9% - To increase market share thru distribution and promotion6% - To increase the branding and awareness of the product
1%8% - To increase market share thru distribution and promotion4% - To increase the branding and awareness of the product
10%23% - To increase market share thru distribution and promotion15% - To increase the branding and awareness of the product
-9%-9%
4%
- To enlarge the market size through increase of usages and frequency3% - To secure the traditional way cooking consumer to use PNG Adabi2% - To increase distribution on HORECA5% - To launch new product ; Perencah Nasi Goreng Kids3% - To retain the current market share by giving additional values
6% - To increase the market share thru distribution and promotion6% - To retain the current market share by giving additional values6% - To increase distribution on HORECA6% - To introduce new product; Perencah Mee Goreng
- To increase the market share thru promotion activities
8% - To enlarge the market size through increase of usages and frequency5% - To increase distribution on HORECA by upgrading SKU for catering3% - To assure that there is no zero stock shortage situation7% - To retain the current market share by giving additional values
5%20% - To increase market share thru distribution and promotion9% - To increase the branding and awareness of the product
15%3% - To increase market share thru distribution and promotion7% - To increase the branding and awareness of the product
-4% - To increase market share thru distribution and promotion3% - To increase the branding and awareness of the product-1% - To assure that there is zero stock shortage situation
-6% - To increase market share thru distribution and promotion5% - To increase the branding and awareness of the product-4% - To assure that there is zero stock shortage situation
- To increase market share thru distribution and promotion11% - To increase the branding and awareness of the product11% - To assure that there is zero stock shortage situation
8% - To increase market share thru distribution and promotion6% - To increase the branding and awareness of the product7% - To assure that there is zero stock shortage situation
#DIV/0!#DIV/0!
17%25%
5%
3% - To increase the market share through distribution and promotion1% - To increase the dry sampling exposure 8% - To increase distribution at HORECA2% - To assure that there is zero stock shortage situation3% - To retain the current market share by giving additional values
1%-5% - To increase the market share through distribution0% - To assure that there is zero stock shortage situation
3%
- To increase the market share through promotion0% - To increase distribution on HORECA thru new SKU for catering2% - To increase branding by upgrading on packaging0% - To retain the current market share by giving additional values
3% - To increase the market share through promotion8% - To increase distribution on HORECA thru new SKU for catering5% - To retain the current market share by giving additional values
- To enlarge the market size through increase of usages and frequency4% - To secure the traditional way cooking consumer to use PNG Adabi5% - To increase distribution on HORECA thru new SKU for catering8% - To increase branding by upgrading on packaging-1% - To assure that there is zero stock shortage situation4% - To retain the current market share by giving additional values
- To increase the market share through distribution and promotion4% - To increase branding by upgrading on packaging4% - To retain the current market share by giving additional values
-9%#DIV/0!-11%-10%
3%
7% - To increase the market share through distribution and promotion15% - To secure government tender12% - To assure sufficient stock for all market segments
3%5%4% - To increase the market share through distribution and promotion6% - To increase distribution on HORECA thru distribution incentive
11% - To assure that there is zero stock shortage situation5% - To retain the current market share by giving additional values
4%5%1%
13%12%14%5% - To review on having 4 SKU only-2% - To review on having 4 SKU only5% - To reduce the cost of the product 8% - To increase sales through volume sales
1%1% - To increase market share thru distribution and promotion
5% - To increase the market share through distribution and promotion6% - To increase distribution on HORECA thru new SKU for catering5% - To retain the current market share by giving additional values
4% - To increase the market share through distribution and promotion5% - To increase distribution on HORECA thru new SKU for catering4% - To retain the current market share by giving additional values
8%-2% - To increase the market share through distribution and promotion6% - To increase the branding and awareness of the product
-1%-3% - To increase the market share through distribution and promotion-2% - To increase the branding and awareness of the product
- To enlarge the market size through secure seeded consumer by projecting
15% convenient.
14% - To increase the market share through distribution and promotion-100% - To increase the branding and awareness focusing on the benefits
-2% - To increase distribution on HORECA by upgrading the catering pack14% - To retain the current market share by giving additional values
9%
10%
15% - To increase the market share through distribution and promotion11% - To increase the distribution thru wholesaler and agent appointing12% - To increase the branding and awareness of the product
23% - To increase the market share through distribution and promotion3% - To increase the distribution thru agent appointing
18% - To increase the branding and awareness of the product
7% - To increase the market share through distribution and promotion11% - To assure that there is zero stock shortage situation9% - To increase the branding and awareness of the product
- To increase the market share through distribution and promotion9% - To assure that there is zero stock shortage situation
10% - To upgrade the packaging quality and design.10% - To increase the branding and awareness of the product
0% - To increase the market share through distribution and promotion4% - To increase distribution on HORECA thru new SKU for catering1% - To retain the current market share by giving additional values
1% - To increase the market share through distribution and promotion3% - To increase distribution on HORECA thru new SKU for catering1% - To retain the current market share by giving additional values
-2% - To increase the market share through distribution and promotion-12% - To increase distribution on HORECA thru new SKU for catering-5% - To retain the current market share by giving additional values
10%
- To increase the market share through distribution and promotion
6% - To increase distribution on HORECA thru new SKU for catering6% - To retain the current market share by giving additional values
-19% - To increase the market share through distribution and promotion-13% - To increase distribution on modern trade, HORECA and Wet market-17% - To retain the current market share by giving additional values
3%
10%
#DIV/0!#DIV/0!#DIV/0!
67%52%48% - To relaunch the product in Feb by upgrading on packaging49% - To increase market share thru executing the distribution and promotion plan54% - To retain the current market share by giving additional values
- To increase the market share through distribution and promotion63% - To increase the distribution thru wholesaler and agent appointing63% - To increase the branding and awareness of the product
- To increase the market share through distribution and promotion10% - To increase the dry sampling exposure 6% - To increase distribution on HORECA
55% - To assure that there is zero stock shortage situation11% - To retain the current market share by giving additional values
- To increase the market share through distribution and promotion5% - To increase distribution on HORECA thru new SKU for catering5% - To retain the current market share by giving additional values
11% - To increase the market share through distribution and promotion19% - To increase distribution on HORECA and government/school segments16% - To assure that there is zero stock shortage situation
15%
#DIV/0! - To increase the market share through distribution and promotion-52% - To increase the sampling exposure 100% - To increase education on safety and healthy Eating in Adabi can-27% - To assure that there is zero stock shortage situation489% - To increase the bradning and awareness of the products
17% - To increase the market share through distribution and promotion15% - To increase the sampling exposure 24% - To increase education on safety and healthy Eating in Adabi can12% - To assure that there is zero stock shortage situation18% - To increase the bradning and awareness of the products
- To increase the market share through distribution and promotion102% - To increase the sampling exposure -30% - To increase education on safety and healthy Eating in Adabi can-59% - To assure that there is zero stock shortage situation
#DIV/0! - To increase the bradning and awareness of the products
18% - To increase the market share through distribution and promotion18% - To increase the branding and awareness of the product
- To increase the market share through distribution and promotion19% - To increase the sampling exposure 21% - To increase the branding and awareness of the product20% - To assure that there is zero stock shortage situation
36%25% - To increase the market share through distribution and promotion30% - To increase the branding and awareness of the product
17%
- To capture the market share through distribution and promotion#DIV/0! - To increase the sampling exposure #DIV/0! - To increase the branding and awareness of the product#DIV/0! - To assure that there is zero stock shortage situation
- To increase the market share through distribution and promotion148% - To increase the sampling exposure 168% - To increase the branding and awareness of the product157% - To assure that there is zero stock shortage situation
225%
15%
- To capture the market share through distribution and promotion- - To increase the sampling exposure - - To increase the branding and awareness of the product- - To assure that there is zero stock shortage situation
- To capture the market share through distribution and promotion- - To increase the sampling exposure - - To increase the branding and awareness of the product- - To assure that there is zero stock shortage situation
- To capture the market share through distribution and promotion- - To increase the branding and awareness of the product
- - To assure that there is zero stock shortage situation
- To capture the market share through distribution and promotion- - To increase the branding and awareness of the product- - To assure that there is zero stock shortage situation
- To capture the market share through distribution and promotion- - To increase the branding and awareness of the product- - To assure that there is zero stock shortage situation
---- - To capture the market share through distribution and promotion- - To increase the branding and awareness of the product- - To assure consistent product quality - - To assure that there is zero stock shortage situation
----- - To capture the market share through distribution and promotion- - To increase the branding and awareness of the product- - To assure consistent product quality - - To assure that there is zero stock shortage situation
#DIV/0!
-1%
24%
1%
34%
ADABI CONSUMER INDUSTRIESSALES PROJECTION 2014 (in Carton)
BUDGET JUSTIFICATION AND A&P PLAN
A&P PLAN
- To run TVC (RM500,000), radio (90 spots), magazine (12 insertions), online (facebook)- To run consumer promotion - Price cut (Jan, April, June, Oct) and Banded promotion (Feb, July, Nov)- To run HTO Promo - Mailer (Jan, Feb, July and Oct)- To Block Display Budget (Jan, Feb, July, Oct)- To run National Curry Contest (March - May) and Online Contest (Jan, July, Sept)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM500,000), radio (90 spots), magazine (12 insertions), online (facebook)- To run consumer promotion - Price cut (Jan, April, June, Oct) and Banded promotion (Feb, July, Nov)- To run HTO Promo - Mailer (Jan, Feb, July and Oct)- To Block Display Budget (Jan, Feb, July and Oct)- To run National Curry Contest (March - May) and Online Contest (Jan, July, Sept)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Price cut (Feb, May, July, Nov) and Banded promotion (March, August, Oct)- To run HTO Promo - Mailer (Feb, March, July and Nov)- To Block Display Budget (Jan, Feb, July and Nov)- To run National Curry Contest (March - May) and Online Contest (Jan, July, Sept)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Banded promo (March-May and June-August)- To run National Curry Contest (March - May) and Online Contest (Jan, July, Sept)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Banded promo (June-July and Sept)- To run National Curry Contest (March - May) and Online Contest (Jan, July, Sept)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Banded promo (June-July and Sept)- To run National Curry Contest (March - May) and Online Contest (Jan, July, Sept)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM500,000), magazine (6 insertions), online (facebook)- To run consumer promotion - Price cut (March, April, June, July, Oct), Banded promotion (Feb, Nov), Value Pack (May, August, Sept) and Extra Grammage (May, June, July, August)- To provide listing fee and special trade offer for 500gm- To run HTO Promo - Mailer (Jan, Feb, July and Oct)- To Block Display Budget (Jan, Feb, July and Oct)- To run National Curry Contest (March - May) and Online Contest (Jan, July, Sept)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Banded promo (June-July and Sept)- To run National Curry Contest (March - May) and Online Contest (Jan, July, Sept)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Price Cut (March, June, August, Sept) and Banded promotion (May, July, Oct)- To develop POS material : Smart Adabi Resipi and Plastic Apron- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM600,000), radio (90 spots), Magazine (4 insertions) online (facebook),- To run consumer promotion - Price Cut (March, June, July, Sept), Banded promotion (Feb, July, Oct)- To run Trade Program (April, August, Nov)- To introduce value pack (3 in 1) - August, Nov and Dec- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM600,000), radio (90 spots), Magazine (4 insertions) online (facebook),- To run consumer promotion - Price Cut (March, June, July, Sept), Banded promotion (Feb, July, Oct)- To run Trade Program (April, August, Nov)- To introduce value pack (3 in 1) - August, Nov and Dec- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM600,000), radio (90 spots), Magazine (4 insertions) online (facebook),- To run consumer promotion - Price Cut (March, June, July, Sept), Banded promotion (Feb, July, Oct)- To run Trade Program (April, August, Nov)- To introduce value pack (3 in 1) - August, Nov and Dec- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Price Cut (Feb, June, Sept) and Banded promotion (March, Oct)- To run dry sampling at Wet Market (Feb, May, August) - 2 carton per month per distributor- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Banded promotion (March, June, Sept, Nov)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Banded promotion (March, June, Sept, Nov)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM600,000), radio (90 spots), magazine (7 insertions), online (facebook)- To run consumer promotion - Price Cut (March, May, June, July) and Banded promotion (March-May and Sept-Nov).- To run block display (June-July and Sept)- To run Secondary School event - to increase awareness and education on cooking nasi goreng - To run National trade offer and Special trade offer to increase distribution and volume sales
- To run online marketing (facebook)- To run consumer promotion - Banded promotion (April-May and Dec)- To run Secondary School event - to increase awareness and education on cooking bihun goreng - To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM500,000), radio (90 spots), magazine (7 insertions), online (facebook)- To run consumer promotion - Price Cut (June-July) and Banded promotion (March-May and Sept-Nov).- To run block display (June-July and Sept)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Price Cut (Feb, June, Sept) and Banded promotion (March, Oct)- To run dry sampling at Wet Market - Vegetable Operator (March, June, Sept) - 2 carton per month per distributor- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Banded promotion (March, June, Sept, Nov)
- To run consumer promotion - Price Cut (Feb, June, Sept) and Banded promotion (March, Oct)- To run dry sampling at Wet Market - Fish Operator (March, June, Sept) - 2 carton per month per distributor- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Price Cut (Feb, June, Sept) and Banded promotion (March, Oct)- To run dry sampling at Wet Market - Chicken/Beef Operator (March, June, Sept) - 2 carton per month per distributor- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM250,000), magazine (4 insertions), online (facebook)- To run consumer promotion - Price Cut (Feb, June, July, Sept) and Banded promotion (March, June, July, Oct)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Price Cut (Feb, June, July, Sept) and Banded promotion (March, June, July, Oct)- To run dry sampling at Wet Market - Noodle Operator (March, June, Sept) - 2 carton per month per distributor- To run National trade offer to increase distribution and volume sales
- To run TVC (RM600,000), radio (300 spots), magazine (4 insertions), online (facebook)- To run KAFA sponsorship and ground events- To run consumer promotion - Value pack (April, June and Oct) and Banded promotion (April, June and November).- To run consumer price cut and block display (March - May and Sept-Nov)- To run wholesaler program (March, April, May and June)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run National trade offer to increase distribution and volume sales
- To produce new TVC and run TVC(RM500,000), radio (200 spots), magazine (2 insertions), and online marketing (facebook)- To run consumer promotion - Value pack (Jan-March, May-July and Sept-Nov) and Banded promotion (April-May and Dec).- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Value pack (Feb-March and Sept-Nov) and Banded promotion (April-May and Dec) and extra grammage (June, July, August).- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM500,000), radio (200 spots), magazine (4 insertions), online (facebook)- To run consumer promotion - Value pack (Feb - April, June-August and Sept-Nov) and Banded promotion (Jan, May and Dec).- To run block display (Feb - April and Sept-Nov) - To run Secondary School event - to increase awareness and education on Tepung Cucur - To run National trade offer and Special trade offer to increase distribution and volume sales
- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Value pack (June-August and Banded Promo (June - August)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Consumer price cut (March-May and July-August)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run National trade offer to increase distribution and volume sales
- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Value pack (Feb - April, June-August and Sept-Nov) and Banded promotion (Jan, May and Dec).- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Value pack (Feb - April, June-August and Sept-Nov) and Banded promotion (Jan, May and Dec).- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run National trade offer to increase distribution and volume sales
- To run National trade offer to increase distribution and volume sales
- To run TVC (RM600,000), radio (90 spots), magazine (6 insertions), online (facebook), Lorry Sticker (6 unit)- To run consumer promotion - price cut (Feb, March, August and Oct), Value pack (June-July)
and Banded promotion (May, Sept, Nov).
- To run Wet sampling- To run HTO Promo - Mailer (Feb, June, July and Sept)- To run block display (Feb, June, July and Sept)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM626,200), radio (90 spots), magazine (8 insertions), online (facebook), Lorry Sticker (6 unit), Shop Signage (4 unit)- To run consumer promotion - Price Cut (March - May), Banded Promo (June-July), Value pack (July - Sept), Bundle Promo (Oct-Dec)- To run Wholesaler program (March-May and Sept-Nov) 2103 2012- To run Sampling program (March-May, August-Sept and Oct-Dec) 2,860 2,836 - To run block display (March-May, July-Sept and Oct-Dec) 5,439 5,051 - To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Price Cut (March, May, June, July, Sept), Banded Promo (April, Oct, Nov, Dec), Premium Gift (May, June, Dec)- To run Sampling (Wet and Dry)- To run Agent program (start Feb) - To run Restaurant program - Ice Blanded (start March) and KAFA (Start Jan)- To run block display (May, June)- To develop POSM - Woven bag, T-shirt, Cap, Table sticker- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Banded Promotion (March - May and July-Sept)- To run Wholesaler program (March-May) - To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Extra Grammage (March-April), Banded Promotion (June - August), and Premium Gift (Sept)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Value pack (Feb - April, June-August and Sept-Nov) and Banded promotion (Jan, May and Dec).- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Value pack (Feb - April, June-August and Sept-Nov) and Banded promotion (Jan, May and Dec).- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - Value pack (Feb - April, June-August and Sept-Nov) and Banded promotion (Jan, May and Dec).- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - price cut (Feb, March, August and Oct), Value pack (June-July) and Banded promotion (May, Sept, Nov).- To develop POSM - Recipi booklet, Plastic Apron
- To run Wet Market program- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - price cut (Feb, June and Sept), Value pack (June-July) and Banded Promo (March, May, Oct).- To run dry sampling at Wet Market - Fish Operator (March, June, Sept) - 2 carton per month per distributor- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run consumer promotion - price cut (Feb - April and Sept-Nov), Value pack (June-July) and Banded promotion (Jan, May and Dec).- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run block display (March-May, July-Sept and Oct-Dec)- To run National trade offer to increase distribution and volume sales
- To run consumer promotion - Value pack (Jan-March, May-July and Sept-Nov) and Banded promotion (April-May and Dec).- To run consumer price cut and block display (March - May and Sept-Nov)- To run wholesaler program (Feb - April and Sept-Oct)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To develop POSM - Recipi booklet, Plastic Apron- To run Wet Market program- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run trade program - School & Ko-op package and Retailer package- To develop POSM - Poster (Restaurant)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM240,000), magazine (8 insertions), online (facebook) 2103 2012- To run consumer promotion - price cut (June - August and Sept-Nov), Value pack (March-May) - 174 - To run block display (March-May and Sept-Nov) 302 54 - To run HTO Promo - Mailer (March, April, May and June) 131 198 - To run wholesaler program (March - May and Sept-Oct) 230 183 - To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM600,000), radio (90 spots), magazine (8 insertions), online (facebook), Lorry Sticker (6 unit)- To run consumer promotion - price cut (June - August and Sept-Nov), Value pack (March-May), 2103 2012 and Premium Gift (March - April) 241 148 - To run block display (March-May and Sept-Nov) 254 193 - To run HTO Promo - Mailer (March, April, May and June) 358 152 - To run wholesaler program (March - May and Sept-Oct) 210 146 - To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM240,000), magazine (8 insertions), online (facebook)
- To run consumer promotion - price cut (June - August and Sept-Nov), Value pack (March-May) 2103 2012- To run block display (March-May and Sept-Nov) 350 678- To run HTO Promo - Mailer (March, April, May and June) 517 579- To run wholesaler program (March - May and Sept-Oct) 1484 450- To run National trade offer and Special trade offer to increase distribution and volume sales
- To increase distribution level thru trade incentive- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM600,000), radio (150 spot), magazine (8 insertions), online (facebook) and Lorry sticker (14 units)- To run consumer promotion - price cut (March-April), Banded Promo (May-July), and Premium Gift (August-Sept and Nov-Dec)- To run HTO Promo - Mailer (March, May, August and Nov)- To run block display (March, May, August and Nov) 2103 2012- To run National hypermarket roadshow 536 339- To run Trade program (March-May and Sept-Nov) 565 342- To run National trade offer and Special trade offer to increase distribution and volume sales
- To increase distribution level thru special trade offer- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM600,000), radio (150 spot), magazine (8 insertions), online (facebook) and Lorry sticker (14 units)- To run consumer promotion - price cut (March-April), Banded Promo (May-July), Premium Gift (August-Sept and Nov-Dec)- To run HTO Promo - Mailer (March, May, August and Nov)- To run block display (March, May, August and Nov)- To run National hypermarket roadshow- To run Trade program (March-May and Sept-Nov)- To run National trade offer and Special trade offer to increase distribution and volume sales
- To run TVC (RM1,000,000), radio (200 spot), magazine (8 insertions), online (facebook), Lorry sticker (14 units), Shop Signage (25 units)- To run consumer promotion - price cut (March-April and Nov-Dec), Banded Promo (May-July), Premium Gift (Sept-Oct)- To run HTO Promo - Mailer (March, May, Sept and Nov)- To run block display (March, May, Sept and Nov)- To run Trade program (March-May and Sept-Nov)- To run POSM - Resipi booklet, standee rack, table display, shelf talker- To run dry Sampling (Feb - April and June-August)- To run wholesaler program (Feb - April and Sept-Oct)- To run National trade offer and Special trade offer to increase distribution and volume sales