Sales presentation on Bata

PRESENTED BY

NAEEM FAYYAZ 0040

AHTISHAM UMER 0088

HARIS SARWAR 0098

EHTISHAM ARIF 0135

• Bata is a leading footwear industry

• Founded in 1894 by Czech businessman Tomas

Bata.

• Bata Pakistan limited is one of the 65

companies working all over the world as shoe

manufacturer.

• It started its operation at Batapur in 1942.

• Bata Pakistan limited having60:40% foreign and

local shareholdings.

• Bata is selling more than 17.0 million pairs of

Rubber, Leather and plastic footwear annually.

We will provide products and services of

superior quality which improves and

protects the health of the feet of our

customers. We are the innovator and

driving the industry. We are the preferred

business partner for our customers.

Be, and be recognized, as the best

product and Service Company in

the safety footwear industry in

Europe

OBJECTIVES

• Achievement of 100% estimated business in each

category.

• Maintain a shoe line with 700 lines.

• Introduction of a shoe line as per lifestyle & fashion

trend.

• Innovate ideas for better management.

Bata Industrials

Bubble

gummers Baby

Bubbles Comfit

Marie Claire

North star

Power Sandak

Weinbrenner

• Only the upper and middle

classes.

• Diversity of the products

and process has gained the

name for company’s brand

among children, men

&women.

• PRODUT STRATEGY

• PROMOTIONAL STRATEGY

• PRICING STRATEGY

BATA’S PRODUCT INCLUDES

Bata Industrials

Bubble

gummers Baby

Bubbles Comfit

Marie Claire

North star

Power

Sandak

Weinbrenner

• Promotion during religious festivals, different

seasons & other events as well.

• City stores having a magnetic look.

• Limited advertisements.

PRICING STRATEGY

• Strategically maintained price.

• Suitable pricing for upper class & middle

class.

• Price stability increases brand loyalty

SALES PROMOTION

• Consumer Promotions

• Trade Promotions

• FINANCE DEPARTMENT

• PURCHASING

DEPARTMENT

• MARKETING DEPARTMENT

• PRODUCTION

DEPARTMENT

MERCHANDISING

Merchandising department occupies the back bone place in the entire production of Bata Shoe Organization. That department sho

i) Seasonal Planning

ii) 8 Weeks Forecast

iii) 4 Weeks Forecast

iv) 1 Week Freeze

Training and development

MOTIVATION

SALES TARGET

1. RETAIL SALE TARGET

2. WHOLESALE SALE TARGET

RETAIL SALES TARGET

• SET THE SALES TARGET OF NEXT YEAR

• MINIMUM 10% INCREASE FROM LAST YEAR

WHOLESALE SALES TARGET

• SET THE SALE TARGET

• GAVE THE REWARD AND BONUSES

AFTER ACHIEVING THE TARGET

Thank you