One Partner, One Solution, OneView™ Confidential & Proprietary PURE HIGH DEFINITION | YOUR HDTV EXPERTS PureHD Ltd. delivers a stunningly pure, 100% High Definition programming experience to hotels with a robust and scalable set of features that serve the economy to luxury class. No longer do hotel’s need a traditional VOD provider to manage their televisions. PureHD delivers an unparalleled HDTV experience that hoteliers and guests expect and deserve. Thomas Pullen, President PureHD Inc. #978-261-3222 [email protected]
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One Partner, One Solution, OneView™
Confidential & Proprietary
PURE HIGH DEFINITION | YOUR HDTV EXPERTS
PureHD Ltd. delivers a stunningly pure, 100% High Definition programming experience to hotels with a robust and scalable set of features that serve the economy to luxury class. No longer do hotel’s need a
traditional VOD provider to manage their televisions.
PureHD delivers an unparalleled HDTV experience that hoteliers and guests expect and deserve.
PureHD’s mission is to revolutionize the North American hotel guest room TV experience through the delivery of robust,
flexible, manageable, and cost effective 100% HDTV Programming solutions to the hospitality marketplace
One Partner, One Solution, OneView™
Confidential & Proprietary
Product & Positioning
• HD Solution for Hotels– Cable or Satellite delivered content (programming)
• Core Package - 36 Channels of HDTV programming at competitive standard definition prices
• 150+ HD channels available
– Robust “VOD Vendor-Like” hotel service features– IPTV upgradeable
• 24/7 NOC monitoring of head-end– Remote management and maintenance capabilities for all channels,
minimize truck rolls
• Turn-Key HDTV Conversions– Installation partners for complete head-end and in-room HDTV
installations
• Simple Pricing– CAPEX or Leasing/rental options (3, 5 or 7 yr)
PRICE
NUMBER OF HD CHANNELS
LodgeNet10-12 HD channels
$23-40KWorld
Cinema20 HD channels
$0 CAPEXRental
BulkTV8-12 HD channels
$40K
PureHD40 HD channels$0 CAPEX Lease
Or $39K
Differentiation by 100% HD Programming (CAPEX or Lease option)
One Partner, One Solution, OneView™
Confidential & Proprietary
Partners
• Experienced Team– Leading industry executives with over 50 years of industry experience– Technical thought leadership and proven operations
• Well Capitalized– Strong balance sheet, millions in working capital– $50 MM in lease/rental financing for hotel solutions
• Integrator License– DISH Networks Integrator with transport rights to enable bulk discounts for
large deployments
• Strong Partners– Supported by SolutionINC’s 24/7 state-of-the-art NOC and remote gateway
tools– Leveraging Video Propulsion’s transcryption and transcoding technologies– Utilizing a nationwide network of DISH Networks trained and certified field
support partners led by Media Masters and SEG
One Partner, One Solution, OneView™
Confidential & Proprietary
Core System Features
• Welcome Channel– Return branding and main page to hotels– Enable Web control of main page
• Electronic Program Guide– Scrolling guide– Monitored and maintained– Updated when new channels are added
• Dedicated hotel channels– On site digital storage– Remote management and scheduling of hotel channel
assets– Web uploading of content– Text and video capacity
• Meeting Board Channel– List of conference room meetings, etc..– Web interface to type in text
One Partner, One Solution, OneView™
Confidential & Proprietary
Optional System Features
• Pay-Per-Day Services– With upgraded guest room set-back-box– Two Channel ring options
• Starz movie channels
• Adult channels
• Interactive Program Guide– With upgraded guest room set-back-box & remote– Truly interactive guide allowing guest navigation and channel selection
• In-Room Controls/Energy Management– With upgraded guest room set-back-box & remote– The set-back-box can support Control4, Lutron, LifeWare, Crestron,
and other (s)
• MPEG4 to MPEG2– For Legacy HDTVs installed prior to 2009 PureHD offers a head-end
or in-room solution to enable MPEG2 services
One Partner, One Solution, OneView™
Confidential & Proprietary
Optional Network Design
Enseo HD2000 VLANQAM HDTV
IP with VLAN Port-----
Cisco AP with Antenna----
IP Ethernet Wired
Enseo HD2000A WIFIQAM HDTV
IP Control via WIFI
Core ComponentsVideo: Coax / QAMControl: Ethernet/IPRequired: Mini PCI WIFI in Enseo
WiFiBack
Channel
CoaxDistribution
CoaxDistribution
One Partner, One Solution, OneView™
Confidential & Proprietary
Programming
• More HD Channels than Any Provider– Over 150 HDTV channels available today
• More International Channels– Nearly 100 International and Foreign Language Channels
• Regional Sports– Every local FOX sports affiliate and other regional sports
channels, MANY in HD
• Satellite Radio– Access to over 64 satellite radio channels that can be streamed
to an HDTV channel
• Public/Private Rights– Ability to deliver HD packages to bars, restaurants, meeting
rooms, common areas, and back-of-house locations
One Partner, One Solution, OneView™
Confidential & Proprietary
Service & Support
• Remote Management Tools– Remote management gateway. HD transcryption device
SNMP enabled and linked to gateway tools– Channel restoration time <10 minutes
• 24/7 NOC - Nationwide service coverage– Nationwide highly trained and DISH Networks certified field
service professionals
• Multiple SLA Options– Unmanaged = monitoring and remote/local support are T&M– Remote Managed = monitoring and remote support included,
local support T&M– Total Coverage = 100% Warrantee and Maintenance
• No hidden costs for future analog channel upgrades
• Advanced Integration with Connectivity Panels, Audio Systems, Satellite Radio Content and more
PureHD Confidential & Proprietary
DISH
Trans-Encryptor
Management Gateway
VIP222s
TextText
Combiner
Setback Box Pro:Idiom
Optional
DISH Encryption
HeadEnd
Guest Room
Pro:IdiomSetback Box
Optional
Amplifier
Guest Room
CAT5
One Partner, One Solution, OneView™
Confidential & Proprietary
• United States Products – DISH Network solution for hotels over coax– CableCo Solution with Pro:Idiom over coax
• DISH Networks Solution– Key product, 36 channel 100% HD Pro:Idiom solution– Solution will also have EPG, Hotel Channel, and Welcome Channel– Can provide a mixed SD/HD line-up per hotels request for specific channels– Complete remote monitoring and maintenance functionality– Sales or Rental/Lease to market, 5-7 year deals
• CableCo Solution– 24 HD Channel solution, Pro:Idiom encryption linked to block of standard definition channels– Solves Cable Company’s Pro:Idiom problem – Take programming hand-off from Cable Company at Demarc and deliver HDTV programming over Coax
with Pro:Idiom to the guest room– Perform all remote monitoring and maintenance of head-end
United States Products
One Partner, One Solution, OneView™
Confidential & Proprietary
• Canada Product – Cable Partnerships/Satellite– Delivering transcrypting services to cable companies, operations inside the Demarc– Device is 24 channel floodgate (future 8-12 channel option) with remote support services
• Rogers Cable – Integrated solution, Rogers owns customer, finances entire solution– Four sites underway for proposals and installations
• EastLink Cable– Nova Scotia, Newfoundland, & PEI– Finalizing a Rogers-like relationship– Establishing beta site
• Bell XpressVu– Nationwide satellite distribution utilizing DISH Networks technology, leveraging US skills– Setting key beta site targets
Canadian Product
One Partner, One Solution, OneView™
Confidential & Proprietary
System/Pricing/Financing
• Commercial Grade 1.2 M Fiberglass Dishes
• Snow covers or heated Dishes for certain climates
• RG11 backbone cabling
• Remote monitoring gateway
• Commercial grade satellite STBs
• Locals delivered via Dish (manageable)
• Battery backup, minimize power disruptions
• PDUs to support remote hard rebooting of gear
• Flexible programming options from DISH or Cable
OUR SYSTEM OUR PRICE / FINANCING
• CAPEX Options include• Unmanaged head-ends• Managed head-ends• Total System Support w/ warranty
• LEASING/RENTAL• 3-5-7 Year options• Competitive rates