Sales Page Follow Up E-mails · • Create bonuses that make your class irresistible to potential clients • Use Fast-Action bonuses to create urgency to purchase now instead of

OCME Module 6 �1

Page � of �1 16

Sales Page

Follow Up E-mails

©2019 MKKB Enterprises, INCVirtualSuccessLab.com

MODULE 6

http://VirtualSuccessLab.com


OCME Module 6 �2

Page � of �2 16 ©2019 MKKB Enterprises, INCVirtualSuccessLab.com

Your brain is a goal seeking organism…it will work day and night to figure out how to attain the things you are consistently thinking about and telling it.

By incorporating positive affirmations into your daily routine your brain will work to make these affirmations real!

I enter my daily affirmations into my phone. They are set as reminders that pop up on my phone throughout the day.

These reminders are scheduled to repeat either daily or weekly.

I started with 1 affirmation and as new ones came to mind, I added them to my reminder list.



OCME Module 6 �3


Welcome to Module 6…Sales Page and Follow Up Emails

• Build your sales page without wondering if you have all the key elements needed to sell by following the outline below.

• Create bonuses that make your class irresistible to potential clients• Use Fast-Action bonuses to create urgency to purchase now instead of

waiting

The Sales PageThe purpose of the sales page is to convince the readers they NEED your course, so it needs to be all about them!

Sales Page Outline

• Attention Grabber Above the fold• Connection with the reader• Short Bio• Class Overview• Module Descriptions• Bonuses • Fast action bonuses• Total Value and Call to Action• Class Delivery Information• Summary plus bonuses• Testimonials• Call to action #2• Is it right?• Final Call to Action



OCME Module 6 �4


Attention Grabber above the fold with call to action

Connection with the reader

____________________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

_____________________________________________________________________________________________

Short Bio____________________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

_____________________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

_____________________________________________________________________________________________



OCME Module 6 �5


Class Overview

Module Descriptions

____________________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

_____________________________________________________________________________________________

Bonuses____________________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

_____________________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

_____________________________________________________________________________________________



OCME Module 6 �6


Fast Action Bonuses

Total Value and Call to Action

____________________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

_____________________________________________________________________________________________

Class Delivery Information____________________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

_____________________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

_____________________________________________________________________________________________



OCME Module 6 �7


Summary plus bonuses

Testimonials

____________________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

_____________________________________________________________________________________________

Call to action #2____________________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

_____________________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

_____________________________________________________________________________________________



OCME Module 6 �8


Is it right?

Final Call to action

____________________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

_____________________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

_____________________________________________________________________________________________



OCME Module 6 �9


Bonuses help people decide to purchase, justify the investment, and feel like they’re getting a great deal on your class. The key is to include bonuses that are directly related to the class. Don’t throw in things just because…make sure they relate to the class.

Here are some bonus items I have offered during webinars and membership promotions:

• OnLine video Class from a previous year• Free embroidery design• Written directions for a project• Sewing Cheat Sheet• Private Facebook Group• Phone calls with me to answer sewing questions• Exclusive members only webinars• Enrollment in 3 part online “sewcial” class

Bonus to entice buyers

Fast Action Bonuses Create Urgency

These are bonus items that are separate from the other bonuses and are only available to those who act quickly. These are designed to have the customer make a decision right away.

• Discounted price (Examples: For a certain number of days after a webinar the price might be discounted. Or when I did the Sewing, Quilting and Embroidery Expo, a VIP Pass could be purchased prior to the start of the Expo. The price went up the day the expo opened.)

• You can also uses bonus items like the ones listed in the bonus section above, just be sure if someone does not get this bonus, they will still be able to succeed in your class.



OCME Module 6 �10


When to sell your classes • If this is an interactive class and has a definite start date, and interaction

throughout the class similar to OCME you will not have it sitting on your site for sale all the time. It will have specific times when customers can purchase it.

• Virtual Sewing Guild Yearly Memberships: These have a membership period (March-February) however I do allow people to purchase these memberships through about August. All the projects or online classes are stand alone and can be utilized at any time, so the information is not really time sensitive, therefore I can sell them for a longer period of time, however the price is not at the fast action bonus price, and they may not get all the bonus items offered.

• Downloadable information whether it is written or video, can be considered “evergreen” and that means that it can be available for sale at all times. This might be online classes, embroidery designs, quilting patterns or anything else that is not time sensitive.

Letting people know about your class is a MUST!

We’ve covered this all before but I want to talk about it again….you must, Must, MUST let people know about your class. • Social Media post• 5 day challenges• webinars• emails

TAKE CONSISTENT (not perfect) ACTION!!!!



OCME Module 6 �11


E-mail Series Example: These are examples and you will need to adjust them to work for your particular scenario.

Note: I like to include images on most of my emails, however since I don’t own the rights to the images I often use, I can not include them. Remember you can get free images from a variety of place…my two favorite are unsplash.com and canva.com

Email 1:

Hi Sewing Friend {name},

Thanks for joining me for the Jumpstart Your Professional Sewing Results Masterclass! We covered 3 topics that will lead you to the professional sewing results you deserve!

I also invited you to join my Virtual Sewing Guild 2019-2020 Membership so you could really ramp up your sewing skills.

If your ready to get more done in less time and have more fun and enjoyment with your sewing, plus of course get more professional results….Click here to become a Virtual Sewing Guild Premium Member!

From my sewing machine to yours….happy creating!

Margaret

http://unsplash.com

http://canva.com

http://unsplash.com

http://canva.com



OCME Module 6 �12


Email 2:

Hi Sewing Friend {name},

You know that horrible feeling when you’re in your sewing room creating that perfect project and you get it finished and it doesn’t look as professional as you want? Or you’ve purchased these wonderful embroidery designs but don’t have a clue how to make them into great projects! It might make you want to give up sewing….the thing that is supposed to bring your joy!

• Have you tried to figure it all out on your own, and not gotten the results you wanted?

• Have you trusted free internet videos to give you the information to get those professional results you’re dreaming of, but been disappointed to learn that the video did not have the correct information?

• Maybe you feel like sewing is just really not as fun as you thought it would be• Maybe you believe you will never be able to get the results you want!

Finding the right instructions, techniques and projects make a world of difference. With the right program you’ll have the answers and the support to let your creativity and your results SOAR!

You don’t have to do it alone!

That’s why I created the Virtual Sewing Guild Premium Membership! It’s based on all the best tips, tricks and techniques that I have used to help thousands of “sew-ers” ramp up their sewing skills, and I really believe it will help you too!

And whether you believe it yet or not, I KNOW you deserve to invest in yourself! Enrollment in Virtual Sewing Guild Premium Membership program is now open!

Now is the prefect time to take grab those sewing supplies you already own and step towards achieving sewing results that will make you smile!

Click here to become a Virtual Sewing Guild Premium Member!


Margaret



OCME Module 6 �13


Email 3:

• The disappoint of the hours spent on a project that didn’t turn out as good as expected is REAL!

• Having nowhere to turn for answers is frustrating! • And the reasons for the not so great outcome on your projects can totally be

avoided!

Hi {name}

Imagine this….you are a proud new grandma and you are asked to create that gorgeous gown for the upcoming Baptism. You you purchase the perfect fabric, the gown pattern, the embroidery designs, all the stabilizers, needles and thread and you are ready to go.

After hours and hours working on your creation you burst into tears because the embroidery is puckered, you can’t get the stabilizer out of the project and the decorative stitches you added are uneven and not anything like you envisioned.

Now image, that you are going to create that same Baptismal gown, but before you even start you know you can call Margaret, an expert in the sewing field, and describe what you are going to create. She can answer all your questions before you even get started. When you begin talking about the the stabilizer she can let you know which kinds will work best on the precious heirloom you are about to start. As you move through your project she will be there to answer your questions, to help trouble shoot, and to guide you through the maze of your project from start to finish!

This is just one part of the many benefits of investing in the Virtual Sewing Guild Premium Membership. Enrollment is open now! Click here to join us!


Margaret

VirtualSewingGuild.net/premiummembership


http://VirtualSewingGuild.net/premium



OCME Module 6 �14


Email 4:

How many times have you passed up the opportunity to invest in yourself because you feel like you should be able to figure it all out on your own, or you feel like the money should be spent on “more important things”?

Hi {name}

You’ve been receiving my emails for awhile, and you know that my Virtual Sewing Guild Premium Membership program is now open, but did you know to get in at the hugely discounted price you need to enroll before {insert date}.

Maybe you haven’t enrolled because:

• You feel your not worth it, that there are way more important things than your happiness.

• You don’t trust yourself to actually participate in the classes

• You’re afraid you will still not get the results you want on your projects

• You’re scared ask others for help, or admit that you can learn from others

Just one of these reasons can be enough to stop you from enrolling in a Virtual Sewing Guild Premium Membership, but remember….by failing to enroll you are choosing to stay right where you are with your sewing skills. You are choosing to keep trying to figure it all out on your own. You are choosing to put “other more important things” in front of your chance to let your creativity soar and bring more joy into your life.

Sew….quit making excuses and invest in your creativity. Become a Virtual Sewing Guild Premium Member and let your creativity, joy and fun soar! Click here to become a member now!


Margaret

VirtualSewingGuild.net/premiummembership





OCME Module 6 �15


Email 5:

Time is running out to get the discounted price on Virtual Sewing Guild Premium Membership

Think how you will feel when you create those wonderful home decor items, or that fabulous tote bag that is totally you! Your friends and relatives will love the unique items that you make for them and you will be so proud of the fabulous items you were able to achieve because you invested in yourself.

Your creativity is waiting for you to dive in! Grab your spot now!


Margaret

PS: If you are ready to sign up, don’t wait. Sign up NOW



OCME Module 6 �16


Complete Module 1, 2, 3, 4 and 5

Download and Print Workbook for Module 6 and put in 3 Ring Binder

Watch Module 6 Live Training (Live or Recorded)

Fill in the information for your sales page. (Pages 4-8)

Using the example, write follow up email #1(Page 11)




Using the example, write follow up email #4 (Page 14)

If you are not taking action, figure out why you aren’t taking action and chunk things down so you can get moving!

Module 6 Progress Sheet

Schedule at least one reminder on your phone for a positive daily affirmation



Sales Page Follow Up E-mails · • Create bonuses that make your class irresistible to potential clients • Use Fast-Action bonuses to create urgency to purchase now instead of

Documents