Sales & Marketing in the Horticultural Industry At the completion of this unit students will be able to: A. Identify costs related to plant production B. Identify types of greenhouse businesses C. Determine retail prices D. Describe effective packaging E. Create a marketing plan F. List factors a consumer looks for when purchasing plants G. Sell greenhouse plants
Sales & Marketing in the H orticultural Industry. At the completion of this unit students will be able to: Identify costs related to plant production Identify types of greenhouse businesses Determine retail prices Describe effective packaging Create a marketing plan - PowerPoint PPT Presentation
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Sales & Marketing in the Horticultural Industry
At the completion of this unit students will be able to:
A. Identify costs related to plant productionB. Identify types of greenhouse businessesC. Determine retail pricesD. Describe effective packagingE. Create a marketing planF. List factors a consumer looks for when purchasing
plantsG. Sell greenhouse plants
A. Identify costs related to plant production
What does it cost to raise a successful crop?
1-Labor-Greenhouses are labor
intensive
For example:-Watering (by hand or automation)-Fertilizing-Insect Control-Potting & Preparing for sale
A. Identify costs related to plant production
What does it cost to raise a successful crop?
2- Cost of Goods-Seed/starts-Soil-Pots-Fertilizer-Insecticide
A. Identify costs related to plant production
What does it cost to raise a successful crop?
3- Operating Expenses-Utilities for heat/cooling-Water-Building/maintaining
greenhouse
A. Identify costs related to plant production
What does it cost to raise a successful crop?
4- Marketing/Advertising-Ad in the yellow pages-Printing signs/flyers/brochures-Newspaper Ads-Billboards
Are all greenhouses the same?
A. Identify types of greenhouse businesses
Wholesale/Commercial • Grow plants to sell at a wholesale
cost• Usually specialize in one or a few
types of plants• Usually produce on a large scale• Must have a tax id # (be a
business) to buy from here
A. Identify types of greenhouse businesses
Wholesale/Commercial A. Identify types of greenhouse businesses