Recruitment Marketing Attracting the High Achievers Lou Adler CEO – The Adler Group, Author Hire With Your Head and The Essential Guide for Hiring and Getting Hired @LouA The best of
Aug 20, 2015
Recruitment Marketing Attracting the High Achievers
Lou Adler
CEO ndash The Adler Group Author
Hire With Your Head and
The Essential Guide for Hiring and Getting Hired
LouA
The best of
TALENT CONNECT 2012
Quality of Hire
C B
D A
TALENT CONNECT 2012
Job-hunting Status Fully-employed
Extraordinary
Career Move
Great
Career
Move
Very Good
Career Move
Good Career
Move
Lateral
Transfer
LinkedIn Adler Group Survey 2011 ndash 4500 Members
20 Postings
Visible amp Compelling
20 Targeted Email
TargetedMail Merge
60 Networking
VTC ndash PERP
TALENT CONNECT 2012
Thinking Backwards
HAVE GET BECOME DO
The Wrong Way for Hiring
The Right Way for Hiring
TALENT CONNECT 2012
Thinking Backwards
Before Day 1 Skills Experience
HAVING Academics Competencies
Day 1 Title Company
Location $$ Responsibilities
Advertise amp Phone Screen
Beyond Year 1 Opportunity Long-
term Impact Long-term $$
Year 1 DOING Work
Impact Learning Team Total $$
Moment 1
Candidate Opt-in Screen
Interview Assess Offer
Acceptance Criteria
You canrsquot use a talent surplus process in a talent scarcity situation
HAVE GET BECOME DO
TALENT CONNECT 2012
Understand Your Ideal Candidate
Positive Motivators
Negative Motivators
Intrinsic Extrinsic
Career Maximization
Learn ndash Do ndash Become
Helping others
Team ndash Hiring Manager
Company or Mission
Recruitment
Marketing amp
Advertising
Eliminate the
Negatives
and Maximize
the Positives
Tip Close on
Positive
Internals
Slow growth
Work mix not satisfying
Not part of team
Mission not important
Cultural misfit
Low salary
Bad boss
Not appreciated
Deteriorating business
Economic need
Compensation Max
Short-term Rewards
Contests Bonus
Big Title - Big Brand
Ego need
Avoid the vicious cycle of underperformance low morale and turnover
TALENT CONNECT 2012
Understand Your Ideal Candidate
Positive Motivators
Negative Motivators
Intrinsic Extrinsic
Career Maximization
Learn ndash Do ndash Become
Helping others
Team ndash Hiring Manager
Company or Mission
Recruitment
Marketing amp
Advertising
Eliminate the
Negatives
and Maximize
the Positives
Tip Close on
Positive
Internals
Slow growth
Work mix not satisfying
Not part of team
Mission not important
Cultural misfit
Low salary
Bad boss
Not appreciated
Deteriorating business
Economic need
Compensation Max
Short-term Rewards
Contests Bonus
Big Title - Big Brand
Ego need
GETTING DOING amp
BECOMING
Avoid the vicious cycle of underperformance low morale and turnover
TALENT CONNECT 2012
Great Ads Capture Intrinsic Motivator
McFrank amp Williams Advertising Agency Inc
TALENT CONNECT 2012
Turn Jobs into Careers
Need both hellip to find amp hire the best
Whatrsquos the EVP Why would a top fully-employed person take
this position Impact Growth Company
Long term component of a career move ndash the
becoming
TALENT CONNECT 2012
How to Write an Email or Ad
Lead with EVP DOING Having
Beyond Year 1
Year 1
Past
TALENT CONNECT 2012
The Candidate Persona
10 New
Sourcing
Ideas
TALENT CONNECT 2012
The Importance of Messaging
Whatrsquos the EVP
Capture intrinsic motivator
Do Learn Become
Describe impact
Make it viral
Attention- getting
Take over the
Rebuilding of Phillyrsquos
Inner City 0-60 MPH
in
12 Years
TALENT CONNECT 2012
Be Compelling to Attract Top-third
Explore some truly weird openings for Optics Geeks for
freakishly difficult EOIR stabilization puzzles -
httpbitlySZtpY
TALENT CONNECT 2012
Texting and Tweets
1st build a virtual talent pool
Connect on LinkedIn
When texting Compliment 1st
Be vague but bigger title
Sell short chat
Send link to posting
Send link to your open calendar ndash
eg TimeTradercom
Make sure LIP shows you as SWK
Just found your LI Profile
ndash very impressive RU open to
chat about sr marketing exec spot
TALENT CONNECT 2012
AGM
Format Future
Present
Past
Skills
EVP
TALENT CONNECT 2012
Compelling Email to Prospects
Intrinsic
Motivator
EVP
Future ndash Present
ndash Past Format
Skills
Reaction
TALENT CONNECT 2012
Everyone Else
3rd Degree+
2nd Degree
Connections
1st Degree
ERPHM
Groups
Nodes
You
The Value of Your Connectedness
1st ndash Connectedness
Targeted
Compelling
Narrow Casting
Highest ROE
3rd Degree ndash REACH
High Volume
Pushed Postings
Broad Casting
Low ROE
2nd ndash Networking
Referrals
Warm Calls
Sweet Spot
High ROE
ROE Return on Effort Think In-Out vs Out-In
TALENT CONNECT 2012
Recruitment Marketing Summary
TALENT CONNECT 2012
4 LinkedIn tools to help you recruit like a
marketer so that youhellip
21
1 Know your audience
2 Increase your relevance and reach
3 Go where your audience is
TALENT CONNECT 2012
1 Know your audience with our free Talent Pool
reports
22
wwwslidesharenetlinkedin-talent-solutions
Industries covered - Software engineer
- Technical sales
- Procurement amp supply chain
people
- Marketing
- Healthcare
- Financial services
- Drilling and petroleum
US and European versions
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
23
Jobs you may be interested in Jobs you may be interested in
Financial Analyst Bank of America
Jobs you may be interested in
Sr HR Director Gap Inc
Bryan
Finance Analyst
Erica
Steve
Director of HR
job applications from recommended jobs [Not searched]
Sr Software Engineer
Amazon
Sr
Waterf all Mobile
Sr Software Engineer Waterf all Mobile
HR Director
Waterf all Mobile
Finance Manager
Sr Software Engineer
gt50
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
24
Product Marekting Manager NetAppndash Sunnyvale CA
Product Marketing Manager Amazoncom ndash Seattle WA
Senior Product Manager NetApp ndash Santa Clara CA
Jobs You May Be Interested In
See more raquo
Account Executive xyzCo ndash Sunnyvale CA
x
Sr Account Executive Amazoncom ndash Seattle WA
x
Sales Manager NetApp ndash San Jose CA
x
beta
Waterfall Mobile posted a job you may be interested in Sr Software Engineer
Jobs You May Be Interested In
See more raquo
x
x
x
Waterfall Mobile Sr Software Engineer
NetApp Sr Software Engineer
Amazon
Sr Sr Software Engineer
Erica Robertson
ACME systems
Sr Software Engineer
Share Careers See more jobs 6 minutes ago
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobilehellip
25
23 of unique LinkedIn
visitors come via mobile
apps
All LinkedIn Jobs now
distributed to relevant
members in lsquorecent
updatesrsquo stream
Members targeted based
on profile information
Included with all LinkedIn
Jobs at no extra cost
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobile and lsquoPicture Yourselfrsquo Ads
26
1 activity on LinkedIn = Looking at your
connectionsrsquo profiles
Erica Robertson Senior Java Developer
ACME systems
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us
TALENT CONNECT 2012
Quality of Hire
C B
D A
TALENT CONNECT 2012
Job-hunting Status Fully-employed
Extraordinary
Career Move
Great
Career
Move
Very Good
Career Move
Good Career
Move
Lateral
Transfer
LinkedIn Adler Group Survey 2011 ndash 4500 Members
20 Postings
Visible amp Compelling
20 Targeted Email
TargetedMail Merge
60 Networking
VTC ndash PERP
TALENT CONNECT 2012
Thinking Backwards
HAVE GET BECOME DO
The Wrong Way for Hiring
The Right Way for Hiring
TALENT CONNECT 2012
Thinking Backwards
Before Day 1 Skills Experience
HAVING Academics Competencies
Day 1 Title Company
Location $$ Responsibilities
Advertise amp Phone Screen
Beyond Year 1 Opportunity Long-
term Impact Long-term $$
Year 1 DOING Work
Impact Learning Team Total $$
Moment 1
Candidate Opt-in Screen
Interview Assess Offer
Acceptance Criteria
You canrsquot use a talent surplus process in a talent scarcity situation
HAVE GET BECOME DO
TALENT CONNECT 2012
Understand Your Ideal Candidate
Positive Motivators
Negative Motivators
Intrinsic Extrinsic
Career Maximization
Learn ndash Do ndash Become
Helping others
Team ndash Hiring Manager
Company or Mission
Recruitment
Marketing amp
Advertising
Eliminate the
Negatives
and Maximize
the Positives
Tip Close on
Positive
Internals
Slow growth
Work mix not satisfying
Not part of team
Mission not important
Cultural misfit
Low salary
Bad boss
Not appreciated
Deteriorating business
Economic need
Compensation Max
Short-term Rewards
Contests Bonus
Big Title - Big Brand
Ego need
Avoid the vicious cycle of underperformance low morale and turnover
TALENT CONNECT 2012
Understand Your Ideal Candidate
Positive Motivators
Negative Motivators
Intrinsic Extrinsic
Career Maximization
Learn ndash Do ndash Become
Helping others
Team ndash Hiring Manager
Company or Mission
Recruitment
Marketing amp
Advertising
Eliminate the
Negatives
and Maximize
the Positives
Tip Close on
Positive
Internals
Slow growth
Work mix not satisfying
Not part of team
Mission not important
Cultural misfit
Low salary
Bad boss
Not appreciated
Deteriorating business
Economic need
Compensation Max
Short-term Rewards
Contests Bonus
Big Title - Big Brand
Ego need
GETTING DOING amp
BECOMING
Avoid the vicious cycle of underperformance low morale and turnover
TALENT CONNECT 2012
Great Ads Capture Intrinsic Motivator
McFrank amp Williams Advertising Agency Inc
TALENT CONNECT 2012
Turn Jobs into Careers
Need both hellip to find amp hire the best
Whatrsquos the EVP Why would a top fully-employed person take
this position Impact Growth Company
Long term component of a career move ndash the
becoming
TALENT CONNECT 2012
How to Write an Email or Ad
Lead with EVP DOING Having
Beyond Year 1
Year 1
Past
TALENT CONNECT 2012
The Candidate Persona
10 New
Sourcing
Ideas
TALENT CONNECT 2012
The Importance of Messaging
Whatrsquos the EVP
Capture intrinsic motivator
Do Learn Become
Describe impact
Make it viral
Attention- getting
Take over the
Rebuilding of Phillyrsquos
Inner City 0-60 MPH
in
12 Years
TALENT CONNECT 2012
Be Compelling to Attract Top-third
Explore some truly weird openings for Optics Geeks for
freakishly difficult EOIR stabilization puzzles -
httpbitlySZtpY
TALENT CONNECT 2012
Texting and Tweets
1st build a virtual talent pool
Connect on LinkedIn
When texting Compliment 1st
Be vague but bigger title
Sell short chat
Send link to posting
Send link to your open calendar ndash
eg TimeTradercom
Make sure LIP shows you as SWK
Just found your LI Profile
ndash very impressive RU open to
chat about sr marketing exec spot
TALENT CONNECT 2012
AGM
Format Future
Present
Past
Skills
EVP
TALENT CONNECT 2012
Compelling Email to Prospects
Intrinsic
Motivator
EVP
Future ndash Present
ndash Past Format
Skills
Reaction
TALENT CONNECT 2012
Everyone Else
3rd Degree+
2nd Degree
Connections
1st Degree
ERPHM
Groups
Nodes
You
The Value of Your Connectedness
1st ndash Connectedness
Targeted
Compelling
Narrow Casting
Highest ROE
3rd Degree ndash REACH
High Volume
Pushed Postings
Broad Casting
Low ROE
2nd ndash Networking
Referrals
Warm Calls
Sweet Spot
High ROE
ROE Return on Effort Think In-Out vs Out-In
TALENT CONNECT 2012
Recruitment Marketing Summary
TALENT CONNECT 2012
4 LinkedIn tools to help you recruit like a
marketer so that youhellip
21
1 Know your audience
2 Increase your relevance and reach
3 Go where your audience is
TALENT CONNECT 2012
1 Know your audience with our free Talent Pool
reports
22
wwwslidesharenetlinkedin-talent-solutions
Industries covered - Software engineer
- Technical sales
- Procurement amp supply chain
people
- Marketing
- Healthcare
- Financial services
- Drilling and petroleum
US and European versions
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
23
Jobs you may be interested in Jobs you may be interested in
Financial Analyst Bank of America
Jobs you may be interested in
Sr HR Director Gap Inc
Bryan
Finance Analyst
Erica
Steve
Director of HR
job applications from recommended jobs [Not searched]
Sr Software Engineer
Amazon
Sr
Waterf all Mobile
Sr Software Engineer Waterf all Mobile
HR Director
Waterf all Mobile
Finance Manager
Sr Software Engineer
gt50
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
24
Product Marekting Manager NetAppndash Sunnyvale CA
Product Marketing Manager Amazoncom ndash Seattle WA
Senior Product Manager NetApp ndash Santa Clara CA
Jobs You May Be Interested In
See more raquo
Account Executive xyzCo ndash Sunnyvale CA
x
Sr Account Executive Amazoncom ndash Seattle WA
x
Sales Manager NetApp ndash San Jose CA
x
beta
Waterfall Mobile posted a job you may be interested in Sr Software Engineer
Jobs You May Be Interested In
See more raquo
x
x
x
Waterfall Mobile Sr Software Engineer
NetApp Sr Software Engineer
Amazon
Sr Sr Software Engineer
Erica Robertson
ACME systems
Sr Software Engineer
Share Careers See more jobs 6 minutes ago
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobilehellip
25
23 of unique LinkedIn
visitors come via mobile
apps
All LinkedIn Jobs now
distributed to relevant
members in lsquorecent
updatesrsquo stream
Members targeted based
on profile information
Included with all LinkedIn
Jobs at no extra cost
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobile and lsquoPicture Yourselfrsquo Ads
26
1 activity on LinkedIn = Looking at your
connectionsrsquo profiles
Erica Robertson Senior Java Developer
ACME systems
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us
TALENT CONNECT 2012
Job-hunting Status Fully-employed
Extraordinary
Career Move
Great
Career
Move
Very Good
Career Move
Good Career
Move
Lateral
Transfer
LinkedIn Adler Group Survey 2011 ndash 4500 Members
20 Postings
Visible amp Compelling
20 Targeted Email
TargetedMail Merge
60 Networking
VTC ndash PERP
TALENT CONNECT 2012
Thinking Backwards
HAVE GET BECOME DO
The Wrong Way for Hiring
The Right Way for Hiring
TALENT CONNECT 2012
Thinking Backwards
Before Day 1 Skills Experience
HAVING Academics Competencies
Day 1 Title Company
Location $$ Responsibilities
Advertise amp Phone Screen
Beyond Year 1 Opportunity Long-
term Impact Long-term $$
Year 1 DOING Work
Impact Learning Team Total $$
Moment 1
Candidate Opt-in Screen
Interview Assess Offer
Acceptance Criteria
You canrsquot use a talent surplus process in a talent scarcity situation
HAVE GET BECOME DO
TALENT CONNECT 2012
Understand Your Ideal Candidate
Positive Motivators
Negative Motivators
Intrinsic Extrinsic
Career Maximization
Learn ndash Do ndash Become
Helping others
Team ndash Hiring Manager
Company or Mission
Recruitment
Marketing amp
Advertising
Eliminate the
Negatives
and Maximize
the Positives
Tip Close on
Positive
Internals
Slow growth
Work mix not satisfying
Not part of team
Mission not important
Cultural misfit
Low salary
Bad boss
Not appreciated
Deteriorating business
Economic need
Compensation Max
Short-term Rewards
Contests Bonus
Big Title - Big Brand
Ego need
Avoid the vicious cycle of underperformance low morale and turnover
TALENT CONNECT 2012
Understand Your Ideal Candidate
Positive Motivators
Negative Motivators
Intrinsic Extrinsic
Career Maximization
Learn ndash Do ndash Become
Helping others
Team ndash Hiring Manager
Company or Mission
Recruitment
Marketing amp
Advertising
Eliminate the
Negatives
and Maximize
the Positives
Tip Close on
Positive
Internals
Slow growth
Work mix not satisfying
Not part of team
Mission not important
Cultural misfit
Low salary
Bad boss
Not appreciated
Deteriorating business
Economic need
Compensation Max
Short-term Rewards
Contests Bonus
Big Title - Big Brand
Ego need
GETTING DOING amp
BECOMING
Avoid the vicious cycle of underperformance low morale and turnover
TALENT CONNECT 2012
Great Ads Capture Intrinsic Motivator
McFrank amp Williams Advertising Agency Inc
TALENT CONNECT 2012
Turn Jobs into Careers
Need both hellip to find amp hire the best
Whatrsquos the EVP Why would a top fully-employed person take
this position Impact Growth Company
Long term component of a career move ndash the
becoming
TALENT CONNECT 2012
How to Write an Email or Ad
Lead with EVP DOING Having
Beyond Year 1
Year 1
Past
TALENT CONNECT 2012
The Candidate Persona
10 New
Sourcing
Ideas
TALENT CONNECT 2012
The Importance of Messaging
Whatrsquos the EVP
Capture intrinsic motivator
Do Learn Become
Describe impact
Make it viral
Attention- getting
Take over the
Rebuilding of Phillyrsquos
Inner City 0-60 MPH
in
12 Years
TALENT CONNECT 2012
Be Compelling to Attract Top-third
Explore some truly weird openings for Optics Geeks for
freakishly difficult EOIR stabilization puzzles -
httpbitlySZtpY
TALENT CONNECT 2012
Texting and Tweets
1st build a virtual talent pool
Connect on LinkedIn
When texting Compliment 1st
Be vague but bigger title
Sell short chat
Send link to posting
Send link to your open calendar ndash
eg TimeTradercom
Make sure LIP shows you as SWK
Just found your LI Profile
ndash very impressive RU open to
chat about sr marketing exec spot
TALENT CONNECT 2012
AGM
Format Future
Present
Past
Skills
EVP
TALENT CONNECT 2012
Compelling Email to Prospects
Intrinsic
Motivator
EVP
Future ndash Present
ndash Past Format
Skills
Reaction
TALENT CONNECT 2012
Everyone Else
3rd Degree+
2nd Degree
Connections
1st Degree
ERPHM
Groups
Nodes
You
The Value of Your Connectedness
1st ndash Connectedness
Targeted
Compelling
Narrow Casting
Highest ROE
3rd Degree ndash REACH
High Volume
Pushed Postings
Broad Casting
Low ROE
2nd ndash Networking
Referrals
Warm Calls
Sweet Spot
High ROE
ROE Return on Effort Think In-Out vs Out-In
TALENT CONNECT 2012
Recruitment Marketing Summary
TALENT CONNECT 2012
4 LinkedIn tools to help you recruit like a
marketer so that youhellip
21
1 Know your audience
2 Increase your relevance and reach
3 Go where your audience is
TALENT CONNECT 2012
1 Know your audience with our free Talent Pool
reports
22
wwwslidesharenetlinkedin-talent-solutions
Industries covered - Software engineer
- Technical sales
- Procurement amp supply chain
people
- Marketing
- Healthcare
- Financial services
- Drilling and petroleum
US and European versions
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
23
Jobs you may be interested in Jobs you may be interested in
Financial Analyst Bank of America
Jobs you may be interested in
Sr HR Director Gap Inc
Bryan
Finance Analyst
Erica
Steve
Director of HR
job applications from recommended jobs [Not searched]
Sr Software Engineer
Amazon
Sr
Waterf all Mobile
Sr Software Engineer Waterf all Mobile
HR Director
Waterf all Mobile
Finance Manager
Sr Software Engineer
gt50
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
24
Product Marekting Manager NetAppndash Sunnyvale CA
Product Marketing Manager Amazoncom ndash Seattle WA
Senior Product Manager NetApp ndash Santa Clara CA
Jobs You May Be Interested In
See more raquo
Account Executive xyzCo ndash Sunnyvale CA
x
Sr Account Executive Amazoncom ndash Seattle WA
x
Sales Manager NetApp ndash San Jose CA
x
beta
Waterfall Mobile posted a job you may be interested in Sr Software Engineer
Jobs You May Be Interested In
See more raquo
x
x
x
Waterfall Mobile Sr Software Engineer
NetApp Sr Software Engineer
Amazon
Sr Sr Software Engineer
Erica Robertson
ACME systems
Sr Software Engineer
Share Careers See more jobs 6 minutes ago
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobilehellip
25
23 of unique LinkedIn
visitors come via mobile
apps
All LinkedIn Jobs now
distributed to relevant
members in lsquorecent
updatesrsquo stream
Members targeted based
on profile information
Included with all LinkedIn
Jobs at no extra cost
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobile and lsquoPicture Yourselfrsquo Ads
26
1 activity on LinkedIn = Looking at your
connectionsrsquo profiles
Erica Robertson Senior Java Developer
ACME systems
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us
TALENT CONNECT 2012
Thinking Backwards
HAVE GET BECOME DO
The Wrong Way for Hiring
The Right Way for Hiring
TALENT CONNECT 2012
Thinking Backwards
Before Day 1 Skills Experience
HAVING Academics Competencies
Day 1 Title Company
Location $$ Responsibilities
Advertise amp Phone Screen
Beyond Year 1 Opportunity Long-
term Impact Long-term $$
Year 1 DOING Work
Impact Learning Team Total $$
Moment 1
Candidate Opt-in Screen
Interview Assess Offer
Acceptance Criteria
You canrsquot use a talent surplus process in a talent scarcity situation
HAVE GET BECOME DO
TALENT CONNECT 2012
Understand Your Ideal Candidate
Positive Motivators
Negative Motivators
Intrinsic Extrinsic
Career Maximization
Learn ndash Do ndash Become
Helping others
Team ndash Hiring Manager
Company or Mission
Recruitment
Marketing amp
Advertising
Eliminate the
Negatives
and Maximize
the Positives
Tip Close on
Positive
Internals
Slow growth
Work mix not satisfying
Not part of team
Mission not important
Cultural misfit
Low salary
Bad boss
Not appreciated
Deteriorating business
Economic need
Compensation Max
Short-term Rewards
Contests Bonus
Big Title - Big Brand
Ego need
Avoid the vicious cycle of underperformance low morale and turnover
TALENT CONNECT 2012
Understand Your Ideal Candidate
Positive Motivators
Negative Motivators
Intrinsic Extrinsic
Career Maximization
Learn ndash Do ndash Become
Helping others
Team ndash Hiring Manager
Company or Mission
Recruitment
Marketing amp
Advertising
Eliminate the
Negatives
and Maximize
the Positives
Tip Close on
Positive
Internals
Slow growth
Work mix not satisfying
Not part of team
Mission not important
Cultural misfit
Low salary
Bad boss
Not appreciated
Deteriorating business
Economic need
Compensation Max
Short-term Rewards
Contests Bonus
Big Title - Big Brand
Ego need
GETTING DOING amp
BECOMING
Avoid the vicious cycle of underperformance low morale and turnover
TALENT CONNECT 2012
Great Ads Capture Intrinsic Motivator
McFrank amp Williams Advertising Agency Inc
TALENT CONNECT 2012
Turn Jobs into Careers
Need both hellip to find amp hire the best
Whatrsquos the EVP Why would a top fully-employed person take
this position Impact Growth Company
Long term component of a career move ndash the
becoming
TALENT CONNECT 2012
How to Write an Email or Ad
Lead with EVP DOING Having
Beyond Year 1
Year 1
Past
TALENT CONNECT 2012
The Candidate Persona
10 New
Sourcing
Ideas
TALENT CONNECT 2012
The Importance of Messaging
Whatrsquos the EVP
Capture intrinsic motivator
Do Learn Become
Describe impact
Make it viral
Attention- getting
Take over the
Rebuilding of Phillyrsquos
Inner City 0-60 MPH
in
12 Years
TALENT CONNECT 2012
Be Compelling to Attract Top-third
Explore some truly weird openings for Optics Geeks for
freakishly difficult EOIR stabilization puzzles -
httpbitlySZtpY
TALENT CONNECT 2012
Texting and Tweets
1st build a virtual talent pool
Connect on LinkedIn
When texting Compliment 1st
Be vague but bigger title
Sell short chat
Send link to posting
Send link to your open calendar ndash
eg TimeTradercom
Make sure LIP shows you as SWK
Just found your LI Profile
ndash very impressive RU open to
chat about sr marketing exec spot
TALENT CONNECT 2012
AGM
Format Future
Present
Past
Skills
EVP
TALENT CONNECT 2012
Compelling Email to Prospects
Intrinsic
Motivator
EVP
Future ndash Present
ndash Past Format
Skills
Reaction
TALENT CONNECT 2012
Everyone Else
3rd Degree+
2nd Degree
Connections
1st Degree
ERPHM
Groups
Nodes
You
The Value of Your Connectedness
1st ndash Connectedness
Targeted
Compelling
Narrow Casting
Highest ROE
3rd Degree ndash REACH
High Volume
Pushed Postings
Broad Casting
Low ROE
2nd ndash Networking
Referrals
Warm Calls
Sweet Spot
High ROE
ROE Return on Effort Think In-Out vs Out-In
TALENT CONNECT 2012
Recruitment Marketing Summary
TALENT CONNECT 2012
4 LinkedIn tools to help you recruit like a
marketer so that youhellip
21
1 Know your audience
2 Increase your relevance and reach
3 Go where your audience is
TALENT CONNECT 2012
1 Know your audience with our free Talent Pool
reports
22
wwwslidesharenetlinkedin-talent-solutions
Industries covered - Software engineer
- Technical sales
- Procurement amp supply chain
people
- Marketing
- Healthcare
- Financial services
- Drilling and petroleum
US and European versions
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
23
Jobs you may be interested in Jobs you may be interested in
Financial Analyst Bank of America
Jobs you may be interested in
Sr HR Director Gap Inc
Bryan
Finance Analyst
Erica
Steve
Director of HR
job applications from recommended jobs [Not searched]
Sr Software Engineer
Amazon
Sr
Waterf all Mobile
Sr Software Engineer Waterf all Mobile
HR Director
Waterf all Mobile
Finance Manager
Sr Software Engineer
gt50
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
24
Product Marekting Manager NetAppndash Sunnyvale CA
Product Marketing Manager Amazoncom ndash Seattle WA
Senior Product Manager NetApp ndash Santa Clara CA
Jobs You May Be Interested In
See more raquo
Account Executive xyzCo ndash Sunnyvale CA
x
Sr Account Executive Amazoncom ndash Seattle WA
x
Sales Manager NetApp ndash San Jose CA
x
beta
Waterfall Mobile posted a job you may be interested in Sr Software Engineer
Jobs You May Be Interested In
See more raquo
x
x
x
Waterfall Mobile Sr Software Engineer
NetApp Sr Software Engineer
Amazon
Sr Sr Software Engineer
Erica Robertson
ACME systems
Sr Software Engineer
Share Careers See more jobs 6 minutes ago
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobilehellip
25
23 of unique LinkedIn
visitors come via mobile
apps
All LinkedIn Jobs now
distributed to relevant
members in lsquorecent
updatesrsquo stream
Members targeted based
on profile information
Included with all LinkedIn
Jobs at no extra cost
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobile and lsquoPicture Yourselfrsquo Ads
26
1 activity on LinkedIn = Looking at your
connectionsrsquo profiles
Erica Robertson Senior Java Developer
ACME systems
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us
TALENT CONNECT 2012
Thinking Backwards
Before Day 1 Skills Experience
HAVING Academics Competencies
Day 1 Title Company
Location $$ Responsibilities
Advertise amp Phone Screen
Beyond Year 1 Opportunity Long-
term Impact Long-term $$
Year 1 DOING Work
Impact Learning Team Total $$
Moment 1
Candidate Opt-in Screen
Interview Assess Offer
Acceptance Criteria
You canrsquot use a talent surplus process in a talent scarcity situation
HAVE GET BECOME DO
TALENT CONNECT 2012
Understand Your Ideal Candidate
Positive Motivators
Negative Motivators
Intrinsic Extrinsic
Career Maximization
Learn ndash Do ndash Become
Helping others
Team ndash Hiring Manager
Company or Mission
Recruitment
Marketing amp
Advertising
Eliminate the
Negatives
and Maximize
the Positives
Tip Close on
Positive
Internals
Slow growth
Work mix not satisfying
Not part of team
Mission not important
Cultural misfit
Low salary
Bad boss
Not appreciated
Deteriorating business
Economic need
Compensation Max
Short-term Rewards
Contests Bonus
Big Title - Big Brand
Ego need
Avoid the vicious cycle of underperformance low morale and turnover
TALENT CONNECT 2012
Understand Your Ideal Candidate
Positive Motivators
Negative Motivators
Intrinsic Extrinsic
Career Maximization
Learn ndash Do ndash Become
Helping others
Team ndash Hiring Manager
Company or Mission
Recruitment
Marketing amp
Advertising
Eliminate the
Negatives
and Maximize
the Positives
Tip Close on
Positive
Internals
Slow growth
Work mix not satisfying
Not part of team
Mission not important
Cultural misfit
Low salary
Bad boss
Not appreciated
Deteriorating business
Economic need
Compensation Max
Short-term Rewards
Contests Bonus
Big Title - Big Brand
Ego need
GETTING DOING amp
BECOMING
Avoid the vicious cycle of underperformance low morale and turnover
TALENT CONNECT 2012
Great Ads Capture Intrinsic Motivator
McFrank amp Williams Advertising Agency Inc
TALENT CONNECT 2012
Turn Jobs into Careers
Need both hellip to find amp hire the best
Whatrsquos the EVP Why would a top fully-employed person take
this position Impact Growth Company
Long term component of a career move ndash the
becoming
TALENT CONNECT 2012
How to Write an Email or Ad
Lead with EVP DOING Having
Beyond Year 1
Year 1
Past
TALENT CONNECT 2012
The Candidate Persona
10 New
Sourcing
Ideas
TALENT CONNECT 2012
The Importance of Messaging
Whatrsquos the EVP
Capture intrinsic motivator
Do Learn Become
Describe impact
Make it viral
Attention- getting
Take over the
Rebuilding of Phillyrsquos
Inner City 0-60 MPH
in
12 Years
TALENT CONNECT 2012
Be Compelling to Attract Top-third
Explore some truly weird openings for Optics Geeks for
freakishly difficult EOIR stabilization puzzles -
httpbitlySZtpY
TALENT CONNECT 2012
Texting and Tweets
1st build a virtual talent pool
Connect on LinkedIn
When texting Compliment 1st
Be vague but bigger title
Sell short chat
Send link to posting
Send link to your open calendar ndash
eg TimeTradercom
Make sure LIP shows you as SWK
Just found your LI Profile
ndash very impressive RU open to
chat about sr marketing exec spot
TALENT CONNECT 2012
AGM
Format Future
Present
Past
Skills
EVP
TALENT CONNECT 2012
Compelling Email to Prospects
Intrinsic
Motivator
EVP
Future ndash Present
ndash Past Format
Skills
Reaction
TALENT CONNECT 2012
Everyone Else
3rd Degree+
2nd Degree
Connections
1st Degree
ERPHM
Groups
Nodes
You
The Value of Your Connectedness
1st ndash Connectedness
Targeted
Compelling
Narrow Casting
Highest ROE
3rd Degree ndash REACH
High Volume
Pushed Postings
Broad Casting
Low ROE
2nd ndash Networking
Referrals
Warm Calls
Sweet Spot
High ROE
ROE Return on Effort Think In-Out vs Out-In
TALENT CONNECT 2012
Recruitment Marketing Summary
TALENT CONNECT 2012
4 LinkedIn tools to help you recruit like a
marketer so that youhellip
21
1 Know your audience
2 Increase your relevance and reach
3 Go where your audience is
TALENT CONNECT 2012
1 Know your audience with our free Talent Pool
reports
22
wwwslidesharenetlinkedin-talent-solutions
Industries covered - Software engineer
- Technical sales
- Procurement amp supply chain
people
- Marketing
- Healthcare
- Financial services
- Drilling and petroleum
US and European versions
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
23
Jobs you may be interested in Jobs you may be interested in
Financial Analyst Bank of America
Jobs you may be interested in
Sr HR Director Gap Inc
Bryan
Finance Analyst
Erica
Steve
Director of HR
job applications from recommended jobs [Not searched]
Sr Software Engineer
Amazon
Sr
Waterf all Mobile
Sr Software Engineer Waterf all Mobile
HR Director
Waterf all Mobile
Finance Manager
Sr Software Engineer
gt50
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
24
Product Marekting Manager NetAppndash Sunnyvale CA
Product Marketing Manager Amazoncom ndash Seattle WA
Senior Product Manager NetApp ndash Santa Clara CA
Jobs You May Be Interested In
See more raquo
Account Executive xyzCo ndash Sunnyvale CA
x
Sr Account Executive Amazoncom ndash Seattle WA
x
Sales Manager NetApp ndash San Jose CA
x
beta
Waterfall Mobile posted a job you may be interested in Sr Software Engineer
Jobs You May Be Interested In
See more raquo
x
x
x
Waterfall Mobile Sr Software Engineer
NetApp Sr Software Engineer
Amazon
Sr Sr Software Engineer
Erica Robertson
ACME systems
Sr Software Engineer
Share Careers See more jobs 6 minutes ago
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobilehellip
25
23 of unique LinkedIn
visitors come via mobile
apps
All LinkedIn Jobs now
distributed to relevant
members in lsquorecent
updatesrsquo stream
Members targeted based
on profile information
Included with all LinkedIn
Jobs at no extra cost
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobile and lsquoPicture Yourselfrsquo Ads
26
1 activity on LinkedIn = Looking at your
connectionsrsquo profiles
Erica Robertson Senior Java Developer
ACME systems
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us
TALENT CONNECT 2012
Understand Your Ideal Candidate
Positive Motivators
Negative Motivators
Intrinsic Extrinsic
Career Maximization
Learn ndash Do ndash Become
Helping others
Team ndash Hiring Manager
Company or Mission
Recruitment
Marketing amp
Advertising
Eliminate the
Negatives
and Maximize
the Positives
Tip Close on
Positive
Internals
Slow growth
Work mix not satisfying
Not part of team
Mission not important
Cultural misfit
Low salary
Bad boss
Not appreciated
Deteriorating business
Economic need
Compensation Max
Short-term Rewards
Contests Bonus
Big Title - Big Brand
Ego need
Avoid the vicious cycle of underperformance low morale and turnover
TALENT CONNECT 2012
Understand Your Ideal Candidate
Positive Motivators
Negative Motivators
Intrinsic Extrinsic
Career Maximization
Learn ndash Do ndash Become
Helping others
Team ndash Hiring Manager
Company or Mission
Recruitment
Marketing amp
Advertising
Eliminate the
Negatives
and Maximize
the Positives
Tip Close on
Positive
Internals
Slow growth
Work mix not satisfying
Not part of team
Mission not important
Cultural misfit
Low salary
Bad boss
Not appreciated
Deteriorating business
Economic need
Compensation Max
Short-term Rewards
Contests Bonus
Big Title - Big Brand
Ego need
GETTING DOING amp
BECOMING
Avoid the vicious cycle of underperformance low morale and turnover
TALENT CONNECT 2012
Great Ads Capture Intrinsic Motivator
McFrank amp Williams Advertising Agency Inc
TALENT CONNECT 2012
Turn Jobs into Careers
Need both hellip to find amp hire the best
Whatrsquos the EVP Why would a top fully-employed person take
this position Impact Growth Company
Long term component of a career move ndash the
becoming
TALENT CONNECT 2012
How to Write an Email or Ad
Lead with EVP DOING Having
Beyond Year 1
Year 1
Past
TALENT CONNECT 2012
The Candidate Persona
10 New
Sourcing
Ideas
TALENT CONNECT 2012
The Importance of Messaging
Whatrsquos the EVP
Capture intrinsic motivator
Do Learn Become
Describe impact
Make it viral
Attention- getting
Take over the
Rebuilding of Phillyrsquos
Inner City 0-60 MPH
in
12 Years
TALENT CONNECT 2012
Be Compelling to Attract Top-third
Explore some truly weird openings for Optics Geeks for
freakishly difficult EOIR stabilization puzzles -
httpbitlySZtpY
TALENT CONNECT 2012
Texting and Tweets
1st build a virtual talent pool
Connect on LinkedIn
When texting Compliment 1st
Be vague but bigger title
Sell short chat
Send link to posting
Send link to your open calendar ndash
eg TimeTradercom
Make sure LIP shows you as SWK
Just found your LI Profile
ndash very impressive RU open to
chat about sr marketing exec spot
TALENT CONNECT 2012
AGM
Format Future
Present
Past
Skills
EVP
TALENT CONNECT 2012
Compelling Email to Prospects
Intrinsic
Motivator
EVP
Future ndash Present
ndash Past Format
Skills
Reaction
TALENT CONNECT 2012
Everyone Else
3rd Degree+
2nd Degree
Connections
1st Degree
ERPHM
Groups
Nodes
You
The Value of Your Connectedness
1st ndash Connectedness
Targeted
Compelling
Narrow Casting
Highest ROE
3rd Degree ndash REACH
High Volume
Pushed Postings
Broad Casting
Low ROE
2nd ndash Networking
Referrals
Warm Calls
Sweet Spot
High ROE
ROE Return on Effort Think In-Out vs Out-In
TALENT CONNECT 2012
Recruitment Marketing Summary
TALENT CONNECT 2012
4 LinkedIn tools to help you recruit like a
marketer so that youhellip
21
1 Know your audience
2 Increase your relevance and reach
3 Go where your audience is
TALENT CONNECT 2012
1 Know your audience with our free Talent Pool
reports
22
wwwslidesharenetlinkedin-talent-solutions
Industries covered - Software engineer
- Technical sales
- Procurement amp supply chain
people
- Marketing
- Healthcare
- Financial services
- Drilling and petroleum
US and European versions
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
23
Jobs you may be interested in Jobs you may be interested in
Financial Analyst Bank of America
Jobs you may be interested in
Sr HR Director Gap Inc
Bryan
Finance Analyst
Erica
Steve
Director of HR
job applications from recommended jobs [Not searched]
Sr Software Engineer
Amazon
Sr
Waterf all Mobile
Sr Software Engineer Waterf all Mobile
HR Director
Waterf all Mobile
Finance Manager
Sr Software Engineer
gt50
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
24
Product Marekting Manager NetAppndash Sunnyvale CA
Product Marketing Manager Amazoncom ndash Seattle WA
Senior Product Manager NetApp ndash Santa Clara CA
Jobs You May Be Interested In
See more raquo
Account Executive xyzCo ndash Sunnyvale CA
x
Sr Account Executive Amazoncom ndash Seattle WA
x
Sales Manager NetApp ndash San Jose CA
x
beta
Waterfall Mobile posted a job you may be interested in Sr Software Engineer
Jobs You May Be Interested In
See more raquo
x
x
x
Waterfall Mobile Sr Software Engineer
NetApp Sr Software Engineer
Amazon
Sr Sr Software Engineer
Erica Robertson
ACME systems
Sr Software Engineer
Share Careers See more jobs 6 minutes ago
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobilehellip
25
23 of unique LinkedIn
visitors come via mobile
apps
All LinkedIn Jobs now
distributed to relevant
members in lsquorecent
updatesrsquo stream
Members targeted based
on profile information
Included with all LinkedIn
Jobs at no extra cost
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobile and lsquoPicture Yourselfrsquo Ads
26
1 activity on LinkedIn = Looking at your
connectionsrsquo profiles
Erica Robertson Senior Java Developer
ACME systems
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us
TALENT CONNECT 2012
Understand Your Ideal Candidate
Positive Motivators
Negative Motivators
Intrinsic Extrinsic
Career Maximization
Learn ndash Do ndash Become
Helping others
Team ndash Hiring Manager
Company or Mission
Recruitment
Marketing amp
Advertising
Eliminate the
Negatives
and Maximize
the Positives
Tip Close on
Positive
Internals
Slow growth
Work mix not satisfying
Not part of team
Mission not important
Cultural misfit
Low salary
Bad boss
Not appreciated
Deteriorating business
Economic need
Compensation Max
Short-term Rewards
Contests Bonus
Big Title - Big Brand
Ego need
GETTING DOING amp
BECOMING
Avoid the vicious cycle of underperformance low morale and turnover
TALENT CONNECT 2012
Great Ads Capture Intrinsic Motivator
McFrank amp Williams Advertising Agency Inc
TALENT CONNECT 2012
Turn Jobs into Careers
Need both hellip to find amp hire the best
Whatrsquos the EVP Why would a top fully-employed person take
this position Impact Growth Company
Long term component of a career move ndash the
becoming
TALENT CONNECT 2012
How to Write an Email or Ad
Lead with EVP DOING Having
Beyond Year 1
Year 1
Past
TALENT CONNECT 2012
The Candidate Persona
10 New
Sourcing
Ideas
TALENT CONNECT 2012
The Importance of Messaging
Whatrsquos the EVP
Capture intrinsic motivator
Do Learn Become
Describe impact
Make it viral
Attention- getting
Take over the
Rebuilding of Phillyrsquos
Inner City 0-60 MPH
in
12 Years
TALENT CONNECT 2012
Be Compelling to Attract Top-third
Explore some truly weird openings for Optics Geeks for
freakishly difficult EOIR stabilization puzzles -
httpbitlySZtpY
TALENT CONNECT 2012
Texting and Tweets
1st build a virtual talent pool
Connect on LinkedIn
When texting Compliment 1st
Be vague but bigger title
Sell short chat
Send link to posting
Send link to your open calendar ndash
eg TimeTradercom
Make sure LIP shows you as SWK
Just found your LI Profile
ndash very impressive RU open to
chat about sr marketing exec spot
TALENT CONNECT 2012
AGM
Format Future
Present
Past
Skills
EVP
TALENT CONNECT 2012
Compelling Email to Prospects
Intrinsic
Motivator
EVP
Future ndash Present
ndash Past Format
Skills
Reaction
TALENT CONNECT 2012
Everyone Else
3rd Degree+
2nd Degree
Connections
1st Degree
ERPHM
Groups
Nodes
You
The Value of Your Connectedness
1st ndash Connectedness
Targeted
Compelling
Narrow Casting
Highest ROE
3rd Degree ndash REACH
High Volume
Pushed Postings
Broad Casting
Low ROE
2nd ndash Networking
Referrals
Warm Calls
Sweet Spot
High ROE
ROE Return on Effort Think In-Out vs Out-In
TALENT CONNECT 2012
Recruitment Marketing Summary
TALENT CONNECT 2012
4 LinkedIn tools to help you recruit like a
marketer so that youhellip
21
1 Know your audience
2 Increase your relevance and reach
3 Go where your audience is
TALENT CONNECT 2012
1 Know your audience with our free Talent Pool
reports
22
wwwslidesharenetlinkedin-talent-solutions
Industries covered - Software engineer
- Technical sales
- Procurement amp supply chain
people
- Marketing
- Healthcare
- Financial services
- Drilling and petroleum
US and European versions
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
23
Jobs you may be interested in Jobs you may be interested in
Financial Analyst Bank of America
Jobs you may be interested in
Sr HR Director Gap Inc
Bryan
Finance Analyst
Erica
Steve
Director of HR
job applications from recommended jobs [Not searched]
Sr Software Engineer
Amazon
Sr
Waterf all Mobile
Sr Software Engineer Waterf all Mobile
HR Director
Waterf all Mobile
Finance Manager
Sr Software Engineer
gt50
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
24
Product Marekting Manager NetAppndash Sunnyvale CA
Product Marketing Manager Amazoncom ndash Seattle WA
Senior Product Manager NetApp ndash Santa Clara CA
Jobs You May Be Interested In
See more raquo
Account Executive xyzCo ndash Sunnyvale CA
x
Sr Account Executive Amazoncom ndash Seattle WA
x
Sales Manager NetApp ndash San Jose CA
x
beta
Waterfall Mobile posted a job you may be interested in Sr Software Engineer
Jobs You May Be Interested In
See more raquo
x
x
x
Waterfall Mobile Sr Software Engineer
NetApp Sr Software Engineer
Amazon
Sr Sr Software Engineer
Erica Robertson
ACME systems
Sr Software Engineer
Share Careers See more jobs 6 minutes ago
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobilehellip
25
23 of unique LinkedIn
visitors come via mobile
apps
All LinkedIn Jobs now
distributed to relevant
members in lsquorecent
updatesrsquo stream
Members targeted based
on profile information
Included with all LinkedIn
Jobs at no extra cost
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobile and lsquoPicture Yourselfrsquo Ads
26
1 activity on LinkedIn = Looking at your
connectionsrsquo profiles
Erica Robertson Senior Java Developer
ACME systems
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us
TALENT CONNECT 2012
Great Ads Capture Intrinsic Motivator
McFrank amp Williams Advertising Agency Inc
TALENT CONNECT 2012
Turn Jobs into Careers
Need both hellip to find amp hire the best
Whatrsquos the EVP Why would a top fully-employed person take
this position Impact Growth Company
Long term component of a career move ndash the
becoming
TALENT CONNECT 2012
How to Write an Email or Ad
Lead with EVP DOING Having
Beyond Year 1
Year 1
Past
TALENT CONNECT 2012
The Candidate Persona
10 New
Sourcing
Ideas
TALENT CONNECT 2012
The Importance of Messaging
Whatrsquos the EVP
Capture intrinsic motivator
Do Learn Become
Describe impact
Make it viral
Attention- getting
Take over the
Rebuilding of Phillyrsquos
Inner City 0-60 MPH
in
12 Years
TALENT CONNECT 2012
Be Compelling to Attract Top-third
Explore some truly weird openings for Optics Geeks for
freakishly difficult EOIR stabilization puzzles -
httpbitlySZtpY
TALENT CONNECT 2012
Texting and Tweets
1st build a virtual talent pool
Connect on LinkedIn
When texting Compliment 1st
Be vague but bigger title
Sell short chat
Send link to posting
Send link to your open calendar ndash
eg TimeTradercom
Make sure LIP shows you as SWK
Just found your LI Profile
ndash very impressive RU open to
chat about sr marketing exec spot
TALENT CONNECT 2012
AGM
Format Future
Present
Past
Skills
EVP
TALENT CONNECT 2012
Compelling Email to Prospects
Intrinsic
Motivator
EVP
Future ndash Present
ndash Past Format
Skills
Reaction
TALENT CONNECT 2012
Everyone Else
3rd Degree+
2nd Degree
Connections
1st Degree
ERPHM
Groups
Nodes
You
The Value of Your Connectedness
1st ndash Connectedness
Targeted
Compelling
Narrow Casting
Highest ROE
3rd Degree ndash REACH
High Volume
Pushed Postings
Broad Casting
Low ROE
2nd ndash Networking
Referrals
Warm Calls
Sweet Spot
High ROE
ROE Return on Effort Think In-Out vs Out-In
TALENT CONNECT 2012
Recruitment Marketing Summary
TALENT CONNECT 2012
4 LinkedIn tools to help you recruit like a
marketer so that youhellip
21
1 Know your audience
2 Increase your relevance and reach
3 Go where your audience is
TALENT CONNECT 2012
1 Know your audience with our free Talent Pool
reports
22
wwwslidesharenetlinkedin-talent-solutions
Industries covered - Software engineer
- Technical sales
- Procurement amp supply chain
people
- Marketing
- Healthcare
- Financial services
- Drilling and petroleum
US and European versions
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
23
Jobs you may be interested in Jobs you may be interested in
Financial Analyst Bank of America
Jobs you may be interested in
Sr HR Director Gap Inc
Bryan
Finance Analyst
Erica
Steve
Director of HR
job applications from recommended jobs [Not searched]
Sr Software Engineer
Amazon
Sr
Waterf all Mobile
Sr Software Engineer Waterf all Mobile
HR Director
Waterf all Mobile
Finance Manager
Sr Software Engineer
gt50
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
24
Product Marekting Manager NetAppndash Sunnyvale CA
Product Marketing Manager Amazoncom ndash Seattle WA
Senior Product Manager NetApp ndash Santa Clara CA
Jobs You May Be Interested In
See more raquo
Account Executive xyzCo ndash Sunnyvale CA
x
Sr Account Executive Amazoncom ndash Seattle WA
x
Sales Manager NetApp ndash San Jose CA
x
beta
Waterfall Mobile posted a job you may be interested in Sr Software Engineer
Jobs You May Be Interested In
See more raquo
x
x
x
Waterfall Mobile Sr Software Engineer
NetApp Sr Software Engineer
Amazon
Sr Sr Software Engineer
Erica Robertson
ACME systems
Sr Software Engineer
Share Careers See more jobs 6 minutes ago
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobilehellip
25
23 of unique LinkedIn
visitors come via mobile
apps
All LinkedIn Jobs now
distributed to relevant
members in lsquorecent
updatesrsquo stream
Members targeted based
on profile information
Included with all LinkedIn
Jobs at no extra cost
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobile and lsquoPicture Yourselfrsquo Ads
26
1 activity on LinkedIn = Looking at your
connectionsrsquo profiles
Erica Robertson Senior Java Developer
ACME systems
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us
TALENT CONNECT 2012
Turn Jobs into Careers
Need both hellip to find amp hire the best
Whatrsquos the EVP Why would a top fully-employed person take
this position Impact Growth Company
Long term component of a career move ndash the
becoming
TALENT CONNECT 2012
How to Write an Email or Ad
Lead with EVP DOING Having
Beyond Year 1
Year 1
Past
TALENT CONNECT 2012
The Candidate Persona
10 New
Sourcing
Ideas
TALENT CONNECT 2012
The Importance of Messaging
Whatrsquos the EVP
Capture intrinsic motivator
Do Learn Become
Describe impact
Make it viral
Attention- getting
Take over the
Rebuilding of Phillyrsquos
Inner City 0-60 MPH
in
12 Years
TALENT CONNECT 2012
Be Compelling to Attract Top-third
Explore some truly weird openings for Optics Geeks for
freakishly difficult EOIR stabilization puzzles -
httpbitlySZtpY
TALENT CONNECT 2012
Texting and Tweets
1st build a virtual talent pool
Connect on LinkedIn
When texting Compliment 1st
Be vague but bigger title
Sell short chat
Send link to posting
Send link to your open calendar ndash
eg TimeTradercom
Make sure LIP shows you as SWK
Just found your LI Profile
ndash very impressive RU open to
chat about sr marketing exec spot
TALENT CONNECT 2012
AGM
Format Future
Present
Past
Skills
EVP
TALENT CONNECT 2012
Compelling Email to Prospects
Intrinsic
Motivator
EVP
Future ndash Present
ndash Past Format
Skills
Reaction
TALENT CONNECT 2012
Everyone Else
3rd Degree+
2nd Degree
Connections
1st Degree
ERPHM
Groups
Nodes
You
The Value of Your Connectedness
1st ndash Connectedness
Targeted
Compelling
Narrow Casting
Highest ROE
3rd Degree ndash REACH
High Volume
Pushed Postings
Broad Casting
Low ROE
2nd ndash Networking
Referrals
Warm Calls
Sweet Spot
High ROE
ROE Return on Effort Think In-Out vs Out-In
TALENT CONNECT 2012
Recruitment Marketing Summary
TALENT CONNECT 2012
4 LinkedIn tools to help you recruit like a
marketer so that youhellip
21
1 Know your audience
2 Increase your relevance and reach
3 Go where your audience is
TALENT CONNECT 2012
1 Know your audience with our free Talent Pool
reports
22
wwwslidesharenetlinkedin-talent-solutions
Industries covered - Software engineer
- Technical sales
- Procurement amp supply chain
people
- Marketing
- Healthcare
- Financial services
- Drilling and petroleum
US and European versions
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
23
Jobs you may be interested in Jobs you may be interested in
Financial Analyst Bank of America
Jobs you may be interested in
Sr HR Director Gap Inc
Bryan
Finance Analyst
Erica
Steve
Director of HR
job applications from recommended jobs [Not searched]
Sr Software Engineer
Amazon
Sr
Waterf all Mobile
Sr Software Engineer Waterf all Mobile
HR Director
Waterf all Mobile
Finance Manager
Sr Software Engineer
gt50
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
24
Product Marekting Manager NetAppndash Sunnyvale CA
Product Marketing Manager Amazoncom ndash Seattle WA
Senior Product Manager NetApp ndash Santa Clara CA
Jobs You May Be Interested In
See more raquo
Account Executive xyzCo ndash Sunnyvale CA
x
Sr Account Executive Amazoncom ndash Seattle WA
x
Sales Manager NetApp ndash San Jose CA
x
beta
Waterfall Mobile posted a job you may be interested in Sr Software Engineer
Jobs You May Be Interested In
See more raquo
x
x
x
Waterfall Mobile Sr Software Engineer
NetApp Sr Software Engineer
Amazon
Sr Sr Software Engineer
Erica Robertson
ACME systems
Sr Software Engineer
Share Careers See more jobs 6 minutes ago
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobilehellip
25
23 of unique LinkedIn
visitors come via mobile
apps
All LinkedIn Jobs now
distributed to relevant
members in lsquorecent
updatesrsquo stream
Members targeted based
on profile information
Included with all LinkedIn
Jobs at no extra cost
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobile and lsquoPicture Yourselfrsquo Ads
26
1 activity on LinkedIn = Looking at your
connectionsrsquo profiles
Erica Robertson Senior Java Developer
ACME systems
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us
TALENT CONNECT 2012
How to Write an Email or Ad
Lead with EVP DOING Having
Beyond Year 1
Year 1
Past
TALENT CONNECT 2012
The Candidate Persona
10 New
Sourcing
Ideas
TALENT CONNECT 2012
The Importance of Messaging
Whatrsquos the EVP
Capture intrinsic motivator
Do Learn Become
Describe impact
Make it viral
Attention- getting
Take over the
Rebuilding of Phillyrsquos
Inner City 0-60 MPH
in
12 Years
TALENT CONNECT 2012
Be Compelling to Attract Top-third
Explore some truly weird openings for Optics Geeks for
freakishly difficult EOIR stabilization puzzles -
httpbitlySZtpY
TALENT CONNECT 2012
Texting and Tweets
1st build a virtual talent pool
Connect on LinkedIn
When texting Compliment 1st
Be vague but bigger title
Sell short chat
Send link to posting
Send link to your open calendar ndash
eg TimeTradercom
Make sure LIP shows you as SWK
Just found your LI Profile
ndash very impressive RU open to
chat about sr marketing exec spot
TALENT CONNECT 2012
AGM
Format Future
Present
Past
Skills
EVP
TALENT CONNECT 2012
Compelling Email to Prospects
Intrinsic
Motivator
EVP
Future ndash Present
ndash Past Format
Skills
Reaction
TALENT CONNECT 2012
Everyone Else
3rd Degree+
2nd Degree
Connections
1st Degree
ERPHM
Groups
Nodes
You
The Value of Your Connectedness
1st ndash Connectedness
Targeted
Compelling
Narrow Casting
Highest ROE
3rd Degree ndash REACH
High Volume
Pushed Postings
Broad Casting
Low ROE
2nd ndash Networking
Referrals
Warm Calls
Sweet Spot
High ROE
ROE Return on Effort Think In-Out vs Out-In
TALENT CONNECT 2012
Recruitment Marketing Summary
TALENT CONNECT 2012
4 LinkedIn tools to help you recruit like a
marketer so that youhellip
21
1 Know your audience
2 Increase your relevance and reach
3 Go where your audience is
TALENT CONNECT 2012
1 Know your audience with our free Talent Pool
reports
22
wwwslidesharenetlinkedin-talent-solutions
Industries covered - Software engineer
- Technical sales
- Procurement amp supply chain
people
- Marketing
- Healthcare
- Financial services
- Drilling and petroleum
US and European versions
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
23
Jobs you may be interested in Jobs you may be interested in
Financial Analyst Bank of America
Jobs you may be interested in
Sr HR Director Gap Inc
Bryan
Finance Analyst
Erica
Steve
Director of HR
job applications from recommended jobs [Not searched]
Sr Software Engineer
Amazon
Sr
Waterf all Mobile
Sr Software Engineer Waterf all Mobile
HR Director
Waterf all Mobile
Finance Manager
Sr Software Engineer
gt50
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
24
Product Marekting Manager NetAppndash Sunnyvale CA
Product Marketing Manager Amazoncom ndash Seattle WA
Senior Product Manager NetApp ndash Santa Clara CA
Jobs You May Be Interested In
See more raquo
Account Executive xyzCo ndash Sunnyvale CA
x
Sr Account Executive Amazoncom ndash Seattle WA
x
Sales Manager NetApp ndash San Jose CA
x
beta
Waterfall Mobile posted a job you may be interested in Sr Software Engineer
Jobs You May Be Interested In
See more raquo
x
x
x
Waterfall Mobile Sr Software Engineer
NetApp Sr Software Engineer
Amazon
Sr Sr Software Engineer
Erica Robertson
ACME systems
Sr Software Engineer
Share Careers See more jobs 6 minutes ago
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobilehellip
25
23 of unique LinkedIn
visitors come via mobile
apps
All LinkedIn Jobs now
distributed to relevant
members in lsquorecent
updatesrsquo stream
Members targeted based
on profile information
Included with all LinkedIn
Jobs at no extra cost
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobile and lsquoPicture Yourselfrsquo Ads
26
1 activity on LinkedIn = Looking at your
connectionsrsquo profiles
Erica Robertson Senior Java Developer
ACME systems
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us
TALENT CONNECT 2012
The Candidate Persona
10 New
Sourcing
Ideas
TALENT CONNECT 2012
The Importance of Messaging
Whatrsquos the EVP
Capture intrinsic motivator
Do Learn Become
Describe impact
Make it viral
Attention- getting
Take over the
Rebuilding of Phillyrsquos
Inner City 0-60 MPH
in
12 Years
TALENT CONNECT 2012
Be Compelling to Attract Top-third
Explore some truly weird openings for Optics Geeks for
freakishly difficult EOIR stabilization puzzles -
httpbitlySZtpY
TALENT CONNECT 2012
Texting and Tweets
1st build a virtual talent pool
Connect on LinkedIn
When texting Compliment 1st
Be vague but bigger title
Sell short chat
Send link to posting
Send link to your open calendar ndash
eg TimeTradercom
Make sure LIP shows you as SWK
Just found your LI Profile
ndash very impressive RU open to
chat about sr marketing exec spot
TALENT CONNECT 2012
AGM
Format Future
Present
Past
Skills
EVP
TALENT CONNECT 2012
Compelling Email to Prospects
Intrinsic
Motivator
EVP
Future ndash Present
ndash Past Format
Skills
Reaction
TALENT CONNECT 2012
Everyone Else
3rd Degree+
2nd Degree
Connections
1st Degree
ERPHM
Groups
Nodes
You
The Value of Your Connectedness
1st ndash Connectedness
Targeted
Compelling
Narrow Casting
Highest ROE
3rd Degree ndash REACH
High Volume
Pushed Postings
Broad Casting
Low ROE
2nd ndash Networking
Referrals
Warm Calls
Sweet Spot
High ROE
ROE Return on Effort Think In-Out vs Out-In
TALENT CONNECT 2012
Recruitment Marketing Summary
TALENT CONNECT 2012
4 LinkedIn tools to help you recruit like a
marketer so that youhellip
21
1 Know your audience
2 Increase your relevance and reach
3 Go where your audience is
TALENT CONNECT 2012
1 Know your audience with our free Talent Pool
reports
22
wwwslidesharenetlinkedin-talent-solutions
Industries covered - Software engineer
- Technical sales
- Procurement amp supply chain
people
- Marketing
- Healthcare
- Financial services
- Drilling and petroleum
US and European versions
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
23
Jobs you may be interested in Jobs you may be interested in
Financial Analyst Bank of America
Jobs you may be interested in
Sr HR Director Gap Inc
Bryan
Finance Analyst
Erica
Steve
Director of HR
job applications from recommended jobs [Not searched]
Sr Software Engineer
Amazon
Sr
Waterf all Mobile
Sr Software Engineer Waterf all Mobile
HR Director
Waterf all Mobile
Finance Manager
Sr Software Engineer
gt50
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
24
Product Marekting Manager NetAppndash Sunnyvale CA
Product Marketing Manager Amazoncom ndash Seattle WA
Senior Product Manager NetApp ndash Santa Clara CA
Jobs You May Be Interested In
See more raquo
Account Executive xyzCo ndash Sunnyvale CA
x
Sr Account Executive Amazoncom ndash Seattle WA
x
Sales Manager NetApp ndash San Jose CA
x
beta
Waterfall Mobile posted a job you may be interested in Sr Software Engineer
Jobs You May Be Interested In
See more raquo
x
x
x
Waterfall Mobile Sr Software Engineer
NetApp Sr Software Engineer
Amazon
Sr Sr Software Engineer
Erica Robertson
ACME systems
Sr Software Engineer
Share Careers See more jobs 6 minutes ago
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobilehellip
25
23 of unique LinkedIn
visitors come via mobile
apps
All LinkedIn Jobs now
distributed to relevant
members in lsquorecent
updatesrsquo stream
Members targeted based
on profile information
Included with all LinkedIn
Jobs at no extra cost
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobile and lsquoPicture Yourselfrsquo Ads
26
1 activity on LinkedIn = Looking at your
connectionsrsquo profiles
Erica Robertson Senior Java Developer
ACME systems
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us
TALENT CONNECT 2012
The Importance of Messaging
Whatrsquos the EVP
Capture intrinsic motivator
Do Learn Become
Describe impact
Make it viral
Attention- getting
Take over the
Rebuilding of Phillyrsquos
Inner City 0-60 MPH
in
12 Years
TALENT CONNECT 2012
Be Compelling to Attract Top-third
Explore some truly weird openings for Optics Geeks for
freakishly difficult EOIR stabilization puzzles -
httpbitlySZtpY
TALENT CONNECT 2012
Texting and Tweets
1st build a virtual talent pool
Connect on LinkedIn
When texting Compliment 1st
Be vague but bigger title
Sell short chat
Send link to posting
Send link to your open calendar ndash
eg TimeTradercom
Make sure LIP shows you as SWK
Just found your LI Profile
ndash very impressive RU open to
chat about sr marketing exec spot
TALENT CONNECT 2012
AGM
Format Future
Present
Past
Skills
EVP
TALENT CONNECT 2012
Compelling Email to Prospects
Intrinsic
Motivator
EVP
Future ndash Present
ndash Past Format
Skills
Reaction
TALENT CONNECT 2012
Everyone Else
3rd Degree+
2nd Degree
Connections
1st Degree
ERPHM
Groups
Nodes
You
The Value of Your Connectedness
1st ndash Connectedness
Targeted
Compelling
Narrow Casting
Highest ROE
3rd Degree ndash REACH
High Volume
Pushed Postings
Broad Casting
Low ROE
2nd ndash Networking
Referrals
Warm Calls
Sweet Spot
High ROE
ROE Return on Effort Think In-Out vs Out-In
TALENT CONNECT 2012
Recruitment Marketing Summary
TALENT CONNECT 2012
4 LinkedIn tools to help you recruit like a
marketer so that youhellip
21
1 Know your audience
2 Increase your relevance and reach
3 Go where your audience is
TALENT CONNECT 2012
1 Know your audience with our free Talent Pool
reports
22
wwwslidesharenetlinkedin-talent-solutions
Industries covered - Software engineer
- Technical sales
- Procurement amp supply chain
people
- Marketing
- Healthcare
- Financial services
- Drilling and petroleum
US and European versions
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
23
Jobs you may be interested in Jobs you may be interested in
Financial Analyst Bank of America
Jobs you may be interested in
Sr HR Director Gap Inc
Bryan
Finance Analyst
Erica
Steve
Director of HR
job applications from recommended jobs [Not searched]
Sr Software Engineer
Amazon
Sr
Waterf all Mobile
Sr Software Engineer Waterf all Mobile
HR Director
Waterf all Mobile
Finance Manager
Sr Software Engineer
gt50
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
24
Product Marekting Manager NetAppndash Sunnyvale CA
Product Marketing Manager Amazoncom ndash Seattle WA
Senior Product Manager NetApp ndash Santa Clara CA
Jobs You May Be Interested In
See more raquo
Account Executive xyzCo ndash Sunnyvale CA
x
Sr Account Executive Amazoncom ndash Seattle WA
x
Sales Manager NetApp ndash San Jose CA
x
beta
Waterfall Mobile posted a job you may be interested in Sr Software Engineer
Jobs You May Be Interested In
See more raquo
x
x
x
Waterfall Mobile Sr Software Engineer
NetApp Sr Software Engineer
Amazon
Sr Sr Software Engineer
Erica Robertson
ACME systems
Sr Software Engineer
Share Careers See more jobs 6 minutes ago
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobilehellip
25
23 of unique LinkedIn
visitors come via mobile
apps
All LinkedIn Jobs now
distributed to relevant
members in lsquorecent
updatesrsquo stream
Members targeted based
on profile information
Included with all LinkedIn
Jobs at no extra cost
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobile and lsquoPicture Yourselfrsquo Ads
26
1 activity on LinkedIn = Looking at your
connectionsrsquo profiles
Erica Robertson Senior Java Developer
ACME systems
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us
TALENT CONNECT 2012
Be Compelling to Attract Top-third
Explore some truly weird openings for Optics Geeks for
freakishly difficult EOIR stabilization puzzles -
httpbitlySZtpY
TALENT CONNECT 2012
Texting and Tweets
1st build a virtual talent pool
Connect on LinkedIn
When texting Compliment 1st
Be vague but bigger title
Sell short chat
Send link to posting
Send link to your open calendar ndash
eg TimeTradercom
Make sure LIP shows you as SWK
Just found your LI Profile
ndash very impressive RU open to
chat about sr marketing exec spot
TALENT CONNECT 2012
AGM
Format Future
Present
Past
Skills
EVP
TALENT CONNECT 2012
Compelling Email to Prospects
Intrinsic
Motivator
EVP
Future ndash Present
ndash Past Format
Skills
Reaction
TALENT CONNECT 2012
Everyone Else
3rd Degree+
2nd Degree
Connections
1st Degree
ERPHM
Groups
Nodes
You
The Value of Your Connectedness
1st ndash Connectedness
Targeted
Compelling
Narrow Casting
Highest ROE
3rd Degree ndash REACH
High Volume
Pushed Postings
Broad Casting
Low ROE
2nd ndash Networking
Referrals
Warm Calls
Sweet Spot
High ROE
ROE Return on Effort Think In-Out vs Out-In
TALENT CONNECT 2012
Recruitment Marketing Summary
TALENT CONNECT 2012
4 LinkedIn tools to help you recruit like a
marketer so that youhellip
21
1 Know your audience
2 Increase your relevance and reach
3 Go where your audience is
TALENT CONNECT 2012
1 Know your audience with our free Talent Pool
reports
22
wwwslidesharenetlinkedin-talent-solutions
Industries covered - Software engineer
- Technical sales
- Procurement amp supply chain
people
- Marketing
- Healthcare
- Financial services
- Drilling and petroleum
US and European versions
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
23
Jobs you may be interested in Jobs you may be interested in
Financial Analyst Bank of America
Jobs you may be interested in
Sr HR Director Gap Inc
Bryan
Finance Analyst
Erica
Steve
Director of HR
job applications from recommended jobs [Not searched]
Sr Software Engineer
Amazon
Sr
Waterf all Mobile
Sr Software Engineer Waterf all Mobile
HR Director
Waterf all Mobile
Finance Manager
Sr Software Engineer
gt50
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
24
Product Marekting Manager NetAppndash Sunnyvale CA
Product Marketing Manager Amazoncom ndash Seattle WA
Senior Product Manager NetApp ndash Santa Clara CA
Jobs You May Be Interested In
See more raquo
Account Executive xyzCo ndash Sunnyvale CA
x
Sr Account Executive Amazoncom ndash Seattle WA
x
Sales Manager NetApp ndash San Jose CA
x
beta
Waterfall Mobile posted a job you may be interested in Sr Software Engineer
Jobs You May Be Interested In
See more raquo
x
x
x
Waterfall Mobile Sr Software Engineer
NetApp Sr Software Engineer
Amazon
Sr Sr Software Engineer
Erica Robertson
ACME systems
Sr Software Engineer
Share Careers See more jobs 6 minutes ago
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobilehellip
25
23 of unique LinkedIn
visitors come via mobile
apps
All LinkedIn Jobs now
distributed to relevant
members in lsquorecent
updatesrsquo stream
Members targeted based
on profile information
Included with all LinkedIn
Jobs at no extra cost
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobile and lsquoPicture Yourselfrsquo Ads
26
1 activity on LinkedIn = Looking at your
connectionsrsquo profiles
Erica Robertson Senior Java Developer
ACME systems
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us
TALENT CONNECT 2012
Texting and Tweets
1st build a virtual talent pool
Connect on LinkedIn
When texting Compliment 1st
Be vague but bigger title
Sell short chat
Send link to posting
Send link to your open calendar ndash
eg TimeTradercom
Make sure LIP shows you as SWK
Just found your LI Profile
ndash very impressive RU open to
chat about sr marketing exec spot
TALENT CONNECT 2012
AGM
Format Future
Present
Past
Skills
EVP
TALENT CONNECT 2012
Compelling Email to Prospects
Intrinsic
Motivator
EVP
Future ndash Present
ndash Past Format
Skills
Reaction
TALENT CONNECT 2012
Everyone Else
3rd Degree+
2nd Degree
Connections
1st Degree
ERPHM
Groups
Nodes
You
The Value of Your Connectedness
1st ndash Connectedness
Targeted
Compelling
Narrow Casting
Highest ROE
3rd Degree ndash REACH
High Volume
Pushed Postings
Broad Casting
Low ROE
2nd ndash Networking
Referrals
Warm Calls
Sweet Spot
High ROE
ROE Return on Effort Think In-Out vs Out-In
TALENT CONNECT 2012
Recruitment Marketing Summary
TALENT CONNECT 2012
4 LinkedIn tools to help you recruit like a
marketer so that youhellip
21
1 Know your audience
2 Increase your relevance and reach
3 Go where your audience is
TALENT CONNECT 2012
1 Know your audience with our free Talent Pool
reports
22
wwwslidesharenetlinkedin-talent-solutions
Industries covered - Software engineer
- Technical sales
- Procurement amp supply chain
people
- Marketing
- Healthcare
- Financial services
- Drilling and petroleum
US and European versions
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
23
Jobs you may be interested in Jobs you may be interested in
Financial Analyst Bank of America
Jobs you may be interested in
Sr HR Director Gap Inc
Bryan
Finance Analyst
Erica
Steve
Director of HR
job applications from recommended jobs [Not searched]
Sr Software Engineer
Amazon
Sr
Waterf all Mobile
Sr Software Engineer Waterf all Mobile
HR Director
Waterf all Mobile
Finance Manager
Sr Software Engineer
gt50
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
24
Product Marekting Manager NetAppndash Sunnyvale CA
Product Marketing Manager Amazoncom ndash Seattle WA
Senior Product Manager NetApp ndash Santa Clara CA
Jobs You May Be Interested In
See more raquo
Account Executive xyzCo ndash Sunnyvale CA
x
Sr Account Executive Amazoncom ndash Seattle WA
x
Sales Manager NetApp ndash San Jose CA
x
beta
Waterfall Mobile posted a job you may be interested in Sr Software Engineer
Jobs You May Be Interested In
See more raquo
x
x
x
Waterfall Mobile Sr Software Engineer
NetApp Sr Software Engineer
Amazon
Sr Sr Software Engineer
Erica Robertson
ACME systems
Sr Software Engineer
Share Careers See more jobs 6 minutes ago
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobilehellip
25
23 of unique LinkedIn
visitors come via mobile
apps
All LinkedIn Jobs now
distributed to relevant
members in lsquorecent
updatesrsquo stream
Members targeted based
on profile information
Included with all LinkedIn
Jobs at no extra cost
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobile and lsquoPicture Yourselfrsquo Ads
26
1 activity on LinkedIn = Looking at your
connectionsrsquo profiles
Erica Robertson Senior Java Developer
ACME systems
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us
TALENT CONNECT 2012
AGM
Format Future
Present
Past
Skills
EVP
TALENT CONNECT 2012
Compelling Email to Prospects
Intrinsic
Motivator
EVP
Future ndash Present
ndash Past Format
Skills
Reaction
TALENT CONNECT 2012
Everyone Else
3rd Degree+
2nd Degree
Connections
1st Degree
ERPHM
Groups
Nodes
You
The Value of Your Connectedness
1st ndash Connectedness
Targeted
Compelling
Narrow Casting
Highest ROE
3rd Degree ndash REACH
High Volume
Pushed Postings
Broad Casting
Low ROE
2nd ndash Networking
Referrals
Warm Calls
Sweet Spot
High ROE
ROE Return on Effort Think In-Out vs Out-In
TALENT CONNECT 2012
Recruitment Marketing Summary
TALENT CONNECT 2012
4 LinkedIn tools to help you recruit like a
marketer so that youhellip
21
1 Know your audience
2 Increase your relevance and reach
3 Go where your audience is
TALENT CONNECT 2012
1 Know your audience with our free Talent Pool
reports
22
wwwslidesharenetlinkedin-talent-solutions
Industries covered - Software engineer
- Technical sales
- Procurement amp supply chain
people
- Marketing
- Healthcare
- Financial services
- Drilling and petroleum
US and European versions
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
23
Jobs you may be interested in Jobs you may be interested in
Financial Analyst Bank of America
Jobs you may be interested in
Sr HR Director Gap Inc
Bryan
Finance Analyst
Erica
Steve
Director of HR
job applications from recommended jobs [Not searched]
Sr Software Engineer
Amazon
Sr
Waterf all Mobile
Sr Software Engineer Waterf all Mobile
HR Director
Waterf all Mobile
Finance Manager
Sr Software Engineer
gt50
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
24
Product Marekting Manager NetAppndash Sunnyvale CA
Product Marketing Manager Amazoncom ndash Seattle WA
Senior Product Manager NetApp ndash Santa Clara CA
Jobs You May Be Interested In
See more raquo
Account Executive xyzCo ndash Sunnyvale CA
x
Sr Account Executive Amazoncom ndash Seattle WA
x
Sales Manager NetApp ndash San Jose CA
x
beta
Waterfall Mobile posted a job you may be interested in Sr Software Engineer
Jobs You May Be Interested In
See more raquo
x
x
x
Waterfall Mobile Sr Software Engineer
NetApp Sr Software Engineer
Amazon
Sr Sr Software Engineer
Erica Robertson
ACME systems
Sr Software Engineer
Share Careers See more jobs 6 minutes ago
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobilehellip
25
23 of unique LinkedIn
visitors come via mobile
apps
All LinkedIn Jobs now
distributed to relevant
members in lsquorecent
updatesrsquo stream
Members targeted based
on profile information
Included with all LinkedIn
Jobs at no extra cost
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobile and lsquoPicture Yourselfrsquo Ads
26
1 activity on LinkedIn = Looking at your
connectionsrsquo profiles
Erica Robertson Senior Java Developer
ACME systems
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us
TALENT CONNECT 2012
Compelling Email to Prospects
Intrinsic
Motivator
EVP
Future ndash Present
ndash Past Format
Skills
Reaction
TALENT CONNECT 2012
Everyone Else
3rd Degree+
2nd Degree
Connections
1st Degree
ERPHM
Groups
Nodes
You
The Value of Your Connectedness
1st ndash Connectedness
Targeted
Compelling
Narrow Casting
Highest ROE
3rd Degree ndash REACH
High Volume
Pushed Postings
Broad Casting
Low ROE
2nd ndash Networking
Referrals
Warm Calls
Sweet Spot
High ROE
ROE Return on Effort Think In-Out vs Out-In
TALENT CONNECT 2012
Recruitment Marketing Summary
TALENT CONNECT 2012
4 LinkedIn tools to help you recruit like a
marketer so that youhellip
21
1 Know your audience
2 Increase your relevance and reach
3 Go where your audience is
TALENT CONNECT 2012
1 Know your audience with our free Talent Pool
reports
22
wwwslidesharenetlinkedin-talent-solutions
Industries covered - Software engineer
- Technical sales
- Procurement amp supply chain
people
- Marketing
- Healthcare
- Financial services
- Drilling and petroleum
US and European versions
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
23
Jobs you may be interested in Jobs you may be interested in
Financial Analyst Bank of America
Jobs you may be interested in
Sr HR Director Gap Inc
Bryan
Finance Analyst
Erica
Steve
Director of HR
job applications from recommended jobs [Not searched]
Sr Software Engineer
Amazon
Sr
Waterf all Mobile
Sr Software Engineer Waterf all Mobile
HR Director
Waterf all Mobile
Finance Manager
Sr Software Engineer
gt50
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
24
Product Marekting Manager NetAppndash Sunnyvale CA
Product Marketing Manager Amazoncom ndash Seattle WA
Senior Product Manager NetApp ndash Santa Clara CA
Jobs You May Be Interested In
See more raquo
Account Executive xyzCo ndash Sunnyvale CA
x
Sr Account Executive Amazoncom ndash Seattle WA
x
Sales Manager NetApp ndash San Jose CA
x
beta
Waterfall Mobile posted a job you may be interested in Sr Software Engineer
Jobs You May Be Interested In
See more raquo
x
x
x
Waterfall Mobile Sr Software Engineer
NetApp Sr Software Engineer
Amazon
Sr Sr Software Engineer
Erica Robertson
ACME systems
Sr Software Engineer
Share Careers See more jobs 6 minutes ago
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobilehellip
25
23 of unique LinkedIn
visitors come via mobile
apps
All LinkedIn Jobs now
distributed to relevant
members in lsquorecent
updatesrsquo stream
Members targeted based
on profile information
Included with all LinkedIn
Jobs at no extra cost
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobile and lsquoPicture Yourselfrsquo Ads
26
1 activity on LinkedIn = Looking at your
connectionsrsquo profiles
Erica Robertson Senior Java Developer
ACME systems
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us
TALENT CONNECT 2012
Everyone Else
3rd Degree+
2nd Degree
Connections
1st Degree
ERPHM
Groups
Nodes
You
The Value of Your Connectedness
1st ndash Connectedness
Targeted
Compelling
Narrow Casting
Highest ROE
3rd Degree ndash REACH
High Volume
Pushed Postings
Broad Casting
Low ROE
2nd ndash Networking
Referrals
Warm Calls
Sweet Spot
High ROE
ROE Return on Effort Think In-Out vs Out-In
TALENT CONNECT 2012
Recruitment Marketing Summary
TALENT CONNECT 2012
4 LinkedIn tools to help you recruit like a
marketer so that youhellip
21
1 Know your audience
2 Increase your relevance and reach
3 Go where your audience is
TALENT CONNECT 2012
1 Know your audience with our free Talent Pool
reports
22
wwwslidesharenetlinkedin-talent-solutions
Industries covered - Software engineer
- Technical sales
- Procurement amp supply chain
people
- Marketing
- Healthcare
- Financial services
- Drilling and petroleum
US and European versions
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
23
Jobs you may be interested in Jobs you may be interested in
Financial Analyst Bank of America
Jobs you may be interested in
Sr HR Director Gap Inc
Bryan
Finance Analyst
Erica
Steve
Director of HR
job applications from recommended jobs [Not searched]
Sr Software Engineer
Amazon
Sr
Waterf all Mobile
Sr Software Engineer Waterf all Mobile
HR Director
Waterf all Mobile
Finance Manager
Sr Software Engineer
gt50
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
24
Product Marekting Manager NetAppndash Sunnyvale CA
Product Marketing Manager Amazoncom ndash Seattle WA
Senior Product Manager NetApp ndash Santa Clara CA
Jobs You May Be Interested In
See more raquo
Account Executive xyzCo ndash Sunnyvale CA
x
Sr Account Executive Amazoncom ndash Seattle WA
x
Sales Manager NetApp ndash San Jose CA
x
beta
Waterfall Mobile posted a job you may be interested in Sr Software Engineer
Jobs You May Be Interested In
See more raquo
x
x
x
Waterfall Mobile Sr Software Engineer
NetApp Sr Software Engineer
Amazon
Sr Sr Software Engineer
Erica Robertson
ACME systems
Sr Software Engineer
Share Careers See more jobs 6 minutes ago
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobilehellip
25
23 of unique LinkedIn
visitors come via mobile
apps
All LinkedIn Jobs now
distributed to relevant
members in lsquorecent
updatesrsquo stream
Members targeted based
on profile information
Included with all LinkedIn
Jobs at no extra cost
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobile and lsquoPicture Yourselfrsquo Ads
26
1 activity on LinkedIn = Looking at your
connectionsrsquo profiles
Erica Robertson Senior Java Developer
ACME systems
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us
TALENT CONNECT 2012
Recruitment Marketing Summary
TALENT CONNECT 2012
4 LinkedIn tools to help you recruit like a
marketer so that youhellip
21
1 Know your audience
2 Increase your relevance and reach
3 Go where your audience is
TALENT CONNECT 2012
1 Know your audience with our free Talent Pool
reports
22
wwwslidesharenetlinkedin-talent-solutions
Industries covered - Software engineer
- Technical sales
- Procurement amp supply chain
people
- Marketing
- Healthcare
- Financial services
- Drilling and petroleum
US and European versions
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
23
Jobs you may be interested in Jobs you may be interested in
Financial Analyst Bank of America
Jobs you may be interested in
Sr HR Director Gap Inc
Bryan
Finance Analyst
Erica
Steve
Director of HR
job applications from recommended jobs [Not searched]
Sr Software Engineer
Amazon
Sr
Waterf all Mobile
Sr Software Engineer Waterf all Mobile
HR Director
Waterf all Mobile
Finance Manager
Sr Software Engineer
gt50
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
24
Product Marekting Manager NetAppndash Sunnyvale CA
Product Marketing Manager Amazoncom ndash Seattle WA
Senior Product Manager NetApp ndash Santa Clara CA
Jobs You May Be Interested In
See more raquo
Account Executive xyzCo ndash Sunnyvale CA
x
Sr Account Executive Amazoncom ndash Seattle WA
x
Sales Manager NetApp ndash San Jose CA
x
beta
Waterfall Mobile posted a job you may be interested in Sr Software Engineer
Jobs You May Be Interested In
See more raquo
x
x
x
Waterfall Mobile Sr Software Engineer
NetApp Sr Software Engineer
Amazon
Sr Sr Software Engineer
Erica Robertson
ACME systems
Sr Software Engineer
Share Careers See more jobs 6 minutes ago
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobilehellip
25
23 of unique LinkedIn
visitors come via mobile
apps
All LinkedIn Jobs now
distributed to relevant
members in lsquorecent
updatesrsquo stream
Members targeted based
on profile information
Included with all LinkedIn
Jobs at no extra cost
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobile and lsquoPicture Yourselfrsquo Ads
26
1 activity on LinkedIn = Looking at your
connectionsrsquo profiles
Erica Robertson Senior Java Developer
ACME systems
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us
TALENT CONNECT 2012
4 LinkedIn tools to help you recruit like a
marketer so that youhellip
21
1 Know your audience
2 Increase your relevance and reach
3 Go where your audience is
TALENT CONNECT 2012
1 Know your audience with our free Talent Pool
reports
22
wwwslidesharenetlinkedin-talent-solutions
Industries covered - Software engineer
- Technical sales
- Procurement amp supply chain
people
- Marketing
- Healthcare
- Financial services
- Drilling and petroleum
US and European versions
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
23
Jobs you may be interested in Jobs you may be interested in
Financial Analyst Bank of America
Jobs you may be interested in
Sr HR Director Gap Inc
Bryan
Finance Analyst
Erica
Steve
Director of HR
job applications from recommended jobs [Not searched]
Sr Software Engineer
Amazon
Sr
Waterf all Mobile
Sr Software Engineer Waterf all Mobile
HR Director
Waterf all Mobile
Finance Manager
Sr Software Engineer
gt50
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
24
Product Marekting Manager NetAppndash Sunnyvale CA
Product Marketing Manager Amazoncom ndash Seattle WA
Senior Product Manager NetApp ndash Santa Clara CA
Jobs You May Be Interested In
See more raquo
Account Executive xyzCo ndash Sunnyvale CA
x
Sr Account Executive Amazoncom ndash Seattle WA
x
Sales Manager NetApp ndash San Jose CA
x
beta
Waterfall Mobile posted a job you may be interested in Sr Software Engineer
Jobs You May Be Interested In
See more raquo
x
x
x
Waterfall Mobile Sr Software Engineer
NetApp Sr Software Engineer
Amazon
Sr Sr Software Engineer
Erica Robertson
ACME systems
Sr Software Engineer
Share Careers See more jobs 6 minutes ago
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobilehellip
25
23 of unique LinkedIn
visitors come via mobile
apps
All LinkedIn Jobs now
distributed to relevant
members in lsquorecent
updatesrsquo stream
Members targeted based
on profile information
Included with all LinkedIn
Jobs at no extra cost
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobile and lsquoPicture Yourselfrsquo Ads
26
1 activity on LinkedIn = Looking at your
connectionsrsquo profiles
Erica Robertson Senior Java Developer
ACME systems
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us
TALENT CONNECT 2012
1 Know your audience with our free Talent Pool
reports
22
wwwslidesharenetlinkedin-talent-solutions
Industries covered - Software engineer
- Technical sales
- Procurement amp supply chain
people
- Marketing
- Healthcare
- Financial services
- Drilling and petroleum
US and European versions
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
23
Jobs you may be interested in Jobs you may be interested in
Financial Analyst Bank of America
Jobs you may be interested in
Sr HR Director Gap Inc
Bryan
Finance Analyst
Erica
Steve
Director of HR
job applications from recommended jobs [Not searched]
Sr Software Engineer
Amazon
Sr
Waterf all Mobile
Sr Software Engineer Waterf all Mobile
HR Director
Waterf all Mobile
Finance Manager
Sr Software Engineer
gt50
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
24
Product Marekting Manager NetAppndash Sunnyvale CA
Product Marketing Manager Amazoncom ndash Seattle WA
Senior Product Manager NetApp ndash Santa Clara CA
Jobs You May Be Interested In
See more raquo
Account Executive xyzCo ndash Sunnyvale CA
x
Sr Account Executive Amazoncom ndash Seattle WA
x
Sales Manager NetApp ndash San Jose CA
x
beta
Waterfall Mobile posted a job you may be interested in Sr Software Engineer
Jobs You May Be Interested In
See more raquo
x
x
x
Waterfall Mobile Sr Software Engineer
NetApp Sr Software Engineer
Amazon
Sr Sr Software Engineer
Erica Robertson
ACME systems
Sr Software Engineer
Share Careers See more jobs 6 minutes ago
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobilehellip
25
23 of unique LinkedIn
visitors come via mobile
apps
All LinkedIn Jobs now
distributed to relevant
members in lsquorecent
updatesrsquo stream
Members targeted based
on profile information
Included with all LinkedIn
Jobs at no extra cost
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobile and lsquoPicture Yourselfrsquo Ads
26
1 activity on LinkedIn = Looking at your
connectionsrsquo profiles
Erica Robertson Senior Java Developer
ACME systems
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
23
Jobs you may be interested in Jobs you may be interested in
Financial Analyst Bank of America
Jobs you may be interested in
Sr HR Director Gap Inc
Bryan
Finance Analyst
Erica
Steve
Director of HR
job applications from recommended jobs [Not searched]
Sr Software Engineer
Amazon
Sr
Waterf all Mobile
Sr Software Engineer Waterf all Mobile
HR Director
Waterf all Mobile
Finance Manager
Sr Software Engineer
gt50
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
24
Product Marekting Manager NetAppndash Sunnyvale CA
Product Marketing Manager Amazoncom ndash Seattle WA
Senior Product Manager NetApp ndash Santa Clara CA
Jobs You May Be Interested In
See more raquo
Account Executive xyzCo ndash Sunnyvale CA
x
Sr Account Executive Amazoncom ndash Seattle WA
x
Sales Manager NetApp ndash San Jose CA
x
beta
Waterfall Mobile posted a job you may be interested in Sr Software Engineer
Jobs You May Be Interested In
See more raquo
x
x
x
Waterfall Mobile Sr Software Engineer
NetApp Sr Software Engineer
Amazon
Sr Sr Software Engineer
Erica Robertson
ACME systems
Sr Software Engineer
Share Careers See more jobs 6 minutes ago
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobilehellip
25
23 of unique LinkedIn
visitors come via mobile
apps
All LinkedIn Jobs now
distributed to relevant
members in lsquorecent
updatesrsquo stream
Members targeted based
on profile information
Included with all LinkedIn
Jobs at no extra cost
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobile and lsquoPicture Yourselfrsquo Ads
26
1 activity on LinkedIn = Looking at your
connectionsrsquo profiles
Erica Robertson Senior Java Developer
ACME systems
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us
TALENT CONNECT 2012
2 Increase your relevance and reach with
LinkedIn Job Slots
24
Product Marekting Manager NetAppndash Sunnyvale CA
Product Marketing Manager Amazoncom ndash Seattle WA
Senior Product Manager NetApp ndash Santa Clara CA
Jobs You May Be Interested In
See more raquo
Account Executive xyzCo ndash Sunnyvale CA
x
Sr Account Executive Amazoncom ndash Seattle WA
x
Sales Manager NetApp ndash San Jose CA
x
beta
Waterfall Mobile posted a job you may be interested in Sr Software Engineer
Jobs You May Be Interested In
See more raquo
x
x
x
Waterfall Mobile Sr Software Engineer
NetApp Sr Software Engineer
Amazon
Sr Sr Software Engineer
Erica Robertson
ACME systems
Sr Software Engineer
Share Careers See more jobs 6 minutes ago
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobilehellip
25
23 of unique LinkedIn
visitors come via mobile
apps
All LinkedIn Jobs now
distributed to relevant
members in lsquorecent
updatesrsquo stream
Members targeted based
on profile information
Included with all LinkedIn
Jobs at no extra cost
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobile and lsquoPicture Yourselfrsquo Ads
26
1 activity on LinkedIn = Looking at your
connectionsrsquo profiles
Erica Robertson Senior Java Developer
ACME systems
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobilehellip
25
23 of unique LinkedIn
visitors come via mobile
apps
All LinkedIn Jobs now
distributed to relevant
members in lsquorecent
updatesrsquo stream
Members targeted based
on profile information
Included with all LinkedIn
Jobs at no extra cost
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobile and lsquoPicture Yourselfrsquo Ads
26
1 activity on LinkedIn = Looking at your
connectionsrsquo profiles
Erica Robertson Senior Java Developer
ACME systems
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us
TALENT CONNECT 2012
3 Go where your audience is through LinkedIn
Mobile and lsquoPicture Yourselfrsquo Ads
26
1 activity on LinkedIn = Looking at your
connectionsrsquo profiles
Erica Robertson Senior Java Developer
ACME systems
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us
TALENT CONNECT 2012
For more on all these tools
27
httptalentlinkedincom
httptalentlinkedincomcontact-us