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Sales Guide for DES-3810 Series Apr 2010 D-Link HQ
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Sales Guide for DES-3810 Series

Feb 11, 2016

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Sales Guide for DES-3810 Series. Apr 2010 D-Link HQ . Agenda. Product Introduction Positioning Overview Product Overview Target Market Competitive Comparison & Analysis Positioning Highlight Key Comparison Art of the War Technology Briefing. - PowerPoint PPT Presentation
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Page 1: Sales Guide for DES-3810 Series

Sales Guide for DES-3810 Series

Apr 2010D-Link HQ

Page 2: Sales Guide for DES-3810 Series

D-Link Confidential

Agenda

Product Introduction•Positioning Overview•Product Overview•Target Market

Competitive Comparison & Analysis•Positioning Highlight•Key Comparison•Art of the War

Technology Briefing

Page 3: Sales Guide for DES-3810 Series

D-Link Confidential

Campus / Enterprise Telecom / Metro

DES-3028/52 Series

L3

L2

DES-3528/52 Series

DES-3200 Series

DES-3800 Series

DES-3810 Series

Positioning Overview D-Link Fast Ethernet Managed Switch Product Portfolio

NextGeneration

NextGeneration

Page 4: Sales Guide for DES-3810 Series

D-Link Confidential

Product Overview Position Highlights

L3 Fast Ethernet enterprise/metro solution• More powerful metro features than existing DES-3800 series• Ideal for entry level enterprise, midmarket, branch office and metro access

Delivers high availability, security and reliability • Advanced QoS, multicast and L2 VPN features guarantee the performance for triple play

service and ISP Service Level Agreement (SLA)• Rich AAA, access control features help administrators well-manage the visitors of the

networks• Powerful L3 routing protocols and L2 VPN functions make it suitable for the business

gateway / ISP access• Fully IPv6 support, future proven• Switch Resource Management (SRM) function helps users optimize the system resource

for different environment• Various attack prevention features and redundancy protocols• Power saving features save your money, save the earth.

Page 5: Sales Guide for DES-3810 Series

D-Link Confidential

Product Models

Software Images

Product Overview Model Overview

24 port 10/100Base-TX + 4 Combo 1000Base-T/SFPDES-3810-28

48 port 10/100Base-TX + 2 Combo 1000Base-T/SFP + 2 SFPDES-3810-52 ???

For Enterprise, Campus, HospitalityL2/L3 features, Routing, Multicasting, Security, QoS, AAA, OAM

StandardImage (SI)

For Telecom, IPv6 networksAll SI features, VPWS, BGP, IPv6 routing, SRM

EnhancedImage (EI)

Q2’11

Q2’11

Page 6: Sales Guide for DES-3810 Series

D-Link Confidential

Product OverviewHigh Flexibility Uplink ports

DES-3810-28 supports 4 combo GE/SFP ports; DES-3810-52 supports 2 SFP + 4 combo GE/SFP ports4 SFP ports provides the ability of 2G aggregation ring or mixed ring/chain topologyGE copper ports provide cost-effective cat.5 uplinks to core switches

Aggregation Ring

Remote District

Rack / Wiring Closet

1G Fiber1G Copper

Page 7: Sales Guide for DES-3810 Series

D-Link Confidential

Product OverviewPort Comparison

Competitor Port Count RemarkD-Link DES-3810-28 24 FE + 4 Combo GE/SFPHP 3500-24 20 FE + 4 Combo GE/SFP Less supported client ports

3Com 5500-EI-28 24 FE + 4 SFP Requires expensive fiber & transceivers for uplink in the cabinet

H3C S3600-28P-SI/EIH3C S3600-28TP-SIH3C S3610-28PH3C S3610-28TP

24 FE + 4 SFP24 FE + 2 GE + 2 SFP24 FE + 4 SFP24 FE + 2 GE + 2 SFP

Huawei S3328TP-SI/EI 24 FE + 2 SFP + 2 Combo GE/SFPCisco 3750-24TSCisco 3750-Metro

24 FE + 2 SFP24 FE + 2 SFP + 2ES

Requires expensive fiber transceivers for uplink in the cabinet

D-Link DES-3810-52 24 FE + 2 SFP + 2 Combo GE/SFPHP 3500-48 44 FE + 4 Combo GE/SFP Less supported client ports

3Com 5500-EI-52 48 FE + 4 SFP Requires expensive fiber transceivers for uplinks in the cabinet

H3C S3600-52P-SI/EIH3C S3610-52P

48 FE + 4 SFP48 FE + 4 SFP

Requires expensive fiber transceivers for uplinks in the cabinet

Huawei S3352TP-SI/EI 48 FE + 4 SFP Requires expensive fiber transceivers for uplinks in the cabinet

Cisco 3750-48TS 48 FE + 4 SFP Requires expensive fiber transceivers for uplinks in the cabinet

Page 9: Sales Guide for DES-3810 Series

D-Link Confidential

Target ApplicationsTelecom Access of Enterprises

VPWS Tunnel

TunnelVPWS

ISP MPLS Core

DES-3810

DES-3810

DES-3810

HQ

Branch

Branch

GVRPSTP

VLANQiQ & L2PT

GVRPSTP

VLAN

GVRPSTP

VLAN

ETTB CPE for business subscribersUp to 4 GE FTTB interfaces providing higher bandwidth to customers and fault tolerance capabilityProvides L2 transparency to customers through the ISP networkY.1731, 802.1ag/3ah Ethernet OAMimproves the efficiency of ISPnetwork management

Page 10: Sales Guide for DES-3810 Series

D-Link Confidential

Target Applications Enterprise Routers for Remote Sites

Internet

DES-3810

DES-3810

DES-3810

HQ

Branch

Branch

RIPOSPF

Larger routing table provides the capability for a large-scale enterpriseBorder Gateway Protocol (BGP) allows central routing management of all remote sites regardless of physical connections

CPE

CPE

CPE

RIPOSPF

BGP

RIPOSPF

BGPBGP

VPN

VPN

VPN

Page 11: Sales Guide for DES-3810 Series

D-Link Confidential

Agenda

Product Introduction•Positioning Overview•Product Overview•Target Market

Competitive Comparison & Analysis•Positioning Highlight•Key Comparison•Art of the War

Technology Briefing

Page 12: Sales Guide for DES-3810 Series

D-Link Confidential

Price

Performance

DES-3810

Huawei S3300•Complete supported models•Support IS-IS

•Only 2 SFP ports for all models•No WAC•No Gratuitous ARP•No Web UI

Strength

Weakness

Position HighlightEnterprise/Campus/Hospitality Networks

H3C S3600(HP A3600, E5500)

HP 3500

Cisco 3750

•Only 20 or 44 FE ports•No stacking•No ERPS•No Private VLAN•No PBR•No Round-robin Scheduling•No IPv6 routing protocol•No BGP•No CPU protection function•No Web UI

•Complete supported models•Very large flash memory•64K MAC Addresses•Complete supported models

•No copper GE port for 48 port models•No ERPS•No Private VLAN•No IPv6 management•No IPv6 routing protocol•No BGP•No CPU protection function•No WAC•No Embedded Web UI

•Complete supported models•32G stacking bandwidth•Support IS-IS•Only 2G uplink for 24 port for models•Very small MAC table•No ERPS•No Gratuitous ARP•No CPU protection function•Limited Web UI functions

Note: Compare according to: DES-3810 EI, S3300 EI, S3600 EI and 3750 IP Services image

Page 13: Sales Guide for DES-3810 Series

D-Link Confidential

Key Comparison

Feature DES-3810-28 HP 3500-24 H3C S3600-28TP(HP A3600, E5500) Huawei S3328TP Cisco 3750-24TS

Port Configuration 24 FE + 4 Combo GE/SFP

20 FE + 4 Combo GE/SFP

24 FE + 2 GE + 2 Combo GE/SFP

24 FE + 2 GE + 2 Combo GE/SFP 24 FE + 2 SFP

Stacking Yes (R3.00) No Yes Yes Yes

ERPS Yes No No Yes (RRPP) No

Private VLAN Yes No No Yes Yes

Policy-based Route Yes No Yes Yes Yes (Only IPv4)

RIPng/OSPFv3 Yes (EI, R3.00) No No Yes (EI) Yes (IP Service Lic.)

BGP Yes (EI, R3.00) No No Yes (EI) Yes (IP Service Lic.)

Queue Scheduling SDWRR Shared Queue+ SP WRR, WFQ WRR SRR

Safeguard Engine Yes No No (S3600/A3600)Yes (E5500) Yes No

Web Access Control Yes Yes (Port-based) No No Yes

MAC Access Control Yes Yes (Port-based)Yes (Port-based, S3600/A3600)Yes (E5500)

Yes (Port-based) Yes

Web UI Yes Yes (Limited function)

Yes (NMS required, S3600/A3600)Yes (E5500)

No Yes (Only dashboard)

List Price $1,515 (SI)$3,500 (EI) $2,449 $2,571 (SI)

$3,571 (EI)$3,484 (SI)$4,400 (EI)

$5,995 (IP Base Lic.)$9,990 (IP Service Lic)

Reseller Price $1,812 $1,140 (SI)$1,500 (EI)

$731 (SI)$924 (EI)

$3,177 (IP Base Lic.)$5,295 (IP Service Lic)

Page 14: Sales Guide for DES-3810 Series

D-Link Confidential

Attacking PointPhysical Interfaces 3500 has only 20 or 44 FE ports, less client ports.

Stacking 3500 does not support stacking which makes management of access switch much complicated. Administrators have to manage all the access switch one-by-one.

High Reliability

3500 does not support any mini-sec level ring protection protocol which is important for the reliability of campus backbone nowadays.

3500 does not have any CPU protection function like Safeguard Engine or L3 Control Packet Filtering that makes the network exposed to un-predictable virus or worm attack from mobile users in intranet. When CPU is under attack, switch becomes inaccessible and administrators are not able to cut troubled traffic off remotely, which makes the damage bigger and worse.

IPv6 IPv4 addresses are predicted to be exhausted by 2011. IPv6 routing protocols are necessary for L3 switches nowadays which HP 3500 does not support.

Painless User Authentication

HP 3500 supports only port based MAC and WAC. If there are multiple clients under the same port, there will be security breaches.

Advanced Routing

HP 3500 only supports basic RIP, OSPF without advanced routing features like PBR or BGP.

Policy-based Route enhances the security and load sharing of L3 traffic. Making the expensive L3 investment more efficiency.

BGP centralizes the L3 management of all remote sites, make management more easily

and help reduce IT expense.

Accurate QoS HP 3500 sets minimum bandwidth for each queue instead of queue scheduling mechanism. This will impact the flexibility and accuracy of QoS.

Art of WarCompetition with HP 3500 Series

ERPS

BGP

SDWRR

Page 15: Sales Guide for DES-3810 Series

D-Link Confidential

Defending Point

64K MAC addresses

DES-3810 supports only 16K MAC address which is only ¼ of 3500. A L3 switch will only learn MAC addresses of routers’ and the nodes under its owned IP

interfaces. Unless there are 64,000 nodes in the network and there is no proper IP subnet segmentation in the network, 64K MAC address table only wastes system resource and cost.

Art of WarCompetition with HP 3500 Series (Continue)

Myth/Truth

Usage of flash memory

HP claims they support 4MB on board flash and 128MB compact flash on 3500 series. Flash memory is used to store F/W and configuration files. The size of F/W files is the

key to decide how many memory space a device needs. Generally speaking, flash memory size that allows to store 3~4 firmware files is enough for an enterprise switch. Large flash size does not increase the flexibility.

DES-3810 F/W size is about 5MB, and HP 3500 is about 10MB. However, HP supports even less function than D-Link does.

Attacking Point

User Friendly

HP provides limited functions and configurations on embedded Web UI. Switch embedded Web UI shall perform the same ability to other user interfaces.

With completed configuration pages, Web UI can make the switch configuration more friendly. On the other hand, a completed Web UI support shall not need extra software and expense to customers.

All D-Link Managed Switch support completed configuration on Web-UIGreen HP 3500 does not support any green feature.

Page 16: Sales Guide for DES-3810 Series

D-Link Confidential

Attacking Point

Physical Interfaces S3600 has no copper GE interface on 48 port version, making uplink among the cabinet very expensive.

High Reliability

S3600 does not support any mini-sec level ring protection protocol which is important for the reliability of campus backbone nowadays.

S3600 does not have any CPU protection function like Safeguard Engine or L3 Control Packet Filtering that makes the network exposed to un-predictable virus or worm attack from mobile users in intranet. When CPU is under attack, switch becomes inaccessible and administrators are not able to cut troubled traffic off remotely, which makes the damage bigger and worse.

IPv6 IPv4 addresses are predicted to be exhausted by 2011, IPv6 routing protocols are necessary for L3 switches nowadays which S3600 does not support..

Advanced Routing S3600 only supports basic RIP, OSPF without advanced routing features. BGP centralizes the L3 management of all remote sites, makes management more

easily and help reduce IT expense.

Painless User Authentication

Clientless user authentication such as Web-based Auth or MAC-based Auth help reduce the effort of administrators to install/configure all the clients.

H3C S3600 supports only port based MAC and no WAC support. If there are multiple clients under the same port or multiple users sharing one device, there will be security breaches.

User Friendly S3600 does not have embedded Web UI. It requires external NMS (iMC) to support

user-friendly graphic user interface. And it requires expense to customers. All D-Link Managed Switch support completed configuration on Web-UI

Green H3C S3600 does not support any green feature.

Art of WarCompetition with H3C S3600 Series

ERPS

BGP

Page 17: Sales Guide for DES-3810 Series

D-Link Confidential

Art of WarCompetition with H3C S3600 Series (Continue)

Myth/Truth

Limitation of Smart Link

H3C claims the performance of Smart Link is good as ERPS. Smart Link is a function that provides mini-second recovery time for switch uplinks.

When the major uplink port fails, it will switch to the backup uplink port immediately to prevent service interruption.

SmarkLink only provides fast failover for uplink ports per device basis, it’s not a global redundant protocol for whole network link ERPS or STP.

Defending Point

WFQ DES-3810 supports Smoothed Deficit Weighted Round Robin (SDWRR) which is a similar schedule mechanism with WFQ. SDWRR

Page 18: Sales Guide for DES-3810 Series

D-Link Confidential

Attacking Point

Physical Interfaces S3300 does not have copper GE interface on 48 port version, making uplink among the cabinet very expensive.

Accurate QoS Huawei S3300 Series support only WRR scheduling mechanism which does not consider

the packet size when doing queue round-robin. It will impact the accuracy of bandwidth allocation if the packet size of each queue is not balanced.

Painless User Authentication

Clientless user authentication such as Web-based Auth or MAC-based Auth help reduce the effort of administrators to install/configure all the clients.

Huawei S3300 supports only port based MAC and no WAC support. If there are multiple clients under the same port or multiple users sharing one device, there will be security breaches.

User Friendly

S3300 does not support embedded Web UI for providing graphic and intuitional switch configurations. Web UI makes configuration more easier especially for entry-level users or large

cabinets with multi-vendor devices. All D-Link Managed Switch support completed configuration on Web-UI

Green S3300 does not support any green feature.

Art of WarCompetition with Huawei S3300 Series

Defending Point

IS-IS OSPF, as an Interior Gateway Protocol (IGP), is more popular and mature than IS-IS.

For medium-to-large size network such as campus, enterprise or government, OSPF is the best choice.

SDWRR

Page 19: Sales Guide for DES-3810 Series

D-Link Confidential

Art of WarCompetition with Huawei S3300 Series (Continue)

Myth/Truth

Sales talk of 10G stacking bandwidth

Huawei claims that S3300 supports up to 10G stacking bandwidth, however, there is no any 10G port or dedicated stacking port on S3300!

S3300 supports 9 switches per stack. If stacking with ring topology, there will be 10x1G cables. So that the true stacking bandwidth should be 1G.

Page 20: Sales Guide for DES-3810 Series

D-Link Confidential

Attacking Point

Physical Interfaces 3750 does not have copper GE interface on both 24 and 48 port version, making uplink among the cabinet very expensive.

High Reliability

3750 does not support any mini-sec level ring protection protocol which is important for the reliability of campus backbone nowadays.

3750 does not have any CPU protection function like Safeguard Engine or L3 Control Packet Filtering that makes the network exposed to un-predictable virus or worm attack from mobile users in intranet. When CPU is under attack, switch becomes inaccessible and administrators are not possible to cut troubled traffic off remotely which makes the damage bigger and worse.

User Friendly

Web UI embedded in Cisco switches supports only dashboard monitoring. Switch embedded Web UI shall perform the same ability to other user interfaces. With

completed configuration pages, Web UI can make the switch configuration more friendly. In the other hand, a completed Web UI support shall not need extra software and expense to customers.

Cost Effective By default, Cisco 3750 embedded with IP Base Image which has only L2+ feature set,

the MSRP is $5,995 already. To enable completed L3 features, such as OSPF, BGP, & PIM, requires IP Service Image.

The MSRP is $9,990.

Art of WarCompetition with Cisco 3750 Series

ERPS

Defending Point

IS-IS OSPF, an Interior Gateway Protocol (IGP), is more popular and mature than IS-IS.

For medium-to-large size network such as campus, enterprise or government, OSPF is the best choice.

32G stacking bandwidth Cisco 3750 has 2 dedicated 32G Stackwise ports on each device. But the maximum data rate on the 48 port version is only 4.8G. That means rest of the bandwidth are wasted.

Page 21: Sales Guide for DES-3810 Series

D-Link Confidential

Price

Performance

DES-3810 Cisco 3750 Metro

Huawei S3300

H3C S3610(HP A3610)

•Complete supported models•Very aggressive when bidding•Support IS-IS

•Completed model support•Support IS-IS•No MPLS VPN features•No mini-sec ring protection•No OAM•No flow collection features•No green features

•No MPLS VPN features•No OAM•No flow collection features•No green features

•Limited MPLS support on ES port•Unreasonable price for advanced routing and MPLS•No flow collection features•No green features

Strength

Weakness

Position HighlightMetro Networks

Note: Compare according to: DES-3810 EI, S3300 EI and 3750 Metro Advanced IP Services image

•Support IS-IS

Page 22: Sales Guide for DES-3810 Series

D-Link Confidential

Key Comparison

Feature DES-3810-28H3C S3610-28TP

(HP A3610)Huawei S3328TP Cisco 3750 Metro

Port Configuration 24 FE + 4 Combo GE/SFP 24 FE + 2 GE + 2 Combo GE/SFP

24 FE + 2 GE + 2 Combo GE/SFP

24 FE + 2 SFP + 2 SFP ES

ERPS Yes No (Smart Link Only) Yes (RRPP) Yes (REP)Host-based IGMP/MLD Snooping Fast Leave Yes No No No

MPLS VPN Yes (VPWS) (EI, R3.00) No No Yes (MPLS, Adv IP Lic)

sFlow Yes No No No

SRM Yes (EI, R3.00) No No Yes (SDM)

802.3ah/802.1ag OAM Yes No Yes Yes

Y.1731 CCM Yes (R3.00) No No No

Power Saving Yes No No No

List Price$1,515 (SI)$3,500 (EI) $4,829 (EI) Note 1

$3,484 (SI)$4,400 (EI)

$5,995 (Device)$3,000 (IP Service Lic)

$7,000 (Adv IP Lic)

Reseller Price $2,028 (EI) Note 1, 2$731 (SI)$924 (EI)

$4,436 (Device)$2,200 (IP Service Lic)

$5,180 (Adv IP Lic)Note1: SI version is no longer on price book. Note2: Reseller price on price book. Real price should be lower but shouldn’t be lower than Huawei

Page 23: Sales Guide for DES-3810 Series

D-Link Confidential

Attacking Point

Physical Interfaces S3610 does not have copper GE interface on 48 port version, making uplink among the cabinet very expensive.

High Reliability S3610 does not support any mini-sec level ring protection protocol which is important for the reliability of telecom access/aggregation nowadays.

Future Proved IPTV Service

Propose multiple IPTV channels in single port to ISPs. This solution requires DHCP (relay) option 60/61, host-based IGMP (snooping), flow-based bandwidth control/CIR, traffic shaping to guarantee the services quality. However, S3610 do not support all these features.

Role of MPLS PE S3610 can only be CE of MPLS environment. It does not have the ability to build up VPN tunnels.

Improving the Management Efficiency

S3610 does not have any OAM protocol or flow collection functions (sFlow or IPFIX). Strong OAM support is a trend in ISP that help administrators manage the links or

service in the network. Initiative flow collection such as sFlow or IPFIX helps ISP monitor, analyze and locate

the abnormal traffic in real-time. Administrators can minimize the damage by taking immediate action for those troubled traffic.

Green H3C S3610 does not support any green features.

Art of WarCompetition with H3C S3610 Series

ERPS

DHCP Relay Options Host-based

IGMP Bandwidth Control Traffic Shaping

VPWS Y.1731 OAM

Page 24: Sales Guide for DES-3810 Series

D-Link Confidential

Art of WarCompetition with H3C S3600 Series (Continue)

Myth/Truth

Limitation of Smart Link

H3C claims the performance of Smart Link is good as ERPS. Smart Link is a function that provides mini-second recovery time for switch uplinks.

When the major uplink port fails, it will switch to the backup uplink port immediately to prevent service interruption.

SmarkLink only provides fast failover for uplink ports per device basis, it’s not a global redundant protocol for whole network link ERPS or STP.

L2 & L3 MPLS VPN

The Virtual Routing Forwarding (VRF) function makes S3610 possible to be the MCE of L3 MPLS environment which shares the loading of PE.

However, without LDP support, S3610 cannot be the PE of MPLS environment. VRF is not a necessary feature to Virtual Private Wire Service (VPWS). With VPWS

function, DES-3810 can be the PE of MPLS environment directly. Since VPWS is using LDP forwarding as well, it is still compatible with existing ISP MPLS

core network.

Defending Point

WFQ DES-3810 supports Smoothed Deficit Weighted Round Robin (SDWRR) which is a similar schedule mechanism with WFQ.

IS-IS OSPF, as an Interior Gateway Protocol (IGP), is more popular and mature than IS-IS. OSPF is more suitable for medium-to-large size network.

SDWRR

VPWS

Page 25: Sales Guide for DES-3810 Series

D-Link Confidential

Attacking Point

Physical Interfaces S3300 does not have copper GE interface on 48 port version, making uplink among the cabinet very expensive.

Future Proved IPTV Service

Propose multiple IPTV channel in single port to ISPs. This solution requires DHCP (relay) option 60/61, host-based IGMP (snooping), flow-based bandwidth control/CIR, traffic shaping to guarantee the services quality. However, S3300 do not support all these features.

Role of MPLS PE S3300 can only be CE of MPLS environment, it does not have the ability to build up VPN tunnels.

Improving the Management Efficiency

S3300 supports only IEEE802.1ag/3ah OAM and has no flow collection function. Y.1731 is a super set of IEEE 802.1ag defined by International Telecommunication

Union (ITU) providing more coverage of the demand of telecom applications. Initiative flow collection such as sFlow or IPFIX helps ISP monitor, analyze and locate

the abnormal traffic in real-time. Administrators can minimize the damage by taking immediate action for those troubled traffic.

Green S3300 do not support any green features.

Art of WarCompetition with Huawei S3300 Series

DHCP Relay Options Host-based

IGMP Bandwidth Control Traffic Shaping

VPWS Y.1731

Defending Point

IS-IS OSPF, as an Interior Gateway Protocol (IGP), is more popular and mature than IS-IS. OSPF is more suitable for medium-to-large size network.

OAM

Page 26: Sales Guide for DES-3810 Series

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Art of WarCompetition with Huawei S3300 Series (Continue)

Myth/Truth

L2 & L3 MPLS VPN

The Virtual Routing Forwarding (VRF) function makes S3300 possible to be the MCE of L3 MPLS environment which shares the loading of PE.

However, without LDP support, S3300 cannot be the PE of MPLS environment. VRF is not a necessary feature to Virtual Private Wire Service (VPWS). With VPWS

function, DES-3810 can be the PE of MPLS environment directly. Since VPWS is using LDP forwarding as well, it still compatible with existing ISP MPLS

core network.

VPWS

Page 27: Sales Guide for DES-3810 Series

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Attacking Point

Physical Interfaces Although there are 4 fiber ports on 3750 Metro, advanced metro features such as VLAN translation, MPLS, CBWFQ, RED… can only supported on 2 ES ports.

Wirespeed Performance 3750 Metro does not support wired speed data forwarding. The packet forwarding rate is only 8.55mpps while wired speed should be 9.5mpps

Future Proved IPTV Service

Propose multiple IPTV channel in single port to ISPs. This solution requires DHCP (relay) option 60/61, host-based IGMP (snooping), flow-based bandwidth control/CIR, traffic shaping to guarantee the services quality. However, 3750 Metro do not support all these features.

Improving the Management Efficiency

3750 Metro supports only IEEE802.1ag/3ah OAM and has no flow collection function. Strong OAM support is a trend in ISP that help administrators manage the links in the

network. Initiative flow collection such as sFlow or IPFIX helps ISP monitor, analyze and locate

the abnormal traffic in real-time. Administrators can minimize the damage by taking immediate action for those troubled traffic.

Green Does not support any green features, neither Cisco EnergyWise.

Art of WarCompetition with Cisco 3750 Metro

DHCP Relay Options Host-based

IGMP Bandwidth Control Traffic Shaping

Y.1731

Defending Point

WFQ DES-3810 supports Smoothed Deficit Weighted Round Robin (SDWRR) which is a similar schedule mechanism with WFQ.

IS-IS OSPF, as an Interior Gateway Protocol (IGP), is more popular and mature than IS-IS. OSPF is more suitable for medium-to-large size network.

SDWRR

OAM

Page 28: Sales Guide for DES-3810 Series

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Art of WarCompetition with Cisco 3750 Metro (Continue)

Myth/Truth

L2 & L3 MPLS VPN

3750 Metro supports many MPLS features such as VRF, LDP, FRR,… making it possible to be a PE of L3 MPLS environment.

However, with Virtual Private Wire Service (VPWS), DES-3810 can also be the PE of L2 MPLS environment directly.

Since VPWS is using LDP forwarding as well, it still compatible with existing ISP MPLS core network.

VPWS

Page 29: Sales Guide for DES-3810 Series

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Agenda

Product Introduction•Positioning Overview•Product Overview•Target Market

Competitive Comparison & Analysis•Positioning Highlight•Key Comparison•Art of the War

Technology Briefing

Page 30: Sales Guide for DES-3810 Series

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STP RSTP ERPSTopology Type Any Topology Any Topology Ring / Multiple Ring

Convergence Time 30-50 seconds 1 second 50-200 ms!

Technology BriefingEthernet Ring Protection Switching (ERPS)

First industry standard (ITU-T G.8032) on Ethernet ring protection switchingSupport interconnected ring or multiple rings applicationBest case: 50ms recovery time for 16-node ring with <1,200 Km circumference

Aggregation Ring

Access RingMasterMaster

Link Down!

Link Down!

Disable Blocking

Page 31: Sales Guide for DES-3810 Series

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Single user/service per port, with bandwidth limit (Port Bandwidth Control)Multiple users/services per port, with bandwidth limit (Flow-based Bandwidth Control)Multiple users/services per port, with bandwidth limit and guaranteed bandwidth (Three Color Marker & Policing)• Committed Information Rate (CIR): Guarantees the bandwidth of each service

by limiting the bandwidth of each other.• Peak Information Rate (PIR): Allows services take

the unused bandwidth for better bandwidth usage.• Traffic Policing: Drops or remarks the packet

priority tag for traffic exceeding CIR. Doing best-effort forwarding when peak of eachservice are conflicted.

Total UNI (User Network Interface) Bandwidth

CIRCIRPIR

CIR

PIR

PIR

VoIP

IPTV

Data

Technology BriefingBandwidth Control & 3 Color Marker

Page 32: Sales Guide for DES-3810 Series

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To lower the packet lose rate, almost all switch controllers have built-in expensive buffer memory to prevent the data re-transmission.Switch stores the traffic in buffer memory and delays the transmission until the egress bandwidth is available.However, the best-effort traffic shaping is no longer enough for the QoS requirement nowadays.

Store to buffer

TimeData

Max. Switching Capacity

bps

Buffer Memory

TimeData

bps

Delay Forwarding

Technology BriefingTraffic Shaping

Delay Forwarding

Page 33: Sales Guide for DES-3810 Series

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To well manage the buffer resource, DES-3810 supports some advanced features:• Reserve buffer memory for important services• Configurable buffer size for each important service

- Excess Burst Size (EBS)- Peak Burst Size (PBS)- Committed Burst Size (CBS)

Store to PBS/EBS

Store to CBS

PIR/EIR

CIR

Guaranteed Forwarding

PIR/EIR

CIR

Buffer Memory

IPTV

Data

Time

bpsEBS for IPTV

CBS for IPTV

CBS for Data

Guaranteed Forwarding

Store to CBS

Store to PBS/EBS

Delay Forwarding

Max. Switching Capacity

Overall Output

Technology BriefingTraffic Shaping (Continue)

No reservation forData exceeding PIR

Delay Forwarding

Drop

Page 34: Sales Guide for DES-3810 Series

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Technology BriefingSmoothed Deficit Weighted Round Robin (SDWRR)

Accurate and fair scheduling is required to make the egress bandwidth usage more properly nowadays• Fair Queue (FQ), WFQ, Deficit Round Robin (DRR), WDRR: Forward/scheduling

decision made by byte count and utilization of queues, the true weight of each queue.

• Smoothed round-robin mechanism makes rapid passes for each queue and use more turns for high queues instead of waiting all packets transmitted in high queues.

WRR

DRR/WFQ

WRR

SmoothedRound-robin

First RoundSecond Round

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Compatible with existing MPLS network, using LDP for label switchingTransparency of subscriber’s L3 routing protocol in ISP network, reduces the effort of ISP and also provides better extensibility in subscriber networksCo-works with QinQ and L2PT to provide L2 transparency to customers

Technology BriefingVirtual Private Wire Service (VPWS)

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Switch Resource Management templates allows user optimizing the switch databases for different application.• Routing Mode: For applications requires larger routing tables such as company gateway• VPWS Mode: For applications requires lots of L2 VPN tunnels such as ISP access switch

Technology BriefingSwitch Resource Management (SRM)

ApplicationMode

Routing Mode VPWS ModeIPv4 Unicast Route 7286 3190IPv4 Host Entry 3575 1728IPv6 Unicast Routes 1821 797Dynamic NDP 1821 797IPv4 Static Route 256 (Guarantee) 256 (Guarantee)IPv6 Static Routes 128 128IPv4 Multicast Routes 1024 1024IPv6 Multicast Routes 256 256IPv4 Interface 256 (Guarantee) 256 (Guarantee)IPv6 Interface 32 (Guarantee) 32 (Guarantee)Policy Route 128 (Guarantee) 128 (Guarantee)Q in Q 1024 1024 (Guarantee)VPWS tunnel for PW 32 32 (Guarantee)Pseudo Wires 496 496 (Guarantee)

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Link OAM• Check the link status hop-by-hop• IEEE802.3ah• Live & death check• Failure indication (Power, link, critical events)• Discovery

Technology BriefingOAM

ISP Cloud

Local ISP Cloud Local ISP CloudVPN Service

Link OAM Link OAM Link OAM Link OAM Link OAM Link OAM… … … …

Service OAM for customer levelService OAM for ISP level

Service OAM for local ISP Service OAM for local ISP

Service OAM• Check the channel status of different

service levels• IEEE802.1ag, ITU-T Y.1731• Live & death check• Performance Monitoring• Management Operation• Test Operation

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Y.1731 is a super set of IEEE 802.1ag, providing better OAM control for customers

Both Y.1731 and 802.1ag support:• Continuity Check Message (CCM): Loss of connectivity defect detection• Loopback Message (LBM): Defect localization• Link Trace Message (LTM): Verification of network configuration

Y.1731 also support: Note

• Alarm Indication Signal (AIS): Alarm suppression of server (customer) layer• Locked (LCK): Indication of service unavailability due to maintenance activities• Test: Throughput, frame loss and bit error measurement• Loss measurement (LM): Frame loss measurement• Delay measurement (DM): Frame delay measurement• Maintenance Communication Channel (MCC)• Experimental OAM (EXP)• Vendor Specific OAM (VSP)

Technology BriefingITU-T Y.1731

Note: DES-3810 supports AIS, LCK only

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IGMP / PIM

IGMP SnoopingLegacy Device

Host-based IGMP Snooping

Access LayerAggregation Layer

IP STB IP STBIP STB

Technology BriefingHost-based IGMP Snooping

Bandwidth of Ethernet allows multiple IPTV channels in the same timeHost-based IGMP Snooping is future proofing for IPTV service:• Multiple IPTV under a single port.

Channel surfing of one IPTV does not effect others

• Support fast leave for quick channel switch

Page 40: Sales Guide for DES-3810 Series

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IP STB 1

Internet

IPTV Partner 1

IPTV Partner 2

IP STB 2

ISP DHCPServer 1

ISP DHCPServer 2

IP STB 1 IP STB 2 IP STB 1 IP STB 2

Insert customized string

Option 82 Option 60 Option 61

Technology Briefing DHCP Relay Option 60/61

The DHCP options provide accurate IP manageability for network administrators• DHCP option 82: Assign IP based on circuit ID (client VLAN, port, or switch's MAC address)• DHCP option 60: Assign IP based on pre-defined string• DHCP option 61: Assign IP based on MAC address or pre-defined string

Insert MAC

Insert a user-defined string

Insert MAC

Relay to different DHCP server based

on inserted MAC

Relay to different DHCP server based on inserted string

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Change pair, no need to change cable• Usually multi-pair cables are used for the network construction

of cabinets or buildings• Detecting various of errors

- Lines of specific pair is left open - Two lines of a pair is shorted - Lines of different pair are short - Cable does not exist or quality is too bad

Locating the position of cable errors, saving time on cable repair Note

Technology BriefingCable Diagnostics

Note: DES-3810 supports distance check on GE port only