Sales Force Automation for Whole Sale Distributors – A Critical Link in the Chain of Distribution

Sales Force Automation

SFA Helps Wholesalers To Do Better• A Wholesaler is Neither A Manufacturer Nor A Retailer• Connects The Two Ends Of The Supply Chain

Challenges for Wholesalers…

Combating a Traditional System

• Unnecessary Paper Work• Hassle-some Manual Catalogs• Payments & Outstanding Cannot Be

Integrated • Delays In Order Processing

• No Knowledge Of Inventory Levels

• Customer History Unknown• Disconnected Data & Information

Scenarios in Order Taking…

Order Taking By a Sales Person

• Constantly Entering Orders Taken

• Expected to Know ▫ Product Catalogs▫ Offers▫ Schemes

• Take Spot Decisions• Should Have a Real-time Picture

of▫ Stocks ▫ Inventory

SFA To The Rescue…

Offers Flexible And Practical Solutions

• Manage Inquiries & Leads• Engage Customers Fruitfully• Process And Fulfill Orders• Insights Into Inventory• Offer A Real-time Picture• Location Based Services• Integrated Mobile

Technologies

Combats Tricky Situations

Benefits… 

Enables Realistic Judgments

• Armed with knowledge about the customer▫ Customer Preferences▫ Credit History▫ Sales History

• Allows Making Prudent Judgments• Enables on the Spot Decisions

Provides Practical Methods of Managing Orders

• Managing Orders In A Streamlined Manner• Insightful Reports And Dashboards • Increases Sales force Efficiency 

Features of SFA…For Wholesalers

Benefits of SFA in a Nutshell

• Highly Visible Pipeline To Capitalize On Opportunities

• Order Taking On Multiple Channels• Integrated Marketing

• Inventory Controls And Insights For Warehouse Management

• Minimized Shipping Costs

• Detailed Knowledge Of The Customer

• Strengthened Relationships• Possibility of Sentiment

Analysis

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