Sales Flipbook Direct Sales and Group Meetings Photo credit: PATH/
Sales Flipbook Direct Sales and Group Meetings Photo credit: PATH
Dec 23, 2015
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Sales Flipbook
Direct Sales and Group Meetings
Photo credit: PATH/
Introduce yourself and Saadhan Sanitary Mart (SSM)
Page 2
I am ……I am working with Saadhan Sanitary Mart (SSM)
Company providing good quality products and services in BiharOpening franchisees in 8 districts at block levelYour nearest dealer/franchisee is ......Is in the business of constructing good-quality latrines with a promise of timely delivery
I got your reference from ……
Page 3
Frustrations with open defecation…
Page 4
PROBE: In group meeting, identify existing user and ask
Prestige – especially when people from the city/relatives visitExtreme weather – rains, flooding, coldElderly and childrenWomen – Safety and privacy
Why do you need a latrine?
Page 5
Find out problems…
Page 6
What are the issues stopping you from constructing/having a toilet?PROBE:
Not available – labour not available, materials available too far, transportation increases cost, have to spend time from work day to get materials Available but bad quality – Material available is bad, labour is unskilled, construction quality is substandard (pits break in short span of time)Affordability – too expensive, no loan, expectation of subsidy from Total Sanitation Campaign of Government of India
Why don’t people construct a toilet
Page 7
Why don’t people construct a toilet
Page 8
Why don’t people construct a toilet
Page 9
Government Subsidy
Page 10
Government is no longer constructing toiletsYou can construct a toilet and avail subsidy AFTER construction by applying through your PanchayatSubsidy amount available in Bihar is ……
How will SSM help the customer
Page 11
One stop shop for getting good-quality materialsBulk procurement to minimize costConstruction by trained masonsInformation on getting government subsidy; SSM toilet designs are eligible for this subsidy
We have a solution for you for all your toilet construction problems…..
Page 12
Administrator
Can include image of a mason training workshop from WASHi
Advantages of a SSM toilet
Page 13
Guaranteed strength of toilet structureNo need to clean tank for many yearsAn attractive and convenient toilet for your use at extremely affordable prices
Advantages of a SSM toilet
Page 14
Our Offering - Standard
Page 15
Pan
Vent
Door
Roof
Foundation
Pour flush single pit • 6 ft high structure with brick walls • Corrugated metal sheet roof• Metal sheet door with wooden frame• In built ventilation• Cement punning for the foundation• Urban pan• 5 ft single pit using 3 ft diameter cement
rings
Single Pit
3 ft
6 ft
5 ft
Administrator
Can replace with pamphlet graphics
Pour flush twin pit • 7 foot high structure with brick walls • RCC roof• Metal sheet door with wooden frame• Pre-cast cement concrete ventilation on 3 walls• Cement punning for the foundation• Urban pan• 5 foot deep twin pit with 3 foot diameter
cement rings
Our Offering - Deluxe
Page 16
Pan
Vent
Door
Roof
Foundation
3 ft
7 ft
5 ft
Twin Pit
3 ft
Pour flush twin pit • 7 foot high structure with brick walls • RCC roof• GI sheet door with steel frame• Pre-cast cement concrete ventilation on 3 walls• Tiles with wall skirting for foundation• Urban pan• 5 foot deep twin pit made with 4 foot diameter
cement rings
Our Offering – Super Deluxe
Page 17
Pan
Vent
Door
Roof
Foundation
4 ft
7 ft
5 ft
Twin Pit
4 ft
Ask and Resolve
Page 18
• All models come with a quality guarantee and are stated by our experts to be safe and hygienic for use in your household. • You can contact our business promoters any time you face any issue or need help with maintenance. • The products offered by us are: Extremely stable with sturdy doors, roofs, and walls Guaranteed material quality and good quality urban pan Easy to maintain and clean from the inside Well ventilated so you don’t feel suffocated when you are in the room Affordable and can last up to 7 to 14 years without the need for pit emptyingCan be linked to government. subsidy A one stop shop solution under one roof; you don’t have to visit multiple vendors anymore to get a toilet constructed Come with expert supervision for design and construction Looks beautiful!!
Ask and Resolve
Page 19
• So what did you like best about this latrine? And why?• Existing toilets made by people in your community cost Rs. XXXXXX or above. • SSM toilets cost only [updated prices] for a guaranteed product with expert support for construction and maintenance. The quality of construction and sturdiness is guaranteed by the SSM brand.
If there are existing orders from the village or other villages, show the list of orders generated. • What questions do you have? If there are questions, resolve them. • So would you like to buy a toilet and give an order today?
Give pamphlet and fill lead generation form for future interactions if there is no order.• Only for customers who are willing to buy a toilet but cannot spend entire amount:
SSM also provides linkages for easy financing options to get a toilet on credit. SSM has developed links with various microfinance institutions (MFI) across Bihar who are willing to provide loans for construction of toilets being constructed by SSM. The MFI will provide these loans as per their terms and conditions and eligibility criteria.
Page 20
Would you like to buy?
Administrator
Insert pamphlet models of the toilets
Page 21
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