Being Creative in the Digital Broadband Era Thru Mastering Six Aptitudes 6 Career Lesson in the Digital Broadband Era PRESENTED BY : Saiful Hidayat eHealth Project Director PT. Telekomunikasi Indonesia Meet with IKA , Teknik Elektro Universitas Brawaijaya Malang , 3 Nopember 2012
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Saiful hidayat : Teknik Elektro Universitas Brawijaya Malang : being creative thinker in the conceptual age
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Being Creative in the Digital Broadband Era Thru Mastering Six Aptitudes
6 Career Lesson in the Digital Broadband Era
PRESENTED BY : Saiful Hidayat eHealth Project Director PT. Telekomunikasi Indonesia Meet with IKA , Teknik Elektro Universitas Brawaijaya Malang , 3 Nopember 2012
Curriculum Vitae : SAIFUL HIDAYAT Educa&on : -‐ MT in Informa5on System and Technology, ITB 1999 -‐ S1 in Telecomunica5on, Unibraw 1988 Working Experiences : -‐ 1992-‐ 2004 : Staff at PT. Telekomunikasi Indonesia, Tbk
-‐ 2004 -‐ 2006 : PT. Telekomunikasi Indonesia, Tbk : Manager e-‐Solu5on Mul5media Division
-‐ 2006 – 2007 : PT. Finnet (Telkom Group) : General Manager of Opera5on
-‐ 2007 – 2010 : PT. Telekomunikasi Indonesia, Tbk : Head of IT Service Strategy
-‐ 2010 – 2011 : PT. Admedika (Telkom Group) : Director Of Business Development
-‐ 2011 – Now : PT. Telekomunikasi Indonesia, Tbk : Project Director Of Ehealth Business Project
Interterna&onal Speaker : -‐ 1st Vietnam Interna5onal Telecoms Summit -‐ 12th Health Informa5c System Society Asia Pasific Conference -‐ 4th Indonesia Interna5onal Telecoms Summit
Broadband is a major Driver of the Economy
Seamless Mobility - TIME Location, Time and Device Agnostic
Watch TV on Train, Program DVR for Tonight
Find Child’s GPS Location on TV
Download the Latest Tunes
Schedule a Meeting
Conference Face-to-Face
Make Wait Time Productive
Work from Home
Watch Shows on Demand, Answer Video Call on TV
Conduct Telepresence Meeting
Keep YOU Informed, Connected, Entertained and Secure as You Move Through Life - at Home, at Work, and on the Go
Impact of Digital Technology Power
Moore’s Law
says that computing
power doubles every
18 months
X1.3 pa
Bandwidth
Gilder’s Law says that
Telecom BW triples every
12 months
X3 pa
Network
Metcalfe’s Law says that the value of a network is the square of its
nodes
x n x n
Diversity
Kao’s Law says that
creativity rises exponentially
with diversity
x exp (d)
X X X = Impact
Of Technology
Source: Peter Fisk, Marketing Genius
Automation “Any job that depends on routines – that can be reduced to a set of rules, or broken down
into a set of repeatable steps – is at risk.”
Abundance “In an age of
abundance, appealing only to rational,
logical, and functional needs is woefully
insufficient.”
Fast Lane
http://NamakuIful.com
Keeping up with the competition
It’s a New Age….. The Upcoming Era of Conceptual Age
Source: Daniel H. Pink, A Whole New Mind, New York, Riverhead Books, 2005 18th century 19th century 20th century 21st century
AGRICULTURE AGE (farmers)
INDUSTRIAL AGE (factory workers)
INFORMATION AGE (knowledge workers)
CONCEPTUAL AGE (creators & empathizers)
ATG (affluence, technology, globalization)
to
from
“The Next decade will be the Value Era- the refining & institutionalizing of the concept of value. Value isn’t just money. Its intellectual capital, ideas, innovation”. Gordon Petrash, PWC- Intellectual Asset Management Practice
God News and Bad News
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Creativity
Creativity:\cre-a-tiv-ity\n. the ability to use imagination to transcend traditional ideas, rules, patterns, relationships, or the like, and to create
meaningful new ideas, forms, methods
http://NamakuIful.com
The Six Aptitudes for Conceptual Age
But Also…
• DESIGN • STORY • SYMPHONY • EMPATHY • PLAY • MEANING
From Seriousness to Play Through play, an individual avoids what called the lure of ‘‘false endpoints,’’ a problem-solving style more typical of harried adults than of playful youngsters. False endpoints are avoided through play, because players are having so much fun that they keep nodding away at a problem and might well arrive at something better than the first, good-enough solution.
Meaning The Struggle for survival and success has been replace from just Accumulate things to “Pursue more Significant Desires, such as Purpose, transcendence and Spiritual Fulfillment
“The future belongs to a very different kind of person with a very different kind of mind – creators and empathizers, pattern recognizers, and meaning makers. These people – artists, inventors,
designers, storytellers, caregivers, consolers, big picture
thinkers – will now reap society’s richest rewards and share its greatest joys.” (Pink,