AMAZINGTASTE FUNDRAISING | EVENTS | LIFESTYLE CONSULTING | ED TRENDS AND STRATEGIES: ONLINE & MOBILE FUNDRAISING FRIDAY, 6 MAY 2011 10:30AM – 12:00PM SOUTHERN AFRICA INSTITUTE FOR FUNDRAISING 10 TH BIENNIAL CONVENTION PRESENTED BY LIZ NGONZI Copyright Amazing Taste, LLC May 5, 2011 All Rights Reserved
SAIF2011 Fundraising Trends Presentation
Aug 20, 2015
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
TRENDS AND STRATEGIES: ONLINE & MOBILEFUNDRAISING
FRIDAY, 6 MAY 201110:30AM – 12:00PM
SOUTHERN AFRICA INSTITUTE FOR FUNDRAISING 10TH BIENNIAL CONVENTION
PRESENTED BY LIZ NGONZI
Copyright Amazing Taste, LLC May 5, 2011 All Rights Reserved
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
SESSION OUTLINE
• General Trends: Enabling Factors 20 Minutes
• Case Study: Charity: Water 40 Minutes
• Summary / Questions 30 Minutes
• Contact Details N/A
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
GENERAL TRENDS: ENABLING FACTORS
• Global Online Shopping Prevalence• Mobile and Online Internet Penetration in Africa• Global Smart Phone and Mobile Internet
Penetration• Mobile Video Adoption Rates in South Africa• Increased Global Giving Driven by International
Disasters• Growth of Giving through Charity Portals• Increased Transparency of Online Auctions
Driven by New Laws in South Africa
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
INTERNET PENETRATION
IN AFRICA INFOGRAGHIC
SOURCE :AFROGRAPHIQUE.T
UMBLR.COM
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
GLOBAL ONLINE
SHOPPING TRENDS
INFOGRAPHIC SOURCE:
www.lbazaar.com
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
SOUTH AFRICA MOBILE INTERNET
INFOGRAPHIC SOURCE: http://www.eshaamrabaney.com based on World Wide Worx’s Report “The Mobile Internet in
South Africa 2010”
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
SOUTH AFRICA MOBILE
INTERNETINFOGRAP
HIC SOURCE:
http://www.eshaamrabaney.com based
on World Wide Worx’s Report “The
Mobile Internet in
South Africa 2010”
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
SOUTH AFRICA MOBILE INTERNET
INFOGRAPHIC SOURCE:
http://www.eshaamrabaney.com based on
World Wide Worx’s Report “The Mobile
Internet in South Africa 2010”
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
MOBILE VIDEO
INFOGRAPHIC
SOURCE:
www.Zoopy.Com
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
MOBILE VIDEOINFOGRAPHIC SOURCE:
www.Zoopy.Com
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
DISASTER FUNDRAISING INFOGRAPHIC SOURCE: WWW.GOOD.IS
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
BREAKDOWN OF ONLINE DONATIONS - SOURCE: NETWORK FOR GOOD ONLINE GIVING INDEX 2010
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
ONLINE AUCTION SOURCE
www.bidorbuy.co.za
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
MULTIPLATFORM SUPPORTER ENGAGEMENT CASE STUDY: CHARITY: WATER• Delivers Unified Visual Identity through all
Marketing Channels• Provides Compelling Reasons for Continued
Supporter Engagement• Effectively uses Social Media to Fundraise
and Create Awareness• Continually and Creatively Reports Impact
of Work• Generates Income Beyond Donations• Leverages Mobile Technology to Market and
Raise Funds• Constantly Innovates to Remain Ahead of
“The Competition”
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
CHARITY: WATER VIDEO:
www.charitywater.org
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
CHARITY: WATER
WEBSITE: www.charitywater.
org
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
CHARITY: WATER
PROJECT IMPACTMAP:
www.charitywater.org
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
CHARITY: WATER
DONATIONPAGE:
www.charitywater.org
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
CHARITY: WATER STORE:
www. Charitywater.org/store
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
CHARITY: WATER
MEDIA SITE: www.
Charitywater.org/media
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
CHARITY: WATER TWESTIVAL PAGE:
www.charitywater.org/twestival/
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
CHARITY: WATER
TWITTER PAGE:
www.twitter.com/
charitywater
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
CHARITY: WATER
FACEBOOK GROUP:
www.facebook.com
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
CHARITY: WATER YOUTUBE
CHANNEL: www.youtube.com/
charitywater
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
CHARITY: WATER USE OF MOBILE TABLET TO
FUNDRAISE: www.apple.co
m
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
SQUARE MOBILE
PAYMENT SOLUTION:
https://squareup.com/
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
SUMMARY:
1. Creativity is King2. Commercialization is Necessary3. Collaboration is Essential4. Credibility is Absolute5. Calculating Supporter Lifetime-Value is Key
Remember That Your Cause is Optional Unless You Continually Provide Compelling Reasons for
Donor support
QUESTIONS?
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
CONTACT DETAILS FOR LIZ NGONZI
Email: [email protected] Taste Website: www.Amazing-
Taste.ComWebsite for My NYU Courses:
www.Epsilen.com/EN33Office: +1 973.327.4225Mobile: +1 732.208.3304Skype: Ngonzien1Twitter: @LizNgonziFacebook Group: Online & Mobile Supporter
Engagement Strategies for Nonprofits
Related Documents
