AMAZINGTASTE GETTING THE MOST FROM EMAIL & MULTI-PLATFORM SOCIAL MEDIA THURSDAY, 5 MAY 2011 10:30AM – 12:00PM SOUTHERN AFRICA INSTITUTE FOR FUNDRAISING 10 TH BIENNIAL CONVENTION PRESENTED BY LIZ NGONZI Copyright Amazing Taste, LLC May 5, 2011 All Rights Reserved
- Your NGO’s List Acquisition Strategies - Email Trends/ Best Practices / Pitfalls - Your NGO’s Social Media Strategy - Social Media Benefits / Challenges - Topsy Foundation Case Example
More information about Liz Ngonzi: http://lizngonzi.squarespace.com/
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
AMAZINGTASTE
GETTING THE MOST FROM EMAIL & MULTI-PLATFORM
SOCIAL MEDIA
THURSDAY, 5 MAY 2011 10:30AM – 12:00PM
SOUTHERN AFRICA INSTITUTE FOR FUNDRAISING 10TH BIENNIAL CONVENTION
PRESENTED BY LIZ NGONZI
Copyright Amazing Taste, LLC May 5, 2011 All Rights Reserved
AMAZINGTASTE
SESSION OUTLINE
• Your NGO’s List Acquisition Strategies 10 Minutes• Email Trends/ Best Practices / Pitfalls 20 Minutes• Your NGO’s Social Media Strategy 10 Minutes• Social Media Benefits / Challenges 15
Minutes• Topsy Foundation Case Example 30 Minutes• Liz Ngonzi Contact Details N/A
AMAZINGTASTE
YOUR NGO’S LIST ACQUISITION STRATEGIES: HOW EFFECTIVE ARE THEY?• How Are Email Addresses and Mobile
Numbers Collected?• Are You Able to Conduct Targeted
Mailings?• Which Supporter Mailings are Done Via
Email or Mobile Phone?• Do You Track Email and/or Mobile Phone
Response Rates?• Who is Responsible for Maintaining