Sahaja Aharam Producer Company http://www.sahajaaharam.in
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Sahaja Aharam Producer Company
http://www.sahajaaharam.in
Farmer Share in Consumer price
Farmer, Rs.
12.00, 24%
Whole saler, Rs.
7.50, 15%
Milling, Rs. 4.50,
9%
Transportation,
storage, handling
, Rs. 4.00, 8%
Packing, Rs. 4.00,
8%
Retailer, Rs.
14.00, 28%
Taxes, Rs. 2.00,
4% Consumer PieRice in Andhra Pradesh 2016-17
Retail Price Rs. 50.00/Kg
Recovery 70% of paddy
Just Food, 2007
Sahaja Aharam Producer Company
Producer Co-op-1Farmer Group B
Retail Stores• Healthy food• Affordable Price• Max share to farmers
Mobile Store
Direct to Home
Producer Co-op-2
Consumer Cooperative
Farmer Group A
Farmer Group C
Sahaja Aharam Producer Company
• Capacity building• Institutional building• Investment support• Brand building• Quality Management• Fair Trade
Market placeDirect to resellers
Whole sale to traders
Bulk buyers
Processing unitsSeeds
Bioinputs
Online Store
Food processing
Reconstructing Supply Chain
Farmers
• Production planning
• Multiple cropping
• Adopting Best Management Practices
• Quality Management
SAPCO-Food Hubs
• Storage
• Packing
• Distribution
• Finding retail markets
• Direct to consumers through urban women SHGs
Farmers Group
• Aggregation
• Grading
• Quick payments
Retail Stores
• Investment
• Consumer awareness
• Sales
•Enebavi Coop
• Adarsha Coop
• BROMACS
• Swayamkrishi PC
• Kisanmitra coop
•GreenDunia
• Harita Coop • Brahmalingeswara Coop
• Giri Coop
• Tungabhadra Coop • Kadiri Coop
• Palabavi Coop•Rayachoti coop
•Baghyalaxmi coop• Punnami Coop• Gayatri Coop
• Mydukuru Coop
• Naisargic Sheti BeejProducer Company
KallemHub
BoddhamHub
Dorli
Hub
Naguladinne
Hub
Coverage
• Andhra Pradesh, Telangana, Maharashtra• No. of Farmers: 5000,
– Organic: 2500 (1000 ICS certified, 1500 PGS certified)– NPM: 2500
• Cooperatives 30• 50% of members and management are women• Two exclusive women cooperatives
– Gayatri women organic farmers cooperative, Vempalli, Kadapa dist
– Bhagyalaxmi women farmers cooperative, Penugonda, Anantpur dist
Individual farmers maintains ICS/PGS recordsAll operations and costs involved maintained plotwise
Farmers’ group at the village level for learning, decision making and monitoring Meet every Week/ten days
ICS/PGS committee at Village levelMonthly reviews
Producer Cooperative
Producer Cooperative
Producer Cooperative
Facilitating Organization
ICS /PGS Quality Assurance TeamInitially after sowing
Visits during the seasonReviews after the season
CSA
Producer Cooperative
Quality Management and traceability
Certificate no : Q9186414570
PGSI/W(TG)-1276
http://www.Sahajaaharam.in
•Hyderabad•Tarnaka•Sainikpuri•Jeedimetla•Kharkana•Attapur•Kukatpally•Gandhinagar
•Vishakapatnam•Gopalapatnam•MVP Colony
•Khammam•Burhanpur
•Mumbai• Home delivery
www.sahajaaharam.in
Pricing
• At farmer level
– Cost + 50%
– Atleast 15% over local market price
– At least 50% of consumer price
• At consumer level
– 20%+ over local market price
– Average of last years price
– Even out high and low prices
Cost sharingRice in Sahaja Aharam 2016-17
Farmer price, ₹ 42.00, 53%
Weight loss, ₹
2.00, 2%
Cleaning, ₹ 2.00, 3%
Transportation, ₹ 1.00, 1%
Interest payment, ₹
1.00, 1%
Storage, ₹ 1.50, 2%
Packing cost, ₹ 5.00, 6%
Marketing cost, ₹ 1.80, 2%
Overheads, ₹ 6.00, 8%
Retail, ₹ 14.00, 18%
VAT, ₹ 3.00, 4%
Rice MRP Rs. 80/-
Fo
od
Pro
ce
ssin
g
Compost enterprise
Creating Livelihoods
Sericulture
Backyard Poultry
Honey Production
• Developing Livelihoods Plan
• Building the capacities• Green Enterprises for
Bioinputs• Providing linkages
For diversifying incomes and assets
Goatary Azolla
Decentralised cotton spinning and weaving
18
Opportunity & Market
• Sahaja aharam current sales (2016-17) are around Rs. 80.00 lakhs per year
• In the next five years Sahaja Aharam retail sales will grow by more than 10 times and reach Rs. 10.00 (by 2021-22).
• Sahaja Aharam will reach out all district head quarters in AP and Telangana and launch in Maharashtra, Karnataka, Odisha, Delhi and Chandigarh
• Focus is also on seed, organic inputs, dairy, meat and value added products,
Our strategic innovations
• Integrated and incremental approach to production
• Knowledge based extension
• Federations of Organised communities
• Getting into direct retail connecting farmers and consumers
• Consumer Cooperative to mobilise resources and people
• Broad basing product range
• Food processing and value addition
• Policy Research and Advocacy
Key challenges
• Access to credit
– Banks demanding non agril assets as 150% collateral security
– Higher interest rates
• Higher Taxation
– VAT/CST and now GST
– 30% income tax on par with other corporates
• Lack of infrastruture
– Organic storage facilities
– Exclusive processing units to maintain identity preservation
SUPPORT SERVICES
Farmer Field Schools
Kisan Business School
• Participative designing and problem solving
• Learning-by–doing
• Arriving at Interactive and inclusive solutions
• Season-long approach
KisanMitra: farmers helpline
08500 68 3300
Media
http://www.krishi.tv http://www.csa-india.org/bookshop
Videos Publications
farm support services
• Advise• Manage• Track• Market• Hire
http://www.ekrishi.co.in
eKrishi Crop Advisory
Crop menuFarmer can choose the crop to find the disease or send a query through photo/audio/video
Problem identifier
Query Photo/Video of plant part and question in text or audio
Problem solution
Query Expert view
Expert Response
Solution DetailsOptions
Farmer Locator
eKrishi Seeds
Crop menuFarmer can choose the crop to know the varieties suitable for the region
Variety Identifier
Value for Cultivation and Use
Seed Locator
Variety IdentifierVarieties suitable for the region will be listed
Farm LocatorIdentifies the farm, list the characters of the soil, suggest the crops suitable
CENTRE FOR SUSTAINABLE AGRICULTURE
http://www.csa-india.org
http://www.krishi.tv
http://www.ekrishi.co.in
http://www.sahajaaharam.in
http://www.agrariancrisis.in
eKrishi : 08500 68 3300
Sahaja Aharam : 08500 78 33 00
Rytu Swarajya Vedhika: 08500 98 33 00
Ph. 040-2701 7735, mobile : 090 0069 9702
[email protected], Facebook: ramoo.agripage
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