Top Banner
Continuing Success with SageRock 1 SageRock Full Service
19
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: SageRock Full Service Pricing

Continuing Success with SageRock 1

SageRock Full Service

Page 2: SageRock Full Service Pricing

Continuing Success with SageRock 2

Executive Summary

Objective

With the SageRock Full Service Complete Engagement Marketing

Solution we become your complete Web marketing department.

You get dedicated access to a Web marketing team that is industry

renowned and has been focused on this space since 1999 -

something very few agencies can claim.

We do it all for you.

Together we develop the goals and you sit back and let SageRock

do the work for you.

You can focus on what you do best.

Based on goals established we will develop a comprehensive

strategy focused on digital marketing content and channel creation,

cohesion, usability, testing and tracking in order to more effectively

craft and measure the success of your online sales channel.

Page 3: SageRock Full Service Pricing

Continuing Success with SageRock 3

Included Services:

Paid Search Management

Search Engine Optimization

Online Public Relations

Content Creation

Email Marketing

Social Media Marketing

Analytics

Social Media

Landing Page Creation & Optimization

I’ve known Sage for well over 5 years and

he’s one of the best. He’s nationally rec-

ognized and his firm has helped organiza-

tions of all sizes get the most out of

Google and search engine traffic.

I recommend him to everyone when my

services fail to fit for whatever reason.

Joel Cheesman is the Founder of

the Restaurant SMS Technology

mobsicle.

Page 4: SageRock Full Service Pricing

Continuing Success with SageRock 4

Page 5: SageRock Full Service Pricing

Continuing Success with SageRock 5

Industry

Large Format Printing

Services Provided

Competitor Audits

Website Audits

Search Engine Optimization

The Challenge

MegaPrint Inc., a successful small business specializing in custom large-format poster printing, calls SageRock after an online competitor begins outranking them in Google. The CEO wants to regain prominence for his websites – MegaPrint.com and PosterSessions.com, however, af-fordability is key. SageRock uses two specific service strategies:

Completes competitor audit and company sites’ audit to understand the online market-place.

Performs incremental implementation of audit recommendations -- choosing high traffic phrases; optimizing content and meta tags; wireframing sites; & fixing the link popularity deficit.

The Results

MegaPrint.com

35% increase in traffic

Moved up 4000 positions overall

Ranking for 55 new phrases

On page #1 & 2 for 60% of targeted phrases

PosterSession.com

30% increase in search-only traffic

Moved up 237 positions

On page #1 for 90% of phrases targeted

Small SEO Budget Yields Big Results

35% Increase in Traffic

Page 1 Positions for 90% of Target Phrases

Page 6: SageRock Full Service Pricing

Continuing Success with SageRock 6

Industry

Heat sealing equipment for industrial fabrics

Services Provided

Paid Search

Search Engine Optimization

Blog creation

Search Engine Optimization We’ve been working with Miller Weldmaster, industry leader in welding machines, since December 2010. I have been excited to cross that one-year mark, just so I could share a snapshot of what we can do for an inno-vative, cutting edge company within 12 months. Before I start bragging, let me say these are joint accomplishments between SageRock and Miller Weldmaster. No results this good can be achieved without a company that has a good product and is ready to immediately implement what needs done to boost sales. That might sound like an easy job for them, but it’s not. This com-pany doesn’t let bureaucracy slow it down, they don’t baulk at risk and innovation, and they have guts and use them. That makes all the difference. They also have their priorities in line. Their priority is conversion.

Joint Accomplishments

The leaders at Miller Weldmaster realize that all this online promotion stuff is about one thing: selling more ma-

chines. They are tracking from the time someone fills out a form to when they finally become a customer. They

know exactly what is working and what isn’t working.

Since working with SageRock on SEO:

* Website leads are up 74%

* Website traffic has increased approximately 25%

But wait, there’s more!

After we found out that each paid search form was costing them $529 per lead, SageRock took down their paid

search account and started over. Weldmaster sells expensive, top quality machines, but they aren’t expensive

enough to pay $529 for a lead.

A Year of SageRock Does a Company Good

Website leads up 74%

Lead cost went from $529 to $31

Site conversion rate went from 0.23% to 5%

Page 7: SageRock Full Service Pricing

Continuing Success with SageRock 7

Since working with SageRock on PPC:

● Before SageRock Paid Search leads cost $529 each form

● After SageRock re-worked the account leads cost $31 each form

● Before SageRock Paid Search conversion rates were 0.23%

● After SageRock re-worked the account conversion rates are 3.5 to 5%

That’s more like it!

Seeing this kind of growth is really great. It makes me realize the meaning of my life... to get my clients better

conversion rates.

Page 8: SageRock Full Service Pricing

Continuing Success with SageRock 8

Since working with SageRock Overall:

● Before the site had a conversion rate of 0.72%

● After the overall site conversion rate is 2.19%

● After overall website cost per form is now just over $13

That’s pretty great for a site that is highly informational. This makes their web leads one of the least expensive

lead generation sources for the company.

Social Media with Miller Weldmaster

Creating effective social media campaigns in manufacturing can be a challenge. Miller Weldmaster has made

it easy because of their creative and innovative culture. Check out the Miller Weldmaster Roadshow. They take

machines to potential clients in this awesome thing:

It’s a great way to show potential customers exactly what these machines can do. And clients and prospects

can keep up with the roadshow and other innovative news from Miller Weldmaster on their highly active social

media channels:

● http://www.youtube.com/millerweldmaster

● http://twitter.com/weldmaster

● http://www.facebook.com/millerweldmaster

The Future

The groundwork is done and now SageRock plans to keep the improvements coming by refining existing

channels. We will also be focusing on optimizing the website, building out the blog to help support this cam-

paign, and making their social media even greater resources in welding. We will also support progress already

made in Paid Search campaigns and build out new campaigns.

I’m really proud to work with Miller Weldmaster. And I’m super proud of all the work their team and the

SageRock team has accomplished so far.

Page 9: SageRock Full Service Pricing

Continuing Success with SageRock 9

Who is SageRock SageRock's sole focus is getting you more traffic and then making that traffic do more of what it is you want them to do. We are Engagement Marketing Specialists.

Our Vision SageRock is all about being creative and innovative. We are people who love our industry. That love makes us the best possible marketers for our clients... constantly testing, trying and refining to get the most for our cli-ents.

SageRock building proudly owned by SageRock co-founder Sage Lewis

Page 10: SageRock Full Service Pricing

Continuing Success with SageRock 10

Our Position Our devout specialization, along with our Brand position as one of the founding companies in the Search En-gine Market, establishes us as a leader with one of the longest track records of success. New firms have trou-ble standing up to that 13 year history, our client list, and the results we can prove because of that. We also have secured many publisher and tradeshow relationships based on that history of success. This has estab-lished and maintained our position as leading experts.

Professor:

SageRock spends a significant time developing and executing its expert status.

Page 11: SageRock Full Service Pricing

Continuing Success with SageRock 11

SageRock Services

Paid Search o Research o Setup o Maintenance

SEO o Research o Content o Code

Social Media o Research o Strategy o Content Distribution

Tracking: All Services o Position, Referral Volume o Brand, Reach o Conversion, ROI o Usability Issues

Training o Custom Training o Group Webinars

Online Advertising o Retargeting o Creative o Measurement

Email o Newsletter Creation o Acquisition Campaigns

Conversion-based Design o User Interface Design o Usability Testing o Landing Page Creation o Micro-site Dev

Affiliate Marketing o Creation and Setup o Promotion o Affiliate management

Mobile Advertising Ad Buys

o Content Creation o Strategy

App Development o Android o iPhone o Facebook

Page 12: SageRock Full Service Pricing

Continuing Success with SageRock 12

Some Of Our Clients

Page 13: SageRock Full Service Pricing

Continuing Success with SageRock 13

Success Stories

Problem: Brand Leader has poor positioning online in an incredibly competitive free listing arena. Solution: Develop and implement a Phased SEO pro-gram that drives some immediate results in free listing and builds on that success for the future. Strategy: • Phase 1: Extensive Market, Competitor, and Phrase Research; Tag Optimization; Site Map Creation • Phase 2: Content creation; Blog Setup • Phase 3: Measurement and Refinement Result: Even though SEO will not fully pay off until July through Jan. 08, after only 3 months we have placed the site on: Bing Position #3 for Fax Over 900 million competitors: 943,000,000 Google Position #7 for Fax

Over 1 BILLION competitors: 1,020,000,000 Problem: Charter sees a dramatic drop in overall activity on charter.com and online orders during the months of February through April, year after year. Solution: Instead of focusing on generating orders, focus on building engaged site traffic through Social Media and Paid Search and the orders will follow. Strategy: Build buzz and traffic (unique and repeat) with a memorable, buzzworthy campaign. An eBay-style auction, letting customers and prospects bid to pay a single price for High-Speed Inter-net service for the rest of their lives. Build a viral component with an official Sweeps contest and then create a page presence on MySpace, FaceBook, and numerous blogs (to establish fans and friends). Reinforce that presence with text and banner advertising in multiple Social Media chan-nels: YouTube, Friendster, and other Demo and Location targeted PPC. Result: Over 2000 new unique registered users giving email, phone, and address information. Over 20% online order volume lift during Q1.

Page 14: SageRock Full Service Pricing

Continuing Success with SageRock 14

Page 15: SageRock Full Service Pricing

Continuing Success with SageRock 15

About Sage Sage Lewis is the President of SageRock Digital Marketing. SageRock has been a leader in Web marketing

since 1999 offering search engine optimization, paid search marketing, social media marketing and analytics. Sage speaks nationally with Search Engine Strategies and other prominent Web marketing organizations. Sage is also “The Web Marketing Video Guy” with over 600 Web marketing videos published. Sage writes as an expert for ClickZ.com in the “Search Engine Marketing” section of the site. Sage is a highly dynamic speaker that offers a depth of knowledge only possible through his decade of experience in the Web marketing industry.

Sage believes that Web marketing is possibly the greatest transformation in the history of marketing. The passion he has for Web marketing is continually com-municated and instilled into the culture of SageRock. This passion creates an en-vironment of only doing what is absolutely best for the SageRock clients and providing the highest possible level of Web marketing service. This dedication to extreme excellence isn't something that is hoped for as some sort of long-term goal, it's the base level of expectation for everyone who works

at SageRock. Sage doesn't want to be the biggest. He just wants to be the best.

How To Reach Us SageRock Inc 15 Broad St. Akron, Ohio 44305 Sage's Direct Contact Information: 330-379-9000 ex 5010 [email protected]

Page 16: SageRock Full Service Pricing

Continuing Success with SageRock 16

SageRock Contract Terms SageRock Indemnification Notwithstanding anything to the contrary contained herein, SageRock warrants to Client that the services and other related materials provided to Client under this Agreement by SageRock will not infringe any United States patent, trademark, copyright, or other intellectual property right of any third party. Moreover, SageRock hereby agrees to indemnify, defend, and hold Client harmless from and against any claims, actions, or de-mands alleging that the services and/or the other related materials provided to Client by SageRock under this Agreement infringes any patent, copyright, or other intellectual property right of a third party. Should the ser-vices and/or other related materials become the subject of any infringement claim or suit, Client shall permit SageRock, at SageRock’s option, to either replace or modify any affected SageRock services and/or other re-lated materials so as to avoid infringement or to procure the right for Client to continue using such items or, if neither of such alternatives is available to SageRock on commercially reasonable terms, the infringing items shall be returned to SageRock and SageRock shall refund the amounts paid therefore by Client under this Agreement. Client’s Intellectual Property Title to and ownership of Client’s Intellectual Property Rights shall at all times remain with the Client. This Agreement shall be not construed to grant to SageRock or any other party any right, title, or interest in any of Client’s Intellectual Property Rights whatsoever, or any right to copy, modify, or lease Client’s Intellectual prop-erty Rights. Under no circumstances shall SageRock, nor shall SageRock permit any third party to knowingly, reverse assemble, reverse compile, reverse translate or otherwise reverse engineer Client’s Intellectual Prop-erty Rights or otherwise attempt to learn or derive the source code, structure, algorithms or ideas underlying any of Client’s Intellectual Property Rights. In no event shall SageRock knowingly use, or knowingly permit any third party to use, Client’s Intellectual Property Rights in any manner not specifically authorized hereunder. “In-tellectual Property Rights” collectively means any and all copyrights, patents, patent registration rights, busi-ness processes, disc rights, mask works, trademarks, trade names, service marks, service names, trade se-crets, and know-how rights arising or enforceable under U.S. law, foreign law, or international treaty regime. Termination Either party may terminate this Agreement upon thirty days written notice to the other party. Except as ex-pressly required by law, in the event of termination of this Agreement, neither party shall be liable to the other, because of such termination, for compensation, reimbursement or damages on account of the loss of prospec-tive profits or anticipated sales or on account of expenditures, inventory, investments, leases or commitments in connection with the business or goodwill. Termination shall not, however, relieve either party of obligations incurred prior to the termination. Confidentiality Each Party agrees at all times during the term of this Agreement and thereafter, except as may be otherwise required by law, to hold in strictest confidence, and not to use, except for the benefit of the Disclosing Party, or to disclose to any person, firm, or corporation except for the benefit of the Disclosing Party and with written au-thorization of an authorized officer of the Disclosing Party, any Confidential Information of the Disclosing Party. The Parties understand that "Confidential Information" means any of the Disclosing Party’s proprietary infor-

Page 17: SageRock Full Service Pricing

Continuing Success with SageRock 17

mation, technical data, trade secrets or know-how, including, but not limited to, franchise owners, potential franchise owners, leads, vendors, suppliers, accounts, business plans, marketing plans, research, product plans, products, services, customer lists and customers (including, but not limited to, customers, franchise owners and/or potential franchise owners, suppliers, and/or vendors of the Disclosing Party on whom the Re-ceiving Party called or with whom the Receiving Party became acquainted during the term of this Agreement), software, developments, inventions, processes, formulas, technology, designs, drawings, engineering, finances or other business information disclosed to the Receiving Party by the Disclosing Party either directly or indirectly in writing, orally, or by drawings or observation. The Parties further agree and understand that Confidential Information does not include any of the foregoing items that has become publicly known and made generally available through no wrongful act of the Receiving Party or of others who were not under confidentiality obligations as to the item or items involved or improvements or new versions thereof. For pur-poses of this Agreement, the Party disclosing Confidential Information shall be referred to herein as the “Dis-closing Party” and the Party receiving such Confidential Information shall be referred to as the “Receiving Par-ty.” Access, Authorization, and Content For the purposes of providing these services, client agrees to provide:

FTP access to the main site for uploading new pages and proprietary software, and making mutually

agreed changes in order to achieve and maintain positioning.

Where FTP access is not possible, client agrees to provide an email address of a technician who can

upload requested changes on a timely basis. SageRock.com cannot be held responsible for delays

once the technician has been notified of the upload request. A copy of the request will be sent to client.

Client authorizes SageRock Inc. use of all client logos, trademarks, Web site images, etc., for use in

creating optimized pages and other uses as deemed necessary by SageRock.com for search engine

marketing and optimization.

If Client’s site is light in textual content, client will provide additional relevant text content in electronic

format for the purpose of creating additional Web pages. If clients cannot provide content and require

SageRock.com to create content, additional charges will apply.

Permission to Link Client hereby grants SageRock.com permission to include the Client's graphic logo and a hypertext link from SageRock's "Our Clients" Web page to the home page of Client's Web site. Neither party shall be liable to the other party for the content of its Web site or links on its Web site to other Web sites. SageRock acknowledges that Client may terminate this Permission at any time with or without cause by giving notice to SageRock.com. Grantee must remove the hypertext link to Grantee's Web site within 10 days of receiving such notice. Work Edits SageRock.com will produce a maximum of three copy written versions of optimization work – the original ver-sion, a second edited version after client input, and a final edited version after client input. Optimization work includes Title, Description, Keyword, and Alt tags; all modifications for optimization of existing content, creation of new content for optimization, and creation of Google, Yahoo, and other PPC ad copy.

Page 18: SageRock Full Service Pricing

Continuing Success with SageRock 18

Changes to Work Once our work is approved in writing, clients take ownership of said work and SageRock.com is not responsi-ble for changes made to the work -- by other parties or by the client, either before or after uploading to the web site -- after this final approval. Changes made to our work after final approval that adversely affects the search engine rankings of the Client’s website will not be SageRock’s responsibility. Re-implementing search optimi-zation WILL require additional service charges. Payment Terms SageRock.com will begin work immediately upon receipt of this signed contract/proposal, but no work will be delivered until the deposit or first monthly payment is received. Client shall make full payment for services by the date stated on the invoices and shall pay contract deposit upon receipt and agreement to the contract. SageRock.com shall provide detailed invoices and shall maintain, and provide, upon request, backup documentation for a period of one year from the date of the respective in-voices. For monthly payments, the client is billed at the first of every month. Payment is due Net 30 days. Work is suspended if payments lapse beyond Net 45 days. Invoice Schedule The above SageRock Services shall be performed only for the specified contract agreed upon by the Client. The total price shall depend upon the services selected by the Client.

Page 19: SageRock Full Service Pricing

Continuing Success with SageRock 19

Agreement I authorize SageRock to perform the services as listed above. I understand by signing this Agreement that SageRock will begin allocating and scheduling resources in advance to perform the services as indicated above and that work will not be delivered to client until payment is received. If this Agreement is canceled be-fore completion, Client agrees to pay for all completed services.

Service Amount Description

SageRock Full Service Complete Engagement Marketing Solution

$5000/month for 6 months

SageRock will implement a comprehensive Web marketing program for you based on mutually agreed on goals and objectives.

SageRock, Inc.

15 Broad St.

Akron, OH 44305

(330) 379-9000

By: Sage Lewis, President

Signature:

Client:_____________________________

By:________________________________

Signature:___________________________

Date:_______________________________