Sage Summit Webinar: Social Media Mythbusters!

Alicia Anderson, BlythecoSuzanne Spear, Sage

Greg Tirico, Sage

Social Media

Stop RAMs!Random Acts of Marketing

Myth 1: More is better

Be where your audience is.

Don’t jump on every bandwagon

Post shareable content.• Questions

they ask• Keywords• FAQs• Quora• LinkedIn• Use data

Be careful about automation!

Myth 2: You don’t need a strategy.

Identify the

content you need.

Use a calendar.

Commit to the time needed.

Myth 3: You can’t measure the impact.

Define key

metrics.

Set goals.

Pay attention to results.

ROI Calculator

Myth 4: You can hire an intern.

Who should own social?

How about getting others involved?

Set some guidelines

SAGE SUMMIT 2013

Join Us! Sage Summit Social Media• Twitter– @Sage_Summit– #SageSummit

• Facebook– www.facebook.com/SageSummit

• Flickr– http://www.flickr.com/photos/sage_summit/– Email your photos: [email protected]

• YouTube– http://www.youtube.com/SageSummitEvent

The Social Lounge

• Lounge Seating– Couches, Chairs, Electricity, Charging Stations

• Media Wall– Twitter Feed– YouTube– Flickr

• Games & Prizes!– Sage Summit Bag Toss– Happiness Delivered

• The more you tweet, the better your chances!

– Scavenger Hunt– Mobile Challenge

Mobile ChallengeHow it Works:•Top 3 point-earners win each day. •Daily winners will be announced•Prize pick-up in Sage Social Lounge. •Game closes 11 a.m. Fri., 7/26. •Please note, you may only win once.

Point Earners:•First time Log-in•Check-in to locations, exhibitors and activities. •Watch for check-in codes on signage. •Complete surveys•Tweet from within the App

Twitter 101 & 201 SessionsMonday, July 22: • 2:00 p.m. – 3:00 p.m. - Twitter 101 - P-5-119880 • 3:15 p.m. – 4:15 p.m. - Twitter 201 - P-6-119882

Tuesday, July 23: • 9:45 a.m. – 11:00 a.m. - Twitter 201 - P-6-119883• 11:15 a.m. – 12:30 p.m. - Twitter 101 - P-5-119881• 2:00 p.m. – 3:30 p.m. - Twitter 101 - C-21-119759

Wednesday, July 24: • 2:00 p.m. – 3:15 p.m. - Twitter 101 - C-21-119760• 3:45 p.m. – 5:15 p.m. - Twitter 201 - C-22-119884 Thursday, July 25: • 2:00 p.m. – 3:00 p.m. - Twitter 201 - C-22-119885

Twitter Twends and Tips

• Join our webinar!• How-tos, Tips, Fun!• Tuesday, July 9, 1pm ET• http://bit.ly/135B2yT

Tweet-Up, sponsored by Blytheco

• Come meet your fellow “Tweeters” for the 3rd Annual Sage Summit Tweet-up! Drinks and light snacks included– Day: Tuesday, July 23rd

– Time: 6:30 p.m. – 7:30 p.m.– Location: National Pastime