Business Brains Sage Partners with LinkedIn on ‘Train Your Business Brain’ campaign Background Sage (UK) Limited, the leading business software and services provider, came together with LinkedIn for their first ever UK partnership to promote Sage’s national Business Brains campaign, designed to help firms boost business skills and stay ahead of the competition. Objectives Drive traffic to ‘Train your Business Brain’ site designed to provide inspiration, mental stimulation and advice to UK professionals and enable an ongoing dialogue. Promote Sage’s national Business Brains initiative amongst finance and accounting professionals and small to medium businesses. Promote Sage’s sponsorship of ‘The Krypton Factor’ to professionals on LinkedIn. Marketing Solutions Results LinkedIn Polls received 2,100 responses to 4 placed questions LinkedIn was the 3rd largest upstream website (after Google UK & ITV.com) and downstream partner after Google and Sage, (Hitwise 2009) 902 ‘Train your Business Brain’ entrants were from in the LinkedIn League Following on from the success in 2009, Sage is looking to run the ‘Train your Business Brain’ campaign for 2nd successive year in 2010 ©2010 LinkedIn Corporation. All other brands are trademarks of their respective owners. All rights reserved.