FREELANCING: BEYOND THE ACCESS CARD SAFREA: THE SOUTHERN AFRICAN FREELANCERS ASSOCIATION
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FREELANCING:BEYOND THE ACCESS CARDSAFREA: THE SOUTHERN AFRICAN FREELANCERS ASSOCIATION
MEDIA LANDSCAPE★ Majors shedding headcount
★ Outsourcing content
★ Insourcing content!
★ Rates under pressure
★ Media migration
★ Legacy media shrinking
★ New media booming
SAFREA: THE SOUTHERN AFRICAN FREELANCERS ASSOCIATION
★ Home to hundreds of media professionals
★ Writers, editors, photographers, designers, videographers…
★ Share knowledge (eg. non-paying clients), support, advice on sourcing work, tax, contracts
★ Recommend industry rates.
★ Training and jobs resource
SAFREA.CO.ZA★ Safrea is a professional association of freelance
workers in the communications field.
★ Founded in 1999, Safrea promotes the interests of freelance media specialists, working to raise their professional standing and to make working as a freelancer more rewarding.
★ National Exco, Oversight Committee, Regcos in Gauteng North, Gauteng South, KZN, Eastern Cape, Western Cape,
★ 400+ members
SAFREA.CO.ZA★ Some jobs
sourcing
★ Students rates R165p.a.
★ Regular talks, niche events and larger events.
★ Biggest Safrea asset is combined experience base of our members. Access this via the Safrea Google Group.
GAPS I FOUND…
★ Screenwriting course via Safrea…
★ Magazine stories for colleagues without capacity
★ Private publishing & editing of book projects…
★ Freelancer networks!
THE FREELANCERISATIONOF SOCIETY★ Lay-offs.
★ Print rationalisation.
★ Shrinking, unwieldy legacy media vs nimble start-ups
★ Fragmentation
★ Gap in labour legislation
★ Advocacy. Lamp. Uasa. Ccifsa
THE FREELANCER’S GAMBIT
★ Don’t be so precious about “journalist”. Rather “writer”. Or at worst: “Content Provider”
★ Multiskilling & reskilling. Scripts, developing, film, strategy, copywriting, blogging, literature
★ Building networks. From varsity, on social media, in all work.
★ Temporary collabs
THE FREELANCER’S CHALLENGES★ Legal issues. Eg. Plagiarism, defamation.
★ No brand support. Build your own!
★ Financial pressure
★ Time pressure.
★ No time pressure
★ Ethical issues
WHAT HAVE WE LEARNED?
★ It’s precarious as a freelancer, but you can pay the bills.
★ Be versatile! Build networks!
★ Support your colleagues.
★ Don’t say no to anything, but know your worth.
ALSO, LIFE IS SWEET!
★ Freelancing: Sometimes the worst career move ever is the best career move ever!
QUESTIONS, VRAE, IMIBUZO?