SafeWalk Advisory Board Meeting Monday, April 11, 2011 Presented by the Executive Branch of Student Government at the University of North Carolina at Chapel Hill
Jan 02, 2016
SafeWalk Advisory Board MeetingMonday, April 11, 2011
Presented by the Executive Branch of Student Government at the University of North Carolina at Chapel Hill
Agenda 2
Publicity OverviewChristina Lynch, Director
Last Semester’s Accomplishments
Christina Lynch, Director
4Last Semester’s Accomplishments
Added a fourth team During exams Tuesdays and Wednesdays occasionally
Solidified organization’s structure Executive Board Advisory Board Employees
Number of walks1,293 total17.28/nightMost walks: 43
5Current Structure
SafeWalk Advisory
Board Director
Assistant Director
Finance Director
Marketing Director
Program Manager
Assistant Manager
DispatcherOn Duty
SafeWalk Employees
Publicity OverviewChristina Lynch, Director
Operations Report
Calvin Lewis, Program Manager
7Off-Campus Expansion
Spoke to administrators and CHPConcluded that a slow expansion would be bestASG Grant provided necessary equipment
Three phases Phase 1 (Feb. 16): MLK area Phase 2 (March 20): Cameron Ave/McCauley St area Phase 3 (April 17): Church St area
8
9Impact of Off-Campus Expansion
Increased distance of walks
Employees have requested a change in the logging system
Campus is gradually increasing off-campus usage
20%
19%
27%
17%
13%
3% SafeWalks by Duration
0-4 mins 5-9 mins
10-14 mins 15-19 mins
20-29 mins 30+ mins
10
Other Operation Updates
Employee retention
Updating dashboard
Start Time
End Time Length Last Name First Name E-mail Address PID
Survey Sent?
Starting Location Destination
Method of Contact
Publicity OverviewChristina Lynch, Director
Budget and Financing
Christina Lynch, Director
12New Expenses
1. Fourth team added $1,600 per semester to have 4th team on Tues/Wed during
busy months and everyday during exams
2. Increase in general liability insurance Premium used to be $1,182/year Now we are paying $3,143.55 ($2,000 increase) Same amount of coverage Less expensive option but it excluded assault and/or battery
coverage
3. We will begin to pay SAFO $1,560 per year Largest payroll account for SAFO Pay half in the fall, half in the spring
In all, we are expecting to spend $6,760 more per year
13
Expenditures 2011-2012
Term Fall 2011 Spring 2012 2011-2012
Expenses SafeWalker wages $14,700 $14,700 $29,400Fourth Team Wages (Tues and Wed only) 1600 1600 3200Program manager wages 1440 1440 2880Assistant manager wages 720 720 1440Training 402 201 603
Gross wages $18,862 $18,661 $37,523FICA taxes (@ 7.65% of gross wages) 1443 1428 2871FUTA taxes (@ 0.80% of gross wages) 151 149 300
Workers compensation premium 0 2812 2812General liability insurance premium 2791 352 3143SAFO Account 780 780 1560Background checks 40 40 80Phone service 607 607 1214Equipment maintenance 398 398 797Printing and publicity 1000 1000 2000
Total Expenses $26,072 $26,227 $52,299
14
Past, Current and Predicted Expenditures
Spring 2010 Fall 2010 Spring 2011 Fall 2011 Spring 2012
Estimated $28,090 $23,068 $28,202 $26,072 $26,227
Actual $24,566 $20,075 $18,000
Difference $3,434 $2,993 $10,202
Variations from Semester to Semester Explained
• Spring 2010 included large one-time expenditures (i.e. bikes, insurance price hike)• Have been under budget all semesters• Under budget does not mean we had left over money• Saving money this semester because not having fourth team on all the time• Fall 2011 and Spring 2012 are evening out despite the new $6,760 expenditures
15Funding
Source Amount
Leftover $10,000
SSSC $19,000
SLAB $8,000
ASG $1,000
Parents Council $15,000
Total assets $53,000
16Fee Increase
17Discussion
Publicity OverviewChristina Lynch, Director
Publicity Updates
Jacob Horvat, Marketing Director
19
Listserv emailsCommunity DirectorsStudent OrganizationsInformational Email
Public Safety Events
Website Update
Press release and DTH coverage
More ideas?
Promoting Expansion
Publications Flyers Business Cards Sandwich Board Banner
20On-Campus Flyers
21Quarter Sheet
22Poster
Publicity OverviewChristina Lynch, Director
Program Evaluation
Christina Lynch, Director 2010-2011
Calvin Lewis, Program Manager
24
Internal Evaluations1. Management survey (+employee
wellness)2. One-on-one meetings (+peer reviews)3. Shadow walks
Evaluation Methods
Program Evaluations1. Campus survey2. Customer survey3. Instant feedback
25Campus Survey
Sent out to 5,000 students with 730 responses• Even with a $100 gift card raffle
Results• Overall, students had a positive perception of SafeWalk• Feel most unsafe between midnight and 3:00 a.m., and after 3:00 a.m.• Misconceptions• Intoxicated student policy• Coverage area• Male/Female pair• Where our funding comes from
26Campus Survey
27Campus Survey
How have students heard of SafeWalk?• The DTH• Friends/word of mouth• Announcements in UL and Davis• DPS• Flyers• Listserv emails• Formal notice email• CTOPS• On-duty workers
28Campus Survey
Promotion Methods to Improve• SafeWalk website• Facebook• Pit sitting• UNC campus TV guide channel• Other UNC media (e.g. WXYC, Carolina Week)• Student Government website
How should this affect our promotion methods?
29Campus Survey
110 of the respondents had used SafeWalk before
Opinion on their SafeWalk and SafeWalkers• “My SafeWalkers were professional” – 95%• “My SafeWalkers arrived in a timely manner” – 91%• “I felt safer using SafeWalk” – 86%• “I plan to use SafeWalk again” – 96%• “I would recommend SafeWalk to a friend” – 98%• “Are the operating hours effective?” – 95%• “Are the operating days effective?” – 88%
30Campus Survey
Why have you not used the program?• I don’t feel unsafe walking around campus at
night• I would feel silly asking for a SafeWalk• P2P is more convenient• Don’t know how to contact SafeWalk• Doesn’t go where I live off-campus
31Fast facts and figures
Note: All usage data is current to Thursday, April 7, 2011.
32
1/12
1/19
1/26 2/
22/
92/
162/
23 3/2
3/9
3/16
3/23
3/30
05
10152025303540
Daily SafeWalk Totals
DateNu
mb
er
of
Sa
feW
alk
s
1 2 3 4 5 6 7 8 9 10 11 120
5
10
15
20
25
Daily SafeWalk Averages by Week
Week
Nu
mer
of
Safe
Walk
sSince January 10, 2011
33Since January 10, 2011
Sun Mon Tues Wed Thurs0
5
10
15
20
Daily SafeWalk Averages by Day
Day of the Week
Nu
mb
er
of
Sa
feW
alk
s
January February March0
5
10
15
20
Daily SafeWalk Averages by Month
MonthNu
mb
er
of
Sa
feW
alk
s
34Since January 10, 2011
51%
2%
43%
2% 2%1% SafeWalks by Starting Location
UL
Union
Davis
North Campus dorm
South Campus dorm
Mid-Campus dorm
Other
43%
25%
9%
0%
1%
22%SafeWalks by Destination
North Campus dorm
South Campus dorm
Mid-Campus dorm
Greek housing
Franklin St.
Parking lot
Other
35Since January 10, 2011
29%
30%
28%
12%SafeWalks by Time of Evening
11 p.m. - 11:59 p.m.
12 a.m. - 12:59 a.m.
1 a.m. - 1:59 a.m.
2 a.m. - 3 a.m.
20%
19%
27%
17%
13%
3%SafeWalks by Duration
0-4 mins5-9 mins10-14 mins15-19 mins20-29 mins30+ mins
Publicity OverviewChristina Lynch, Director
Future Directions
Matt Schaefer, Director 2011-2012
37What’s in store for next year?
Work Study Slots50/50 eventually
Retention of current employees
New strategy for hiringStrict timelineVeterans can shoulder reduced workload at
beginning of semester (demand based staffing)
Walkie Talkies, dedicated dispatch systemPotential to get in direct contact with DPS
dispatcher or vice versa if needed?
38
Focus on numbersIncreased marketingNew marketing and student outreach ideas
More institutionalized with students and administrators
Solidifying standards (SOP)
Lining up successionChristina Lynch, Director – seniorMatt Schaefer, Asst. Director – junior Makani Dollinger, Finance Director – junior Calvin Lewis, Manager – sophomoreJake Horvat, Marketing Director – sophomore
What’s in store for next year?
39Key challenges going forward
SafeWalk Advisory Board MeetingMonday, April 11, 2011
Presented by the Executive Branch of Student Government at the University of North Carolina at Chapel Hill
Thank you!