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SACT Global Reach

Apr 14, 2017

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Page 1: SACT Global Reach

www.solarthedocumentary.com !

Page 2: SACT Global Reach

This document and the information contained herein are provided by SolarPV.TV, Taika Entertainment, Cool Brand (“Companies”), to sponsorship investors regarding the proposed documentary feature film currently titled “Solar, A Convenient Truth.” ! !It is confidential and proprietary to the Companies and is intended only for the persons to whom it is transmitted by the Companies or its representatives. By accepting this document, the recipient agrees to keep the contents in strictest confidence and not to reproduce or divulge any of its contents without the prior written consent of the Companies. !!This proposal does not imply and shall not be construed as an offering of securities. Recipients of this proposal are not to construe the contents of this document as investment, legal or tax advice from either the Companies or the preparers of this document. !!!

Page 3: SACT Global Reach

Solar energy is energy derived from the Sun’s radiation, and is the cleanest and most abundant renewable energy source available. Modern technology can harness this energy for a variety of uses. It can generate electricity, provide light and heat to comfort our interior environment, and heat water for domestic, commercial, or industrial use. !!Solar not only creates energy — it is expected to generate millions of jobs, and trillions of dollars in economic growth opportunities.  Most importantly, solar is helping with the development of emerging countries, while reducing poverty. It is the world's best chance against the catastrophic consequences of pollution and climate change. ! !Before long, solar energy could be used to power the devices we use every day with very little disruption to our daily lives.  !Everything — from smart phones and cars, to planes and roadways — could harness electrical energy from the sun. ! !In the past few years, the global solar power industry has experienced remarkable growth.  However, the solar market still faces both challenges and opportunities. At present, the market’s growth potential is hindered by some unfortunate roadblocks.  ! !As the global demand for energy grows, the world is overdue for an eye-opening narrative that can educate and inform us about Solar Energy — of its numerous benefits, and especially, of its rapidly plummeting costs over the next decade: !“SOLAR, A CONVENIENT TRUTH,” a Documentary Feature Film! !

WHY “SOLAR, A CONVENIENT TRUTH”? !

Page 4: SACT Global Reach

“SOLAR, A Convenient Truth" will be the first of its kind — !a groundbreaking documentary feature film created to promote solar as a practical energy solution. SOLAR will cover the development of solar technology, its current state, its history and our shared vision for its future. It will become the one true voice in advocating solar programs in emerging markets — and how we need to accelerate deployment of the new energy infrastructures.!!

This dynamic, hip, informative and fresh production will appeal to all age groups, and will touch millions of hearts and influence minds around the world; and will deliver solar facts and ideas from globally renowned visionaries, and interaction with celebrities who actively support solar energy. !!

“SOLAR, A Convenient Truth" will be produced in several locations around the world, and will be translated into different languages, to ensure that the message is delivered to the widest possible audience in every corner of the world. !

THE DOCUMENTARY!

Page 5: SACT Global Reach

PRODUCTION PROCESS AND TIMELINE!!Development and Preproduction: May, 2015 – September, 2015!Company will open production office and operations; hire all crew; engage a locations scout to secure the locations where shooting will occur; secure equipment purchases and rentals; begin preparing script and shooting schedules, etc. !All actors, celebrities and key Solar industry personalities and executives will be secured and finalized. !!Production: August, 2015 – November, 2016 !Principal photography will be shot and all of the scenes for the movie will be completed. ! !Post-Production: Continuously from November, 2015 – July, 2016!Right at the beginning of Principal Photography the post-production team will conduct off-line edits and logging. !On June, 2016, Director, editor and post-production team will select the best “takes” of the various scenes and edit those takes into an assembly of the entire film, and then the project moves into various departments for finalizing the feature film, including: Music, Visual Effects, Sound Design, Color Correction and final sound mix. !!Premieres and Release: August, 2016 – September, 2016:!The film will have two main Premieres in the United States (Los Angeles and New York). Additional International Premieres will be announced for other international markets, including China (Shanghai), Canada, UAE (Dubai), UK (London), Germany, France and Brazil.!!The ultimate plan is for the film to be submitted for consideration for a 2017 Golden Globe Award, and an 2017 Academy Award (Oscar), for the Documentary Feature Film Category.!

THE DOCUMENTARY!

Page 6: SACT Global Reach

THE TEAM !

Tomasz Slusarz!Executive Producer !!Solar Advocate & Industry Expert!Founder & CEO of SolarPV.TV Media Group !!

Gabriela Sommerfeld!Co-Executive Producer!& Sales, PR and Marketing Advisor !!Co-Founder and ex CEO of AeroGal, One of “70 Women Inspiring Generations of Aviation Professionals” !!CEO of Cool Brand !!!

Alexis Issaharoff!Sponsorship & Content Advisor!!Solar expert & practitioner !VP, Global Sales & Business Development - WSTECH Wind !& Sun Technologies!!!!

Raymond Hernandez Jr.!Executive Producer & Director!!Veteran Beverly Hills Producer & Director, CEO of Taika Entertainment!!

Luciano Guido!Consulting Producer !& Financial Advisor!!CEO of Geralex Consultores, !Business Integrator in the Caribbean Region & Latin American Countries !!

Page 7: SACT Global Reach

ADVISORY GROUP!

Chair of the Advisory Group !Charlie Gay, known as “Dr. Solar”, Solar Industry Pioneer !

Steven Chu!Nobel Prize Laureate !in Physics 1997!Stanford University, !12th US Secretary of Energy!!North America, USA!

His Royal Highness Tunku Naquiyuddin!YTN Foundation!!Asia, Malaysia!

Tony Seba!Stanford, Lecturer & Silicon Valley Entrepreneur!!North America, USA!!!

Stefan Nowak!International Energy Agency PVPS Programme, Chairman !!Europe, Switzerland!

Winfried Hoffmann!Applied Solar Expertise, CEO & Ex-President of EPIA (European!Photovoltaic Industry Association)!!Europe, Germany #!

Alan Heeger !Nobel Prize Laureate !in Chemistry 2000!!North America, USA!

Martin Green!University of New South Wales, Scientia Professor!!Australia!

Armin Aberle!Solar Energy Research Institute of Singapore (SERIS), CEO!!Asia, Singapore!

Yukinori Kuwano !former President of Sanyo’ Electric!!Asia, Japan #!

Richard Swanson!SunPower, Founder!!North America, USA!

Nat Kreamer!Clean Power Finance, President and CEO & Chairman of the Board of Directors, SEIA!!North America, USA!

Yong Liu!Longi Silicon Materials, CTO!!Asia, China #!

Jeremy Leggett!Solarcentury, Founder & Solar Aid Chairman !!Europe, UK!

Hans-Josef Fell!German Parliament, Father of Renewable Energy Law in Germany!!Europe, Germany!

Muhammad Yunus Nobel Peace Prize Laureate 2006 !Chairman, Grameen Shakti!!Asia, Bangladesh!

Antônio Granadeiro Strategic Business Advisor at Kyocera Solar do Brasil!!South America, Brazil

#!

Page 8: SACT Global Reach

MARKETING & PROMOTION !

Page 9: SACT Global Reach

The most important element in every feature film project is the audience for which the film is being made. This is the source of the film’s income and all decisions have to be made with the audience in mind. !Contrary to similar films, "SOLAR, A Convenient Truth" will be produced with one target audience goal in mind: “It will be one TRUE VOICE for all age demographic categories.”!!The creative and production team behind this project has an extensive experience in all aspects of the film and television industry, and the team is also well-experienced in developing and executing results-driven marketing strategies and tactics, leveraging the power of content, celebrity, product placement/integration, current events, and every project’s footprint. !!"SOLAR, A Convenient Truth" will have an In-House Marketing and PR team ready to build right at the beginning of the pre-production stage of our project the appropriate marketing channels in different languages, for an effective promotion, outreach and support of the film, and even for audience participation. !!Our team will implement a comprehensive marketing strategy that will utilize a coordinated effort directed at creating a synergy between the film, the sponsors and the audience, engaging all groups at the same time. !!This marketing plan also will drive people to our official website and offer exclusive interactive content in exchange for their email address and zip code. !!We will allow the fans to express themselves and get rewarded and recognized for their efforts. This will build a list of end users with markets they reside in. Using this information our team will be able to market directly to the end user and keep them engaged with content.!

MARKETING - INTRODUCTION !

Page 10: SACT Global Reach

!  (B2C) Global society: !Energy consumers from age 12 to 64+: !"  Children and Youth (12 – 25 years) !

Direct involvement and creative synergy with !schools, universities, and youth organizations!

"  Middle Aged (25 – 49 years) !"  Best Aged (50 – 64+ years) !

!  (B2B) Strong partners: !Cleantech industry (manufacturers, project developers and EPCs, utilities and installers), organizations and institutions; Business leaders, investors and architects; Policy-makers, educators, influencers, visionaries and celebrities (athletics, music, film and art); Cleantech and mainstream media!

!  Territories: !"  Americas: USA, Canada; !"  Latin America: Ecuador, Brazil, Argentina, Mexico, Colombia, Chile, Dominican Republic !"  Europe: UK, Germany, France, Italy, Russia, Spain, Benelux, Scandinavian Countries; !"  Asia: China, Japan, India, Korea, Bangladesh, Malaysia, Indonesia; !"  Middle East: UEA, Saudi Arabia; Israel, Qatar, Jordan; !"  Australia & Oceania: Australia, New Zealand, Fiji!

TARGETED AUDIENCE!

Page 11: SACT Global Reach

LANGUAGES !

LANGUAGE'

Mandarin'

English'

Spanish'

Hindi'

Arabic'

Russian'

Portuguese'

French'

Japanese'

German'

Korean'26.8%"

ENGLISH"

26.8%"

CHINESE"7.8%"

SPANISH" ALL OTHER LANGUAGES"

26.4%"

!  Over half of the world’s population communicates and speaks languages in which “Solar, a Convenient Truth!” will be produced: English, Chinese, Spanish, Hindi, Russian, French, German, Korean, Japanese and Portuguese. !

!  SACT Marketing & Communication campaign, in English, Spanish and Chinese, will ensure coverage of 60% of internet users worldwide !

Out of Them In The Top 10 Languages Used ON THE INTERNET"

Page 12: SACT Global Reach

Americas!USA & Canada – CI 6 / OM&C 60 !Brazil – CI 0,5 / OM&C 5!Mexico – CI 0,6 / OM&C 5 !Other Countries – CI 0,5 / OM&C 10 !Total – CI 7,6 / OM&C 80 !

Europe!Russia – CI 0,5 / OM&C 10 !Germany – CI 1 /OM&C 12 !France – CI 0,8 / OM&C 6 !UK – CI 1,3 / OM&C 7 !Spain – CI 0,3 / OM&C 4 !Other Countries – CI 0,5 / OM&C 24 !Total – CI 4,3 / OM&C 63 !

Asia!China – CI 4 / OM&C 70!India – CI 2 / OM&C 30 !Japan – CI 1,2 / OM&C 15 !South Korea – CI 0,6 / OM&C 7!Other Countries – CI 0,5 / OM&C 30 !Total – CI 8,3 / OM&C 152 !

Australia – CI 0,5 / OM&C 3 !

Africa – CI 0,5 / OM&C 20 !

GLOBAL REACH!

!  Audience in Cinemas (CI) – 22+ Million !!  Audience reached through Other Marketing & Communication tools (OM&C) – 318+ Million !

Source: Estimation of SACT production team in Million viewers!

Page 13: SACT Global Reach

AUDIENCE & CPM !

Key facts about the audience & CPM: !!  Estimated audience’s attendance in theatres worldwide: 22+ Million !!  Estimated number of people to be reached through all MARCOM tools: 318+ Million !!  $5 Million investment in Sole Sponsorship –> CPM = $16 per 1000 users and: !

"  Users are influenced multiple times vs. one time reach !"  Users build their confidence to solar energy and associated brands !"  Message will remain deep in users memory (minds & hearts)!

!

Audience is build, influenced and involved consistently over 2 years vs. one time reach or advert impression "

450'

250'

140'

30' 15' 7' 2'0"

50"100"150"200"250"300"350"400"450"500"

Direct Mail!

Mail Order

Catalog!

Drive Time Radio!

Prime Time TV!

Online Video Ads!

Online Display!

Online Search!

Comparative Media Costs!Cost per Thousand (CPM): Cost to reach 1.000 users or impressions'

$"

Source: Marketing Science Consulting Group inc. !

Page 14: SACT Global Reach

MARKETING & COMMUNICATION TOOLS!

From the beginning of Pre-Production: !!  Official Website, !!  Solar PV Radio (EN, SP, CN), !!  Online Portals, !!  TV & Radio, !!  Social Media, !!  Blogs, !!  Blast Emails, !!  Webinars, !!  Trailers, !!  Promotional Videos, !!  Viral content, !!  Press Releases, !!  Newsletter !!  Print Media, !!  Exclusive Meet-and-Greet events, !!  EPKs,!!  Special Events: Festivals & Galas, !!  US & International Premieres. !

Page 15: SACT Global Reach

A multitude of media options continues to attract consumers, who everyday embrace the advantages of new technology. !Radio continues to be the most relevant medium for mass reach around the world, and the Internet has opened up a new possibility for radio enthusiasts. !!During the last ten years, Internet Radio has been a major focus of technical innovations and operational experiments. !Now, Internet Radio has become a mature medium with its distinctive characteristics, and is also a useful platform for collecting data and for building communities of dedicated listeners, and the information gathered online can also contribute to listener databases for the purposes of "SOLAR, A Convenient Truth”. !!"SOLARPV RADIO" is scheduled to start broadcasting on September 10, 2015; and this new medium will be a key — and a very effective — element in bringing important information about the Solar Industry, as well as reaching and educating consumers. ! !SOLARPV RADIO will — and can — offer different ways to identify and target specific consumers by age, gender, geography, education, industry, corporate and acculturation; therefore providing our project a valuable marketing opportunity around the world; as well as broadcasting interviews, information and chats, and always promoting our film.!

SOLARPV RADIO!

www.solarpvradio.com !

Page 16: SACT Global Reach

The film will be submitted for participation in important global entertainment content market events and film festivals, including major festivals open to this kind of film, such as: !!!  Festival de Cannes (Cannes, France) !!  Sundance Film Festival (Park City, U.S.) !!  Toronto International Film Festival (Toronto, Canada)!!  South by Southwest (Austin, TX, U.S.) !!  International Documentary Festival Amsterdam (The Netherlands)!!  Venice Film Festival (Italy) !!  Berlin International Film Festival (Germany) !!  New York Film Festival (New York, NY, U.S.) !!  AFI Docs (Washington, DC, U.S.) !!  Los Angeles Film Festival (Los Angeles, CA, U.S.)!!Acceptance at this level of festival is extremely competitive. !The main goal is to get the most media coverage for our screenings as possible. The focus is to get reviewers to cover the film. !!A festival screening may be seen by one or two hundred people, but a review from a festival may be seen by thousands or tens of thousands. Therefore, we will explicitly reach out to reviewers to cover the film at these screenings. !

EVENTS & FESTIVALS!

Page 17: SACT Global Reach

WHY A DOCUMENTARY?!

Page 18: SACT Global Reach

Unlike shorter forms such as news and social media, long form documentary feature film takes the time for millions of viewers worldwide to build empathy more deeply, involving audiences directly and immersing them fully in the situation of others, prompting them to engage and act. In producing "SOLAR, A Convenient Truth", we will educate, inform and write policy recommendations, and most important, we will actually create cultural moments worldwide. And that opens the space for change to happen - for A CONVENIENT TRUTH story to be told and heard, and for people who have the will to seize the moment. !!

The synergy created by the alliance of SolarPV.TV, Taika Entertainment and Cool Brand, to produce and market this film around the world, will be powerful and influential to say the least. Filmmakers see the story in an issue in a new way. !We can sometimes see what others can’t, provide much needed focal points and bring together coalitions and partnerships that never previously existed. !!

Documentary films such as “AN INCONVENIENT TRUTH” delivered a passionate and inspirational look at former Vice President Al Gore's fervent crusade to halt global warming's deadly progress by exposing the myths and misconceptions that surround it. The film won two Academy Awards for Best Documentary Feature film and Best Original Song. It is the first documentary to win 2 Oscars and the first to win a best original song Oscar. !!

Michael Moore’s “FAHRENHEIT 9/11, which is considered by many as a political act, actually became a historical landmark, and the message behind it became an independent intervention into the world of politics. The film not only reached millions of viewers worldwide, but also grossed more than $225 million in sales.!!

It’s definitely time for a big push, for one voice! "SOLAR, A Convenient Truth”" it’s probably the best option if we actually want to change the world about Solar Energy, not just re-decorate it!!

WHY A DOCUMENTARY?!

Page 19: SACT Global Reach

$40"

$35"

$30"

$25"

$20"

$15"

$10"

$5"

$0"

10.6"

21.0"(66%)"

22.4"

(69%)"

10.2" 10.8" 10.9" 10.9"

23.9"

(69%)" (70%)" (72%)"

25.0"26.0"

$31.6!$32.6! $34.7!

$35.9!$36.4!

2010" 2011" 2012" 2013" 2014"

International! US/Canada!

1.  China " $4.8"2.  Japan " $2.0"3.  France " $1.8"4.  U.K. $1.7"5.  India " $1.7"6.  South Korea $1.6"7.  Germany " $1.3"8.  Russia " $1.2"9.  Australia " $1.0"10.  Mexico " $0.9"11.  Brazil " $0.8"12.  Italy " $0.8"13.  Spain " $0.7"14.  Netherlands $0.3"15.  Turkey " $0.3"16.  Venezuela $0.3"17.  Argentina" $0.2"18.  Sweden " $0.2"19.  Taiwan " $0.2"20.  Indonesia" $0.2"

2014 Top 20 Int’l Markets (US $Billions)!

(US $Billions)"

THEATRICAL MARKET LANDSCAPE !

Source: Theatrical Market Statistics 2014 report by Motion Picture Association of America !

Page 20: SACT Global Reach

Rank Worldwide!

Rank Domestic! Title! Domestic ($)! %! International! %! Worldwide!

1" 1" Fahrenheit 9/11" Lions" 119,194,771" 53,58%" 103,252,111" 46.42%" 222,446,882"

2" 2" March of the Penguins" WIP" 77,437,223" 60.79%" 49,955,470" 39.21%" 127,392,693"

3" 5" Earth (2009)" BV" 32,011,576" 29.38%" 76,963,584" 70.62%" 108,975,160"

4" 3" Justin Bieber: Never Say Never" Par." 73,013,910" 73.72%" 26,022,917" 26.28%" 99,036,827"

5" 12" Oceans" BV" 19,422,319" 23.50%" 63,229,120" 76.50%" 82,651,439"

6" 7" One Direction: This Is Us" TriS" 28,873,374" 42.13%" 39,659,524" 57.87%" 68,532,898"

7" 10" An Inconvenient Truth" ParC" 24,146,161" 48.53%" 25,610,346" 51.47%" 49,756,507"

8" 11" Bowling for Columbine" UA" 21,576,018" 59.22%" 58,008,423" 159.22%" 36,432,405"

9" 9" Sicko" LGF" 24,540,079" 68.00%" 11,548,030" 32.00%" 36,088,109"

10" 6" Chimpanzee" BV" 28,972,764" 83.20%" 5,851,000" 16.80%" 34,823,764"

11" 4" 2016 Obama’s America" RM" 33,449,086" 100.00%" 0" 0.00%" 33,449,086"

12" 8" Katy Perry: Part of Me" Par." 25,326,071" 77.39%" 7,400,885" 22.61%" 32,726,956"

13" 20" Winged Migration" SPC" 11,689,053" 36.24%" 20,568,700" 63.76%" 32,257,753"

14" 15" African Cats" BV" 15,428,747" 50.00%" 15,429,000" 50.00%" 30,857,747"

15" 16" Madonna: Truth or Dare" Mira" 15,012,935" 51.75%" 14,000,000" 48.25%" 29,012,935"

16" 13" Bears" BV" 17,780,194" 98.34%" 300,000" 1.66%" 18,080,194"

17" 18" Capitalism: A Love Story" Over." 14,363,397" 82.38%" 3,073,112" 17.62%" 17,436,509"

18" 14" Monkey Kingdom" BV" 16,432,322" 100.00%" 0" 0.00%" 16,432,322"

19" 17" America (2014)" LGF" 14,444,502" 100.00%" 0" 0.00%" 14,444,502"

20" 19" Religious" LGF" 13,011,160" 95.40%" 627,955" 4.60%" 13,639,115"

Highlighted: Documentaries related to environment/ nature conservation/ climate change – most relevant to “SOLAR, A Convenient Truth” !

TOP GROSSING DOCUMENTARIES!

Source: Box Office Mojo !

Page 21: SACT Global Reach

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www.solarthedocumentary.com! !

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