Saban Brands Taps Vertebrae to Leverage Augmented Reality ... · Saban’s Power Rangers franchise is the brainchild of Haim Saban, creator and producer of the original, Mighty Morphin

Saban Brands Taps Vertebrae to Leverage Augmented Reality at Scale for ‘Power Rangers’ 25th Anniversary Campaign

Saban’s Power Rangers Ad Campaign Marks First Multi-Environment Augmented Reality

Experience on Mobile Web

[Above] Saban’s Power Rangers’ 25th Anniversary Augmented Reality Mobile Web Ad User Experience Flow. LOS ANGELES -- March 5, 2018 -- With Saban Brands, Vertebrae, the leading augmented and virtual reality platform, today unveiled the first multi-environment mobile Web augmented reality (AR) ad experience as part of the official 25th anniversary campaign for Saban’s Power Rangers, the iconic superhero franchise. Launched on premium publisher sites across Safari mobile browsers on March 5, 2018, this first-of-its-kind interactive AR experience allows fans to morph into their favorite Power Ranger and teleport to the Command Center. The mobile Web AR experience is part of Saban Brands’ “You’ve Got the Power” campaign leading up to the Power Rangers’ official 25th anniversary on August 28, 2018. “With Vertebrae, we are able to widely distribute this multi-faceted experience built specifically for the fans to bring Saban’s Power Rangers to life through an innovative mobile AR campaign,” said Janet Hsu, CEO at Saban Brands. “Since the ‘Power Rangers’ premiere in 1993, fans have imagined themselves as Rangers and with this immersive experience, fans can put themselves in the Rangers’ helmets to unleash their inner superhero, right on their mobile devices.” How It Works

1. User taps on a banner ad with a preview GIF of the experience. 2. Viewer arrives in Power Rangers AR experience where proprietary face mapping

technology tracks the user’s face activating the carousel of Power Ranger helmets and armor.

3. Viewer has the option to “try on” different Power Rangers characters, choosing from the Pink, Red and Green Rangers.

4. Viewer has option to ‘Tap for Command Center’ turning on a green screen experience of Zordon’s Tube. The image on the green screen can be toggled on/off by viewer interaction.

5. Viewer snaps a photo of experience and a static branded frame appears as an overlay with option to “Save”, “Retake” or tap straight through to RangerNation.com.

“This is the most sophisticated Web augmented reality ad campaign to date, and people can experience it at scale,” said Vince Cacace, CEO at Vertebrae. “Historically AR has not been accessible at scale but Vertebrae’s AR ad units work on premium publisher sites across the mobile Web, bringing Saban’s Power Rangers’ AR experience to hundreds of millions of people across the U.S.” From its inception, Vertebrae was built to support virtual and augmented reality advertising for the next generation of immersive media. Vertebrae’s Web AR offering leverages proprietary FACE® and SPACE® augmented reality technologies. FACE® uses front-facing camera and proprietary computer vision technology (face mapping, gesture recognition and green screen), and allows people to virtually try-on objects and simulate animated experiences. SPACE® uses rear-facing camera and computer vision technology (markerless point and surface tracking), and allows people to place objects in their physical environments like placing a car in a driveway or a coffee maker in a kitchen. Added Cacace: “Web AR marketing needs to have utility and provide an engaging and personalized experience for a consumer on the path to purchase. We're excited to help Saban Brands develop an interactive relationship with its global audience, by allowing Power Rangers fans to take part in and be the star of the experience.” Currently, Power Rangers is celebrating 25 continuous years on the air, making it one of the longest running kids’ live-action series in television history with nearly 900 episodes aired to date. Created by Haim Saban and launched in 1993 with Mighty Morphin Power Rangers, the franchise celebrates its milestone anniversary year with the 25th season, “Power Rangers Super Ninja Steel” currently airing on Saturdays at 12 p.m. (ET/PT) on Nickelodeon in the U.S. For more on Saban’s Power Rangers, please visit www.powerrangers.com and follow Power Rangers on http://rangernation.com/, YouTube, Facebook, Twitter and Instagram. About Vertebrae Vertebrae is the leading augmented and virtual reality advertising platform enabling marketers to captivate and engage audiences with immersive media at scale. Major brands and agencies work with the Vertebrae platform to create and deploy AR & VR ads across the largest immersive audience available. The company has offices in Santa Monica and New York. About Saban’s Power Rangers Saban’s Power Rangers franchise is the brainchild of Haim Saban, creator and producer of the original, Mighty Morphin Power Rangers hit series that launched in 1993. Following its introduction, “Power Rangers” quickly became the most-watched television program in the

United States and remains one of the top-rated and longest running kids’ live-action series in television history. The series, currently in its 25th season, follows the adventures of a group of ordinary teens who morph into superheroes and save the world from evil. It is seen in more than 150 markets, translated into numerous languages and a favorite on many key international children’s programming blocks around the world. For more information, visit www.powerrangers.com About Saban Brands Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands acquires, develops and manages a world-class portfolio of entertainment properties. Saban Brands applies a global 360-degree management approach to growing and monetizing its brands through content, digital, marketing, distribution, licensing and retail in markets worldwide. Saban Brands’ growing entertainment portfolio of brands includes Power Rangers, Rainbow Butterfly Unicorn Kitty, Paul Frank, Popples, Glitter Force, Cirque du Soleil Junior – Luna Petunia and La Banda, amongst many others. Saban Brands is headquartered in Los Angeles with a global network of offices. For more information, visit www.sabanbrands.com.