SA S FORUM BELUX 2015SA S ® FORUM BE L U X 2Join0 the 1conversation5 #SFBL15 Manage data insideHadoop Reduce Complexity of Hadoop Accelerate User adoption SAS IN HADOOP SUMMARY

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SAS® FORUM

BELUX 2015

Join the conversation #SFBL15

SAS Forum

SAS is all IN with Hadoop. Are you?

Michel Philippens

Frederik Vandenberghe

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Traditional Approach –Top-Down Rigid & Repetitive Analysis

Business users determine what question to ask

IT structures the data to answer that question

Big Data ApproachBottom-UpIterative & Exploratory Analysis

IT delivers a platform to enable creative discovery

Business users explore what questions could be asked

Shift in Approach

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0

IoT

Operational

Unstructured

Text Analytics

Predictive Analytics

AnalyticsBig Data Ecosystem

Web Decision Management

How to Bridge the Skills and Technology Gap?

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1

2

3

4

5

6

Customer Product Store Channel

Creating the Analytical Base Table

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Customer Product Store Channel Derived Columns

Average spend last 6 months?

Average time between pruchases?

Website visits Last 3 weeks

Productpurchased during Q4 2014?

Creating the Analytical Base Table

SAS® FORUM

BELUX 2015 Join the conversation #SFBL15

SAS Data Loader for Hadoop

ACQUIRE &DISCOVER

TRANSFORM

CLEANSE

INTEGRATE

DELIVER

SAS® FORUM

BELUX 2015 Join the conversation #SFBL15

Demo

SAS® FORUM

BELUX 2015 Join the conversation #SFBL15

Manage data inside

Hadoop

Reduce Complexity of Hadoop

Accelerate User

adoption

SAS IN HADOOP SUMMARY

Copyright © 2015, SAS Institute Inc. All rights reserved.

SAS® FORUM

BELUX 2015

Join the conversation #SFBL15