S4 b southwest-nova

Copyright © 2013 by Kathy Colaiacovo www.Social4Business.com

Trends and Insights for Marketing

your Business Online with Social Media


#1 QUESTION I AM ASKED


Colaiacovo?

It’s Italian…Yes, I chose it when I got married.

Changed from “Cook” … a Chebogue NS Cook in fact!


Goals for Today

1.Online Foundations

2.Current Trends 3.VIP Areas for

Tourism Business4.Three Steps to

Implement


•Website•Blog•Email Marketing List (newsletter)•Google + Places Page

Online Foundations


Website

• Your online Real Estate• Own and Control it• Base of your online

Presence


Blogging for Business

• Current News• Helps SEO• Speaks to target market• Boosts online Visibility **

**www.timeontaskva.wordpress.com www.timeontaskva.com/blog


Newsletter – Email List

• Communication Tool• Control of Delivery• Sends News to Inbox• Educate readers• Build Know Like Trust Factor


Google + Places Page

• More real estate in search results

• Maps search • Reviews options• Connect /Message Followers

http://www.google.com/business/placesforbusiness/

http://www.google.com/business/placesforbusiness/




Current Trends• Pictures and more Pictures• Online Reputation Management• Social Media as Customer Service

Channel• Mobile – research, advice and data on

the go • Search is now more personal – Likes,

reviews


There are Hundreds of Millions of people talking online!

Listen to them!


Watch for Opportunities

You will have to pay attention, listen and respond

Don’t fear bad reviews... Learn from them


VIP Areas for Tourism Business

• Review Sites: Yelp, Trip Advisor, Foursquare• Facebook Page – local business

type with address• Google +• Pinterest• YouTube • Twitter


3 Steps to Take in the next 2 weeks to Boost Online

Visibility • Setup & Claim Profiles on the 3

Review platforms • Claim Google + Page and fill it

out: info, links, pics• Content Planning Starting out

with an Editorial Calendar



TIME INVESTMENT

• What you make of it and what you

want to invest

• Regular time to create content

• Have policy and team to help out

Newsletters > Blogs > Social Media


SAMPLE TIME

Once Setup and Strategy are in Place

• Content Creation / Organization (2-5 hrs initial, 1

hr/month after)

• Content Distribution (30 min / week)

• Monitoring / LIVE networking (15 min avg/ day)

• Adjust, new tactics (1 hr / month)

• Followup online and beyond (varies)

5 hrs strategy + 5 hrs + / month


Free Resource

Receive a free template of the Editorial Planning

Calendar, the starting point to planning your

online content and stay organized.

www.GiftfromKathy.com


RECAP

1. Online Foundations2. Current Trends 3. VIP Areas for Tourism Business4. Three Steps to Implement



If you have any questions later on, feel free to ask away on my Facebook Page:

www.facebook.com/timeontaskva

Subscribe to my blogs – Tips for both entrepreneurs and social media for business.

Social4Business.com/blog

TimeonTaskVA.com/blog

http://www.facebook.com/timeontaskva

http://www.facebook.com/timeontaskva

S4 b southwest-nova

Documents

kathy colaiacovowww

online foundations2

online real estate

entrepreneursand social

business current news

content distribution

pics content planning

tourism business review