S29

[email protected] 16, 2007

“The Power of Participation”

© 2001-2007 BitTorrent,Inc. All rights reserved. 2

Web 2.0

User contributed contentBlogsWikisSocial networksUser generated video

User contributed applicationsOpen source“Widgets”Platforms

User contributed infrastructureP2P content delivery“Services as Software”

“Software that gets better the more people use it”

Distributed Social Computing PlatformDistributed Social Computing Platform


Market for IP Video

Consumer Internet Traffic Growth

0

2,000,000

4,000,000

6,000,000

8,000,000

2005 2006 2007 2008 2009 2010 2011

TB/m

onth

Internet Video to TVInternet Video to PCVoIPVideo CommunicationsInternet GamingWeb, Email, File transferP2P

Consumer Internet Traffic Growth

0

2,000,000

4,000,000

6,000,000

8,000,000

2005 2006 2007 2008 2009 2010 2011

TB/m

onth

Internet Video to TVInternet Video to PCVoIPVideo CommunicationsInternet GamingWeb, Email, File transferP2P

1: Source: Cisco Systems, The Exabyte Era, Whitepaper August 2007

P2P: 1014 PB/mo, 35% CAGR


POP QUIZ - HOW BIG IS AN EXABYTE?

A New World Order… of Magnitude

A new order of magnitude has arrived – the ExaByte (EB)

One Exabyte = 2^60 bytesRoughly = 1000 PetaBytes = 1 million TeraBytes= 1 billion GigaBytes = 1 trillion MegaBytes= 3,507 Gbps (assuming 100% network utilization)months of TV (stream encoded at 1 Mbps)months of Blu-Ray DVD (max std 54Mbps)months 2007 Online Radio Site Trafficmonths of 2007 YouTube trafficmonths of P2P traffic1

3,507,000 (292,000 years)64,944 (5,412 years)

20 (1.7 years)351 (29 years)


How to Deliver an ExaByte : Web 1.0

Monthly$130M

Mbps$20

CDN

• Content distributed to servers at the network edge

• Reduces load on central servers and speeds content delivery to end users

• Provides one-stop shop to assure consistent levels of content delivery

Client-Server

• http:// or ftp://

• File requested from + delivered by a server

• Linear Scalability

• Foundation of modern internet

• Foundation of 1st

generation CDNs

MWatts60-70

Servers~70,000

Tbps peak6.5

PB/Mo1000


How to Deliver an ExaByte: Web 2.0Hybrid P2P/HTTP

• e.g., BitTorrent DNA

• Optimized for large file delivery

• Server provides addresses of peers AND a download server

• QoS of download server is only ever improved by peers

P2P

• More Efficient

• Users decide what content is popular

• Popular content is accelerated the most


>10M

5M - 10M

1M – 5M

500K – 1M

100K – 500K

50K – 100K

10K – 50K

5K – 10K

1K – 5K

100 – 1K

1 – 100

0

Big CDN


>10M

5M - 10M

1M – 5M

500K – 1M

100K – 500K

50K – 100K

10K – 50K

5K – 10K

1K – 5K

100 – 1K

1 – 100

0

A Network of Participation


Router

© 2007 BitTorrent Inc.

The Evolving World of Content

Game consoleDMA

DVR DVD

STB

NAS

consumer

internet

BitTorrent DNABitTorrent SDK

• New internet content providers

• New rich internet content

BitTorrent.com


BitTorrent’s Mission

Deliver the content that entertains and informs the digital world



Consider Search

Google: 500,000 – 1M+ servers$4.5B in cumulative capex at 21% of Q2 net earnings (Morgan Stanley)

And yet, still not a great experience todayNot contextualDoes not see the “dark web”Not personalizedNot localizedNot dynamic (cannot keep up with Web2.0 applications)

How can users participate and make search better?How can users participate and make search better?


Conclusions

The best applications involve user participationUsers are contributing to all aspects of the application

Including the infrastructure of the application

As developers, consider how users will contribute to your application

ContentCodeComputing power

Harness the power of participation and multiply your ability to deliver a rich and powerful application.

[email protected] 16, 2007

“Thank You”

S29

Business

make search

users participate

rights reserved

web 2

deliver

2007 bittorrent

exabyte

november 16