STADT KREMS BRAND OVERVIEW
Jan 18, 2018
STADT KREMSBRAND OVERVIEW
Weingut Stadt KremsKremstal
The City of Krems rests at the meeting point of the Krems river and the mighty Danube. The diverse soils of the region are balanced between the warm easterly winds from the Hungarian plains and the cool mountain breezes from the north and west. The results wines have texture and finesse.
Priorities: 1. Grüner Veltliner Kremstal2. Grüner Veltliner Weinzierlberg3. Riesling Steinterrassen
Building The Brand:
1. Gruner Veltliner Kremstal as the core wine, displaying best value for high quality terroir driven Gruner Veltliner
2. Target more educated buyers with some knowledge of Austria and interest in more traditional wineries
3. Single Vineyard wines offer excellent value when compared to wines from Wachau.
Essence: A winery with incredible history, going back to its founding in 1452. Owned by the city of Krems itself, the management of the winery is under the full control of a young dynamic team led by Fritz Miesbauer
Selling Points:1. Historical winery with great vineyard holdings2. Young, energetic winemaking that promotes quality over
quantity, and freshness over power3. Kremstal wines offer yellow fruit tones with savory and
mineral profile
Distribution Channel On Premise: 60%Off Premise: 40%
On Premise: 65%Off Premise: 35%
On Premise: 65% Off Premise: 35%
Competitive Set Nigl (Skurnik)Salomon (various importers)
Nigl (Skurnik)Salomon (various importers)
Nigl (Skurnik)Salomon (various importers)
PricingSRP: $17 Min. SRP: $15 BTG: $12 Wine List: $35-45
SRP: $30Min. SRP: $27 BTG: Wine List: $55-65
SRP: $30Min. SRP: $27BTG: naWine List: $55-65
WL Categories
WL Categories: Grüner Veltliner, Austria, Old World Whites, Crisp Dry WhitesList As: Weingut Stadt Krems Grüner Veltliner Kremstal
WL Categories: Grüner Veltliner, Austria, Old World Whites, Crisp Dry WhitesList As: Weingut Stadt Krems Grüner Veltliner Weinzierlberg
WL Categories: Riesling, Austria, Old World Whites, Crisp Dry WhitesList As: Weingut Stadt Krems Riesling Steinterrassen
Recent Press88 Wine Spectator87 Wine Advocate
91 Wine Enthusiast89 Wine Spectator89 IWC
90 Wine Enthusiast90 IWC90 Wine Spectator
POS Materials
Specifications
UPC/CS: 10098709300191UPC/BTL: 098709300194PACK: 12DIMENSIONS: 9.5”L x 6.5”W x 12”HWEIGHT: 36CS PALLET: 56CS LAYER: 14
UPC/CS: 10098709300207UPC/BTL: 098709300200PACK: 12DIMENSIONS: 9.5”L x 6.5”W x 12”HWEIGHT: 36CS PALLET: 56CS LAYER: 14
UPC/CS: 10098709300214UPC/BTL: 098709300217PACK: 12DIMENSIONS: 9.5”L x 6.5”W x 12”HWEIGHT: 36CS PALLET: 56CS LAYER: 14
Grüner Veltliner Kremstal Riesling SteinterrassenGrü ner Veltliner Weinzierlberg