S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y SR-35 Crossing Public Opinion Survey Results December 6, 2001.

S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

SR-35 Crossing Public Opinion SR-35 Crossing Public Opinion Survey ResultsSurvey Results

December 6, 2001December 6, 2001

P u b l i c O p i n i o n S u r v e yP u b l i c O p i n i o n S u r v e yS R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t

y S t u d yy S t u d y

Survey PurposeSurvey Purpose

Scientifically valid sample of public Scientifically valid sample of public opinionopinion

Measure perceived need for a new or Measure perceived need for a new or improved crossingimproved crossing

Determine location preference for new Determine location preference for new or improved crossing or improved crossing

Assess opinions on tolls and financing Assess opinions on tolls and financing optionsoptions



Research MethodologyResearch Methodology

Two survey efforts: Two survey efforts: – Motorist Intercept Study (255 respondents over 2 Motorist Intercept Study (255 respondents over 2

days - Sunday and Monday) days - Sunday and Monday)

– Telephone Survey (200 OR and 200 WA Telephone Survey (200 OR and 200 WA respondents)respondents)

Both surveys conducted in October 2001Both surveys conducted in October 2001

Phone survey respondents randomly Phone survey respondents randomly sampledsampled

Very high cooperation rates for both studiesVery high cooperation rates for both studies

Captured bridge users and non-usersCaptured bridge users and non-users



Research Summary HighlightsResearch Summary Highlights

Majority of those surveyed want an Majority of those surveyed want an improved crossingimproved crossing

Support for new crossing is higher in Support for new crossing is higher in Washington than in OregonWashington than in Oregon

Support for new crossing increases Support for new crossing increases with existing bridge frequency of usewith existing bridge frequency of use




Mixed opinions on where new crossing Mixed opinions on where new crossing should go; highest support for current should go; highest support for current locationlocation

Majority stated they would not have Majority stated they would not have made last bridge trip by walking or bikingmade last bridge trip by walking or biking– Yet 10-20% may likely have traveled by Yet 10-20% may likely have traveled by

bike/pedestrian modes if given the bike/pedestrian modes if given the opportunityopportunity

Many bridge trips are for non-work Many bridge trips are for non-work purposespurposes



Public Supports a New CrossingPublic Supports a New Crossing

63%61%

25% 23%

3%7% 7%

6%2% 3%

0%

10%

20%

30%

40%

50%

60%

70%

Per

cen

t o

f R

esp

on

den

ts

Great need Somewhat of aneed

Not much of aneed

No need at all Don't know

Perceived Need for a New or Improved Crossing

Intercept survey Telephone survey




Results Show Some Potential for Mode Results Show Some Potential for Mode ShiftShift

11% 14%

9%

13% 15%

6%

63% 65%

0%

10%

20%

30%

40%

50%

60%

70%

Perc

en

t o

f R

esp

on

den

ts

Very likely Somewhat likely Not very likely Not at all likely

Likelihood of Making Last Trip by Bicycling or Walking

Telephone Survey Intercept Survey




Tolls and Financing OptionsTolls and Financing Options

All respondents asked about All respondents asked about willingness to pay a higher toll for most willingness to pay a higher toll for most recent triprecent trip

Phone survey respondents received Phone survey respondents received additional questions on tollsadditional questions on tolls

Phone survey respondents also asked Phone survey respondents also asked whether they support combinations of whether they support combinations of taxes and tollstaxes and tolls




Willingness by All to Pay Higher Willingness by All to Pay Higher TollsTolls

100% 100%

88%

76%

62%

48% 50%

38%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Perc

en

t o

f R

esp

on

den

ts

$0.75(Existing Toll)

$1.00 $1.50 $2.00

Intercepted Bridge Users (current trip) vs. Phone Survey Respondents (most recent trip)

Intercept Respondents

Phone Survey Trip Makers*

*Note: Excludes those whom had not used the bridge in the past week




Willingness to Pay Tolls by Frequency of Willingness to Pay Tolls by Frequency of UseUse

— 100% —

89%

77%

88%

75%

62%

49%

61%

46%50%

38%

50%

40%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Perc

en

t o

f R

esp

on

den

ts


$1.00 $1.50 $2.00

Willingness to Pay Tolls by Trip Frequency:Motorist Intercept vs. Phone Survey Respondents

1-9 crossings/week (Intercept Survey)

1-9 crossings/week (Phone Survey)*

10+ crossings/week (Intercept Survey)

10+ crossings/week (Phone Survey)*

*Note: 1/3 of phone respondents had not used the bridge in the past week




Intercept and Phone Survey Intercept and Phone Survey Toll Opinion DifferencesToll Opinion Differences

Respondents from both surveys have Respondents from both surveys have about about equalequal willingness to pay higher tolls for most willingness to pay higher tolls for most recent triprecent trip

Trip frequency does not impact willingness to Trip frequency does not impact willingness to paypay

WA WA phonephone respondents respondents less willing less willing to pay higher to pay higher tolls for tolls for most recent tripmost recent trip than OR respondents than OR respondents

No difference No difference in willingness to pay higher tolls in willingness to pay higher tolls between WA and OR between WA and OR interceptedintercepted bridge users bridge users

PhonePhone respondents using the bridge in the past respondents using the bridge in the past week were week were less willingless willing to have paid a higher toll to have paid a higher toll than than interceptedintercepted bridge users. bridge users.


Motorist Intercept Study Motorist Intercept Study FindingsFindings



Motorist Intercept StudyMotorist Intercept Study

Conducted over two days:Conducted over two days:– Sunday October 21 Sunday October 21

– Monday October 22Monday October 22

Bridge users intercepted in both Bridge users intercepted in both directionsdirections

Respondents given free trip for Respondents given free trip for participationparticipation



Motorist Intercept Survey

Trip Destination

Other WA26%

Hood River33%

White Salmon21%Bingen

8%

Mosier1.2%

Odell0.4%

Other OR11%

Motorist Intercept StudyMotorist Intercept Study DestinationsDestinations



Motorist Intercept StudyMotorist Intercept Study Destinations by PurposeDestinations by Purpose

35%

32%

23%

19%

13%

6%

1% 1% 0% 0.6%

18%

30%

9%12%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Per

cen

t o

f R

esp

on

den

ts

Hood River WhiteSalmon

Bingen Mosier Odell Other WA Other OR

Trip Destination by Trip Purpose

Commute/business Shopping/visit/leisure



Motorist Intercept StudyMotorist Intercept Study Destinations by UsageDestinations by Usage

27%

38%

14%

28%

10%

6%7%

2% 0% 0.8%

34%

18%14%

7%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Per

cen

t o

f R

esp

on

den

ts

Hood River WhiteSalmon

Bingen Mosier Odell Other WA Other OR

Trip Destination by Trip Frequency

1-9 one-way trips per week

10+ one-way trips per week



Motorist Intercept StudyMotorist Intercept Study

Bridge Users Want a New Bridge Users Want a New CrossingCrossing

63%

25%

3%

7%2%

0%

10%

20%

30%

40%

50%

60%

70%

Perc

en

t o

f R

esp

on

den

ts

Great need Somewhatof a need

Not much ofa need

No need atall

Don't know

Perceived Need for a New Crossing



Motorist Intercept StudyMotorist Intercept Study Support From Frequent & Non-Frequent Support From Frequent & Non-Frequent

UsersUsers

71%

55%

21%

28%

2%5%

7% 8%

0% 3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Per

cen

t o

f R

esp

on

den

ts


Not much of aneed


Perceived Need for a New/Improved Crossing by Usage

10+ one-way trips per week1-9 one-way trips per week



Motorist Intercept StudyMotorist Intercept Study Mixed Opinions from Intercepted Users as Mixed Opinions from Intercepted Users as

to Where New Crossing Should Goto Where New Crossing Should Go

23% 23%

42%

12%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Perc

en

t o

f R

esp

on

den

ts

1/2 mile west 3/4 mile east same location don't know

Location Preference for a New Crossing



Motorist Intercept StudyMotorist Intercept Study Less-Frequent Users Support Current Less-Frequent Users Support Current

LocationLocation

21%25%

15%

32%

49%

35%

15%

8%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Per

cen

t o

f R

esp

on

den

ts

1/2 mile west 3/4 mile east same location don't know

Location Preference for a New Crossing by Usage

1-9 one-way trips per week




MMotorist Intercept Studyotorist Intercept Study Weekday Users More Likely to Pay Weekday Users More Likely to Pay

Higher TollHigher Toll

100% 100%

84%

94%

57%

68%

42%

60%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Per

cen

t o

f R

esp

on

den

ts


$1.00 $1.50 $2.00

Willingness to Pay a Higher Toll for Current Trip by Survey Day (Weekday/Weekend)

Sunday Monday



Motorist Intercept StudyMotorist Intercept Study Willingness to Pay Tolls About Same by Willingness to Pay Tolls About Same by

StateState

100% 100%

86%91%

63%60%

51%49%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Per

cen

t o

f R

esp

on

den

ts


$1.00 $1.50 $2.00

Willingness to Pay a Higher Toll for Current Trip by State of Residence

WA Residents (Intercept Survey)

OR Residents (Intercept Survey)



Motorist Intercept StudyMotorist Intercept Study Higher Willingness to Pay for Work Higher Willingness to Pay for Work

PurposesPurposes

— 100% —

95%

85%

68%

58%62%

44%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Per

cen

t o

f R

esp

on

den

ts


$1.00 $1.50 $2.00

Willingness to Pay Tolls by Trip Purpose

Commute/ Business

Shopping/ Visiting/ Leisure


Telephone Survey FindingsTelephone Survey Findings



Telephone SurveyTelephone Survey

Conducted during October 2001Conducted during October 2001

Randomly sampled 400 area residents Randomly sampled 400 area residents from Oregon and Washingtonfrom Oregon and Washington

Similar sample sizes in OR and WASimilar sample sizes in OR and WA

Bridge users and non-users includedBridge users and non-users included– About 1/3 of phone respondents had not About 1/3 of phone respondents had not

used the bridge in the past weekused the bridge in the past week



Telephone SurveyTelephone Survey

Residence LocationsResidence LocationsRespondent Place of Residence

White Salmon36%

Other OR0.2%

Odell2%

Mosier3% Hood River

46%

Other WA0.7%

Underwood3%

Bingen7%

Trout Lake2%



Telephone SurveyTelephone Survey Trip PurposesTrip Purposes

68% 72%

36%

42%

32%

21% 22%

32%

16%

41%

4% 3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Per

cen

t o

f R

esp

on

den

ts

Shop

ping

/per

s.bu

sine

ss

Bus

ines

str

avel

Com

mut

e

Rec

reat

ion/

leis

ure

Visi

ting

rela

tives

,fr

iend

s

Oth

er

Purpose of All Trips in Last 7 Days by Frequency of Use

1-9 one-way trips per week10 + one-way trips per week



Telephone SurveyTelephone Survey General Public Supports New General Public Supports New

CrossingCrossing

61%

23%

7% 6%

3%

0%

10%

20%

30%

40%

50%

60%

70%

Per

cen

t o

f R

esp

on

den

ts

Great need Somewhat ofa need

Not much ofa need


Perceived Need for a New Crossing



Telephone SurveyTelephone Survey General Support from Frequent, General Support from Frequent,

Infrequent and Non-UsersInfrequent and Non-Users

56%

76%

26%

14%

7% 8% 7%

2%4%

0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Per

cen

t o

f R

esp

on

den

ts


Not much of aneed


Perceived Need for a New/Improved Crossing by Usage

No trips or <10 one-way trips per week




Telephone SurveyTelephone Survey Washington Residents See Great Washington Residents See Great

NeedNeed

47%

75%

33%

14%

9% 7% 7%5% 5%

0.5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Per

cen

t o

f R

esp

on

den

ts


Not much of aneed


Perceived Need for a New/Improved Crossing by State

Oregon

Washington



Telephone SurveyTelephone Survey WA Residents Less Likely to Pay Higher WA Residents Less Likely to Pay Higher

TollsTolls

100% 100%

71%

89%

45%

55%

36%45%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Per

cen

t o

f R

esp

on

den

ts


$1.00 $1.50 $2.00

Willingness to Pay a Higher Toll for Most Recent Trip by State of Residence

WA Residents (Phone Survey)

OR Residents (Phone Survey)



Telephone SurveyTelephone Survey Higher Willingness to Pay for Work Higher Willingness to Pay for Work

PurposesPurposes— 100% —

84%

72%

62%

40%

51%

33%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Per

cen

t o

f R

esp

on

den

ts


$1.00 $1.50 $2.00

Willingness to Pay Tolls by Trip Purpose

Commute/ Business

Shopping/ Visiting/ Leisure



Telephone SurveyTelephone Survey Only 1/3 Support Local Tax FundingOnly 1/3 Support Local Tax Funding

Preferences for Local Financing Options

User tollsonly44%

Combination of tolls &

local taxes25%

Localtaxesonly8%

No localor userfunding

15%

Did not know /

no answer8%

S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y SR-35 Crossing Public Opinion Survey Results December 6, 2001.

Documents

s i b i

r i v e r c r o s s

i t y s t u d y tolls

i t y s t u d y willingness

i t y s t u d y public

i t y s t u d y intercept

i t y s t u d y results

i t y s t u d y sr