S OLAR C O P HILANTHROPIC P ROPOSAL a partnership with L EIGH M C K ENZIE & A USTIN S HVARTS.

SOLARCO PHILANTHROPIC

PROPOSALa partnership with

LEIGH MCKENZIE & AUSTIN SHVARTS

COMPANY BACKGROUND

We are SolarCo – a solar power company headquartered in Philadelphia. Our company designs, installs, and sells solar energy systems to residential and commercial customers. We currently serve PA, NJ, NJ & MD.

Our corporate mission is to make clean energy available to homeowners and businesses at a lower cost than traditional energy sources.

TEASER

As a triple bottom line company, we believe very strongly in a business model that focuses on people, planet and profit.

A partnership with Habitat Philadelphia will undeniably benefit the people and planet aspect, while profits will come in the future.

RECOMMENDATION

We will donate 2.5% of SolarCo’s pre-tax profits to buy and install solar panel systems on new Habitat Philadelphia houses, which will help us improve employee relations and gain positive publicity.

CHARITY PROFILE

Habitat for Humanity Philadelphia

Services Building simple, decent and affordable housing

Headquarters Philadelphia, PA

Year Founded

1985

Mission To transform lives and our city by building quality homes in partnership with families in need.

Local Impact Habitat Philadelphia has built 168 homes

Financial Efficiency

• 84% of funds directly benefit its programs & services• 7.0% of funds are assigned to fundraising costs• 9.0% of funds are assigned to administrative costs

Source: Habitat Philadelphia Annual Report 2012

ORGANIZATIONAL SYNERGIES

Attach our name to HFH, resulting in positive publicity

Operate in Philadelphia

HFH seeks cost-efficient energy

solutions

SolarCo BothHabitat for Humanity

Environmental Sustainability

PROPOSAL ‘ROAD MAP’ FOR 2014

Donate - purchase and donate solar panel systems (tax-deductible contributions)

Volunteer – SolarCo employees will install the systems (strengthen loyalty)

Educate – sponsor unveiling events to teach the community about solar power

Publicize – news and social media(improves brand awareness & reputation)

FINANCIAL INVESTMENT

Impact: $8,000 solar panel system per house (parts & labor)

5 houses in 2014 - $40,000

• As profit grows, we will help more families each year

• 8 installations in 2016• 10 installations in 2017

Positive publicity will drive new customers, higher revenuesand profits

2013 *2014 2015 est. 2016 est. $-

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

SolarCo Pre-Tax Profit (current and forecast)

pre-tax profit

PROPOSAL SUMMARY

• Our corporate missions and values align

• Affordable and sustainable clean energy

• 5% donation will not hinder our growth

• Employee engagement opportunities

• Philanthropic team building • Educate community on solar energy

• Positive publicity from local news and social media will improve SolarCo’s brand awareness and reputation