Power Lunch Program GOALS: Increase lunch covers Highlight Rye as the best downtown Raleigh lunch spot for a quality lunch on-the-go Build email database Introduce Rye to new business and employees Promote programming and events WHERE: Rye Bar & Southern Kitchen’s surrounding businesses TACTICS: Business lunch program o Rye diners will be encouraged to leave their business cards in a bowl kept in the restaurant o A drawing will occur each Thursday; the winning employee and their co-workers will be treated with a Rye lunch special the following work week Physical menu drops o TRG to assist in creating list of preferred businesses Social media contests o Monthly trivia Rotating themes each month (southern food, cocktails, music genres, etc) Winner receives gift card (for lunch) o Like/Share o Photo contest – best photo with hashtag o Best recommendation for live music o Guests take a picture, tag Rye and follow Rye’s page and they get a choice of free appetizer (fried green tomatoes, deviled eggs, or calamari) OR $5 off of their lunch bill? Bounce-backs