1 1. Introduction • Industry: Aviation, Budget Airline • 1st budget Airline in Europe inspired by the U.S Budget Airline, Southwest Airlines • Leadership: Michael O’Leary (CEO) • Company Vision: “To firmly establish itself as Europe's low fare, schedule passenger airline through continued improvements and expanded offerings of its low fare service” • Company Mission: “To become Europe's most profitable low cost airline by rolling-out proven low fare, no-frills service in all markets in which we operate to the benefit of passengers, people and stake-holders”
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Transcript
1. Introduction
• Industry: Aviation, Budget Airline• 1st budget Airline in Europe inspired by the U.S Budget
Airline, Southwest Airlines• Leadership: Michael O’Leary (CEO)• Company Vision: “To firmly establish itself as Europe's
low fare, schedule passenger airline through continued improvements and expanded offerings of its low fare service”
• Company Mission: “To become Europe's most profitable low cost airline by rolling-out proven low fare, no-frills service in all markets in which we operate to the benefit of passengers, people and stake-holders”
2. External Environment AnalysisPESTEL
Explanation Supporting Case Evidence O T
POLITICAL
Increase flow of migration which leads to increase
passengersEuropean Union expansion
Tighten security Security systems regularly monitored & maintained
ECONOMIC
Increased operation cost affection growth &
profitabilityRise in fuel prices
Reduction in distribution costs from
customers adapting to online check-ins
Depreciation of US dollars
2. External Environment AnalysisPESTEL
Explanation Supporting Case Evidence O T
SOCIAL
More people travel from region –to-region for work,
leisureEuropean Union expansion
Increased operating market, segmentation and
productivityEuropean Union expansion
People can fly frequently Low fares strategy
TECHNOLOGICAL
Enhancing revenue through ancillary services
Availability of satellite Television & Internet services on flights
Change market focusfrom third-party agents to
on-line bookingsTechnology expansion
2. External Environment AnalysisPESTEL
Explanation Supporting Case Evidence O T
ENVIRONMENTALNoise level controls, globalwarming, green house gas