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SERVICES & PRICING
1300 Division Road, Suite 103, West Warwick, RI 02893 800.972.2083 [email protected] RXinsider.com
2010 Media
RXinsider is a leading career, product and services resource for the pharmacy and nursing profess
Healthcare professionals turn to RXinsider for relevant, timely and quality information focusing on careers, pro
research, industry service offerings, continuing education opportunities and salary data.
RXinsider is a key resource for marketing managers and recruiters seeking to:
Buildbrandawareness
Generatequalityinquiriestotheirwebsites
Connectwithinterestedandqualifiedindividuals
8/8/2019 RXinsider MediaKit 10 Virtual
2/14800.972.2083 [email protected] RXinsider
Connecting healthcare to meet your marketing needs.
RXinsiderCompanyOverview
CompanyAssets
1
RXpreceptoris experientialeducation management softwarededicated to scheduling, evaluationand preceptor management for
Colleges of Pharmacy.
Table of Contents:RXinsider Company Overview ...................1
Virtual Pharmacy Trade Show ....................2
Virtual Pharmacy Trade Show Specs .........2A
Pharmacy Platinum Pages .........................3
Pharmacy Platinum Pages Specs ..............3A
Virtual Pharmacy Job Fair .........................4
Virtual Nursing Job Fair ............................5
Virtual Job Fair Specs .........................5A-5B
Dedicated Email Blast Campaigns .............6
Dedicated Email Blast Campaign Specs ...6A
411 Email Alerts .......................................7
411 Email Alert Specs .............................7A
Online Banner Ads ...................................8
Online Banner Ad Specs .........................8A
About RXinsider:Founded in 1998, RXinsider
is a marketing, networking
and software development
firm providing solutions to the
healthcare sector with a focus
on the pharmacy and nursing
professions. Our Missionis to develop and market
profitable, industry-leading
technologies that connect end-
users to relevant resources that
provide valuable advantages
to our clients.
Visitor Attraction and
Retention:
1,000,000
ReturningVisitors
1,200,000Visitors
3,300,000Viewings
TheVirtualPharmacyJobFairisan online career resource exhibitingpharmacy employers in booth format.
RXportfolios are professional andlife-long electronic portfolios for thepharmacy profession which allowindividuals to organize, archive andshare their entire educational andprofessional history.
TheVirtualNursingJobFairis anonline career resource exhibitingnurse employers in booth format.
RXoutcome is assessmentmanagement software (assessmentePortfolios) dedicated to themanagement and reporting ofdetailed student outcomes andcurricular mapping for Collegesof Pharmacy.
TheVirtualHealthcareTradeShowis an online resource showcasinghealthcare exhibitor products andservices in booth format.
TheVirtualPharmacyTradeShow
is an online resource showcasingpharmacy exhibitor products andservices in booth format.
AllNurseSalaries is an onlinesalary calculator dedicated to nursingprofessionals.
AllPharmacistSalaries is an onlinesalary calculator dedicated topharmacy professionals.
RXSalaryCalculatoris an onlinesalary calculator dedicated topharmacy professionals.
FindThatCE is a search enginededicated exclusively to continuingeducation for healthcare professionals.
PHARMACYPLATINUM PAGESThePharmacyPlatinumPages isan annual research/buyers guide
available in both print andelectronic formats.
RNwanted is a leading web portalfocused on career resources fornursing professionals.
Partial Client List:University of FloridaCardinal Health
RPH on the Go
Cleveland Clinic
CVS/Caremark
Omnicare
ExcelleRx
Soliant Health
St. Johns University
Principle Pharmacy Group
Walgreens
AmerisourceBergen
Covidien
Rite Aid
CompleteRx, Ltd.
Asereth
MSN/Pharmstaff
SuperValu
RX Relief
McKesson
PCCA
Cameron & Company, Inc.
Albertsons, LLC
TCGRx
PharMerica
COSTCO
Swisslog
SXC/HBS
Hire Dynamics Rx
Prime Therapeutics LLC
Critical Care Systems
AdvanceNet Health Solutions
The Baker Company
Talyst
QS/1
Medco
Parata Systems
Kirby Lester
MTS
Pearson Medical
Rubbermaid
University of Rhode Island
Atromick
Safeway
Kroger
UniWeb
ScriptPro
Cerner/Etreby
TheHealthcareStaffingPages is anonline portal dedicated to showcasingthe opportunities and services ofleading staffing agencies to bothpractitioners and HR managers.
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Booth Specifications
VirtualPharmacyTradeShow
Maximum: 10 Per Booth
Width&Height:
Max Width - 225 pixels
Max Height - 1000 pixels
Graphicscanbesuppliedinthefollowingformats:
Maximum: 5000 words
SupportedTextFormatting:
Bullets, Italics, Line Breaks, Bold
Small, Medium & Large Point Size
Non-SupportedTextFormatting:
Color, Hyperlinks, Imbedded images
Copycanbesuppliedandformattedinatextbase
fileformat.Acceptablefileformats:
.doc, .docx, .txt, .rtf
.jpg
.gif
.eps
.png
.psd
.ai
.tiff
Logos:
Your Company Logo appears in the top left of the booth
while product logos appear down the right-hand side,
graphics column.
Graphics:
Start the graphics column with an image of the
product (if possible).
If desired, create a tall graphic banner with
company branding for the graphics region.
Include multiple product images.
Graphics should be of high quality and at maximum
width of 230 pixels.
Copy:
Create a compelling tag-line in the copy region.
4-5 paragraphs of copy is plenty.
General:
Many graphics with minimal text creates too much
white space and may not look aesthetically pleasing.
Booth numbers are assigned randomly and are
specific to the Aisle.
Submission:
Please submit your virtual trade show booth content via
email to your sales representative.
BoothCopy
BoothGraphics
Tips
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The Resource Guide for the Pharmacy Profession.
PharmacyPlatinumPages
What are the Benefits?
Instant branding exposure
Long-term brand development
Continuous inquiry and
lead generation
Publication Market Reach
PRINTDISTRIBUTION:
30,500 Industry Leaders including...
6,500 Hospital Directors
12,000 Independent/Community
Pharmacies
3,000 Trade Show Handouts
3,000 Industry Executives
3,500 P5 Pharmacy Students
1,000 Pharmacy Academics
1,500 Others
ELECTRONICDISTRIBUTION:
Delivery projection of
411,000 including...
250,000 annual Virtual Trade
Show Visitors
Two nationwide email blast
campaigns to 160,000+ recipients
Ads Starting at:
$2900
AboutThePharmacyPlatinumPages
Known as the Yellow Pages of Pharmacy, the 2010 Pharmacy Platinum Pages serves the
profession as a high-quality and relevant research guide. In its 6th year of production, the
Pharmacy Platinum Pages features more than 250 company profiles/bios, a distribution of
30,500 hard copies and a projected distribution of 411,000 electronic copies.
Decision-makers turn to the Pharmacy Platinum Pages to research industry-leading compan
throughout every sector of the industry. From hospital directors researching automation
providers, independent pharmacy owners researching software vendors, or students researc
employment opportunities, the Pharmacy Platinum Pages connects decision-making pharma
professionals to industry-leading companies throughout every corner of the profession.
The Pharmacy Platinum Pages is not a disposable magazine. Due to its superior quality,
relevance and high retention rate, the Pharmacy Platinum Pages offers many years of brand
and lead generation opportunities for advertisers.
PharmacyPlatinumPages Description Price
6101P 2010 Pharmacy Platinum Pages Full Page Ad (Premium Positioning) $7900
6102P 2010 Pharmacy Platinum Pages Full Page Ad $5900
6103P 2010 Pharmacy Platinum Pages Half Page Ad $4400
6104P 2010 Pharmacy Platinum Pages Quarter Page Ad $2900
6105P 2010 Pharmacy Platinum Pages Quarter Page BIO $2900
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Standard1/4PageCompanyProfile/Bio
Copy(Requiredforstandardprofile/bio)
StandAloneAdSizes(DisplayAd
Specifications
PharmacyPlatinumPages
Name: Maximum 35 characters
DescriptiveSentence: Maximum 60 characters
Body: Maximum 1050 characters (including spaces) describing your company,
products & services.
Non-SupportedTextFormatting:
Italics, Bold
Multiple Fonts & Point SizesLogos: High quality print resolution Illustrator file preferred. 300dpi or higher Photoshop
.eps image allowed. RXinsider will size your logo for the best fit with your profile.
Logoscanbesuppliedinthefollowingformats:
.eps .pdf
ContactInformation(sales,employment,customerservice,etc):
Maximum 24 characters wide x 22 lines tall.
Please notify us if you wish to reuse the company profile/bio content from the 2010 Platinum Pages.
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Alltextualcopy,logosandartworkdueinJanuary2011(ExactdateTBD)Pleasesendto:[email protected]
Automation & Robotics Technology
Swisslog
Total Hospital Pharmacy Automation Solutions
Swisslogs PillPick is a fully automated, 100%
barcoding, packaging, storage, and dispensing
solution for in-patient pharmacies. The PillPick
automates cart fill, cabinet restocking, first doses,
and STATs. The packaging module, PillPicker,
prepares unit doses from bulk stock, and
over-wraps vials, cups, ampoules, syringes, and
blisters. Swisslogs dispensing robot, DrugNest,
automatically interfaces with PillPicker for total
automated storage and dispensing of barcoded
unit doses, and features automatic return of
medication. DrugNest can simultaneously package
and dispense. Swisslogs unique dispensing
system, PickRing, assembles patient specific, 24
hour supply of medications assembled on a ring
and organized in order of administration. Swisslog
designs solutions in logistics automation to meet
the storage, movement and distribution needs of
the healthcare industry. Our solutions are
composed of systems that greatly reduce the
manual flow of materials and associated
information within healthcare facilities.
CONTACT INFORMATION:
Swisslog Healthcare
Solutions Division
10825 E. 47th Ave
Denver, CO 80239
800-764-0300
303-373-7883
Fax: 303-373-7932
www.swisslog.com
CUSTOMER / TECH SUPPORT:
800-396-9666
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Full Page
7 x 9
ADDITIONALSTAND-ALONEADVERTISIN
REQUIREMENTSFORDELIVERY
GeneralDelivery:
High Resolution Press-Ready PDF is required
for all electronic ad submissions. All fonts a
images must be embedded. Minimum requ
image resolution is 300dpi. All files must be
created and submitted in CMYK color mode
Ads submitted in RGB or Pantone/PMS colo
will be converted, and we are not responsib
for color reproduction on these ads.
FileSubmissionInstructions:
Please supply media on one of the following
CD-ROM or e-mail. Please include a certifie
proof with your digital submission. If emaili
artwork, please send the proof in a separat
package in the mail.
AdSizes:
Art should be created or scaled to size inten
for print, no bleeds.
Horizontal
Page
7 x 4
Page Ad35/8 x 4Vertical
Page
35/8 x 9
9.
5
9.
5
7.5
3.625 3.625
7.5
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8/8/2019 RXinsider MediaKit 10 Virtual
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A virtual job fair for the pharmacy profession.
VirtualPharmacyJobFair
Overview
The Virtual Pharmacy Job Fair offers the most comprehensive
and diverse selection of employers, practice settings and career
options of any resource making it the premier career destination
for pharmacists, pharmacy students and technicians. With over
350,000 annual visitors, the Virtual Pharmacy Job Fair is the
perfect venue for employers to post their career opportunities,
build brand awareness and proactively connect with qualified
pharmacy professionals.
For more than 11 years, RXinsiders Virtual Pharmacy Job Fair
has helped employers connect with pharmacists throughout the
profession. From the largest chains and health systems, to the
smallest independent pharmacies, RXinsider provides employers
the best exposure to both passive and active job seekers.
With a client base of more than 150, including 17 Fortune 100
companies, RXinsider continuously proves to be the leader in
pharmacist employment marketing.
Continuous branding exposureProactive & continuous inquiry and resume generation
Measurable results/ROI
Hands-off maintenance
Cont
60-DayJob/BoothPosting Description Pri
1001J Help-Wanted Posting/Booth (60 Days/1 State) $39
1002J Help-Wanted Posting/Booth (60 Days/1 State) 3 Job Package $10
1003J Help-Wanted Posting/Booth (60 Days/1 State) 6 Job Package $20
1004J Help-Wanted Posting/Booth (60 Days/1 State) 10 Job Package $29
1008J Help-Wanted Posting/Booth (60 Days/1 State) Custom Package
Whatarethebenefits?
57% Retail/Community
6% LT
6% O
4% N
4% In
23%Hospital
54% Pharmacists
21%Technicians
14% Students
6% Non-US RPhs
4% Directors
2% Others
PracticeSettingsVisitorDemographic
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60-Day Annual BoothFeatures
Superior customer service
Virtual Job Fair Booth (1500 words + logo)
Real-time lead/resume transmissionBooth rotation (every hour)
Click-through contact info capture & export
An ATS/control panel
Customizable auto-reporting (daily, weekly)
An exclusive job board (optional)
Unlimited job postings on exclusive job board (optional)
Profile Page/Booth Expansion (optional)
Mirrored booth on RNinsider (optional) Conta
AnnualBooth Description
1011J Virtual Job Fair Booth (RX & RN) 1 State/Year $290
1012J Virtual Job Fair Booth (RX & RN) 2 - 5 States/Year $580
1013J Virtual Job Fair Booth (RX & RN) 6 - 10 States/Year $890
1014J Virtual Job Fair Booth (RX & RN) 11 - 25 States/Year $13,
1015J Virtual Job Fair Booth (RX & RN) Nationwide $19,
1016J Virtual Job Fair Booth (RX & RN) Custom Package
350,000Visitors
750,000Viewings
MarketingReach
Media Venue
Print Pharmacy Platinum Pages
Email 140k pharmacy professionals
Live Trade Shows 10+ shows attended annually
Internet Web site asset cross-promotion
Internet Search engine marketing
Internet Social networking
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Booth Specifications: Pharmacy | Nursing
VirtualJobFair
Maximum: 1500 words
SupportedTextFormatting:
Bullets, Line Breaks
Non-SupportedTextFormatting:
Italics, Bold
Multiple Fonts & Point Sizes
Color, Hyperlinks
Imbedded Images
Copycanbesuppliedandformattedinatextbasefileformat.
Acceptablefileformats:
.doc, .docx, .txt, .rtfBodyCopy:
Create a compelling job title for the title region
with a maximum of 100 characters.
General:
Booth numbers are assigned randomly.
Submission:
Please submit your virtual job booth content via
email to your sales representative.
Logos:
Your Logo appears in the top left of the booth.
Logoscanbesuppliedinthefollowingformats:
.jpg
.gif
.eps
.png
.psd
.ai
.tiff
BoothLogoBoothCopy
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ExpandedView
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8/8/2019 RXinsider MediaKit 10 Virtual
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Booth Expansion Specifications: Pharmacy | Nursing
VirtualJobFair
BoothExpansionBanner
BoothExpansionCopy
Maximum: 5000 words
SupportedTextFormatting:
Bullets, Italics, Bold, Line Breaks
Small, Medium & Large Point Size
Non-SupportedTextFormatting:
Color, Hyperlinks, Imbedded Images
Copycanbesuppliedandformattedinatextbasefileformat.
Acceptablefileformats:
.doc, .docx, .txt, .rtf
Submission:
Please submit your virtual job booth expansioncontent via email to your sales representative.
Width&Height:
Max Width - 600 pixels
Max Height - 300 pixels
Graphiccanbesuppliedinthefollowingformats:
.jpg
.gif
.eps
.png
.psd
.ai
.tiff
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BoothExpansion
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Pharmacy | Nursing
DedicatedEmailBlastCampaigns
Proven PerformanceRXinsider is the leader in the design
and launching of brand building and
lead generating email blast campaigns.
The company has more than 8 years of
experience with direct email marketing to
healthcare professionals. Our proprietary
email database is updated on a daily
basis and contains more than 200,000
pharmacy and nursing professionals
(95% being personal email addresses).
Our diverse client base includes
17 Fortune 100 companies. We also
offer multiple campaign formats to meet
the needs and budgets for organizations
of all sizes.
Dedicated Email BlastsJob Announcements
Product Announcements
Surveys
CE Announcements
Dedicated Email Blast campaigns
allow advertisers to deliver custom
communications targeted to specific
segments of the pharmacy and nursing
population in an innovative and effective
manner. RXinsider graphic artists will help
design, manage and launch yourcampaign typically
within a 48 hour
turnaround time.
Whatarethefeatures?
DESIGNED and LAUNCHED by the RXinsider Graphics Team
48 hour turnaround time from design to launch
Superior customer service
High retention by recipients lengthening your campaign life-cycle
Multiple forwards by recipients broadening your campaign reach
More cost effective than direct mail
Immediate branding exposure
Targeted & focused messaging
Inquiry and lead/contact generation
Measurable results (opens & clicks)
Whatarethebenefits? Tailored
Package Available
2,200 Directors
3,500 Students
90,000 Pharmacists
22,000 Technicians
5,000 Others
PharmacyProfessionals
40,000 RNS
8,000 LPNs
5,000 Others
NursingProfessionals
Conta
DedicatedEmailCampaigns(BulkPointPackages) Description Price
3021E Email Blast Campaign (Point Packages) 10 Point Package $550
3022E Email Blast Campaign (Point Packages) 20 Point Package $10,
3023E Email Blast Campaign (Point Packages) 30 Point Package $14,
3024E Email Blast Campaign (Point Packages) Custom Package
3031E Email Blasts Campaigns (Max 10 States Each) 4 Multi-State Blasts/Year $11,
15% dioff list p
25% dioff list p
Conta
Conta
DedicatedEmailBlastCampaigns Description Price
3001E Email Blast Campaign (Pharmacists or Nurses) 1 Blast/Tier 1 state $599
3002E Email Blast Campaign (Pharmacists or Nurses) 1 Blast/Tier 2 state $799
3003E Email Blast Campaign (Pharmacists or Nurses) 1 Blast/3 - 5 states
3004E Email Blast Campaign (Pharmacists or Nurses) 1 Blast/6 - 10 states
3005E Email Blast Campaign (Pharmacists or Nurses) 1 Blast/11 - 20 states $550
3006E Email Blast Campaign (Pharmacists or Nurses) 1 Blast/21 - 50 states
3007E Email Blast Campaign (Pharmacists or Nurses) 1 Job Posting & Tier 1 Blast (COMBO) $998
3008E Email Blast Campaign (Pharmacists or Nurses) 1 Job Posting & Tier 2 Blast (COMBO) $119
3009E Email Blast Campaign (Pharmacy Directors) Nationwide Email Blast $230
3010E Email Blast Campaign (Pharmacy Technicians) Nationwide Email Blast $230
3011E Email Blast Campaign (Pharmacy Students) Nationwide Email Blast $230
3012E Email Blast Campaign (Pharmacists or Nurses) Custom Package
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57% Retail/Community
20%Others
23%Hospital
PracticeSettings
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Specifications
DedicatedEmailBlastCampaigns
BannerWidth&Height:
Max Width - 600 or 800 pixels
Max Height - 150 pixels recommended
Ifyouareprovidingasingleimageastheentireemail,the
maximumwidthis:
Max Width - 600 or 800 pixels
Graphicscanbesuppliedinthefollowingformats:
EmailSubjectLine: Maximum of 40 characters
Body: Copy should be brief and to the point
SupportedTextFormatting:
Bullets, Line Breaks, Italics, Bold
Small, Medium & Large Point Size
Color, Hyperlinks
Copycanbesuppliedandformattedinatextbasefileformat.
Acceptablefileformats:
.doc, .docx, .txt, .rtf
Graphics
Tips
Custom/BulkProgramDetails
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Graphics:
Should be of high quality
We recommend not sending the email as a single
graphic due to spam issues.
Its best to provide us with the email in a text format
to avoid any spam issues when delivering the email.
Copy:
Create a compelling and specific subject line
Remember that recipients usually scan, rather then
read content. Use short blocks of text and bullets tomake scanning easy.
We recommend starting the email with a compelling
title and an opening paragraph about your company.
Then information about the subject of the email followed by
your contact information.
Submission:
You can submit your direct email campaign content via email
to your sales representative.
Design/Development:
The RXinsider Graphics Team can develop an email blast templa
which includes the following:
Header graphic
Layout and formatting of the body copy (text)
Additional custom work may incur a design fee (ask your
representative for details) All email blast campaigns must include RXinsiders standa
header, footer and opt-out copy
PointPackages(Dedicatedemailblastcampaigns):
For higher volume and consistent email campaigns, POIN
programs may be purchased at a bulk discount.
The following states are considered Tier 2 and require 2
points: AL AZ CA CO FL GA IL MA MD MI MO NC NJ NY
OH PA TN TX VA WA
The following states are considered Tier 1 and require 1 p
AR AK CT DE DC HI ID IN IA KS KY LA ME MN MS MT NE
NV NH NM ND OK OR RI SC SD UT VT WV WI WY Template Development: One time design of a company e
QuarterlyPackages:(4Multi-stateemailblastsperyear)
RXinsider will launch a total of 4 multi-state blasts per yea
with a maximum of max 10 states per blast
Template Development: One time design of a company e
template including: header graphic & body layout. Custom
and additional template development may incur an addit
design fee.
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Whatarethefeatures?
Pay for performance/pay per view
Continuous exposure
Tower format
Free banner design by the RXinsider Graphics Team
New positioning on every page refresh
Banner included in salary calculation emails sent to end-users
(RX Salary Calculator only)
Link to your desired destination
Banner ads to fit your branding needs.
OnlineBannerAds
Pay for Performance!
RXinsider offers a variety of banner advertising opportunities to
fit our clients individual branding needs. We offer banner ad
placement across multiple web properties, each with a specific
focus: Business-to-Business, Careers, Continuing Education and
Salary Data.
Whatarethebenefits?
National & regional branding exposure
Inquiry and lead/contact generation (clicks)
Performance reports
SampleBannerAds(140pixelswidthby280pixelsheight)
Banneradvertisingisavailableonthefollowingwebsites:
350,000Visitors
750,000Viewings*
Virtual PharmacyJob Fair
250,000Visitors
500,000Viewings*
Virtual PharmacyTrade Show
128,000Visitors
250,000Viewings*
30,000Visitors
90,000Viewings*
*Annual Viewings
200,000Visitors
500,000Viewings*BannerAds Viewings Price
6061B Banner Advertising 30,000 views $900
6011B Banner Adv. (Salary Calculators) Quarterly $24006012B Banner Adv. (Salary Calculators) Annual $8500
6005B Banner Advertising Custom Package Contact Us
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Specifications
Online Banner Ads
Additional Information
Destination URL:
The destination URL is the web page address you would like
end users to visit upon clicking your banner ad. This link is
automatically tracked.
Submission:
Please submit your content via email to your
sales representative.
Maximun File Size File Format Accept
30 kb .jpg, .gif
Banner Ad Size
Tower 140 x 280 pixels
Tower Ad
140 x 280