Autor: 18.10.12 Ruth Cheesley - @RCheesley Microdata, Authorship and why you can't afford to ignore Google+ Ruth Cheesley – Virya Technologies
Jul 15, 2015
Autor: 18.10.12Ruth Cheesley - @RCheesley
Microdata, Authorship and why you can't afford to
ignore Google+
Ruth Cheesley – Virya Technologies
Show me the money!
Good SEO = Reputation Management
Could do better!
Autor: 18.10.12Ruth Cheesley - @RCheesley
Microdata
It all starts with the markup
Content + Context = King
I want to know about avatar
I want to know about avatar
Uhhh, whichone?
Uhhh, whichone?
So many things to do!
Relevance to business
Rich Snippets in action
Click-through rates 30% higher
Potentially 3+ ranks higher
Trusted recommendations
Stand out from the crowd!
One format to rule them all
Available Schemas
ThingThing
Creative Work Place
Product Event
Intangible Person
Medical entity Organisation
Creative Work Place
Product Event
Intangible Person
Medical entity Organisation
Creative Work Schema
Creative Work
Creative Work
Article PaintingBlog PhotographBook RecipeComment ReviewDiet SculptureExercise Plan Software AppItem list TV EpisodeMap TV SeasonMedia object TV SeriesMovie WebpageMusic Playlist Webpage elementMusic Recording
Article PaintingBlog PhotographBook RecipeComment ReviewDiet SculptureExercise Plan Software AppItem list TV EpisodeMap TV SeasonMedia object TV SeriesMovie WebpageMusic Playlist Webpage elementMusic Recording
How to use schema.org markup
Define theschema
Define theschema
Declare theproperty
Declare theproperty
itemscope&
itemtypeitemprop
schema.org markup
<div itemscope itemtype ="http://schema.org/Movie"> <h1 itemprop="name">Avatar</h1> <div itemprop="director" itemscope itemtype="http://schema.org/Person"> Director: <span itemprop="name">James Cameron</span> (born <span itemprop="birthDate">August 16, 1954)</span> </div> <span itemprop="genre">Science fiction</span> <a href="../movies/avatar-theatrical-trailer.html" itemprop="trailer">Trailer</a></div>
Movie listing - before Microdata
<h1>Pirates of the Carribean: On Stranger Tides (2011)</h1>Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of youth, only to discover that Blackbeard and his daughter are after it too.
Director: Rob Marshall
Writers: Ted Elliott, Terry Rossio, and 7 more credits
Stars: Johnny Depp, Penelope Cruz, Ian McShane
8/10 stars from 200 users. Reviews: 50.
Movie listing - after Microdata
<div itemscope itemtype="http://schema.org/Movie"><h1 itemprop="name">Pirates of the Carribean: On Stranger Tides (2011)</h1> <span itemprop="description">Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of youth, only to discover that Blackbeard & his daughter are after it too.</span>
Director: <div itemprop="director" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Rob Marshall</span></div>Writers: <div itemprop="author" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Ted Elliott</span></div><div itemprop="author" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Terry Rossio</span></div>, and 7 more credits
Stars: <div itemprop="actor" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Johnny Depp</span>, </div><div itemprop="actor" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Penelope Cruz</span>,</div><div itemprop="actor" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Ian McShane</span></div>
<div itemprop="aggregateRating" itemscope itemtype= "http://schema.org/AggregateRating > <span itemprop="ratingValue">8</span> / <span itemprop="bestRating">10</span> stars from <span itemprop="ratingCount">200 </span>users. Reviews: <span itemprop="reviewCount">50</span>.</div></div>
And the results are ...
Google's “Knowledge Graph”Google search listings
Autor: 18.10.12Ruth Cheesley - @RCheesley
Authorship & Publisher Markup
What is Authorship?
Link to profile
Google+ is where it starts
Adding author markup
Step 1: Add link to your G+ Profile
<a href="[profile_url]?rel=author">Google+</a>
Step 2: Add link in 'contributor to' section on G+
Adding publisher markup
Step 1: Add link to your G+ Page on your site
<a href="[profile_url]?rel=publisher">Google+</a>
Step 2: Verify the website link on your G+ Page
Profile linking in action
View all by author
Taken from yourGoogle+ Profile
Knowledge Graph in action
Related people
Microdata needs adding
Contact page
Articles
Blogs
Resources
Directories
Reviews
Media
Shops
Add it yourself!
Define theschema
Define theschema
Declare theproperty
Declare theproperty
itemscope&
itemtypeitemprop
Here's one I made earlier ….
www.microdataforjoomla.com
JDKE13 – 50% discount
@MicrodataJoomla
Extend Joomla!
?
Autor: 18.10.12Ruth Cheesley - @RCheesley
Review
Autor: 18.10.12Ruth Cheesley - @RCheesley
● Microdata allows you to add context to your web-based content
● Search engines can use microdata to create 'rich snippets' in your listings
● Authorship is a type of microdata which links an author to their content on the web
● Many websites do not include microdata by default but you can add it manually (or with extensions)
Autor: 18.10.12Ruth Cheesley - @RCheesley
For more information
www.schema.org
plus.google.com/authorship
microdataforjoomla.com
gplus.to/RCheesley