ACTIVE HOUSE CENTENNIAL PARK TORONTO, CANADA NELS MOXNESS RUSSELL IBBOTSON March 7, 2017
ACTIVE HOUSE CENTENNIAL PARKTORONTO, CANADA
NELS MOXNESSRUSSELL IBBOTSON
March 7, 2017
40 YEARS OF DEMONSTRATION HOUSES IN CANADA…
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SASKATCHEWAN CONSERVATION HOUSE, 1977 REID'S HERITAGE NET ZERO, 2016
…FOCUSED ONLY ON ENERGY.
COMFORT
ENERGYENVIRONMENT
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- Daylight- Indoor Air Quality- Thermal Environment
PHOTO OF PLAQUE W/ NELS
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activehouse.ca
#activehouseTO
blogs videos
MARKETING PLAN - ACTIVEHOUSE.CA
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activehouse.ca1) 13,770 page views2) 1.87 pages per session3) 7,440 total sessions4) 71% new users5) Engagement from: Canada,
USA, GB, Denmark, France…
MARKETING PLAN - ACTIVEHOUSE.CA
MARKETING PLAN - MATERIALS
Paid social amplification
98,615 people reached15,000 video views11,588 people talking 2,551 link clicks
Paid BuzzBuzz article
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MARKETING PLAN - EARNED MEDIA
CANADIAN AWARDS AND RECOGNITION
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2016 EnerQuality AwardBest Green Marketing Campaign
2016 CaGBC Toronto AwardInnovation in Residential LEED
ACTIVE HOUSE CENTENNIAL PARKSHARING THE EXPERIENCE
#activehouseTO
RUSSELL IBBOTSONVELUX CANADA INCMARCH 7, 2017
THE FAMILY
THE STORY
CONCLUSIONS &
HIGHLIGHTS
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December 14, 7:00, -5C outside
ACTIVE HOUSE CENTENNIAL PARKSHARING THE EXPERIENCE
NELS MOXNESSRUSSELL IBBOTSONVELUX CANADA INCMARCH 7, 2017
#activehouseTO #thankyou