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The Royal College of Surgeons of England 35 – 43 Lincoln’s Inn Fields, London, WC2A 3PE January 25th, 2017
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Apr 15, 2017

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Francesco Cara
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The Royal College of Surgeons of England 35 – 43 Lincoln’s Inn Fields, London, WC2A 3PE

January 25th, 2017

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BOSCO VERTICALE Milan, 2014 F

RANCESCO

CARA

HE AD

OF

PRODUC T

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What we have been seeing in these last few months in our studies is that actions are going farther than words. Climate change may not be a topic for the dinner table

but it is definitely affecting what is served on it TedX Lake Como, November 2016)

What we have been seeing in these last few months in our studies is that actions are going

farther than words. Climate change may not be a topic for the dinner table but it is definitely

affecting what is served on it(Stefana Broadbent, TedX Lake Como, November 2016)

Growing sustainable practices

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A range of green services making the transition to using renewable energy and driving an electric car simpler

Fast paced green innovation

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The first green services marketplace

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3,497 entries

655 profiles

Crowdsourced and curated

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Global, national, regional, local services

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Semantic search engine, the possible actions are displayed

and selected leading to the corresponding green solutions Browsing, the cleanweb

world is organised in six domains leading to the corresponding digital apps

Adding services to the directory, gives the opportunity to point out new, relevant projects that will be added to the directory

Highlights, shows the latest projects

published on the platform

Text-based search engine, returns the solutions that contain

the keywords searched

What can I do in London? only green services that are available and can be used in London are presented

Multiple navigation paths

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What? summarises the project’s core proposition using a video when available; rates the level

of maturity, the type of benefits, the technology used and the

country of origin

Rating and Comments, is a space where “registered” users can tell about their experience with the product

Who? states the mission set by the founders and uses a

video, when available, to know them better

Recommendations suggests projects similar in spirit to the one the user is viewing

Check it out, takes the user to the project main web page, thus generating quality leads to the project

All you need to know on a page

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An open resource

“If You Want to” is free to use. But is a collective endeavour: its value is a function of the value of its

users’ contributions.

“If You Want to” operates an affiliate model and generates referral fees from green services to

cover the cost of running the platform.

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Do come and visit us at our stand in the Exhibition.

Thank you!

[email protected] @iywt0 @frakara

Closing remarks