Rural market....

Prof. Miss Sneha Mhatre

Aniket Kashyap

Presented to -

Presented by -

“The process by which company create value for customers relationship in order to capture value from

costumers in return”

Rural is…….?

R.B.ICENSUS

Minimum Population -5000Population Density -400sq.Km75%of the male population engaged in non-agricultural activities

Rural are all the locations with a population up to

10,000

OF HUL

Availability Affordability

Acceptability Awareness

PROJECT SHAKTI

Sustainable investment opportunity for village

community/rural women.

Better standards of living though

access to health and hygiene

products

Empowerment to rural women

Increase in the household income of poor families of

Shakti Entrepreneurs (SEs)

•.

DATA COLLECTION

FINDINGS

0%20%40%60%80%

100%

NO

YES

Awareness about HUL

0%20%40%60%80%

100%

OTHERS

VIM

LUX

Demand of products

0%

20%

40%

60%

80%

100%

VASAI MURBAD KASARA

Chocolates Cold drinks Others

40% 36%50%

60% 64%50%

VASAI MURBAD KASARA

YES NO

Areas for diversification of business Difference between rural & urban

Difference between rural & urban marketmarket

SUGGESTIONS•in rural areas.•It.•HUL should go for more of radio & TV advertisement along with OOH (Out OF Home) Advertisement in rural areas.

THANK YOU