Presented by: Ekta chawla Vinay Avasthi Ankita Roy Abhinav Yadav Vikas Pandey
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Presented by:Ekta chawla
Vinay Avasthi
Ankita Roy
Abhinav Yadav
Vikas Pandey
Introduction
Research Methodology
Data analysis
Findings
Conclusion
Recommendations
Descriptive research
It is a study designed to depict the participants in an accurate way. More simply put,
descriptive research is all about describing people who take part in the study.
The researcher can go about doing a descriptive research project on:
Observational, defined as a method of viewing and recording the participants.
Survey, defined as a brief interview or discussion with an individual about a specific
topic
The research design was used
Descriptive Research.
DATA ANALYSIS
0
10
20
30
40
50
60
Below 2000 2000-5000 5000-10000
INCOME
INCOME
2 to 4
20%
4 to 6
20%Above
6
60%
FAMILY MEMBERS
Lifeboy
33%
Dettol
25%
Lux
17%
Godrej
No.1
25%
SOLD MOST
Ghadhi70%
Rin7%
Vidisha20%
Surf excel
2%
Vim1%SOLD MOST
Sunsilk9%
Clinic Plus40%
Dove30%
Vatika20%
Chik1%SOLD MOST
Out of 100 % :
•90% pouches sold
•10% bottles sold
Navratan48%
Dabur Amla
4%
Bajaj Almond
36%
Mustard6%
Parashute6%SOLD MOST
Out of 100 % :
•90% pouches sold
•10% bottles sold
Ghadhi74%
Ariel5%
Surf excel10%
Tide11%
SOLD MOST
Colgate72%
Close up10%
Dabur Red2%
Cibaka15%
Babool1%SOLD MOST
yes5%
no95%
BRUSHES & CLEANING FLUIDS
Itself90%
Transportation10%
Majority of retailers in rural
market do have a storage
facility available but in a very
small ratio so they have to
buy only those things which
are of prime importance and
which is in current demand.
LACK OF ADEQUATE KNOWLEDGE: Even though the rural
retailers are well informed but they still lack the knowledge of new
product launched. They can only get this information from the
wholesellers.
TRANSPORTATION: The rural market is facing the problem of
transportation as even today the interiors are not well supplied with
products.
STORAGE: In rural shops there is very
small ratio of storage as the shops are small
and they can only buy what is important.
INCOME: Another major problem is the
lack of funds. They don’t have money to buy
the products as they earn less so they buy what
is affordable to them.
CONCLUSION
Marketer should supply their products directly
to the rural retailers rather than taking help of
wholesellers.
Marketer should employ the women for
packing their products.
Develop special sizes for household products.
Increase awareness for the product.
Marketers must trade off the distribution cost
with incremental market penetration.
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