Rural Hospitality Manual

Rural hospitality t h e b r a n d

c o n c e p t

T H E R U R A L L I F E S T Y L E C A N B E D E S C R I B E D A S A M I X

B E T W E E N M A N A N D N AT U R E T H AT W O R K I N G TO G E T H E R

TO P R OV I D E A LOT O F T H I N G S T H AT A R E E S S E N C I A L TO

H U M A N L I F E .

I T ' S A T E A M J O B A N D E V E R Y T H I N G H A S I T S F U N C T I O N

O N T H I S J O B .

c o n c e p t

L I V I N G I N A R U R A L W AY I S TO B E A B L E TO U N D E R S TA N D

H O W I M P O R TAT I S TO B E I N H A R M O N Y W I T H E V E R Y T H I N G

T H AT S U R R O U N D U S TO CO E X I S T W I T H T H E M .

T H I S I S A L S O O N E O F T H E P R E M I S S E S O F B E I N G A

T R AV E L E R .

c o n c e p t

B A S E D O N T H I S FA C T S W E C A N U N D E R S TA N D R U R A L

L I F E S T Y L E ( A S W E L L A S R U R A L H O S P I TA L I T Y ) A S A S E T

O F E L E M E N T S T H AT A R E I N T R I N S I C A L LY CO N N E C T E D :

T H E L A N D ( W O R K A N D F E E D )

T H E M A N ( K N O W LO D G E A N D C U R I O S I T Y )

T H E S U N ( E N E R G Y A N D S T R E N G T H T )

T H E W AT E R ( F L U I D I T Y A N D S E R E N I T Y )

T H E S U M O F T H I S E L E M E N T S R E S U LT S O N A P O W E R F U L

S YM B O L T H AT CO N TA I N T H E R E P R E S E N TAT I O N O F T H E

R U R A L L I F E S T Y L E / H O S P I TA L I T Y .

s y m b o l

the land

++ +

the man the sun the water

s y m b o l

the land

++ + =

the man the sun the water

Rural Hospitality symbol

t h e l o g o( o f f i c i a l )

t h e l o g o( o f f i c i a l 2 )

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll MmNn Oo Pp Qq Rr Ss Tt Uu Vv Xx Ww Yy Zz1234567890

NEOCAT REGULAR

KefaAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll MmNn Oo Pp Qq Rr Ss Tt Uu Vv Xx Ww Yy Zz1234567890

t y p o g r a p h y

c o l o r s

c o l o r s c o m p l e m e n t a r y

a p p l i c a t i o n s > o n e c o l o r a n d m o n o c h r o m e

a p p l i c a t i o n s > c o l o r e d b a c k g r o u n d

a p p l i c a t i o n s > t - s h i r t

i n m e m o r y o f t a y l o r

t h a n k y o u !

g u s t a v o . f e r r a z @ y m a i l . c o m