Rural development

“India lives in villages and its true spirits lives in rural area”

– Mahatama Gandhi

Rural economyFarm Activity

Forestry

Livestock

Agriculture

Fisheries

Non Farm Activity

all economic activities viz., household and non-household manufacturing, handicrafts, processing, repairs, construction, mining and quarrying, transport, trade, communication, community and personal services etc. in rural areas

WHAT ARE THE COMPONENTS OF RURAL ECONOMY?

DistriDistribution of different commercial business opportunities present in rural sector apart from Agriculture

Strategies for Developing Rural Economy

1. Agriculture Promotion

Support to Agriculture• Gramin Bhandaran Yojana• Banking support loan facility and Crop Insurance• Subsidy on Fertilizer, Solar Pump,and Machinary.• MSP provision and elimination of middle man system.• Discouraging local Money lenders• Online and 24*7 toll free support to farmers by ICAR• Pradhan Mantri Fasal Bima Yojana

Uniform premium of only 2 per cent to be paid by farmers for Kharif crops

1.5 per cent for Rabi crops. Commercial and horticultural crops will be 5 per cent

GLOBILIZATION

Main aim: Developing village economy

Rural Econom

y

Development

Local Governanc

eGlobalizati

on

2 Opposing But Equal Forces

Rural Econom

y

Development

Local Governanc

eGlobalizati

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Main aim: Developing village economy

Rural Econom

y

Development

Local Governanc

eGlobalizati

on

Collapse

Main aim: Developing village economy

Main aim: Developing village economy

Rural Econom

y

Development

Local Governanc

eGlobalizati

on

2 Opposing But Equal Forces • We need both of them in equal measure for overall holistic development of the village

economy.• Government needs to work in tandem with the people

Textile promotion• India is famous for its textiles.• Places like Tirupur and Ludhiana are now export hubs for textiles.• India’s Handlooms and Handicrafts are famous throughout the world

Why?In the world, India is • The largest producer of Jute• 2nd largest producer of Cotton• 2nd largest for Silk• 2nd position for Cellulosic fiber/yarn, and• 2nd largest producer of synthetic fiber /yarn

Indian T&C Industry to reach US $ 100 Billion by 2018

Ministry of Textiles working to rejuvenate the sector .

Source: Confederation of Indian Textile Industry (CITI) Estimates

Promoting Ayurveda and traditional medicine

• There is a huge demand of herbal cosmetics, natural medicines and remedies in both India and abroad because of increased awareness about the ill effects of allopathic medicines

PROMOTING SHG• National Rural Livelihood Mission (NRLM)• Swarn Jayanti Gram Swarojgar Yojna• National Bank For Agriculture & Rural

Development (NABARD) schemes.• Companies CSR• RRBs and PSB priority sector lending schemes.

MEDIA and COMMUNICATION

• Companies can either go for the traditional media or the modern media or an effective combination of both.

• The traditional media include melas, puppetry, folk theatre etc. while the modern media includes TV, radio, and e chaupal.

• LIC uses puppets to educate rural masses about its insurance policies.

• In between such shows, the lights are switched off and a torch is flashed in the dark(Eveready’s tact).

ENERGY SOLUTIONS

• DEEN DAYAL UPADHAYA GRAM JYOTI YOJNA• BACHAT LAMP YOJNA• Jawaharlal Nehru National Solar Mission• Biogas promotion and other renewable

schemes.

Training Programs and Education

• Training program conducted by MSME• NSDC• Pradhan Mantri Kaushal Vikas Yojana• Deen Dayal Upadhaya Gramin Kaushal Yojna• Mid day meal provision in school• Night class provision

Promotion of Skill based jobs

• FLORICULTURE• PACKAGING• BIOTECHNOLOGY• ORGANIC FARMING• PISCICULTURE• APICULTURE• RECYCLING BUSINESS• FOOD PROCESSING

INFRASTRUCTURE DEVELOPMENT

• Pradhan Mantri Awas Yojana (PMAY)• Pradhan Mantri Gram Sadak Yojna• Deen Dayal Upadhaya Gram Jyoti Yojna

(DDUGJY)• Swaksha Bharat Abhiyan

Empowerment Schemes

• Mahatma Gandhi National Rural Employment Guarantee Act

• Pradhan Mantri Jan Dhan Yojana• Pradhan Mantri Jeevan Jyoti Bima Yojana • Pradhan Mantri Suraksha Bima Yojana • Sukanya Samridhi Yojana

(Girl Child Prosperity Scheme)