Run for cover

RUN FOR COVERBLITZ KIDS

The music video uses a range of camera shots, angles and movements to make it exciting and interesting for the target audience.

The video begins with a low tilt from flooring up to reveal feet. The lighting is interesting as the shot predominantly uses shadows to create suspense from the start. We see a man being dragged by two people later revealed in a close up as women. The light is directional, coming from the direction the women are walking in to create shadows behind them.

A straight cut then leads to a close up of the lead singer, who appears to be the man being dragged. The cut occurs as the song begins. The close up reveals his expression and emotion in the situation that he is in. it also reveals the people holding him to be women. However, the lighting has been focused on him so all we can see of the women are their chins and the rest in shadows. The lighting gradually lifts as his head moves up.

One of Andrew Goodwin’s seven conventions is consistently used in this video. The predominance of the close up has been successfully used throughout to exaggerate the emotion being portrayed from both parties. The video is based around an argument between a man and a woman. We see he has been captured and trapped. The close up reveals more about each person adding to the intensity of the theme.

The close up is also used in the performance section of the video frequently to show the passion of the performers. The lighting in these close ups is very unique in a way that it distorts the main image making it hard to see. I think that this emphasises the genre of rock and portrays it in an accurate way.

Another of Andrew Goodwin’s conventions in voyeurism. The convention is being clearly used in this video throughout, A range of shots are used to make the woman appeal to the audience. 1) Over the shoulder shot and lighting focuses on

his reaction and expression but also reveals her removing her clothes.

2) Two shot reveals her in underwear and also his reactions in more of a movement sense.

3) Another over the shoulder shot but with the camera focus on the woman rather than him. A unique, clever and nice shot.

4) A two shot of two women in provocative clothing reveals a seductive nature to the video, appealing to the target audience.

5/6) Two over the shoulder shots but from the singer’s perspective of the woman to reveal her anger.

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These various shots use light very interestingly. There is clear directional lighting coming from the right hand side in the separate performers and from behind when the whole band is together. The medium close ups and close ups reveal a lot about the passion of the performers. The shadows on their bodies and faces make it appear that half of them is missing. This is very unique and makes the video look very interesting. This is done specifically for the target audience. The darkness and black anddark shades add to the themeof rock in a clever way. The drummer’s face is rarely shown as the lighting is intentionally directed to hide his face and only show the movement of his hands.

A range of shots have been combined together to portray the bands style. Iconography is another of Andrew Goodwin’s 7 conventions and these medium shots, close ups and extreme close ups show the bands rock style. The top picture shows the lead singer in a vest and black skinny jeans, the bottom right shows him in a tatty denim jacket from a close up and the bottom right close up of the lead guitarist shows his hand with a tattoo on. All of these are conventional in the style of rock and roll performers. The shots and props have been successfully selected to emphasise the genre, the bands style and to appeal to the target audience.

In the video there is a relationship between lyrics and visuals. This is a convention of music videos. For example:“Just because we share a ring, doesn’t man you don’t know how to make me scream.” There is a close up of the woman holding a ring to the singer’s face as he is tied down. It shows her aggression but also has a direct link with the lyrics. Similarly, there is a relationship between the music and the visuals, another convention. We see each of the performers in turn playing along to the song. For example medium shots of the guitar and base players accurately and realistically playing along with the song.

Here is a collection of interesting shots at various points in the video. I like the top one as the light has been positioned behind him to create a silhouette as he sings along to the song. The drummer also appears to be hiding in the shadows for most of the song. The lighting creates a similar silhouette of the drummer. The medium shots of the base player are interesting as they don’t show his face clearly, but the bass is in full focus which draws the focus of the audience when they are watching it.