"#RuleTheRoad" Campaign on Twitter for ICICI Lombard by KRDS India

FOR

Our Brief

“To launch a social media campaign that integrates with the product.

(Motor Insurance)”

Our Idea

“A twitter led Infotainment campaign with ‘not so easy’ questions about driving rules.”

Creative Mechanism

We invited users to take the ‘toughest road quiz ever’ and induced them with Amazon gift vouchers.

We asked 15 not-so-easy questions one by one after a few teasers on Twitter.

Participants were asked to challenge their friends to take the quiz and informative questions were asked all through.

The Campaign

Pre Contest Buzz

Campaign Creative

The Subtle Sales Push!

The Final Question!

User Reactions!

Analytics

Quick Statistics : Organic

5% increase in followers

15.4 % Engagement rate

37 Original tweets by ICICI Lombard for the Campaign

1,800 Retweets

7,300 Replies 1,300 Favorites 91,000 + Impressions

Source : Twitter Analytics

#RuleTheRoad Top Trend in PUNE for

12 Hrs.

Thank You!

[email protected]

Achal DeodaBusiness Head - Mumbai

9833878301

Achal.deoda.krds