Rule the World: How Marketers Can Reign Supreme over Global Growth (#Interact14)

RULE THE WORLD!! HOW MARKETERS CAN

REIGN SUPREME OVER GLOBAL GROWTH

INTERACT 2014 | 17 JULY 2014

Heidi Lorenzen, CMO, Cloudwords

© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 2

WHY DOES IT MATTER?

@hlorenzen | @cloudwordsinc | #ruletheworld


COMPANIES HAVE NOT KEPT UP

“American companies really suck at international expansion and localization.”

– Werner Vogel, CTO, Amazon

GLOBAL EXECUTION TODAY

GLOBAL ECONOMIC INTEGRATION



LEAVING MONEY ON THE TABLE

GLOBAL MARKET OPPORTUNITIES ARE BEING IGNORED, AND LEFT TO COMPETITORS

AND TOO MUCH TIME AND MONEY IS BEING SPENT TO DO NOT ENOUGH



MARKETERS LIKE YOU CAN REIGN SUPREMEOVER GLOBAL GROWTH

o At front lines of revenue creation

o Making savvy technology purchases

o Creating the content, campaigns and conversations that can influence customers worldwide



THE FULL PICTURE OF MARKETING GLOBALIZATION

TRANSLATION This is only the tip of the iceberg.

PRODUCTIVITYHow can you localize all that you want to in less time with fewer resources?

OPPORTUNITYAre you effectively reaching all markets that can benefit from your company’s product or services?

$


STUCK IN OLD APPROACHES

DemandGen MarketersRegional/Field

Marketers

Corporate Marketers

Reviewer in EMEA

Reviewer in APAC

EMEATranslator

APACTranslator

AmericasTranslator

TranslationVendor Portal

Email

FTP

.XLS

Website

Marketing Automatio

nPlatform

Collateral

Vendor PortalHIGH COSTS

UNTAPPED DEMAND

SLOW GLOBAL ROLL-OUTS

POOR USE OF MARKETERS’ TIME

INCONSISTENT MESSAGE ACROSS

MARKETS

TEDIOUS CUTTING AND

PASTING

NOT ENOUGH CAMPAIGNS TO SUPPORT ALL

MARKETS



THE MISSING PIECE OF THE MARKETING TECHNOLOGY STACK

MARKETERS HAVE TECHNOLOGY FOR…

Why not forMARKETING

GLOBALIZATION?

SOCIAL

PUBLISHING

INSIGHTS &

ANALYTICS

SALES PROCESSES

MANAGING THEIRWEB EXPERIENCE

MARKETING AUTOMATION



CLOUDWORDS VALUE

FASTER TIME-TO-REVENUE

MORE CAMPAIGN

S AND CONTENT IN MORE MARKETS

FASTER TIME-TO-MARKETIMPROVED

LOCALIZATION

PRODUCTIVITY

Cloudwords powers the global go-to-market

strategies of the world’s leading brands by

accelerating and simplifying the

localization of their content, products and

customer experiences, and thus time-to-market and

time-to-revenue.


Reduces • Translation costs• Team costs and

inefficiencies• Opportunity costs


CUSTOMERS TRAILBLAZING A BETTER APPROACHTO GLOBAL MARKETING

“With Cloudwords, we increased team productivityby 50% and improved time to market by 40%.”

Barbara Sekel, Manager Pre-Sales Globalization & Marketing Process


MODERN MARKETING GLOBALIZATION: THE CLOUDWORDS WAY


TODAY’S MODERN MARKETERS HAVE A LOT TO ORCHESTRATE GLOBALLY

o Websiteso Videoso Emailso Collateralo Infographics o Blogso Landing pageso Press releaseso Presentations

o Increase brand awarenesso Fill pipelineo Launch new productso Improve campaign conversionso Increase customer engagement

RegionalGlobal Local

Where is my team on the progress of

these?!



GIVING YOU GLOBAL VISIBILITY…

Interactive dashboard to track readiness by

project, content source or language

Identify projects at risk and key bottlenecks

early-on to ensure timely campaign launch

THE CAMPAIGN DASHBOARD PROVIDES A SINGLE LENSINTO THE PROGRESS AND READINESS OF YOUR GLOBAL CAMPAIGN


CLOUDWORDS MARKETING GLOBALIZATION CLOUD

“Campaign engagement

Increased 400%.”


MARKETING CAMPAIGN GLOBALIZATION

YOUR ELOQUA CAMPAIGNS: ANY LANGUAGE IN A FEW CLICKS

Cloudwords automatically pulls content out of Eloqua, sends it off to translation, and returns the content to the templates you’ve chosen! Even dynamic content is translated.

The process literally takes seconds, not hours.

CLOUDWORDS FOR ELOQUA

o Generate more leads and revenue by running more campaigns in more markets

o Gain visibility into demand generation programs across all languages

o Eliminate time-consuming, tedious, manual tasks of localizing micro-sites, landing pages, forms and email campaigns

o Increase campaign speed-to-market

o Collaborate with all your translation service providers and team members worldwide

o Build, and centrally host, your company’s proprietary Translation Memory

o Gain control over global messaging and brand, while empowering all marketers


CLOUDWORDS LETS YOU…

SPEED UP, SIMPLIFY, AND REDUCE THE COSTS OF GETTING YOUR CAMPAIGNS, CONTENT, AND CONVERSATIONS INTO

THE LANGUAGES OF YOUR TARGET AUDIENCES

Centralized multilingual glossary

Style guides

Central control, local empowerment

GLOBAL BRAND CONSISTENCY

Pre-built integrations for your content

systems

Open API

Automated content

GLOBALIZED TECHNOLOGY INVESTMENTS

Translation vendor benchmarking

Centrally hosted Translation Memory

40% (and more) savings!

REDUCED COSTS

Automated workflow

No copy & paste

In-context review

50% (and more) faster!

INCREASED PRODUCTIVITY

& SPEED

Reporting and analytics

Localization spend

Time-to-market efficiencies

Translation memory utilization

VALUABLE VISIBILITY


HELPING MARKETERS…


THANK YOU!

Questions?


LET’S GET THE GLOBE ROLLING!

NEXT STEPS

① Visit us at the Cloudwords booth

② After the show, we can connect you in under two minutes.

③ Start running multilingual projects immediately!

④ Be the GLOBAL CHAMPION to all your colleagues around the world!


Rule the World: How Marketers Can Reign Supreme over Global Growth (#Interact14)

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global growth o

cloudwords way

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