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151

ANNEXURES

152

ANNEXURE A

FACTORS AND THEIR ATTRIBUTES AFFECTING

BUSINESS COMMUNICATION

S.No. Factor Attribute Communication Theory/Model

1 Written Communication

Using correct English grammar

Message design Logic ; O'Keefe (1988)-Rhetorical message design logic,Elaboration likelihood Model;Petty & Cacioppo's (1986)

Theory of Intrapersonal Communication


Using correct sentence structure

Message design Logic ; O'Keefe (1988)-Rhetorical message design logic,Elaboration likelihood Model;Petty & Cacioppo's (1986)



Completeness of communication

Message design Logic ; O'Keefe (1988)-Rhetorical message design logicElaboration likelihood Model;Petty & Cacioppo's (1986)



Being precise /accurate in quoting figures

Uncertainty Reduction Theory ; Berger & Calabrese's (1975)



Being honest in writing / quoting facts




Etiquettes for email writing

Politeness Theory - Brown & Levinson (1978)

Theory of Interpersonal Communication


Being affable and courteous while writing




Taking into consideration reader's viewpoint

Communication Accommodation theory;Giles & Coupland (1991)



Having lucidity (clarity) of thought and ideas

Message design Logic ; O'Keefe (1988)-Rhetorical message design logic



Writing Memorandums




Writing Reports Message design Logic ; O'Keefe (1988)-Rhetorical message design logic



Writing persuasive letters


Theory Of Persuasion


Writing good news/positive messages




Writing bad news/negative messages



153


Writing motivating, encouraging messages

Transformational Leadership;Bass (1997)

Theory Of Leadership


Documenting MOM (Minutes of Meeting)



17 Verbal Communication

Giving individual oral presentation

Likerts four systems; Likert (1961),Transformational Leadership; Bass (1997)



Using correct pronunciation

Elaboration likelihood Model; Petty & Cacioppo's (1986)



Using effective interpersonal skills

Likerts four systems; Likert (1961) Theory Of Leadership


Participating in group presentations

Likerts four systems; Likert (1961)-System 4



Style of communication

Transformational Leadership; Bass (1997)



Participating in meetings

Likert’s four systems; Likert (1961)-System 4



Conducting meetings Likert’s four systems; Likert (1961)-System 1



Refusing / saying 'NO' politely




Closing conversation (those lead to nowhere) politely




Good vocabulary Three Levels of Culture ;Schein (1992)

Theory of Organizational Communication


Ability to package any object along with the subject

Elaboration likelihood Model; Petty & Cacioppo's (1986)-Peripheral Route



Persuasive communication

Social Judgment Theory;Sherif (1984)



Clarity of thought Organizational assimilation theory; Jablin (1987,2001)



Practical understanding of business

Three Levels of Culture ;Schein (1992)



Knowledge about the current affairs

Four Cultures ; Deal & Kennedy (1982)


154


Fluency in speaking Dialectical Perspective; Baxter & Montgomery (1996)



Using appropriate wordings

Communication privacy management Theory ; Petronio's(2002)



Using precise/crisp sentences




Using correct grammar while speaking

Elaboration likelihood Model; Petty & Cacioppo's (1986)-Central Route



Using humor while speaking

elaboration likelihood Model; Petty & Cacioppo's (1986)-Peripheral Route



Analytical and organized

Dialectical Perspective; Baxter & Montgomery (1996)



Telephone etiquettes




Negotiation skills Social exchange Theory ; Thibaut & Kelley (1959)



Resolving conflicts Dialectical Perspective; Baxter & Montgomery (1996)


41 Listening Skills Ability to understand the discussion

Uncertainty Reduction Theory ; Berger & Calabrese's (1975)-Interactive Strategy


42 Listening Skills Ability to understand the instructions

Uncertainty Reduction Theory ; Berger & Calabrese's (1975)-Interactive Strategy


43 Listening Skills Attentive listening Dialectical Perspective; Baxter & Montgomery (1996)


44 Listening Skills Selective listening Dialectical Perspective; Baxter & Montgomery (1996)


45 Listening Skills Amicable listener Politeness Theory - Brown & Levinson (1978)


46 Listening Skills Listening with empathy



47 Reading Skills Speed of reading Transactional Model - Rosenblatt (1994)

Theory Of Reading

155

48 Reading Skills Understanding of words

Transactional Model - Rosenblatt (1994)

Theory Of Reading

49 Reading Skills Ability to read between the lines

Schema Theory - Rumelhart (1980)

Theory Of Reading

50 Reading Skills Analytical skills Schema Theory - Rumelhart (1980)

Theory Of Reading

51 Non-Verbal Communication

Voice tone Expectancy Violation Theory(Burgoon,1978)-Vocalic

Theory of Non-Verbal communication


Facial expression Expectancy Violation Theory(Burgoon,1978)- Kinesics



Body language and gestures

Expectancy Violation Theory(Burgoon,1978)- Kinesics



Eye contact with the audience

Expectancy Violation Theory(Burgoon,1978)- Kinesics


55 Communication Technology

Using office technology (Fax, Photocopier etc.)

Technological Communication Use of Technology in Communication


Using work related software packages like word, excel, power point etc.



Using Email Technological Communication Use of Technology in Communication


Using Internet/Web Technological Communication Use of Technology in Communication


Using voice mail Technological Communication Use of Technology in Communication


Using projectors Technological Communication Use of Technology in Communication


Using audio visual aids for making presentations


62 Ethical & Cultural Diversity

Recognizing discriminating languages

Hofstede's cultural Dimensions; Hofstede (1980)

Theories of Culture

156

63 Ethical & Cultural Diversity

Knowledge about International / cross cultural communication issues

Hofstede's cultural Dimensions; Hofstede (1980)

Theories of Culture

64 Personality Professional etiquettes and mannerism

Conscientiousness Five Factor Model of Personality

65 Personality Dressing sense Conscientiousness Five Factor Model of Personality

66 Personality Table manners (dining etiquettes)

Conscientiousness Five Factor Model of Personality

67 Personality Emotional maturity/emotional intelligence

Neuroticism Five Factor Model of Personality

68 Personality Being courteous Agreeableness Five Factor Model of Personality

157

ANNEXURE B

EXPERT PANEL

S.No. Name Experience Industry

E1 Mr. Alpesh Patel 18 years Consultancy

E2 Mr. Amarendra Choubey 17 years Consultancy

E3 Mr. Amit Banwari 15 years Service - IT

E4 Mr. Anil Rana 15 years IT Consultancy

E5 Mr. Ashok Dash 21 years Service

E6 Mr. Bhupendra Sharma 17 Years Sales & Marketing

E7 Mr. Jogesh Ramaswamy 38 years Consultancy

E8 Mr. Kamal Abrol 24 years Service-Finance

E9 Mr. Krishnan 16 years Banking- Sales & Marketing

E10 Mr. Kshitij Mishra 20 years IT consultancy

E11 Mr. Rammamurthy 48 years Service

E12 Mr. Sachin Maheshwari 20 years Sales & Marketing

E13 Mr. Sandeep Khare 20 years Sales & Marketing

E14 Mr. Shailesh Tewary 27 years HR

E15 Mr. Sunil Tiwari 16 years IT Consultancy

E16 Mr. Vinay Khare 16 years Service-Banking

E17 Mr.Abhishek Ranjan 16 years Sales & Marketing

E18 Mr.Anil Rana 16 years Consultancy

E19 Mr.Manu Shah 15 Years Consultancy

E20 Mr.Mayank Tyagi 15 Years Sales & Marketing

E21 Mr.Prashant Sharma 16 years Sales & Marketing

E22 Mr.Sanoj Sinha 22 Years IT

E23 Mr.Seril Singhal 16 years Sales & Marketing

E24 Mr.Vivek Khare 21 years IT-Consultancy

E25 Mrs. Smriti Verma 15 years HR

E26 Mrs. Vimla Jogesh 35 years Service-Banking

E27 Ms. Ekta Gaba 16 years Banking

E28 Ms. Geeta Bhardwaj 16 years IT-HR

E29 Ms.Charu Verma 16 years Service –IT

E30 Ms.Heena Prajapat 18 years Service

158

ANNEXURE C

FACTORS AND ATTRIBUTES AFFECTING

BUSINESS COMMUNICATION

Business Communication Skills

S.No. Factor Attribute

A1 Written Communication Using correct English grammar

A2 Written Communication Using correct sentence structure

A3 Written Communication Completeness of communication

A4 Written Communication Being precise /accurate in quoting figures

A5 Written Communication Being honest in writing / quoting facts

A6 Written Communication Etiquettes for email writing

A7 Written Communication Being courteous while writing

A8 Written Communication Taking into consideration reader's viewpoint

A9 Written Communication Having clarity of thought and ideas

A10 Written Communication Writing Memorandums

A11 Written Communication Writing Reports

A12 Written Communication Writing persuasive letters

A13 Written Communication Writing good news/positive messages

A14 Written Communication Writing bad news/negative messages

A15 Written Communication Writing motivating, encouraging messages

A16 Written Communication Documenting MOM (Minutes of Meeting)

A17 Verbal Communication Giving individual oral presentation

A18 Verbal Communication Using correct pronunciation

A19 Verbal Communication Using effective interpersonal skills

A20 Verbal Communication Participating in group presentations

A21 Verbal Communication Style of communication

A22 Verbal Communication Participating in meetings

A23 Verbal Communication Conducting meetings

A24 Verbal Communication Refusing / saying 'NO' politely

A25 Verbal Communication Closing conversation (those lead to nowhere) politely

A26 Verbal Communication Good vocabulary

A27 Verbal Communication Ability to package any object along with the subject

A28 Verbal Communication Persuasive communication

A29 Verbal Communication Clarity of thought

A30 Verbal Communication Practical understanding of business

A31 Verbal Communication Knowledge about the current affairs

A32 Verbal Communication Fluency in speaking

159

A33 Verbal Communication Using appropriate wordings

A34 Verbal Communication Using precise/crisp sentences

A35 Verbal Communication Using correct grammar while speaking

A36 Verbal Communication Using humor while speaking

A37 Verbal Communication Analytical and organized

A38 Verbal Communication Telephone etiquettes

A39 Verbal Communication Negotiation skills

A40 Verbal Communication Resolving conflicts

A41 Listening Skills Ability to understand the discussion

A42 Listening Skills Ability to understand the instructions

A43 Listening Skills Attentive listening

A44 Listening Skills Selective listening

A45 Listening Skills Patient listener

A46 Listening Skills Listening with empathy

A47 Reading Skills Speed of reading

A48 Reading Skills Understanding of words

A49 Reading Skills Ability to read between the lines

A50 Reading Skills Analytical skills

A51 Non-Verbal Communication Voice tone

A52 Non-Verbal Communication Facial expression

A53 Non-Verbal Communication Body language and gestures

A54 Non-Verbal Communication Eye contact with the audience

A55 Communication Technology Using office technology (Fax, Photocopier etc.)

A56 Communication Technology Using work related software packages like word, excel, power point etc.

A57 Communication Technology Using Email

A58 Communication Technology Using Internet/Web

A59 Communication Technology Using voice mail

A60 Communication Technology Using projectors

A61 Communication Technology Using audio visual aids for making presentations

A62 Ethical & Cultural Diversity Recognizing discriminating languages

A63 Ethical & Cultural Diversity Knowledge about International / cross cultural communication issues

A64 Personality Professional etiquettes and mannerism

A65 Personality Dressing sense

A66 Personality Table manners (dining etiquettes)

A67 Personality Emotional maturity/emotional intelligence

A68 Personality Being courteous

160

ANNEXURE D

EXPERT ANALYSIS

Factor Attribute E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 E15 E16 E17 E18 E19 E20 E21 E22 E23 E24 E25 E26 E27 E28 E29 E30 Total(C+I) Remark

A1 Written Communication Using correct English grammar I C I I I I I D C I C I D I I I D I I I D I I I I I D I I I 25 Selected

A2 Written Communication Using correct sentence structure I I I C C C I I I I D I D D I I I I I C I I I I I I I I I I 27 Selected

A3 Written Communication Completeness of communication C C C I I I I I I I I C C I C I I I I I I I C C C I I I I I 30 Selected

A4 Written Communication Being precise /accurate in quoting figures I I I I I C C C I C I C D I I C C I C D I I I D D I I I I I 26 Selected

A5 Written Communication Being honest in writing / quoting facts I I I D D D D D D I D I D D I D D D I I I I I D D D I D I D 13 Rejected

A6 Written Communication Etiquettes for email writing I I I I I I D C C C I I D C C C I I I I I I I I C I I I I C 28 Selected

A7 Written Communication Being courteous while writing D D I I I I I I I C D D D I I I I I I I I I C D D I I I I I 23 Selected

A8 Written Communication Taking into consideration reader's viewpoint D D D D I D D D N N D D D D D D D D I D I I D D D I I D D D 6 Rejected

A9 Written Communication Having clarity of thought and ideas C C C I I I I I I C I C I C C D D I I I I I I C I I I I I I 28 Selected

A10 Written Communication Writing Memorandums D D D D D N N N N N N N D D D D D D D I I I I D D I I N I D 8 Rejected

A11 Written Communication Writing Reports I I I I I I I C C C I C I D D I I I C I I I D D I I I I D I 25 Selected

A12 Written Communication Writing persuasive letters I I I I D D I D D D I I D D D I I I D D D D D I D D I I D D 13 Rejected

A13 Written Communication Writing good news/positive messages I D I I I I I D D D D D D D D D D D I I I D D I I I I D D I 14 Rejected

A14 Written Communication Writing bad news/negative messages I D I I I I I D D D D D D D D D D D I I I D D I I I I D D I 14 Rejected

A15 Written Communication Writing motivating, encouraging messages I D I I I I I D D D D D D D D D D D I I I D D I I I I D D I 14 Rejected

A16 Written Communication Documenting MOM (Minutes of Meeting) I I I I D D D D D D D D D I I I D D D D D I I D D D I D D I 11 Rejected

A17 Verbal Communication Giving individual oral presentation C C C C C C I I I C C C C I I I I D I I I I C C C C C C I C 29 Selected

A18 Verbal Communication Using correct pronunciation I I I I I I I D D D I I I I I I C C I I I D I I I I I I D I 25 Selected

A19 Verbal Communication Using effective interpersonal skills C C I I I I I I I I I I I I I I I I C C C C I C I I D I I I 28 Selected

A20 Verbal Communication Participating in group presentations I I D D D D D D D I I I D D D I I I D D D D D D I I D D D I 10 Rejected

A21 Verbal Communication Style of communication I I I N N D D D D I I I I I I I I I C C I I C I I I D I I I 22 Selected

A22 Verbal Communication Participating in meetings I I I I I I I D D D D I I I I I I I C C C I I I I C I D I I 24 Selected

A23 Verbal Communication Conducting meetings D D D D D D N N N N D N N N N I D I I D D D D D D D N N D D 3 Rejected

A24 Verbal Communication Refusing / saying 'NO' politely I I I I D D D D I I I I I I D D D D D D D D I I I D D D D D 11 Rejected

A25 Verbal Communication Closing conversation (those lead to nowhere) politelyI I I I I C C I I I I I I I D I I D D D I I I I I I C I I I 25 Selected

A26 Verbal Communication Good vocabulary I D D D D D D I I I I I I D D D D D D D N N N D D D I D D I 9 Rejected

A27 Verbal Communication Ability to package any object along with the subject D D D D I I D D D D D D D D D D D D D D D D D D I I D D D D 4 Rejected

A28 Verbal Communication Persuasive communication I I D D D D D D D I I I I I I D D D D D D D D I I I D D D D 12 Rejected

A29 Verbal Communication Clarity of thought I I I I I I I I C C C C C C I C I C I I I I I I I D D I I I 28 Selected

A30 Verbal Communication Practical understanding of business D D D D I I I I I I I I I I D D D D D D D D I D I D I I D D 13 Rejected

A31 Verbal Communication Knowledge about the current affairs D D I I I D D D D D D D D I I I I I N N D I I D D D D I D D 11 Rejected

A32 Verbal Communication Fluency in speaking I I I D D D D D D D D I I I I I I D D D D D D D I D I D I D 11 Rejected

A33 Verbal Communication Using appropriate wordings I I I I I I C C C C I C I I C I D D D I I I I C I I I D I I 23 Selected

A34 Verbal Communication Using precise/crisp sentences I D D D D I I I I I I I C C I I I I I I I D D D D D I I I I 19 Selected

A35 Verbal Communication Using correct grammar while speaking I I I D D D D I I I I I I I D D D I I I C D I I D I I I I I 20 Selected

A36 Verbal Communication Using humor while speaking D N N N N N N D D D D D D N N N N D I D D D N N N N N N N N 1 Rejected

A37 Verbal Communication Analytical and organized I I I I I I C C C C C I I I I I I D I I I I I I I I D I I I 27 Selected

A38 Verbal Communication Telephone etiquettes I I I I I I D D D I I I I I I I I I C C I I I I I I I I I I 26 Selected

A39 Verbal Communication Negotiation skills I I I D D D D D I I I I I I I C C C I I I I I C I C I C I I 24 Selected

A40 Verbal Communication Resolving conflicts I I D D I I I I I D D D D D D I I C I I I I I I I I I I D I 21 Selected

A41 Listening Skills Ability to understand the discussion I I I I I I D I I I C C C C C C I I I I C C C C C I I I I C 28 Selected

A42 Listening Skills Ability to understand the instructions I I I C C C C C C C C C C I C C C C C I I I I C C C C C C C 30 Selected

A43 Listening Skills Attentive listening I I I C C C C C C C C C C C C C C C C C C I I I C C C C C C 30 Selected

A44 Listening Skills Selective listening I I I D D D D D D D D D D D D D D I I D D D D D D D D I D D 6 Rejected

A45 Listening Skills Patient listener I I I I I C C C C C C C D D D D C C C C C I I I I I I I I C 27 Selected

A46 Listening Skills Listening with empathy I I I I I D D D D D D D D D D D D I I I I I I D I D I D D D 12 Rejected

A47 Reading Skills Speed of reading I D D D D D I I I I I I I D D D D D D D D N N D D D D D D I 9 Rejected

A48 Reading Skills Understanding of words I I D D I I I D D D D D D D D D D D D I I I D D D D I I I D 11 Rejected

A49 Reading Skills Ability to read between the lines I I I I I C C I I C D D I I I I I D D D D I I I I D C D D D 19 Selected

A50 Reading Skills Analytical skills I I I I I C C C C C C C I I I I I I I I D D I I I I I I I I 28 Selected

A51 Non-Verbal Communication Voice tone I I D D D D D N N N N D D D N N N I I D D D D D I N I D D D 6 Rejected

A52 Non-Verbal Communication Facial expression I I I I I I I C C C C C C C I I I I I I I I I D D I I I I I 28 Selected

A53 Non-Verbal Communication Body language and gestures I I I C C C C C C C C I I I I I I I I I I D D I I I I C I I 28 Selected

A54 Non-Verbal Communication Eye contact with the audience I I I I D D D D D D I I I I I I I I I I I I I I I I I I I I 24 Selected

A55 Communication Technology Using office technology (Fax, Photocopier etc.) I D I D D D D D D D D D D N N N N N N N D N D N N N D D N D 2 Rejected

A56 Communication TechnologyUsing work related software packages like word, excel, power point etc.I I I I C C C C C C C C C C C C C C C I I I I C C C C C C C 30 Selected

A57 Communication Technology Using Email I I I I C C C C C C C C C C C C C C C C C D C C C C C C C I 29 Selected

A58 Communication Technology Using Internet/Web I I I C I I I C C C C D D C C C I I I I D D I I I I I C I I 28 Selected

A59 Communication Technology Using voice mail D D D D D D D D D D D D I I D D D N N N N N D D D N N D D D 1 Rejected

A60 Communication Technology Using projectors D D D D D D N N N N N N N N N N N D D D D D D D D D I D I D 2 Rejected

A61 Communication Technology Using audio visual aids for making presentations I I C C C C C C C C C C C C I I I I I I D D D I C C C C C C 28 Selected

A62 Ethical & Cultural Diversity Recognizing discriminating languages I I I I I I I I I I I D D D D D D D N D N N D I I I I I I I 18 Selected

A63 Ethical & Cultural DiversityKnowledge about International / cross cultural communication issuesI I I I I I I I I I I I D D D I I I I I I I I I I I D I I I 26 Selected

A64 Personality Professional etiquettes and mannerism I I I I C I I I D D D I I I I I I I I I I C C I I I I I I I 27 Selected

A65 Personality Dressing sense I I I I I I I I I I I C C C I I D D D D D D D I I I I D I I 22 Selected

A66 Personality Table manners (dining etiquettes) I I D D D D D D D D D D N N N D D D D D D D I I D D D I D D 5 Rejected

A67 Personality Emotional maturity/emotional intelligence I I I I I I I C C C C C C C I I I I I D D D D D D I I I I I 24 Selected

A68 Personality Being courteous C C I I I I I I I I I D D D D D D D I I I C C I I I I I I D 22 Selected

Expert Panel Responces Business Communication Skills

161

ANNEXURE E

ESSENTIAL ATTRIBUTES

Business Communication Skills

S. No. Factor Essential Attribute A1 Written Communication Using correct English grammar

A2 Written Communication Using correct sentence structure

A3 Written Communication Completeness of communication

A4 Written Communication Being precise /accurate in quoting figures

A5 Written Communication Etiquettes for email writing

A6 Written Communication Being courteous while writing

A7 Written Communication Having clarity of thought and ideas

A8 Written Communication Writing Reports

A9 Verbal Communication Giving individual oral presentation

A10 Verbal Communication Using correct pronunciation

A11 Verbal Communication Using effective interpersonal skills

A12 Verbal Communication Style of communication

A13 Verbal Communication Participating in meetings

A14 Verbal Communication Closing conversation (those lead to nowhere) politely

A15 Verbal Communication Clarity of thought

A16 Verbal Communication Using appropriate wordings

A17 Verbal Communication Using precise/crisp sentences

A18 Verbal Communication Using correct grammar while speaking

A19 Verbal Communication Analytical and organized

A20 Verbal Communication Telephone etiquettes

A21 Verbal Communication Negotiation skills

A22 Verbal Communication Resolving conflicts

A23 Listening Skills Ability to understand the discussion

A24 Listening Skills Ability to understand the instructions

A25 Listening Skills Attentive listening

A26 Listening Skills Patient listener

A27 Reading Skills Ability to read between the lines

A28 Reading Skills Analytical skills

A29 Non-Verbal Communication Facial expression

A30 Non-Verbal Communication Body language and gestures

A31 Non-Verbal Communication Eye contact with the audience

A32 Communication Technology Using work related software packages like MS Office etc.

A33 Communication Technology Using Email

A34 Communication Technology Using Internet/Web

A35 Communication Technology Using audio visual aids for making presentations

A36 Ethical & Cultural Diversity Recognizing discriminating languages

162

S. No. Factor Attribute A37 Ethical & Cultural Diversity Knowledge about International/cross cultural communication issues

A38 Personality Professional etiquettes and mannerism

A39 Personality Dressing sense

A40 Personality Emotional maturity/emotional intelligence

A41 Personality Being courteous

163

ANNEXURE F

BCA SCALE

BCA Scale: (Business Communication Assessment Scale)

Name :

Designation :

Total Experience :

Industries Worked :

Candidate Name :

Email id : Expectation ExperiencePlease write your

expectation for the

mentioned Attribute

Do management graduates

possess this communication

skill

S.no. Factor Attribute (On scale of 4-1) (On scale of 4-1)

4: Critical,3: Important,2:

Desirable,and 1 : Not

Relevant

4: Strongly,3: Satisfactorily,2:

Less than Satisfactorily,and 1

: Not at all

1 Written Communication Using Correct English Grammar

2 Written Communication Using Correct Sentence Structure

3 Written Communication Completeness of Communication

4 Written Communication Being Precise /Accurate in Quoting Figures

5 Written Communication Etiquettes for Email Writing

6 Written Communication Having Clarity of Thought and Ideas

7 Written Communication Being Courteous While Writing

8 Written Communication Writing Reports

9 Oral Communication Giving Individual Oral Presentation

10 Oral Communication Using Correct Pronunciation

11 Oral Communication Using Effective Interpersonal Skills

12 Oral Communication Participating in Meetings

13 Oral Communication Style of Communication

14 Oral Communication Closing Conversation (Those lead to Nowhere) Politely

15 Oral Communication Clarity Of Thought

16 Oral Communication Using Correct Grammar While Speaking

17 Oral Communication Analytical and Organised

18 Oral Communication Telephone Etiquettes

19 Oral Communication Using Appropriate Wordings

20 Oral Communication Using Precise / Crisp Sentences

21 Oral Communication Negotiation Skills

22 Oral Communication Resolving Conflicts

23 Listening Skills Ability to Understand the Discussion

24 Listening Skills Ability to Understand the Instructions

25 Listening Skills Attentive Listening

26 Listening Skills Patient Listener

27 Reading Skills Ability to Read Between the Lines

28 Reading Skills Analytical Skills

29 Non Verbal Communication Facial Expression

30 Non Verbal Communication Body Language and Gestures

31 Non Verbal Communication Eye Contact with the Audience

32 Communication Technology Using Work Related Software Packages like Word , Excel,Powerpoint etc

33 Communication Technology Using Email

34 Communication Technology Using Internet/Web

35 Communication Technology Using Audio Visual Aids for Making Presentations

36 Ethical and Cultural Diversity Recognising Discriminating Languages

37 Ethical and Cultural Diversity Knowledge About International / Cross Cultural Communication Issues

38 Personality Professional Etiquettes and Mannerism

39 Personality Dressing Sense

40 Personality Emotional Maturity/Emotional Intelligence

41 Personality Being Courteous

164

ANNEXURE G: Questionnaire for Corporate expectations and experiences:

Name :

Designation :

Company Name :

Industry Sector :

Total Experience :

Industries Worked :

Gender :

Email id :

Please select the most appropriate category Do management

graduates possess

this

communication

skill

S.no. Factor Attribute Critical Important Desirable Not Relevant (On scale of 1-4)

4: Strongly,3:

Satisfactorily,2:

Less then

Satisfactorily,and

1 : Not at all

1 Written Communication Using Correct English Grammar

2 Written Communication Using Correct Sentence Structure

3 Written Communication Completeness of Communication

4 Written Communication Being Precise /Accurate in Quoting Figures

5 Written Communication Etiquettes for Email Writing

6 Written Communication Having Clarity of Thought and Ideas

7 Written Communication Being Courteous While Writing

8 Written Communication Writing Reports

9 Oral Communication Giving Individual Oral Presentation

10 Oral Communication Using Correct Pronunciation

11 Oral Communication Using Effective Interpersonal Skills

12 Oral Communication Participating in Meetings

13 Oral Communication Style of Communication

14 Oral Communication Closing Conversation (Those lead to Nowhere) Politely

15 Oral Communication Clarity Of Thought

16 Oral Communication Using Correct Grammar While Speaking

17 Oral Communication Analytical and Organised

18 Oral Communication Telephone Etiquettes

19 Oral Communication Using Appropriate Wordings

20 Oral Communication Using Precise / Crisp Sentences

21 Oral Communication Negotiation Skills

22 Oral Communication Resolving Conflicts

23 Listening Skills Ability to Understand the Discussion

24 Listening Skills Ability to Understand the Instructions

25 Listening Skills Attentive Listening

26 Listening Skills Patient Listener

27 Reading Skills Ability to Read Between the Lines

28 Reading Skills Analytical Skills

29 Non Verbal Communication Facial Expression

30 Non Verbal Communication Body Language and Gestures

31 Non Verbal Communication Eye Contact with the Audience

32 Communication Technology Using Work Related Software Packages like Word , Excel,Powerpoint etc

33 Communication Technology Using Email

34 Communication Technology Using Internet/Web

35 Communication Technology Using Audio Visual Aids for Making Presentations

36 Ethical and Cultural Diversity Recognising Discriminating Languages

37 Ethical and Cultural Diversity Knowledge About International / Cross Cultural Communication Issues

38 Personality Professional Etiquettes and Mannerism

39 Personality Dressing Sense

40 Personality Emotional Maturity/Emotional Intelligence

41 Personality Being Courteous

165

ANNEXURE H

SAMPLE PROFILE

Response Wise:

Major Campus Recruiter

Companies 90

Response Received 48

Major Recruiter Companies Industry wise:

Industry Company

Automobiles 5

Banking 12

Consulting 15

Construction 2

Consumer Electronics 1

Energy 1

FMCG 7

Others 9

Healthcare 2

Hospitality 1

Insurance 5

IT 13

Liquor 1

Logistics 2

Manufacturing 3

Media 1

Petroleum 3

Real Estate 2

Telecom 5

Total 90

166

Response: Companies/Industry

Wise

Industry Company

Automobiles 3

Banking 5

Consulting 6

FMCG 5

Others 5

Healthcare 1

Hospitality 1

Insurance 1

IT 11

Logistics 1

Manufacturing 2

Media 1

Petroleum 1

Real Estate 1

Telecom 4

Total 48

Corporate Executive/Gender Wise:

Male 226

Female 105

Total 331

Corporate Executive/Experience Wise:

4 Years- 9 Years 175

10 Years- 14 Years 78

15 years above 55

Total 331

167

Average experience of the Respondents: 9.47

Standard Deviation of the experience of the Respondents:4.72

Response Analysis: Corporate Executives/ Industry wise:

Industry Responses

Automobiles 17

Banking 34

Consulting 57

FMCG 22

Others 22

Healthcare 20

Hospitality 7

Insurance 14

IT 75

Manufacturing 11

Media 8

Petroleum 4

Real Estate 3

Telecom 37

Total 331

168

ANNEXURE I

List of Companies: Major campus recruiters

S.No. Name of the Company Industry

1 Cognizant IT

2 Capgemini IT

3 Deloitte Consulting

4 Wipro IT

5 Bharti Airtel Telecom

6 ICICI Bank Banking

7 Accenture Consulting

8 TCS Consulting

9

Boston consulting

Group Consulting

10 Goldman Sachs Consulting

11 Amazon IT

12 Mckinsey& Co. Consulting

13 HSBC Banking

14 Bain & Company Consulting

15 Microsoft IT

16 Mahindra & Mahindra Automobiles

17 EXL Services IT

18 Amex Banking

19 Reliance(ADAG) Telecom

20 Reliance Petroleum

21 Proctor & Gamble FMCG

22 Royal Bank of Scotland Telecom

23 Hindustan Uniliver FMCG

24 Latent view Consulting

25 Ernst & Young Consulting

26 Daimler Automobiles

27 Yes Bank Banking

28 Nomura Consulting

29 JP Morgan Chase Consulting

30 CITI Bank Banking

31 Ranbaxy Healthcare

32 ITC FMCG

33 ITC Hospitality

34 Standard Charted Banking

35 Axis Bank Banking

36 PWC Consulting

37 Vodafone Telecom

38 BPCL Petroleum

39 Nestle FMCG

40 HCL IT

41 Tata Steel Manufacturing

42 Interglobe IT

43 Google IT

44 Crisil Consulting

169

45 KPMG Consulting

46 Idea Telecom

47 3M Others

48 Kraft FMCG

49 HCCB FMCG

50 Quickr Others

51 Bajaj Auto Automobiles

52 Mother Dairy FMCG

53 Prudent Insurance Insurance

54 Shriram City Real Estate

55 Indian Bank Banking

56 Berger Paints Others

57 Perfint Healthcare Healthcare

58 Vedanta Group Construction

59 Hero Motocorp Automobiles

60 Usha International Others

61 HT Media Media

62 Rites Construction

63 ING Vyasa Insurance

64 ICRM Others

65 ICICI Prudential Insurance

66 KD Logistics Logistics

67 Nippon Electric co ltd. Others

68 UCO Bank Banking

69 Ansal API Real Estate

70 LIC HFL Insurance

71 Matrix Ferilizer Others

72 Indian Oil Petroleum

73 Exilant IT

74 Infosys IT

75 Flipkart Others

76 KPIT Cummins Manufacturing

77 GE IT

78 STC Manufacturing

79 Relaxo Footwear Others

80 SBI Banking

81 Deutsche Bank Banking

82 Polaris Automobiles

83 AT Kearney Consulting

84 Aviva Insurance

85 Coal India Energy

86 IDBI Bank Banking

87 DHL Express Logistics

88 Lenovo IT

89 Panasonic Electronics

90 United Breweries Liqour

170

ANNEXURE J

List of Companies: Responded for questionnaire

S.No. Name of the Company Industry

1 Cognizant IT

2 Deloitte Consulting

3 Wipro IT

4 Bharti Airtel Telecom

5 ICICI Bank Banking

6 Accenture Consulting

7 TCS Consulting

8 Boston consulting

Group Consulting

9 Amazon IT

10 Microsoft IT

11 Mahindra & Mahindra Automobiles

12 EXL Services IT

13 Reliance(ADAG) Telecom

14 Royal Bank of

Scotland Telecom

15 Hindustan Uniliver FMCG

16 Ernst& Young Consulting

17 Yes Bank Banking

18 Ranbaxy Healthcare

19 ITC FMCG

20 ITC Hospitality

21 Standard Charted Banking

22 Axis Bank Banking

23 PWC Consulting

24 Vodafone Telecom

25 Nestle FMCG

26 HCL IT

27 Tata Steel Manufacturing

28 Interglobe IT

29 Google IT

30 KPMG Consulting

31 Idea Telecom

32 3M Others

33 HCCB FMCG

34 Quickr Others

35 Bajaj Auto Automobiles

36 Mother Dairy FMCG

37 Berger Paints Others

171

38 Hero Motocorp Automobiles

39 Usha International Others

40 HT Media Media

41 ICICI Prudential Insurance

42 KD Logistics Logistics

43 Nippon Electric co ltd. Others

44 Ansal API Real Estate

45 Indian Oil Petroleum

46 Exilant IT

47 Infosys IT

48 Flipkart Others

49 Aviva Insurance

172

ANNEXURE K

Business Today, B-school Rankings 2013

S.No. Name State Rank

1 Indian Institute of Management, Ahmedabad (IIM-A) Gujarat 1

2 Indian Institute of Management, Calcutta (IIM-C) West Bengal 2

3 Xavier Labour Relation Institute (XLRI), Jamshedpur Jharkhand 3

4 Faculty of Management Studies (FMS), University of Delhi, New Delhi Delhi 4

5 Indian Institute of Management, Kozhikode (IIM-K) Kerala 5

6 Indian Institute of Management, Indore (IIM-I) Madhya Pradesh 6

7 S.P Jain Institute of Management & Research (SPJIMR), Mumbai Maharashtra 7

8 Management Development Institute (MDI), Gurgaon Haryana 8

9 Indian Institute of Foreign Trade (IIFT), New Delhi Delhi 9

10 International Management Institute (IMI), New Delhi Delhi 10

11 Narsee Monjee Institute of Management Studies (NMIMS), Mumbai Maharashtra 11

12 National Institute of Industrial Engineering (NITIE), Mumbai Maharashtra 12

13 Institute of Management Technology (IMT), Ghaziabad Uttar Pradesh 13

14 Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai Maharashtra 14

15 Department of Management Studies, IIT Delhi Delhi 15

16 Xavier Institute of Management (XIM), Bhubaneswar Odisha 16

17 Symbiosis Institute of Business Management (SIBM), Pune Maharashtra 17

18 Vinod Gupta School of Management, IIT Kharagpur West Bengal 18

19 T.A. Pai Management Institute (TAPMI), Manipal Karnataka 19

20 Shailesh J. Mehta School of Management, IIT Mumbai Maharashtra 20

21 Birla Institute of Management Technology (BIMTECH), Greater Noida Uttar Pradesh 21

22 Institute of Rural Management (IRMA), Anand Gujarat 22

23 Institute of Management, Nirma University, Ahmedabad Gujarat 23

24 Goa Institute of Management, Panaji Goa 24

25 Indian Institute of Management, IIM Shillong Meghalaya 25

26 K. J. Somaiya Institute of Management Studies and Research, Mumbai Maharashtra 26

27 Sydenham Institute of Management Studies, Research and

Entrepreneurship Education (SIMSREE), Mumbai

Maharashtra 27

28 Prin. L.N. Welingkar Institute of Management Development & Research,

Mumbai

Maharashtra 28

29 Lal Bahadur Shastri Institute of Management (LBSIM), New Delhi Delhi 29

30 National Institute of Agricultural Extension Management (MANAGE),

Hyderabad

Andhra Pradesh 30

173

31 Loyola Institute of Business Administration (LIBA), Chennai Tamil Nadu 31

32 Bharathidasan Institute of Management (BIM), Tiruchirappalli Tamil Nadu 32

33 Department of Management Studies , NIT Tiruchirappalli Tamil Nadu 33

34 Acharya Institute of Management & Sciences (AIMS), Bangalore Karnataka 34

35 Indian Institute of Social Welfare and Business Management (IISWBM),

Kolkata

West Bengal 35

36 National Institute of Agricultural Marketing (NIAM), Jaipur Rajasthan 36

37 ICFAI Business School (IBS), Hyderabad Andhra Pradesh 37

38 PSG Institute of Management, Coimbatore Tamil Nadu 38

39 Institute of Management Technology (IMT), Nagpur Maharashtra 39

40 Asia-Pacific Institute of Management, New Delhi Delhi 40

41 Xavier Institute of Management & Entrepreneurship (XIME), Bangalore Karnataka 41

42 Amity Business School, Amity University, Noida Uttar Pradesh 42

43 Rajagiri Centre for Business Studies, Kochi Kerala 43

44 Institute for Technology and Management, Navi Mumbai Maharashtra 44

45 Gandhi Institute of Technology and Management (GITAM),

Visakhapatnam

Andhra Pradesh 45

46 SCMS Cochin School of Business, Kochi Kerala 46

47 NIILM Centre For Management Studies, Greater Noida Uttar Pradesh 47

48 Jaipuria Institute of Management, Lucknow Uttar Pradesh 48

49 School of Management, KIIT University, Bhubaneswar Odisha 49

50 Regional College of Management Autonomous, Bhubaneswar Odisha 50

51 Prestige Institute of Management and Research, Indore Madhya Pradesh 51

52 Department of Management Studies, ISM, Dhanbad Jharkhand 52

53 Jagan Institute of Management Studies, New Delhi Delhi 53

54 Balaji Institute of Modern Management (BIMM), Pune Maharashtra 54

55 Institute of Management and Entrepreneurship Development (Bharati

Vidyapeeth Deemed University), Pune

Maharashtra 55

56 IFIM Business School, Bangalore Karnataka 56

57 SIES College of Management Studies, Navi Mumbai Maharashtra 57

58 Vaikunth Mehta National Institute of Cooperative Management

(VAMNICOM), Pune

Maharashtra 58

59 Indian Institute of Finance, Greater Noida Uttar Pradesh 59

60 Shri Dharmasthala Manjunatheshwara Institute for Management

Development (SDMIMD), Mysore

Karnataka 60

174

ANNEXURE L

Framework for the Subject Faculty Interaction:

Experience of the Faculty

Educational Background of the faculty

Corporate exposure of the faculty

Teaching pedagogy and student assessment

Students approach towards the subject

Feedback on the students

Number of subjects related with business communication

Exposure given to the students

Opinion about the subject syllabus

Suggestions to improve the effectiveness of the subject

Rubin, R. B., Rubin, A. M., Haridakis, P. M., &Piele, L. J ...shodhganga.inflibnet.ac.in/bitstream/10603/49170/15/15_annexure.pdfInterpersonal Skills in Organizations with Management

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