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M.COM. SYLLABUS

DEPARTMENT OF COMMERCE

Rayalaseema University

KURNOOL- 518 004 A.P

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FACULTY OF COMMERCE

RAYALASEEMA UNIVERSITY, KURNOOL

M.COM. COURSE STRUCTURE

(Applicable to affiliated colleges of Rayalaseema University, w.e.f. the batch of students

admitted during 2012-2013 onwards)

FIRST SEMESTER

Paper

No.Name of the Paper PPW

Time

Duration

Total

Marks

101 Business Management 6 3 100

102 Marketing Management 6 3 100

103 Financial Management 6 3 100

104 Human Resource Management 6 3 100105 Quantitative Techniques for Business Decisions 6 3 100

Total 500

SECOND SEMESTER

Paper


Time

Duration

Total

Marks

201 Business Economics 6 3 100

202 Corporate Policy & Strategic Management 6 3 100

203 Financial Markets and Institutions 6 3 100

204 Organizational Behavior 6 3 100

205 Computer Applications in Business 6 3 100Total 500

THIRD SEMESTER

Paper


Time

Duration

Total

Marks

301 Insurance and Risk Management 6 3 100

302 Advanced Cost & Management Accounting 6 3 100

303 Financial Services 6 3 100

304 Retail Management 6 3 100

305 Business Environment and Government Policy 6 3 100Total 500

FOURTH SEMESTER

Paper


Time

Duration

Total

Marks

401 International Business 6 3 100

402 Security Analysis & Portfolio Management 6 3 100

403 E- Commerce 6 3 100

404 International Marketing 6 3 100

405 Entrepreneurship Development 6 3 100

Total 500

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SEMESTER - I

Paper101: Business Management

Maximum Marks: 100 No. of Hours per week: 6 Max Time: 3 hrs

UNIT I -- Introduction: Meaning and Definition of Management Management Process

Management LevelsManagerial Skills.

UNIT II - Planning and Decision Making: Meaning and Definition of Planning -

Types of Plans Planning Process Strategic Planning Decision-making Process

Decision-making ConditionsDecision-making Techniques.

UNIT III Organizing and Staffing: Meaning and Definition of Organizing Process

Organization Structure Formal and Informal Organization Co-ordination Authority -

Responsibility Delegation of Authority Decentralization - Process of Recruitment

Manpower Planning - Selection Placement Training and Development Performance

Appraisal.

UNIT IV Communication: Meaning and Definition ofCommunicationCommunication

ProcessFormal and Informal CommunicationLeadership Style - Theories of Motivation -Financial and Non-financial Incentives.

UNIT V - Controlling: Meaning and Definition of Controlling - Controlling Process

Setting up of StandardsEvaluation of PerformanceIndentifying deviations and Corrective

MeasuresFeedback.

References:

1.

L.M. Prasad, Principles and Practices of Business Management

2. P.C. Tripathy and P.N. Reddy, Principles of Management

3. Terry and Franklin, Principles of Management

SEMESTER - I

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PAPER 102 MARKETING MANAGEMENT

Maximum Marks: 100 No of hours per week: 6 Max time: 3 Hours

Objective:The objective of the course is to equip the student with various aspects relating

Marketing Management.

Unit I - Introduction: Meaning, Nature, Scope and Importance of Marketing Evolution of

Marketing - Marketing Environment: Macro and Micro Components and their Impact on

Marketing Decisions - Marketing Segmentation and Positioning.

Unit II- Product Decision:Meaning and Definition of Product - Classification of Products -

Major Product Decision - Product line and Product MixBranding - Packaging and Labeling

- Product Life Cycle Strategic Implications - New Product Development and Consumer

Adoption Process.

Unit III - Pricing Decisions:Pricing Policy - Factors Affecting Price Determination -

Pricing Policies and Strategies - Discounts and Rebates.

Unit lV- Distribution Channel and Physical Distribution Decision:Nature - Functions

and Types of Distribution Channels - Distribution Channel Intermediaries - Channel

Management Decisions - Retailing and Wholesaling.

Unit V- Promotion Mix:Elements of Promotion-mixMethods of Sales Promotion -

Advertising and Publicity.

References:

1. Kotler Philip and Gary Armstrong: Principles of Marketing, Prentice Hall New Delhi

2. Kotler Philip, Management-Analysis, Planning, Implementation and Control Prentice

3. Majumbar Ramanuj, Product Management in India, Prentice Hall, New Delhi

4. McCarthy E. Jerome and William D. Perrault, Managerial Approach, Richard D.Irwin,

Homewood, Illinois5. Ramaswamy V.S and Nandakumari S., Marketing Management, McMillan India, New

Delhi

6. Srinivasan R, Case Studies in Marketing: The India Context, Prentice Hall, New Delhi

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SEMESTER - I

PAPER: 103 FINANCIAL MANAGEMENT

Maximum Marks: 100 No of hours per week: 6 Max time: 3 hours

Objective: The objective of the course is to equip the student with financial Managementconcepts and skill.

Unit I - Introduction: Meaning and Definition of Financial Management - Finance

Functions - Scope of Finance Function - Financial Management - Goals and Objectives of

Financial Management - Time Value of Money - Techniques of Financial Analysis.

Unit II - Investment Decisions: Nature of Investment Decision - Capital Budgeting -

Meaning and Importance - Types of Capital Budgeting Decision - Cash Flow Estimation and

Measurement - Methods of Appraisal - Payback Period - Accounting Rate of Return - Net

Present Value - Profitability Index - Internal Rate of Return - Capital Budgeting under Risk

and Uncertainty - Meaning and Definition of Cost- Measurement of Specific Cost - Various

Sources of Capital - Measurement of Weighted Average Cost of Capital.

Unit -III - Financial Decision: Meaning of Leverage - Operating and Financial Leverage

Capital Structure and its Determinants - Optimum Capital Structure - Capital Structure

Theories - Net Income Approach - Net Operating Income Approach - M.M. Hypothesis -Traditional view - Meaning and Scope of Financial RestructuringBuybackMerger

Amalgamation and Takeover.

Unit IV- Divided Decision: Meaning and Definition of DividendClassification of

Dividend - - Divided Policy - Determinants of Dividend Policy - Dividend and Market

Valuation - Walter's Model- Gordons Model and MM Model - Dividend Policy in Practice.

Unit V- Working Capital Management: Meaning and Definition of Working Capital-

Working Capital - Determinants of Working Capital - Optimum Level of Current Assets -

Estimating Working Capital Requirements.

References:

1. Pandey I.M. Financial Management, Vikas Publishing House Limited.

2. Khan, M.Y. and Jain, P.K. Financial Management, Tata McGraw Hill

3. Chandra prasanna: Financial Management, Tata Mc- Graw Hill

4. Hampton. Johni. Financial Decisions-Making: prentice Hill India (p)

5. Maheswari, S.N, Principles of Financial Management, Sultan Chand.

6. Van Horn, James C. Financial Management, Prentice Hall India (p) Ltd

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SEMESTER - I

PAPER- 104: HUMAN RESOURCE MANAGEMENT


Objective: The objective of the course is to equip the student with the concepts and skills

necessary to manage Human Resources

Unit I - Introduction: Meaning and Definition of HRM Nature, Scope, Objectives and

Importance of HRM - HRM as Profession - Functions of HRM - Paradoxes in HRM -

Emerging Trends in HRM.

Unit II- Human Resource Planning: Meaning and Definition of Human Resource Planning

Nature, Importance and Factors Affecting HRPRequisites for Success of HRPJob

Analysis MethodsJob Purpose- Job DescriptionJob SpecificationJob Evaluation -

Process and Methods of Job Evaluation.

Unit III - Recruitment, Selection, Training and Development:Meaning of Recruitment,

Selection and Training - Sources of Recruitment - Selection Process - Training Methods -

Evaluating Training Effectiveness - Career Planning and Career Development.

Unit IV- Appraising and Managing Performance: Performance Appraisal System -

Appraisal Methods Challenges of Performance Appraisal - Possible Errors in Appraisal

Process -Planning for Performance ImprovementRecent Trends in Appraisal System.

Unit V - Human Resource Maintenance:Wage and Salary Administration Principles -

Regulation of Wages- Current Trends in Wage and Salary Administration Monitory and

Non-monitory Incentives to Motivate Employees.

References:

1. Subba Rao, P., Personnel and Human Resource Management, Himalaya Publishing

House, Mumbai.

2. David A. Decenzo & Stephen P. Robins, Personnel/Human Resource Management,

Prentice-Hall of India Ltd., Delhi.

3.

William B. and Keith Davis., Human Resource and personal Management, McGraw

Hill.

4.

Pareek, V and T. V. Rao., Designing and Management Human Resource Systems,

oxford and IBM, Delhi.

5.

P.C. Tripati., personnel Management, S.Chand, New Delhi.

6. Drwar, , R.S., personal Management and Industrial Relations,Vikas.

7.

C.S.Venkata Rathnam, B.K.Srivastava., personal management and HumanResources McGraw Hill.

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SEMESTER - I

Paper 105 Quantitative Techniques for Business Decisions

Time: 3 Hours No of hours per week: 6 Max Marks: 100

Unit I - Theory of Probability: Meaning and Definition of Probability - Terminology of

Probability - Additional Theorem of Probability - Multiplication Theorem of Probability -

Conditional Theorem of Probability - Mathematical Expectation - Random Variable and

Probability Distribution. (Theory and Problems)

Unit II - Probability Distributions: Meaning of Probability Distribution Features of

Binomial, Poisson and Normal Distributions - Binomial Distribution - Poisson Distribution

Normal Distribution. (Theory and Problems)

Unit III - Theory of Estimation: Meaning of Theory of Estimation - Characteristics of Good

Estimator Types of Estimation: Point and Internal Estimation of Population Mean,

Proportion and Variance. (Theory and Problems)

Unit IV- Test of Significance:Meaning and Definition of Hypothesis - Procedure of Testing

of Hypothesis - t-test - F-Test - Chi-square test and Z-test. (Theory and Problems)

Unit V - Statistical Quality Control: Meaning, Objectives and Role of Statistical Quality

Control - Procedure of Constructing Quality Controls Charts - Mean Chart and Range Chart

Controls for Variables - C-chart and p-chart Control for Attributes. (Theory and Problems)

Reference Books

1. C.R. Quantitative Methods for Management Decision, Himalaya Publishing House,

Mumbai, 2009.

2. Richard I. Levin and David S. Rubin, Statistics for Management, Prentice Hall of

India, Private Limited, New Delhi.

3.

Hood R.P Statistics for Business and Economics, Sultan Chand & Sons, New Delhi.

4.

Guptha S.P., and Gupta M.P., Business Statistics, Prentice Hall, New Delhi

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SEMESTERII

201: BUSINESS ECONOMICSTime: 3 Hours No of hours per week: 6 Max Marks: 100

Objective: The objective of this paper is to enable the students to understand

economic concepts, theories, fundamentals as aids to decision making

under given environmental constraints.

UNIT I - Introduction: Nature and Scope - Significance of Economics for

Management - Objectives of the Firm - Theory of Firm - Profit Maximization Model -

Managerial and Behavioral Theories - Role and Responsibility of Managerial

Economist - Features of Knowledge-based Economy.

UNITII - Demand Analysis: Meaning and Definition of Demand Purpose of

Demand Analysis - Law of Demand Demand DeterminantsTypes of Elasticity of

Demand Importance of Elasticity of Demand - Demand Forecasting - Methods of

Demand Forecasting - Criteria for Good Forecasting Method.

UNIT III - Production Analysis: Meaning and Definition of Production -

Production Function - Cobb-Douglas Production Function Laws of Production -

Production Function and Variables - Law of Return to ScaleEconomics of Scale.

UNIT IV Cost Analysis: Meaning and Definition of Cost - Types of Cost CostOutput Relationship - Short-run and Long-run Cost Output relationship Break-even-

Point - Utility of Break-Even-Point.

UNIT V - Profit and Price Analysis:Nature of Profit - Types of Profit - Meaning

and Definition of Break-Even-point - Managerial Utility of Break-Even-Point - -Profit

Analysis - Profit Planning and Forecasting - Pricing Methods - Product Line Pricing -

Transfer Pricing - Pricing by Retailers - Export Pricing - Dual Pricing - Administered

Pricing.

Suggested Readings:

1. Mithani, D.M., Managerial Economics, Himalaya Publishing House, New Delhi

2. Mehta, P.L., Managerial Economics, Text and Cases, S.Chand Company

publishers, New Delhi

3. Varshney, RL, and Maheswari, K.L., Managerial Economics, S. Chand Publishers,

New Delhi

4. Dwivedi, D.N., Managerial Economics, Vikas Publishing House Pvt. Ltd.,

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SEMESTERII

PAPER: 202 CORPORATE POLICIES AND STRATEGIC MANAGEMENT

Maximum Marks: 100 No. of hours per week: 6 Max. Time: 3

Hours

Unit I - Introduction: Vision Mission Business Definition and Objectives

Organizational Analysis Environment Analysis External Environment: Political,

Technical, Economic and Socio- Cultural - Corporate Strategies: Stability Strategies, Growth

Strategies, Retrenchment Strategies, Combination Strategies, SBU Strategies and Functional

level strategies.

Unit II - Nature of Management: Management ProcessManagement Functions

Managerial LevelsManagerial RolesManagerial skillsStrategic Planning and Tactical

Planning - Business Policy - Strategic Management - Characteristics of Strategic Decisions

Approaches to Strategic Decision-makingStrategic Management Process.

Unit III - Strategy Analysis and Choice: Internal Evaluation Matrix - External Evaluation

Matrix - BCG Matrix. GE Nine Cell Matrix - Grand Matrix - Ranking StrategiesStrategy

Choices

Unit IV - Strategy Implementation: Process of Strategy Implementation and Evaluation

Policy Formulation: Production, Marketing, Financial, Human Resource and Behavioral.

Unit VStrategy Evaluation: Process of Strategic Evaluation - Process of Strategic Control

- Successful Maintenance of Strategic Control.

Recommend Books

1. Subba Rao, P, Business Policy and Strategic Management, Himalaya

Publishing House, 2002.

2. Bhattachary, S. K. and N. Venkata Ramn, Managing Business Enterprises

Strategies, Structure and System, Vikas Publishing House, New Delhi.

3. Azhar Kazmi, Business Policy, Tata McGraw Hill Publishing Company

Limited, New Delhi.

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SEMESTERII

Paper 203: FINANCIAL MARKETS AND INSTITUTIONS

Maximum Marks: 100 No of hours per week: 6 Max time: 3

hours

Objective: This course aims at providing students with an understanding of the structure,

organization, and working of financial markets and institutions in India.

Unit I -Introduction: Nature and Role of Financial System - Financial System and Financial

Markets - Financial System and Economic Development - Indian Financial System.

Unit II -Money Market: Meaning, Constituents and Functions of Money Market - Money

Market Instruments: Call Money, Treasury Bills, Certificates of Deposits, Commercial Bills

and Trade Bills - Recent Trends in Indian Money Market.

Unit III - Capital Market: Primary and Secondary Markets - Depository System -

Government Securities Market - Role of SEBI - Recent Development in Capital Market.

Unit IV - Development Banks: Meaning. Definition. Objectives and Functions of

Development Banks - Operational and Promotional Role of Development Banks: IFCI,

ICICI, IDBI SIDBI, State Development Banks, State Financial Corporations and Unit Trust

of India.

Unit V- Non-Banking Financial Institutions: Meaning and Definition of non-banking

financial Institution - Role of Non-banking Financial Institutions - Sources of funds -

Function of Non-Banking Financial Institutions - Investment Policies of Non-banking

Financial Institutions in India.

Recommend Books:

1. Avadhani., Investment and Securities Markets in India, Himalaya Publications, Delhi.

2. Bhole, L.M., Financial Markets and Institutions, Tata McGraw Hill, Delhi

3. Ghos.D., Banking Policy in India, Allied Publications, Delhi

4. Giddy.I.H.,: Global Financial markets, A.I.T,B.S., Delhi

5. Khan M.Y Indian Financial System, Tata McGraw Hill, Delhi

6. Srivasava. R.M., Management of Indian Financial Institutions, Himalaya Publishing

House, Mumbai.

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SEMESTER - II

PAPER- 204: ORGANIZATIONAL BEHAVIOUR

Maximum Marks: 100 No. of Hours per week: 6 Max time: 3

hours

Objective:The objective of this paper is to equip the student the fundamental knowledge of

organizational behavior and techniques of understanding predicting and controlling human

behaviour in organization effectively.

Unit IIntroduction: Meaning and DefinitionNature, Scope and Importance or

Organizational Behaviour -Historical Evolution and Development of OB -Models of OB -

OB as an Interdisciplinary Subject.

Unit II -Dynamics of Behaviour: Meaning and Definition of Personality Development Definition Determinants - Types of Personality Development - Theories of Personality -

Definition - Perceptual Process- Factors Influencing of Perception -Work Motivation -

Theories of Motivation: Maslows Need Hierarchy Theory, Herzberg's Two Factor Theory,

McClellands Achievement Theory Vroom Expectancy Theory- Reinforcement Theory of

Motivation - Meaning, Causes and Consequences Work stress - Strategies and Techniques to

Manage Stress.

Unit III - Dynamics of Group Behaviour: Meaning, Features and Reason for Forming into

Groups - Stages of Group Development Group Dynamics Group Cohesiveness and

Determinants - Theories of Leadership - Trait Theory, Behaviour Theory Contingency

Theory - Blake & Mouton's Managerial Grid Model Hersey & Blanchard's Leadership lifeCycle Theory- Causes and Consequences of Conflict Management Styles.

Unit IV - Organizational Dynamics: Meaning and Factors Influencing Organizational

Communication - Barriers to Effective Communication - Organizational Change - Behavioral

Reactions to Change - Approaches to Manage Organizational Change - Organizational

Effectiveness - Indicators of Effectiveness - Approaches to Achieve Organizational

Effectiveness.

Unit V -Global Perspectives of Organizational Behaviour: Changing Dimensions and

Work Values - Organizational Cultures across Globe - Team Work Culture - Cultural

Adjustment - challenges of Organizational Behaviour.

Reference Books:

1. Stephen P. Robbins, Organizational Behavior, Prentice Hall of India Ltd.

2. Fred Luthans, Organizational Behaviour, Prentice Hall of India Ltd

3. John W. Newsroom and Keith Davis, Organizational Behaviour, Tata McGraw Hill

4. Subba Rao P, Management and Organizational Behavior, Himalaya Publications

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SEMESTER - II

Paper 205: COMPUTER APPLICATIONS IN BUSINESS

Objective: The objective of this course is to provide an understanding of computers,

computer operating system and application of relevant software in managerial decision-

making.

Unit I - Introduction: Meaning and features of Computer - Types of computer system -

Hardware Option - CPU: Input Devices, Output Devices, Storage Devices, Communication

devices - Personal Computer and its Components, Hardware Configuration, RAM and

Secondary Storage Devices -Factors Influencing PC Performance.

Unit II - Information Technology: Meaning and Definition of Information Technology -

Meaning and working of Local Area Networks (LAN) and Wide Area Network (WAN)

Email Development - Internet Technologies -World Wide Web and Internet Browsing.

Unit III Operating System:Definition of Operating System - Software Needs - Operating

system - Programming Languages Windows GraphicsEXCEL: Formatting, Function,

Chart Features; Working with Graphics in Excel - Worksheets as Database in Accounting,

Marketing, Finance and Personnel Areas.

Unit IV - Presentation: Power Point Basic - Creating Presentations Easy Way - Working

with Graphics in Power Point.

Unit V - Accounting Packages: Meaning and Definition of Accounting - Preparation of

Vouchers, Invoice and Salary Statements - Maintenance of Inventory Records - Usage ofStatistical Packages for Analysis in Research.

Reference:

1. Shall & Hunt ; Computers and Commonsense

2. Peter Norton: Dos Commands

3. E.Balagurusamy: WORDSTAR

4. Alen Simpson: OBASE- III +

5. Lotus- 123 by Prof Balagurusamy, Mc Milan pub.

6.

Ex.TALLY WINGS Financial Accounting pacs- Manuals

7. Computer for Every One. Vikas publications.

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SEMESTER - III

PAPER 301: INSURANCE AND RISK MANAGEMENT

Time: 3 Hours No of hours per week: 6 Max: Marks: 100

Unit I - Introduction: Nature, Importance and Types of Business - Insurance Markets and

Functions - Insurance Industry - Pricing of Insurance - Insurance Regulatory Development

Authority of India - Recent Developments in Insurance Sector.

Unit II -Analysis of Insurance: Analysis of Insurance Coverage - Essential Elements of

Contract of Insurance - Insurance Contract - Legal Aspects Property and Liability

CoverageHealthcare - Financing and Health Insurance.

Unit III - Life Insurance: Features, Objectives and Classification of Life Insurance

Insurance Policy Organization and Management of Life insurance Corporation Life

Insurance Products - Functions and Working of Life Insurance Corporation of India.

Unit IV- General Insurance: Objectives, Functions and features of General Insurance

Corporation General Insurance Policy Types of General Insurance Companies Health

Insurance -

Unit V - Risk Management Analysis: Meaning of Risk and Uncertainty - Importance,Classification and Methods of Handling Risks Rational for Risk Management - Risk

IdentificationRisk Analysis - Risk Management Decisions Methods.

Books Recommended

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SEMESTER - III

PAPER 302 ADVANCED COSTAND MANAGEMENT ACCOUNTING


Objective: The objective of the course is to equip the student with the account

maximum concepts, tools and techniques necessary for managerial decisions.

Unit I - Introduction: Management Accounting as Area of AccountingObjectives and

Scope of Financial Accounting - Cost Accounting, and Management Accounting

Management Accounting Managerial Decisions - Management Accountant Position, Role

and Responsibilities - Contemporary Issues in Management Accounting. Meaning and\

Significance of Responsibility AccountingDeterminants of Responsibility CentresCost

Centre and Investment Centre - Problems in Transfer Pricing

Unit II - Budgeting:Meaning and Definition of Budget - Essentials of Budgeting -Types ofBudgets - Fixed and Flexible Budget - Budgetary Control - Zero-base Budgeting

Performance Budgeting -

Unit III-Standard Costing: Standard Costing as cost Technique - Setting of Standards and

Their Revision - Meaning and Importance of Variances Analysis - Labour Overhead

Variances - Disposal of Variances -Relevance of Variance Analysis Budgeting and Standard

Costing

Unit IV - Marginal Costing and Break-Even Analysis: Meaning and Definition of

Marginal CostMarginal Costing, Variable Costing and Absorption Costing - Marginal Cost

Versus Direct CostingAssumptions in Break-Even Analysis - Practical Applications of

Break-Even Analysis - Make or Buy Decisions of Product

Unit V -Contemporary Issues in Management Accounting:Value Chain Analysis

Activity-based Costing - Target and Life Cycle Costing- Objectives of ReportingTypes of

ReportsNeed of Reporting at Different Managerial Levels and Different Management

.

Recommended Books:1. Antony, Robert, Management accounting, Taraporewala Mumbai.

2.

Docoster, Don T. and Elden L. Schater, Management Accounting. DecisionEmphasis, John Wiley and Sons, INC, New York.

3.

Horngran, C.T., Gary L. Sundem and Williarn O Stration Introduction Management

Accounting, Prentice Hall, Delhi.

4. Pandey I.M., Management Accounting, Vani publication, Delhi.

5.

Welsh Glern, A.Ronald W.Hilton and Pual N. Garden., Budgeting: Pro-Planning and

Control, Prentice Hall, Delhi.

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SEMESTER - III

PAPER 303 FINANCIAL SERVICES

Maximum Marks: 100 No of hours per week: 6 Max time: 3hours

Objectives: The objective of the course is to equip the student with different financial

services.

Unit I Introduction: Meaning, Importance and Scope of Financial Services -Registration

of Merchant Bankers Functions of Merchant Bankers Net Worth Limit of Merchant

BankersGuidelines and Regulations of SEBI - Accountability of Lead Managers - Current

Development - Takeovers and Merchant Bankers.

Unit II - Mutual Funds: Meaning, Features and Different Types of Mutual Funds - Recent

DevelopmentsAdvantagesWorking of Mutual Fund Agencies

Unit-III: Leasing and Hire Purchase: Concept of leasingLeasing Vs BuyingOperation

Lease and Financial LeaseAdvantages of LeasingLeasing in India - Shah Committee

Report on Hire purchase.

Unit-IV: Credit Rating Services: MeaningObjectives and benefits of credit Rating

Types of Instruments Rated - Institutions: CRISIL, ICRA, CAREWhether optional or

Mandatory - Rating Methodology

Unit-V: Factoring Services:Salient Features Factoring ServicesTypes of Factoring

Services - Bank Participation in Factoring - Non-banking Financial ServicesVenture\

Capital

Recommended Books:

1. L.M.Bhole: Financial Institutions & Markers, Tata McGraw Hill publishing

company, New Delhi.

2.

M.Y. Khan. Indian Financial System, Vikas Publishing House3.

Robin Rolent., Financial Markets.

4. James C. Van Horne., Financial Markets.

5.

H.M. Bhatia; New Issue Market of India, Vora Publications.

6. L.C. Gupta., Industrial Finance.

7. M.Y. Khan., Industrial Finance, Tata McGraw Hill publishing Company, New Delhi.

8.

Sanjiv Agarwal., Mutual of Indian Capital Markets, Agarwal Consultants Pvt. Ltd.

9. Gopalaswamy, Indian Capital Markets, Deccan Publications, Madras.

10.

Avadhani, V.A. Investment and Securities Market India, Himalaya Publishers.

11.NABIs Manual of SEBI Guidelines.

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SEMESTER - III

Paper-304: RETAIL MANAGEMENT


Objective:The objective of this paper is to enable the students to have a deeper insight and

motivate them towards retail sector.

UNIT I -Introduction: Evolution of RetailingMeaning, Definition and Functions of

RetailingNature and Scope of Retailing Business - Types of RetailingRetailing Process-

Factors Affecting Retailing - Retail Management Strategy - Strategic Retail Planning Process

Functioning RetailingEmerging Trends in Indian Retailing.

Unit IISources of Funds: Policy of RetailingSource of Funds for Retailing Business

Working of Retailing Business.

UNIT III -Merchandise Management: Merchandise Planning - Sources of Merchandise-

Allocation of Merchandise - Retail Pricing Strategies - Promoting Merchandise -

Implementing Advertising Plan.

UNIT IV -Store Management:Objectives of Good Store Design - Store Layout - HRM in

Retail Organizations - Designing Organization Structure for Retail Firm.

UNIT V-CRM in Retail Management: Need of Retail Management - Prompt Delivery -

Customer Satisfaction after Sales Services - Factors Affecting Retailing in India - Retailing

Opportunities in India.

Recommended Books:

1. Sujatha Nair, Retail Management, Himalaya Publishing House, New Delhi.

2.

Swapna Pradhan, Retail Management, Tata McGraw Hill.

3.

Gilberto, Retail Marketing Management, Pearson Education.

4. Bajaj, Retail Management, Oxford University Press.

,

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SEMESTER - III

PAPER 305: BUSINESS ENVIRONMENT AND GOVERNMENT POLICY


Objective: The objective of the course is to equip student with prevailing business

environment and government policy in the country.

Unit I - Introduction: Meaning,Significance and Nature of Business Environment -

Internal and external Environment - Changing Dimensions of Business Environment

Techniques of Environmental Scanning and Monitoring.

Unit II Business Policy: Meaning and Definition of Business Policy Objectives of

Business Policy Features of Business Policy - Government Policies: Industrial Policy,

Fiscal Policy, Monetary Policy, EXIM Policy.

Unit III - Economic Environment of Business: Significance and Elements of Economic

Environment - Economic system and Business EnvironmentEconomic Planning in India -

Public Sector and Economic Development - Development Banks and Relevance to Business

Economic Reforms, Liberalization and Structural Adjustment Programmers.

Unit IVPolitical and Legal Environment: Changing Dimensions of Legal Environment

in India: MRTP Act, FEMA and Licensing - Consumer Protection Act - Political Institutions

- Reasons for State Intervention - Types and Extent of Intervention. Government and

Business - Judicial Environment.

UNIT V - Socio-Cultural Environment:Elements of Socio-cultural EnvironmentSocial

Institutions and SystemsSocial Values and Attitudes - Social Groups - Middle Class -

Dualism in Indian Society and Problems of Uneven Income Distribution - Emerging Rural

Sector in IndiaSocial Responsibility of Business - Consumerism in India.

References:

1.

Adhikary, M: Economic Environment Business, Sultan Chand & Sons, New Delhi.

2. Ahluwalia I.J., Industrial Growth in India, Oxford University Press, New Delhi.

3. Alagh Yoginder K: Indian Development policy, Vikas pun. New Delhi.

4.

Aswathappa K., Legal Environment of Business, Himalaya publication, Delhi.

5.

Chidambaram, Business Environment, Vikas publications.

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SEMESTER - IVPaper 401: INTERNATIONAL BUSINESS


hours

Objective:This course exposes the students to the environmental dynamics of international

business and their impact on international business operations of firms

Unit I- Introduction: Meaning, nature and Scope of International BusinessImportant

Drivers of International BusinessApproaches to Economic Environment, Socio-cultural

Environment, Technological Environment and Political Environment - Competitive

Advantages - Problems of International Business.

Unit II- Globalization: Meaning, Nature, Scope and Importance Globalization - Drivers of

International BusinessMerits and Demerits of GlobalizationWTO and Its Role.

Unit IIIInternational Trade Policies and Blocks: Introductiontariffs-subsidies

import quotas constraints Government Intervention in Formulating Trade Policies - North

American Free Trade Agreement (NAFTA) Association of South-East Asian Nations

(ASEAN) South Asian Association for Regional Cooperation (SAARC)- Implications of

Trade Blocks on Business.

Unit-IV: International Economic Institution and Agreements: General Agreement on

Tariffs and Trade (GATT)World Trade Organization (WTO)StructureFunctions -

WTO Agreements - International Monetary Fund (IMF) - World Bank.

Unit V: Social Responsibility and Business Ethics: Social Responsibility BasicElements- force pressuring social responsiveness- arguments against social responsibility-

Limits of social responsibility Business Ethics- nature of ethics- sources of business ethics-

ethical dilemmas and their management in international business

Reference Books:

1. Subba Rao, P. International Business. Text & Cases Himalaya Publishing House,

Mumbai.

2. Justin Paul, International Business. Prentice- Hall of India Private New Delhi.

3. Francis Cherunilam. International Global Business Text and Cases. Third Edition,

Prentice Hall of India Private, New Delhi.

4.

Ricky W Griffin & Michael W. Putty, International business Addison WesleyReading.

5.

Rathor and Jani, International Marketing, Himalaya Publishing, Mumbai.

6. John Fayer Weather, International Business Management, A conceptual Framework,

McGraw Hill, New York.

7. Aswathappa K.., International Business Text and Cases, Himalaya Publishing House,

Mumbai.

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SEMESTER - IV

PAPER 402: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Maximum Marks: 100 No of hours per week: 6 Max time: 3Hours

Objective: The objective of the course is to equip the student with concepts, tools and

techniques required to understand and analyze securities and portfolios

Unit I - Investments: Nature and Scope of Investment Analysis - Elements of Investment -

Avenues of Investment - Approaches to Investment Analysis - Concept of Return and Risk -

Security Return and Risk Analysis - Measurement of Return and Risk Types of Financial

and their characteristics - Sources of Financial Information.

Unit II - Primary Market: Role, Functions and Methods of Selling Securities in Primary

Market - Allotment Procedure - SEBI Guidelines on Public Issue - Role, Importance, Type of

Brokers, Trading Mechanism and Listing of Securities in Stock Exchanges in Secondary

Market Screen-based Trading Need and Role Depository - Present Value of Bonds -

Present Value of Preference Shares - Present Value of Equity Shares.

Unit III - Fundamental Analysis: Economic Analysis - Industry Analysis and Company

Analysis Application of Trends, Index and Moving Average in Technical Analysis -

Testing of Efficient Market: Weak, Semi-Strong and Strong Market.

Unit IV -Portfolio Analysis:Estimating Rate of Return and Standard Deviation of Portfolio

-Effect of Combing Securities - Markowitz Risk-Return Optimization - Single Index Model

or Market Model - Portfolio Total Risk, Portfolio Market Risk and Unique Risk -

Measurement of Portfolio Performance.

Unit V - Capital Market: Capital and Security Market Line - Risk Free Lending and

Borrowings - Factor Model Arbitrage Pricing Theory - Two Factor and Multi-Factor Model -

Principle of Arbitrage - Arbitrage portfolio.

References:

1. Ambling, Fundamental of Investment Analysis, Prentice Hall, International Edition

2. Bhalla, Investment Analysis, S Chand & Co., Delhi3. Donal, Fishen, and Donald Borden: Security Analysis and Portfolio Management, Prentice

Hall, New Delhi.

4. Febozzi, Frank J. Investment Management, Prentice Hall, International edition.

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SEMESTER - IV

PAPER 403: E-COMMERCE


hours

Unit I - Introduction: Definition, Scope of e-Commerce - Advantages and disadvantages of

e- Commerce- Business to Business (B2B) - Business to Consumers (B2C) Frame Work of

e.- Commerce - Electronic Market Information Technology and Business.

Unit II Internet:Evolution of Internet Internet for Business - Category of Networks -

World Wide Web - Internet ServicesConcerns about Internet - Building Own Website.

Unit III - Electronic Market: Procedure of Internet Shopping - Web Advertisement -

Ordering Journals Electronically Selling on Web - e-Commerce for Service Industries

Broker-based Services Travel and Tourism Services - Employment Placement Element JobMarketTrading Stocks Online.

Unit IV - Electronic Payment: Security schemes in Electronic Payment Systems -

Electronic Credit Card Systems on Internet - Electronic Fund Transfer - Debit Cards on

Internet StoredValue Cards and e-cash

Unit V - e-security: Internet ProtocolsInternet SecurityEncryption Digital Signatures

Secure Electronic TransactionsFirewalls: Access Control.

Reference Books:I. C,S,V.Murthy," Electronic Commerce, Himalaya Publishing House Mumbia

2 Efrain Turban, Jay Lee. David King and H. Michel Chung, Electronic Commerce A

Managerial perspective. Pearson Education Asia

3. Kamalesh K Baja and Debjani Nag, E-Commerce. Tata McGraw-Hill Publish Company

Limited, New Delhi.

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SEMESTERIV

PAPER: 404: INTERNATIONAL MARKETING


Hours

Unit 1 - Introduction to Marketing: Nature and Signification Complexities in

International MarketingTransition from Domestic to Transitional MarketingInternational

Market OrientationEPRG FrameworkInternational Market Entry Strategies.

Unit II - International Marketing Environment & Foreign Market Selection: Internal

and External Environment impact of Environment on International Marketing Decisions

Global Market Segmentation - Selection of Foreign MarketsInternational Positioning.

Unit III - Marketingmix Decisions:Product Planning for Global Markets International

Influences on Pricing Decisions International Pricing Policies and Strategies Promotion

Decisions for Global MarketsInternational Logistics Decision.

Unit IV- International Marketing Planning, Organization and Control: Issue in

International Marketing PlanningInternational Marketing Information SystemOrganizing

and Controlling.

Unit V - Emerging and Developments in International Marketing: Ethical and Social

IssuesInternational Marketing of servicesImpact of GlobalizationWTO.

References:1. Czinkota, M.R., International Marketing, Dryden Press, Boston.

2. Fayerweatheer, John, International Marketing, Prentice Hall, New Delhi.

3. Jain, S.C., International Marketing CBS publications, New Delhi.

4.

Kegan, Warren, J: Global Marketing Management, Prentice Hall, New Delhi.

5. Onkwisit. Sam and John, J. Shaw: International Marketing Analysis and Strategy,

Prentice Hall, New Delhi.

6. Paliwoda Stanley, J., The Essence of International Marketing Prentice Hall, New

Delhi.7. Sarathy R., and V. Terpstra., International Marketing, Dryden Press, Boston.

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SEMESTER - IV

Paper 405: ENTREPRENEURSHIP DEVELOPMENT

Objective: The objective of this paper is to coin the students about the conceptual

framework of entrepreneurship development along with financial institutionsaiding to MSMEs in India.

UNIT I Introduction: meaning and Definition of Entrepreneur and Entrepreneurship -

Characteristics of Entrepreneur - Functions - Attitude and Leadership of Entrepreneur -

Entrepreneur Vs Manager - Role of Entrepreneurship in Economic Development - Need for

Rural Entrepreneurship - Women Entrepreneurship

UNIT II - Entrepreneurship Development: Economic and Non-economic Factors Affecting

Entrepreneurship Development - Government Actions, Entrepreneurial Motivation,

Competencies and Mobility - Entrepreneurship Development Programmes (EDPs) - Growth

of Entrepreneurship in India

UNIT III - Objectives, Characteristics and Importance of MSMEs in Indian Economic

Development - Role of MSMEs during Planning Era - New Small Enterprise Policy 1991 -

Policies and Programmes for Promoting MSMEs

UNIT IV- Institutional Finance: Need of Institutional Infrastructure for MSMEs - Role of

Commercial Banks, IDBI, SFC, NABARD, SIDO, NSIC, NISIET, NIESBUD, NRDC,

SIDBI, DIC, SIDCs for development of MSMEs - Drawbacks and Problems of MSMEs -

Prospects and Opportunities of MSMEs.

UNIT V

Working of MSMEs: Working of MSMEs - Drawbacks and Problems of

MSMEs - Prospects and Opportunities of MSMEs.

Suggested Readings

1. Nandan, H, Fundamentals of Entrepreneurship, Prentice Hall of India, New Delhi.

2. Vasant Desai, Dynamics of Entrepreneurship Development and Management,

Himalaya Publishing House, New Delhi

3. Thomas, W. Zirnmerer, Norman, M. Scarborough, Essentials of Entrepreneurship and

Small Business Management, Pearson Education, New Delhi

4.

Madhurima La11, Shiksha Sahai, Entrepreneurship, Excel Rooks, New Delhi

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