Rtr capabilities presentation

04/15/2023

Custom Market Research

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River Town Research is…

A qualitative market research consultancy

providing synchronized services aimed at

achieving your specific marketing goals

Fast facts about us

Range of therapeutic expertise with a focus on

Oncology/Hematology

Completed hundreds of interviews (including central location and telephone methodologies)

Broad reach ofresearch audience:

Patients/Caregivers, Providers, and Healthcare Administrators

A women-owned agencycurrently in application process of WBENC certification

of studies Payer Related (half multi-country: US, EU and Japan)

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What we do

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We conduct research utilizing a variety of different methodologies

Focusgroups

Conference Research

Digital or live ethnographies

Advisory boardsIn-depth telephone interviews

Community panels / forums

Secondary research

Web surveys

Creative StrategySessions

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“Influencers” KOLs, thought leaders

“Prescribers” Physicians, NP, PAs

“The payers” Medical & Pharm Directors of MCOs and PBMs, MACs, EBMs

“Hospital decision makers”Pharmacists, C-Suite

“Lab and diagnostic”Laboratory and diagnostics directors,

managers, technicians

“Supporters”Nurses, office managers,

caretakers, advocacy groups

“Patients”Suffers of acute and chronic conditions

“Outpatient”Skilled nursing, urgent care, long-term facility decision

makers

Across a variety of different target audiences

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Through all phases of the product cycle

Distribution /Reimbursement

InitialPlanning / R&D

ClinicalEvaluation /

Testing

Implementation

AdvertisingPromotion

YourProduct

Global Access and Pricing Frameworks

Line Extension Research

Value Proposition Assessments

Promotional Concept and Communications

Advertising Campaign Research

Patient JourneyMarket Landscape Assessment

Treatment Algorithms

Brand Identity& Positioning

New Product Adoption Assessment

Value Message Testing

Pipeline Product Assessment and In-licensing Evaluation

Usability Testing: Concept and Prototype

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Specific to your market strategy

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Who we do it for

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AdvertisingAgencies

Our clients encompass a range of organizations

Pharma MedicalDevice

For Profit andNon-ProfitCompanies

AdvocacyOrganizations

SpecialtyDisease

Societies

Marketing / Branding

Companies

Product Development

Consulting Firms

Thoughtful analysis+ reporting

Working in unison /

partnership relationship

Our customized approach

In-depth knowledge of subject areaIntensive project

planning + management skills

High focuson quality

implementation

Strategic “big picture” foresight Excellent

communication

High attention to detail

Flexibility and adaptability

What makesRiver Town Research amazing?

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What key business challengescan we help you address?

Do you know the answers to these types of questions for your product?

Physicians / Other HCPs

How do they perceive my product compared to currently available

products?

For what types of patients would they prescribe my

product?

What do they see as the benefits or drawbacks of my

product/device?

Do they perceive my product as different?

How long until they consider adoption of my product? Where do they see the best fit

for my product?

What educational materials do they need?

Will they prescribe my product?

Patients / Caregivers

What are their concerns about my product?

What questions will patients have about this

product?

Do they understand how the product / device

works? Will they ask their doctor about

this product?

What do they see as the benefits of taking my product?

Will they take it as prescribed?

Do you know the answers to these types of questions for your product?

Payers / EBMs

What information do they need to be convinced of my

product’s benefit?

What specific data do they need to see?

What type of utilization management will be placed

on my product?

Will they cover my product?

Is my value proposition convincing?

How they evaluate my product?

Do you know the answers to these types of questions for your product?

PharmaciesHospital, Specialty, Retail

How will my product be managed within their

facility?

What questions do they have on my product’s dosing /

administration?

Will my product be placed on formulary /

distributed by their organization?

What information do they need to know?

Do they have any concerns regarding the storage or usage of my

product?

What do they expected as the reimbursement for this product?

What criteria should I expect to be placed on my product?

Do you know the answers to these types of questions for your product?

Contact Nicole Brasof215.668.0420

[email protected]

17750 Brighton Way, New Hope, PA 18938