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Advertising gets Advertising gets you the back page. you the back page. Public Relations Public Relations gets you the cover. gets you the cover.
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R.S.V.P Public Relations

Nov 29, 2014

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Page 1: R.S.V.P Public Relations

Advertising gets you the back Advertising gets you the back page. page.

Public Relations gets you the Public Relations gets you the cover.cover.

Page 2: R.S.V.P Public Relations

R.S.V.P. & ASSOCIATES:R.S.V.P. & ASSOCIATES:

We are a full service national public We are a full service national public relations firm specializing in event relations firm specializing in event organization and coordination, promotion organization and coordination, promotion implementation, publicity placement and implementation, publicity placement and follow throughfollow through.

Page 3: R.S.V.P Public Relations

MEET THE R.S.V. OF R.S.V.P. :MEET THE R.S.V. OF R.S.V.P. :RHONDA S. VERONARHONDA S. VERONA

Rhonda S. Verona’s favorite things in life are blue skies, Arizona Rhonda S. Verona’s favorite things in life are blue skies, Arizona sunsets, a challenging game of tennis, and the exhilarating feeling sunsets, a challenging game of tennis, and the exhilarating feeling she gets from creating and implementing cutting edge public she gets from creating and implementing cutting edge public relations portfolios, parties, philanthropic events and media plans. relations portfolios, parties, philanthropic events and media plans. Vibrant and outgoing, her personality shines through into every Vibrant and outgoing, her personality shines through into every aspect of her work. She is the conductor behind the orchestration aspect of her work. She is the conductor behind the orchestration of R.S.V.P.’s work. Demanding the same zest for life and of R.S.V.P.’s work. Demanding the same zest for life and professionalism from her staff, every item of work leaving R.S.V.P. professionalism from her staff, every item of work leaving R.S.V.P. reflects exuberance targeted to each client’s specific needs. Each reflects exuberance targeted to each client’s specific needs. Each client benefits from her unique blend of energy, creativity and client benefits from her unique blend of energy, creativity and talent. talent.

Rhonda received a Bachelor of Arts in Communications and Public Rhonda received a Bachelor of Arts in Communications and Public

Relations from Arizona State University. In her first year as a public Relations from Arizona State University. In her first year as a public relations professional, Rhonda won over a NBC “Today Show” relations professional, Rhonda won over a NBC “Today Show” producer by persuading her to stage a back to school fashion producer by persuading her to stage a back to school fashion segment in New York’s Central Park for one of her clients. The rest, segment in New York’s Central Park for one of her clients. The rest, as they say, is history. as they say, is history.

In 1988, Rhonda launched her own public relations firm, utilizing In 1988, Rhonda launched her own public relations firm, utilizing

the skills she had gained working for high profile agencies and the skills she had gained working for high profile agencies and capitalizing on her innate talent for writing, her media savvy and capitalizing on her innate talent for writing, her media savvy and her creative abilities. her creative abilities.

You may not be familiar with Rhonda S. Verona, but she’s made You may not be familiar with Rhonda S. Verona, but she’s made

sure that you’ve heard of her clients.sure that you’ve heard of her clients.

Page 4: R.S.V.P Public Relations

THE R.S.V.P. DIFFERENCE:THE R.S.V.P. DIFFERENCE:“Big enough to deliver, small enough to care”“Big enough to deliver, small enough to care”

R.S.V.P.’s President Rhonda S. Verona personally handles and R.S.V.P.’s President Rhonda S. Verona personally handles and gives every project a “wow” factor. gives every project a “wow” factor.

R.S.V.P.’s media contacts are second to none, in fact the media R.S.V.P.’s media contacts are second to none, in fact the media recommends us!recommends us!

At R.S.V.P. the decision process is immediate; there are no At R.S.V.P. the decision process is immediate; there are no layers.layers.

R.S.V.P. takes ideas to the next level with creative flair to achieve R.S.V.P. takes ideas to the next level with creative flair to achieve exposure.exposure.

Our event ideas are unparalleled.Our event ideas are unparalleled. R.S.V.P. will make every untold story newsworthy!R.S.V.P. will make every untold story newsworthy! We handle all publicity quickly and ensure every event is long We handle all publicity quickly and ensure every event is long

lasting.lasting. R.S.V.P. never stops with just one newstory. We move our clients R.S.V.P. never stops with just one newstory. We move our clients

story from one media outlet and angle to another.story from one media outlet and angle to another.

Page 5: R.S.V.P Public Relations

WHAT ARE THE GOALS OF WHAT ARE THE GOALS OF PUBLIC RELATIONS?PUBLIC RELATIONS?

Generate free exposureGenerate free exposure

Strengthen credibilityStrengthen credibility

Increase awarenessIncrease awareness

Create credibility by media recommendationsCreate credibility by media recommendations

Provide a long lasting image for years to comeProvide a long lasting image for years to come

Page 6: R.S.V.P Public Relations

CREATE INTEREST THROUGH CREATE INTEREST THROUGH MEANINGFUL PRESS RESULTING IN MEANINGFUL PRESS RESULTING IN

INCREASED TRAFFICINCREASED TRAFFIC

Through: EXPOSURE! EXPOSURE!andmore EXPOSURE!

Page 7: R.S.V.P Public Relations

PUBLIC RELATIONSPUBLIC RELATIONS&&

THE INTERNETTHE INTERNET::At R.S.V.P. we discover ways to promote At R.S.V.P. we discover ways to promote your business on the internet and we your business on the internet and we make sure all publicity achieved is also make sure all publicity achieved is also available online. available online.

Blogs Blogs

Online publicationsOnline publications

E-newslettersE-newsletters

Social mediaSocial media

Page 8: R.S.V.P Public Relations

HOW WE WORK:HOW WE WORK:

We immerse ourselves in a bank of We immerse ourselves in a bank of facts about you. We learn your facts about you. We learn your business, then create strategies and business, then create strategies and goals to build a stellar public relations goals to build a stellar public relations program. program.

Page 9: R.S.V.P Public Relations

WHY YOU NEEDS US:WHY YOU NEEDS US:

We know what it takes to reach your audience. Our We know what it takes to reach your audience. Our experienced professionals have extensive media contacts experienced professionals have extensive media contacts gained through years of planning and implementation. We’ll gained through years of planning and implementation. We’ll establish an understanding of your business and the goals establish an understanding of your business and the goals you’ve set, then communicate them to the media in a you’ve set, then communicate them to the media in a compelling and exciting fashion. We pride ourselves on our compelling and exciting fashion. We pride ourselves on our ability to create, plan and execute public relations campaigns ability to create, plan and execute public relations campaigns that drive results beyond the expectations of our clients. that drive results beyond the expectations of our clients.

Page 10: R.S.V.P Public Relations

PUBLICITY = MEDIA POWERPUBLICITY = MEDIA POWER:: Our personalized creative approach to Our personalized creative approach to

each company we represent allows our each company we represent allows our clients to be noticed and recognized. We clients to be noticed and recognized. We maintain the highest level of energy and maintain the highest level of energy and enthusiasm for each client, targeting our enthusiasm for each client, targeting our efforts to the appropriate audience.efforts to the appropriate audience.

Time and again, our clients have reaped Time and again, our clients have reaped the benefits of media exposure, helping the benefits of media exposure, helping to build credibility, develop an image to build credibility, develop an image and create loyal customersand create loyal customers. .

Page 11: R.S.V.P Public Relations

WE ACHIEVE MEDIA POWER WE ACHIEVE MEDIA POWER THROUGH:THROUGH:

Eye-catching press kitsEye-catching press kits Thought-provoking and newsworthy press releases Thought-provoking and newsworthy press releases Unique media plansUnique media plans Unparalleled media contacts and follow upUnparalleled media contacts and follow up News that translates to resultsNews that translates to results

At R.S.V.P. we use our media skills to place our At R.S.V.P. we use our media skills to place our clients’ message in print, broadcast and electronic clients’ message in print, broadcast and electronic media. We are in continuous contact with the press media. We are in continuous contact with the press giving updates on your company’s news, expansions, giving updates on your company’s news, expansions, promotions and more. Our excellent contacts with promotions and more. Our excellent contacts with local and national media places our clients on the local and national media places our clients on the cutting edge. cutting edge.

Page 12: R.S.V.P Public Relations

SPECIAL EVENTS SPECIAL EVENTS LET US ENTERTAIN YOU!LET US ENTERTAIN YOU!

A special event is the perfect opportunity to showcase your company in an exciting and A special event is the perfect opportunity to showcase your company in an exciting and memorable fashion. It takes a unique talent to marry your company with an event that sparks memorable fashion. It takes a unique talent to marry your company with an event that sparks fireworks. Our special event services include:fireworks. Our special event services include:

Development of new event ideasDevelopment of new event ideas Exciting themesExciting themes Grand openingsGrand openings GroundbreakingsGroundbreakings

R.S.V.P. prides itself in our development of truly creative and one-of-a-kind events. Whether you R.S.V.P. prides itself in our development of truly creative and one-of-a-kind events. Whether you require an elegant dinner for 10 or an industry trade show for 2000, R.S.V.P. will plan, implement require an elegant dinner for 10 or an industry trade show for 2000, R.S.V.P. will plan, implement and execute every detail of your unique event. Our clients attend their own functions as honored and execute every detail of your unique event. Our clients attend their own functions as honored guests, enabling them to focus on their customers and their products, not the logistics and guests, enabling them to focus on their customers and their products, not the logistics and details of the event. We send our clients and their party-goers away oohing and aahing! details of the event. We send our clients and their party-goers away oohing and aahing!

Holiday / Black-tie galasHoliday / Black-tie galas Product launchesProduct launches Improving existing eventsImproving existing events

Page 13: R.S.V.P Public Relations

PROMOTIONS:PROMOTIONS:

We have a flair in the art of creating bottom line promotions that We have a flair in the art of creating bottom line promotions that deliver the message you are sending and stimulates needed deliver the message you are sending and stimulates needed action. We develop in-store and third party promotions to ensure action. We develop in-store and third party promotions to ensure ongoing exposure that can come only from successful campaigns. ongoing exposure that can come only from successful campaigns.

R.S.V.P. designs and implements creative ways to bridge the gap R.S.V.P. designs and implements creative ways to bridge the gap between your business and its target audience. between your business and its target audience.

Promotional ideas:Promotional ideas: Celebrity tie-insCelebrity tie-ins Corporate sponsorshipsCorporate sponsorships PromotionsPromotions Media contests and giveawaysMedia contests and giveaways

Media sponsorshipsMedia sponsorships Motivational speakersMotivational speakers Traffic buildersTraffic builders

Page 14: R.S.V.P Public Relations

PUBLICITY TOURS AND SPEAKING PUBLICITY TOURS AND SPEAKING ENGAGEMENTS:ENGAGEMENTS:

At R.S.V.P. we arrange interviews, speaking At R.S.V.P. we arrange interviews, speaking engagements and publicity tours for corporate engagements and publicity tours for corporate executives, individuals and authors publicizing their executives, individuals and authors publicizing their latest release. latest release.

Additionally, R.S.V.P. coordinates and executes Additionally, R.S.V.P. coordinates and executes book signings at various book stores and other book signings at various book stores and other appropriate locationsappropriate locations. .

Page 15: R.S.V.P Public Relations

CLIENT MESSAGE AND CLIENT MESSAGE AND DEVELOPMENT:DEVELOPMENT:

Our creative team strives to produce the highest qualityOur creative team strives to produce the highest qualityand cost effective “market identifying pieces.” R.S.V.P.and cost effective “market identifying pieces.” R.S.V.P.designs business materials that will stand out from stacksdesigns business materials that will stand out from stacksof thousands. We develop the following materials that areof thousands. We develop the following materials that aresure to create a long lasting image:sure to create a long lasting image:

AdvertisementsAdvertisements BrochuresBrochures Business CardsBusiness Cards Corporate Identity Corporate Identity Direct mail piecesDirect mail pieces InvitationsInvitations Letterhead Letterhead NewslettersNewsletters Press kitsPress kits PSA’sPSA’s

Page 16: R.S.V.P Public Relations

R.S.V.P. R.S.V.P. CLIENT SUCCESSES!CLIENT SUCCESSES!

P.F. Chang’s China BistroP.F. Chang’s China BistroThe Coffee Bean & Tea Leaf- Phoenix and VegasThe Coffee Bean & Tea Leaf- Phoenix and VegasRuth’s Chris Steak HouseRuth’s Chris Steak HouseMaggiano’s Little ItalyMaggiano’s Little ItalyBaker Brothers American DeliBaker Brothers American DeliTammie Coe CakesTammie Coe CakesChompie’s Restaurant and BakeryChompie’s Restaurant and BakeryNationwide Vision Laser and Eye Centers Nationwide Vision Laser and Eye Centers Bark Busters Home Dog Training- Phoenix and HoustonBark Busters Home Dog Training- Phoenix and HoustonABC’s Extreme Makeover Home Edition-Flagstaff and ABC’s Extreme Makeover Home Edition-Flagstaff and GilbertGilbertElectric LadylandElectric Ladyland

Page 17: R.S.V.P Public Relations

LET’S GET STARTED!LET’S GET STARTED!We work in various capacities with our clients. R.S.V.P. & Associates will be an extension of your We work in various capacities with our clients. R.S.V.P. & Associates will be an extension of your company. We provide expertise to enhance an established public relations department, marketing company. We provide expertise to enhance an established public relations department, marketing plan or advertising effort. From new product and business “kickoff” campaigns, to ongoing media plan or advertising effort. From new product and business “kickoff” campaigns, to ongoing media placement, to special event planning, R.S.V.P. can be your full service partner in the development placement, to special event planning, R.S.V.P. can be your full service partner in the development and maintenance of your business success. and maintenance of your business success.

Our fee structure: R.S.V.P. designs all projects with your needs and resources in mind. We offer a Our fee structure: R.S.V.P. designs all projects with your needs and resources in mind. We offer a variety of services designed to fit within any budgetary objectivevariety of services designed to fit within any budgetary objective. .

Our service options include:Our service options include: Hourly feeHourly fee Project feeProject fee Retainer feeRetainer fee Special event feeSpecial event fee Special rates for non-profit organizationsSpecial rates for non-profit organizations

Now is the time to let the public know about your company. Why keep yourNow is the time to let the public know about your company. Why keep yourbusiness and its successes a secret?business and its successes a secret?

Page 18: R.S.V.P Public Relations

INDUSTRIES SERVED:INDUSTRIES SERVED: Automotive: auto parts, car dealerships Automotive: auto parts, car dealerships Beauty: products, international spas, day Beauty: products, international spas, day

spas & hair salons spas & hair salons Building: commercial, industrial, residential, Building: commercial, industrial, residential,

strip centers & malls strip centers & malls Developers: commercial, industrial & Developers: commercial, industrial &

residential residential Entertainment: artists, galleries, concert Entertainment: artists, galleries, concert

series, nightclubs, theaters & sporting series, nightclubs, theaters & sporting eventsevents

Food: restaurants; fine & casual dining, Food: restaurants; fine & casual dining, grocery chains, bakeries & coffee housesgrocery chains, bakeries & coffee houses

Health Care: hospitals, innovative Health Care: hospitals, innovative technology, laser procedures, behavioral technology, laser procedures, behavioral health, software, insurance providershealth, software, insurance providers

Hospitality: hotels, resorts & travel Hospitality: hotels, resorts & travel corporations corporations

Individuals: athletes, authors, Individuals: athletes, authors, entrepreneursentrepreneurs

Medical: products, doctors & specialists Medical: products, doctors & specialists Organizations: philanthropic, community, Organizations: philanthropic, community, political, government political, government Financial and Professional Services: Financial and Professional Services: attorneys, investment bankers, attorneys, investment bankers, mortgage bankers, accountants & mortgage bankers, accountants & architectsarchitects Retail: accessories, clothing, eyewear, Retail: accessories, clothing, eyewear, footwear, furs, couture, jewelry & homefootwear, furs, couture, jewelry & home furnishingsfurnishings Technology: e-marketing & internet Technology: e-marketing & internet companies, internet start-ups, software, companies, internet start-ups, software, web development, design, and backend web development, design, and backend technologytechnology Services: interior design, advertising, Services: interior design, advertising, marketingmarketing

Page 19: R.S.V.P Public Relations

Public relations is an Public relations is an ongoing process, one we ongoing process, one we

have successfully mastered.have successfully mastered.

Let usLet us master it for you! master it for you!

Page 20: R.S.V.P Public Relations

CONTACT US:CONTACT US:

8270 N. Hayden Road, 8270 N. Hayden Road, Suite 2029Suite 2029

Scottsdale, Arizona 85258Scottsdale, Arizona 85258

Phone: (480) 998-4323 Phone: (480) 998-4323 Fax: (480) 607-0204Fax: (480) 607-0204

Contact: Rhonda S. Verona, PresidentContact: Rhonda S. Verona, [email protected]@rsvppr.comwww.rsvppr.comwww.rsvppr.com

● ● R.S.V.P. WILL PUT YOU ON THE MAP! R.S.V.P. WILL PUT YOU ON THE MAP! ●● R.S.V.P. WILL PUT YOU ON THE MAP! R.S.V.P. WILL PUT YOU ON THE MAP! ● ● R.S.V.P. WILL PUT YOU ON THE MAP!R.S.V.P. WILL PUT YOU ON THE MAP!●●