Rp2-2015-data

D ATA D R I V E NL E T S TA L K A B O U T E X P E R I E N C E S

S E R V I C E B R A N D

wants to transform using experience innovation. If you were the Brand manager / Agency innovator - how would you innovate guest experience?

Community

Technology

Data

Story Systems Community

Substance Technology

Science Data

– C H E E R S T H E M E S O N G

“Sometimes you want to go where everyone knows your name.”

D I G I TA L D I S R U P T I O N

S P E E D

S U B S TA N C ES T O R Y

S C I E N C E

D I G I TA L D I S R U P T I O N

S P E E D

S U B S TA N C ES T O R Y

S C I E N C E

S O … W H AT D ATA D R I V E N E X P E R I E N C E ?

D ATA D R I V E N M A R K E T I N G

P E R S O N A L I Z E D - R E L E VA N T & TA R G E T E D

C O N T E X T U A L I Z E D - S P E C I F I C T O M Y S C E N A R I O

R E A LT I M E - I N T H E M O M E N T

– S U P E R PA L

“We need to focus on understanding consumer context to deliver relevant personalized experiences.”

E X P L I C I T D ATA

D E C L A R E D

I M P L I C I T D ATA

I N F E R R E D

context

circumstances

peoplewhen, where

– A N O N Y M O U S

“We are in the age of context.”

– S U P E R PA L

“Data is the oxygen of the age of context.”

C O N S U M E R R E S E A R C H

P H Y S I C A L A N A LY T I C S

C A M PA I G N A N A LY S I S

S E N T I M E N T A N A LY S I S

I N N O VAT I O N M O D E L I N G

R I S K M O D E L I N G

E X P E R I E N C E A N A LY T I C S

F R A U D D E T E C T I O N

S M A R T C I T I E S

M U C H M O R EP R E D I C T I V E

H O W D O Y O U R E A C H C O N S U M E R S ?

D I G I TA L D ATA

V O L U M E

VA R I E T Y

V E L O C I T Y

T H I S I S B I G D ATA

1,000,000,000,000+ AD#IMPRESSIONS#PER#MONTH#(GDN)#

30 BILLION IMPRESSIONS#PER#DAY#

2 MILLION WEBSITES#

94% ALL#INTERNET#USERS#

T H I S I S B I G D ATA

– S U P E R PA L

“Hybrid discipline to mine BIG unstructured data.”

O N E L A S T T H I N G

DATA HELPS TO DELIVER RELEVANT HUMAN EXPERIENCES

X T+

D E S I G N F O R H U M A N S

E M PAT H E T I C N AT U R A L E X P E R I E N C E S

D ATA

S T R AT E G Y

A N A LY T I C S

S T O R Y

S O L U T I O N

C R E AT I V E

@ R AV I PA L 1 2 1 4

thanks