rozsnyoi_krisztian_cv_05_jav_0217

RESUMÉ

Krisztián Rozsnyói

I HAVE…

A deep understanding of consumers needs, including both luxurious and mainstream market segments. •

•Extended relationship with all kind of agencies

Experience in project management and creating portfolio and communication strategies •

Ability in my work to execute well under pressure •

SEITILAICEPS : Internal and external communication (trainings, coaching, presentation), change management and entrepreneurial attitude.

I am highly experienced in strategic planning, portfolio strategy and marketing communication. I am con�dent in taking responsibility for end to end projects and processes including pro�tability/P&L.

SAEDI REERAC : To lead a professional team that maximises the of marketing processes and implements innovative technologies and methods. Be a part of a widely known professional com-pany with highly recognisable brands.

SUMMARY

PROFESSIONAL EXPERIENCE

NAME

ADDRESS 104 Király utca, 1063, Budapest, Hungary

TELEPHONE 06-30-79-164-79

E-MAIL [email protected]

DATE OF BIRTH April 5th 1982

Almost 10 years experience with sophisticated consumers in FMCG spirit and electronic industry.

https://www.linkedin.com/pub/krisztián-rozsnyói/62/356/b25

RESPONSIBILITIES •

•••

•

••

Create

As the manager of Audio Visual category's marketing communication, I Lead Integrated Marketing Communications Strategy and Execution, including brand management activities, new product launch communications, while driving synergy and consistency across product categories into One Samsung Brand.

Establish and manage marketing communications goals and KPIsEstablish a department strategy across product categories in areas such as TVC, on-line communication, PR, Sponsorships; ensure brand consistency across product categories and manage and allocate budget Link the department strategy with overall corporate strategy and implement department objectives where possible (Events, Communication, etc) and 360 activationMarketing Communications Planning and Execution: Shopper Experience: Events and road shows driven by Samsung and launched nationwide, Market Intelligence: Planning and execution of local market research, including consumer assessment and campaign post-launch market response research (MRS), and support decision making through data-analysis

April 2014 – PresentSamsung ElectronicsAV Marketing Communications Manager

a winning long-term strategy for the Company including managing the change process to become a company with the help of strong brands. Driving the evolution from just producing products, to investing in the brands.

• Build a clear portfolio strategy, including development of new products and brands, relaunch and rejuvenate existing ones and ensure the of branded products, responsible for P&L.

• Establishing the marketing capabilities of the company by education/coaching of employeesMAIN RESULTS • Created a 3 year portfolio strategy to key focus points. I 9 projects to put the com-

pany on a growth trend and started the 3 most important ones, involving marketing research, new brand development and a brand rejuvenation.

• My work contributed to turnaround from massive losses to a trend of growing (positive EBITDA)

RESPONSIBILITIES Manage superpremium/luxurious brands including clear market leaders: and Mumm Champagne podium champagne of Formula 1), Martell Cognac, A range

of Malt whiskies, and white spirits such as Havana Club Cuban rum, Beefeater London Dry Gin

2011–2012 December: Change in brands I am responsible for: new challenge is Stop the declining trend and rejuvenate the brand

Responsible for both short and mid-term strategic planning including analysis, understanding of research, strategy; conducting activities; liaising with agencies and evaluating tenders, plan and manage ATL, BTL, event marketing and digital communication.

MAIN RESULTS • Increased Jameson Irish Whiskey sales volume by almost 3 times over 4 years and secured the mar-ket leader position of Chivas Regal with continuing growth.

• Established new communication platform for Chivas Regal – “Chivas Luxury Club” Chivas Luxury Club activation won SMART award in SCE region.

• Project management: Development of a new CRM system

RESPONSIBILITIES Relationship management with key Hotel Restaurants and Cafeteria outlets. Organise, agree and

evaluate contracts and sales promotions. four years were useful to learn the way the sales team worked, which enabled me to ensure better communication between marketing and sales I was promoted to Brand Manager.

KRISZTIÁN ROZSNYÓI

PROFESSIONAL EXPERIENCE

EDUCATION, TRAININGS, ADDITIONAL SKILL, PERSONAL COMPETENCES

KEY ROLES AND RESPONSIBILITIES

DATE 2007 January COLLEGE OR UNIVERSITY SUBJECT Course in Intensive Brand Management

DATE 2000–2004 COLLEGE OR UNIVERSITY SUBJECT Marketing, Agricultural Marketing, Finance, Economics

DATE 2006–2008 COLLEGE OR UNIVERSITY SUBJECT Organisation management, sociology

Active and Fluent English For Professional Communication (Both Written And Oral)

2OO8 Sensa Training – E�ective communicationSensa Training – PresentationDramatix training – PresentationPR Global Academy/�ink Digital – Social MediaScalpel Co-Creation Clinic – Creativity and innovation

2O1O

2O12 2O12

2O12

my experience as Sales Rep I developed the ability to react to unexpected situations and respond with solutions at speed.

As Brand Manager I developed structured and strategic thinking, including highly professional communication with my customers. An International business environment is important to me; As a Marketing Manager with Várda Drink, I learned to manage change processes and communi-cate to stakeholders from inside and outside of the company. I have further developed my project-management skills as well in this position.

OTHER FIELDS OF INTEREST Gastronomy: wines (new generation Hungarian wineries, spirits, co�ee, food),automotive industry, hiking

“Can Do” and entrepeneur attitudeEmotinal opennesResult oriented (instead of Task oriented)

IT SKILLS Word®,Clean drivers licence since 2000 (B category)

Excel®, Power Point®, Prezi.com, Social media, digital communication DRIVING LICENCE

EDUCATION

TRAININGS

LANGUAGE SKILLS

SKILLS AND FEATURES

OTHER

PERSONAL COMPETENCES

KRISZTIÁN ROZSNYÓI

O6-3O-79-164-79