Royal Pin Donut: Social Media Pitch

ROYAL PIN DONUTS

A Social Media Marketing Pitch

The Social SJSU Group.Who are we? What are we about?

Each of us brings a different skill set to the campaign. Our goal is to use our skills to make your donuts a relatable thing in the every-day lives of your customers.

We are BOLD, CREATIVE, and FUNNY.

Meet our team.We didn’t choose the donut life. The donut life chose us.

You’ve got the goods.What makes you stand out?

You are a mom-and-pop store.The city of South San Francisco is unique and close-knit.You have a unique store identity.

Who relates to your dough?Target market research of your audience.

Based on your location and our research your target market is:– Young professionals– Families– Aged 30-45

This is not an exclusive market, but where majority of our focus will be.

Creating the Royal crown.Our branding process for your store.

We wanted to create a logo that was clean and easy to read.

We put a circular shape around the name to emulate a donut.

“Family Operated. Community Focused”: We used your strengths as a family run shop located in a very community driven city to create this slogan.

Nobody is talking about your sprinkles.You’re customers are having valuable conversations without you.

Take part in the conversations, but also be the ones to create the conversation.

Your customers are talking about their favorite places to eat and hang out. Facebook will help you stay connected to your audience and allow you to tell the stories they want to talk about.

Twitter is a great way for you to have real-time conversations with your customers. It’s also another effective way for you to share your stories with your audience.

Behind every donut is a great story.Four content themes that best tell your story.

Day in the Life: Tells funny and entertaining stories of donuts doing every day things.

Donut Journey: This theme takes people around the world and educates them on donut-like pastries from around the world.

Shout Out: Content created specifically for customers to highlight their support and involvement with your store.

Community: Content created to showcase events that bring the community together.

Show, don’t tell.Creating media for your content themes.

We plan to look at current events (local and national), trending topics and relatable subjects to get ideas for media.

We will also search popular hashtags on Facebook and Twitter to use when creating conversations.

Not every donut is perfect.How we used analytics to measure what works and what doesn’t.

“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.”― H. James Harrington, CEO Harrington Institute

Likes and Follows.Our projections for your cross-social performance.

2 social platforms will be monitored.

Based on our analytics we project a 125% increase in audience growth over a two month period.

Based on our projected growth, if we post 10 (or more) times a week, we will have an average of 7.5 engagements per post.

We will take a mixed media content approach.– Photos– Videos– Links

Hop in our DeLorean.Our future projections for your brand.

The light at the end of the tunnel.Our 2 month end reach projections for Facebook and Twitter.

Thank You!facebook.com/royalpindonuts

@royalpindonuts